ET Group

What ET Group does

ET Group is a Canadian enterprise audiovisual (AV) integration company founded in 1974 and headquartered in Toronto, with additional offices in Calgary, Ottawa, Montreal, Vancouver, and Fredericton providing coast-to-coast national coverage. The company designs, deploys, and supports workplace collaboration and unified communications environments for organizations in regulated and mission-critical sectors—government, financial services, education, energy and utilities, healthcare, justice, transportation, and retail. Named customers include the Ontario Government, RBC, EQ Bank, Ontario Teachers' Pension Plan, GreenShield, York University, Hydro One, Bruce Power, Ontario Provincial Police, Sobeys, McCain Foods, and the Greater Toronto Airports Authority, among others.

The company's core offering spans the full AV lifecycle: strategy and consulting, custom design (including VR-based design visualization), hardware procurement, professional installation and integration, and a portfolio of managed services including help desk support, 24/7 remote monitoring and management, preventative maintenance, dedicated onsite technicians, and workspace analytics. ET Group holds certifications across more than 14 vendor platforms (Microsoft Teams, Zoom, Cisco Webex, Google Meet, Crestron, Biamp, Extron, Shure, Poly, Pexip, Logitech, and others) and develops proprietary technology including a hybrid workplace solution (HybridX), VR design services, and a workplace analytics platform that aggregates meeting usage and technology performance data.

ET Group's business model is enterprise field sales with a consultative, quote-based pricing approach. Revenue is generated across four streams: AV strategy and consulting, installation and integration professional services, managed services (the recurring component), and hardware pass-through sales. Contracts are typically multi-year. In February 2026, Ricoh Canada Inc. completed the acquisition of ET Group, which now operates as a wholly owned subsidiary, integrating ET Group's AV engineering expertise with Ricoh's broader workplace experience portfolio.

Name

ET Group

Legal name

ET Group

Website

https://etgroup.ca

Company type

Private

Founded year

1974

Operating status

Acquired

Headcount range

11–50 employees

Short description

ET Group is a Canadian enterprise AV integrator founded in 1974, designing, deploying, and managing workplace collaboration and unified communications environments for government, financial services, education, and critical infrastructure clients across Canada. Following its February 2026 acquisition by Ricoh Canada, it operates as a wholly owned subsidiary.

Ownership category

akta.pro rank

Product category

AV Integration Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Video Conferencing & Meetings (HDAIAHAI)

Keywords

• AV integration services
• Video conferencing solutions
• Unified communications
• Managed AV services
• AV design consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AV Design & Consulting Services: Strategic AV planning, human-centered design, and technology consulting services that help organizations define their AV strategy before investing in solutions
2. AV Installation & Integration: Professional installation and integration of AV systems including staging, configuration, commissioning, and validation for enterprise environments
3. Managed Services & Support: Ongoing managed services including help desk, remote monitoring, preventative maintenance, onsite support, and dedicated meeting room technicians
4. Hardware Sales: Procurement and supply of AV equipment including displays, audio systems, conferencing solutions, and control systems through vendor partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ET Group is a Canadian audiovisual (AV) integrator providing end-to-end enterprise workplace technology services. Their core offering spans AV strategy and consulting, custom system design (including VR-based design visualization), professional installation and integration, and ongoing managed services (help desk, remote monitoring, onsite support, preventative maintenance, dedicated meeting room technicians). They specialize in unified communications environments for Microsoft Teams, Zoom, Cisco Webex, and Google Meet platforms, serving complex organizations in government, financial services, education, and other regulated industries.

