Perfect Union

What Perfect Union does

Perfect Union is a California-licensed, vertically integrated cannabis retailer operating 11 dispensary locations statewide, with a Sacramento-headquartered footprint that includes Sacramento (Eastside and a BDSA-ranked #1-in-California Northside flagship), San Jose, San Diego, Turlock, Marysville (including the wholly-owned Wild Seed Wellness sub-brand), Morro Bay, Napa, Shasta Lake, and Woodland. The company serves two customer segments — adult-use recreational consumers aged 21+ and medical marijuana patients — across both in-store retail and a website-driven online ordering channel that supports in-store pickup at any of the eleven locations. Its core offering combines licensed third-party cannabis products (carrying 80+ brands including STIIIZY, Ember Valley, Raw Garden, Glass House Farms, Pacific Stone, Alien Labs, Connected, and Humboldt Brothers) across flower, vapes, edibles, beverages, pre-rolls, and concentrates, with proprietary merchandising such as monthly Hot Box subscription bundles priced at $86–$114.99 and a Limited Drops program.

The business model is direct-to-consumer retail with a transactional revenue stream from product sales at variable unit/weight prices, supplemented by promotional mechanics including daily deals, category sales days (Flower Day, Vape Day, Edible Day, Beverage Day, Pre-Roll Day), monthly subscription bundles, and seasonal events such as 4/20, St. Patrick's Day, and 4th of July. Customer engagement is driven through Instagram, a Discord community, weekly email newsletters with VIP promo codes, a rewards/loyalty program, in-store celebrity appearances, and a branded Spotify playlist. The underlying technology is a standard retail e-commerce platform with online menu browsing, ordering for in-store pickup, social-login onboarding, and Google Analytics for web analytics; no proprietary ML, AI, or data flywheel components are disclosed.

The company is privately held and operates as a subsidiary under MWG Holdings Group Inc., led by CEO Thomas Sheridan. Governance, ownership structure, and capital structure are not publicly disclosed beyond the parent-company relationship, and no venture capital, private equity, or public-market investors are identified in available sources. The company reported no revenue figure directly, but its 4/20 2026 results — 38% more transactions, 42% more units sold, and 27% higher gross sales year-over-year across the eleven-store base — and the recency of the DOJ rescheduling to Schedule III together point to a high-growth, regulated-retail operator benefiting from both internal execution and a materially improved industry-level tax and competitive backdrop.

Name

Perfect Union

Legal name

RCP

Website

https://perfect-union.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Union is a privately held, California-licensed cannabis retailer operating 11 dispensaries statewide, selling flower, vapes, edibles, beverages, and pre-rolls from 80+ brands to adult-use consumers and medical patients via in-store retail and online ordering for pickup.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industries

Medical Cannabis Dispensaries (CRANAFAB), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Cannabis Subscription & Membership Delivery Programs (CRANAGAI)

Keywords

• Cannabis retail
• Dispensary services
• Marijuana retail
• Cannabis products
• Recreational cannabis

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Retail Cannabis Sales: Revenue generated from direct retail sales of cannabis products including flower, vapes, edibles, beverages, pre-rolls, and concentrates to adult-use consumers and medical marijuana patients at 11 California dispensary locations. Products sourced from licensed third-party brands and vendors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Perfect Union operates 11 owned cannabis retail dispensary locations across California, selling cannabis products including flower, vapes, edibles, beverages, pre-rolls, and concentrates from 80+ licensed third-party brands directly to adult-use recreational consumers (21+) and medical marijuana patients. The company supports in-store shopping with knowledgeable budtenders and offers online ordering for in-store pickup, complemented by curated subscription bundles (Hot Box), a customer rewards program, daily and category-specific promotional sales, and community engagement through events and brand partnerships.

Product overview

Perfect Union is a California-based cannabis dispensary chain operating eleven retail locations across the state. The company offers a unified retail experience combining physical dispensary locations with online ordering capabilities. Core products include in-store cannabis retail sales and e-commerce ordering for in-store pickup. Additional offerings include the Hot Box monthly subscription bundle (curated cannabis product boxes), a rewards/loyalty program, and a Discord-based community platform. The dispensary stocks a wide variety of cannabis products including flower, vape cartridges, edibles, THC beverages, pre-rolls, and concentrates from numerous third-party brands.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Seed Wellness: Cannabis dispensary brand operating under Perfect Union, located at 1109 Chestnut St. Marysville, CA 95901 with license C10-0000707-LIC.