Product overview

ET Group is a Canadian workplace technology and collaboration integrator offering a comprehensive portfolio of AV solutions for complex organizations. The company provides end-to-end services spanning AV strategy and consulting, custom design, installation and integration, and ongoing managed services including Help Desk, Remote Monitoring, Onsite Support, Preventative Maintenance, and Meeting Room Technicians. Their solution portfolio includes Video Conferencing Solutions (for Microsoft Teams, Zoom, Webex, Google Meet), Interactive Whiteboards, Digital Signage, Video Walls, Projection Systems, Conference Room Audio, Room Scheduling, and AV Control Systems. Additional specialized offerings include VR Design Services for immersive space planning and Workspace Analytics for meeting optimization. The company serves government agencies, financial institutions, and essential infrastructure sectors with mission-critical AV environments for boardrooms, courtrooms, command centers, and enterprise collaboration spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• AV Strategy & Consulting Services Award-winning technology planning and consulting services including discovery and stakeholder alignment, use-case and workflow definition, AV strategy and roadmapping, platform and standards guidance, and budget and scope clarity. Designed for organizations planning major AV investments.
• AV Design Services Custom AV design services including design visualization and VR walkthroughs, conceptual and detailed system design, 2D/3D models and schematics, prototyping and design validation, CAD drawings, and build-ready design packages for complex AV environments.
• AV Installation & Integration Services Professional AV installation and integration services including certified on-site installation, staging and configuration, mounting and cabling, platform-ready conferencing workflows, commissioning and system validation, and post-install support for enterprise AV environments.
• Remote Monitoring & Management (RMM) Continuous 24/7 proactive monitoring of AV technology with real-time alert detection, remote diagnostics, automated device resets, coordinated onsite dispatch, and detailed incident reporting. Detects issues in under 3 minutes for proactive resolution.
• Help Desk Services Dedicated AV support desk with AV-certified technicians providing first-level troubleshooting, second-level remote diagnostics, guaranteed SLAs, incident tracking, and manufacturer returns coordination.
• Onsite Support Services Certified technicians positioned coast-to-coast across Canada for hands-on onsite support including reactive troubleshooting, hardware exchange, firmware updates, preventive maintenance, and after-hours coverage for critical spaces.
• Workspace Analytics Meeting room intelligence platform providing meeting insights, technology performance analytics, and user productivity data to optimize AV spaces and improve collaboration outcomes through data-driven insights.
• Meeting Room Technician Service Full-time dedicated onsite AV technician embedded in client infrastructure providing immediate incident response, proactive room readiness, and support for high-stakes meetings and events.
• Preventative Maintenance Services Structured AV maintenance program with regular onsite assessments, functionality testing, firmware and software updates, physical inspection, and detailed post-visit reports to extend AV system longevity.
• Video Conferencing Solutions End-to-end video conferencing AV solutions including cameras, meeting bars, microphones, speakers, control panels, and complete room systems designed for seamless hybrid collaboration across Microsoft Teams, Zoom, Webex, and Google Meet platforms.
• Microsoft Teams Rooms Certified Microsoft Teams Rooms solutions featuring Microsoft Surface Hub 3, Yealink SmartVision60, Logitech Rally Bar, Cisco Board Pro, Crestron Flex, and Biamp audio integrations. ET Group is a certified Microsoft Partner specializing in Teams Rooms design, deployment, and support.
• Zoom Rooms Purpose-built AV solutions for Zoom Meetings with certified hardware and platform-native configuration.
• Cisco Webex Rooms Enterprise AV solutions for Cisco collaboration environments with certified Webex room hardware integration.
• Google Rooms Optimized AV solutions for Google Meet spaces with certified Google Room hardware.

Quantifiable outcome

• Remote Monitoring detects issues in under 3 minutes, enabling resolution before users are impacted
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Ricoh CanadacoreStrategic or Co-development Partner · 2 February 2026ET Group was acquired by Ricoh Canada Inc. in February 2026 and operates as a wholly owned subsidiary. The acquisition strengthens Ricoh's position as a provider of end-to-end workplace experience solutions in Canada by integrating ET Group's AV engineering expertise and established customer relationships in government and regulated sectors.
• CONTI Electronics Ltd.coreStrategic or Co-development Partner · 30 September 2022ET Group acquired CONTI Electronics Ltd.'s audio visual and integration business in September 2022, expanding ET Group's capabilities and customer base in the Canadian AV integration market
• MicrosoftcoreTechnology or IntegrationET Group is a certified Microsoft Partner specializing in Microsoft Teams Rooms design, deployment, and support. They work with Microsoft Certified Devices including Surface Hub, Yealink, Logitech, Cisco, Crestron, and Planar products.
• ZoomcoreTechnology or IntegrationET Group provides Zoom Rooms certified AV solutions, designing and deploying purpose-built AV systems for Zoom Meetings environments
• Cisco WebexcoreTechnology or IntegrationET Group delivers Cisco Webex Rooms enterprise AV solutions, integrating Webex collaboration technology into customer environments
• Google MeetcoreTechnology or IntegrationET Group provides Google Rooms optimized AV for Google Meet spaces, designing AV systems compatible with Google collaboration platforms

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Diversified: Global AV and collaboration technology integrator serving enterprise, government, and mission-critical environments with design, build, and managed services. Closely comparable to ET Group's regulated-vertical, full-lifecycle approach.
• Verrex: North American AV integrator specializing in unified communications, video conferencing, and managed services for corporate clients. Comparable UC-focused integration and managed services offering.
• HB Communications: AV systems integrator providing design, integration, and managed services for corporate, education, and government clients in the Northeast US. Comparable full-lifecycle AV integration model with similar enterprise focus.
• Conference Technologies Inc (CTI): US-based AV integrator providing design, installation, and managed services for corporate, government, and education clients. Comparable business model and customer mix to ET Group's enterprise integration practice.
• AVI Systems: One of North America's largest AV integrators, providing design, integration, and managed services across corporate, government, and education markets. Highly comparable to ET Group's full-lifecycle AV integration model, with broader geographic reach.
• Kinly: Global AV and collaboration services provider (formed from merger including Whitlock) offering video conferencing integration, managed services, and workplace technology across enterprise and public sector. Highly comparable to ET Group's UC and managed services portfolio.
• CCS Presentation Systems: North American AV integrator providing design, installation, and managed services for corporate, education, and government customers. Comparable mid-market enterprise AV integration focus.
• Spinitar: AV integrator and managed services provider serving corporate, government, and healthcare clients across the Western US. Comparable in offering design, integration, and ongoing support with a similar vertical mix.

Regional players

• Atea: Nordic IT infrastructure and workplace technology provider with growing AV/UC integration capabilities primarily in Northern Europe. Comparable in offering enterprise AV and collaboration solutions, though primarily serving a different geography.

Broad incumbents

• Ricoh (parent): Global digital services and workplace technology provider that acquired ET Group in February 2026. Comparable as a broader workplace experience and managed services incumbent now extending into AV integration via ET Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/et-group
• Xx.com/ETgroupca
• Facebookfacebook.com/profile.php

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ET Group