Products and services

• Online Ordering for In-Store Pickup Website-based ordering system that allows customers to browse the cannabis product menu, place orders, and pick them up at any of the eleven California dispensary locations for adult-use recreational consumers (21+) and medical marijuana patients.
• Retail Dispensary Locations Walk-in cannabis retail sales across eleven owned dispensary locations in California (San Jose, San Diego, Sacramento Eastside and Northside, Turlock, Marysville, Morro Bay, Napa, Shasta Lake, Wild Seed Wellness in Marysville, and Woodland) with product displays, budtender assistance, and same-day purchase for adult-use recreational consumers and medical marijuana patients.
• Hot Box Monthly Bundle Monthly curated cannabis subscription bundle sold at retail locations and online, containing a variety of products including flower, infused pre-rolls, THC beverages, gummies, and vape carts plus coupon cards for future purchases, priced at $86-$114.99 per box with retail value of approximately $245.75.
• Rewards Program Loyalty program that awards points to customers purchasing Perfect Union products, with points applicable toward future cannabis product purchases across the chain.
• Limited Drops Exclusive limited-edition cannabis product releases and special brand collaborations featuring rare strains and curated collections for adult-use consumers, sold through Perfect Union dispensary locations.

Quantifiable outcome

• 38% increase in transactions and 42% increase in units sold during 4/20 2026 vs 2025
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Licensed Cannabis Vendors and BrandscoreOthersPerfect Union partners with 80+ licensed California cannabis brands and vendors to stock its dispensary locations. Major brand partners include STIIIZY, Ember Valley, Himalaya, Mr. Zips, Big Tree, Sky Gardens, Humboldt Brothers, Halfpipe Cannabis, Slug, CAP City, Blazy, 5G, Fig Farms, Blem, Northern Emeralds, Pure Beauty, Glass House Farms, Pacific Stone, Alien Labs, Connected, Raw Garden, Jetty Extracts, and many others. The company accepts licensed vendors who meet all regulatory requirements.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cookies: California-based cannabis retailer and brand with multiple dispensaries across the state. Operates a vertically integrated model with proprietary branded SKUs and flagship retail experiences — directly comparable in store count ambition and California focus.
• Glass House Brands: California vertically integrated cannabis operator combining cultivation, brands, and retail. Comparable on California focus and omnichannel retail execution; contrasts with Perfect Union on vertical integration depth.
• STIIIZY: Vertically integrated California cannabis retailer and brand operator. STIIIZY both competes with Perfect Union for retail share and supplies it as a key third-party brand partner, making it the closest comparable on product mix and California footprint.
• Harborside: Long-standing California-focused cannabis retailer with multiple dispensary locations. Comparable on California concentration, adult-use + medical mix, and established brand reputation in legacy legal markets.
• MedMen: Multi-state cannabis retailer with a significant California dispensary footprint. Comparable as a multi-store California retail operator selling third-party cannabis brands with similar adult-use + medical positioning.
• Caliva: California cannabis retailer and brand operator (now under Schwazze). Direct comparable on California-only retail, adult-use focus, and branded product portfolio sold through owned stores.
• Lowell Farms: California cannabis operator combining cultivation with retail dispensary operations. Comparable as a California-based multi-channel cannabis retailer; provides useful read on vertically integrated unit economics.

Emerging players

• Flow Cannabis Co. California cannabis operator spanning cultivation, distribution, and retail. Comparable as a California-focused cannabis operator pursuing retail expansion, though smaller scale than Perfect Union's 11-store footprint.

Broad incumbents

• Green Thumb Industries: U.S. multi-state cannabis operator with retail and consumer product brands. Provides a benchmark for what a scaled, multi-state cannabis retailer looks like, even though Perfect Union is currently California-only.
• Curaleaf: Multi-state cannabis operator with California retail presence. Comparable on adult-use dispensary model but materially larger and diversified across multiple U.S. states, providing a strategic contrast to Perfect Union's single-state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/perfectunion_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Union