Viva Day Spa
Viva Day Spa + Med Spa operates five Texas spa and medical spa locations in Austin, Round Rock, and Dallas, offering massage, facials, nail care, med spa injectables, and laser treatments to individual consumers and corporate and bridal groups. Privately held, woman-owned, founded in 2005.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Viva Day Spa does
Viva Day Spa + Med Spa is a privately held, woman- and locally owned Texas day spa and medical spa operator founded in 2005 in Austin by Shannon Mouser, Maya Aroch, and Laurie Aroch. The company operates five physical locations across Austin (35th Street, Lamar, Domain Northside), Round Rock, and Dallas (The Plaza at Preston Center), offering traditional spa services — massage (Swedish, Deep Tissue, Hot Stone, Couples, Pregnancy, CBD, Lymphatic Drainage), facials (including Hydrafacials), nail care, waxing, sugaring, and laser hair removal — alongside non-invasive med spa treatments (Botox, Dysport, Juvederm, Restylane, Sculptra, SkinVive, laser, body contouring, skin rejuvenation) supervised by board-certified plastic surgeons Dr. Aisha White in Austin and Dr. Joseph Kelling in Dallas.
The business generates revenue across five streams: per-session spa treatments, per-unit/per-area med spa procedures, bundled spa packages (Viva Diva, Vivafy, Celebration, Mother Nurture), retail skincare sales of medical-grade brands (SkinCeuticals — for which Viva is the #1 US flagship — plus Eminence Organics and Skinbetter Science), and denomination-flexible gift certificates. Pricing is unit-based and pay-as-you-go, with monthly specials, treatment-series discounts (buy 5 get 1 free), and a $25 bilateral referral credit. The technology stack is built on a Zenoti-based multi-location booking portal accessible at book.vivadayspa.com, native iOS and Android consumer apps (Viva Day Spa Med Spa), phone reservations, and a dedicated group coordination channel for corporate retreats, bridal parties, and event bookings. The customer base is primarily individual consumers (women and men) in Texas, supplemented by a smaller corporate and bridal/events segment. Marketing relies on owned blog/SEO, organic social (Instagram @vivadayspa, Facebook), email, referral mechanics, and earned media from Austin publications. The company is independently owned with no disclosed institutional investors, parent entity, or public listing, and reports its 21st operating year in 2026.
Viva Day Spa firmographics
Firmographics- Name
- Viva Day Spa
- Legal name
- Viva Day Spa Inc.
- Website
- https://vivadayspa.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Viva Day Spa + Med Spa operates five Texas spa and medical spa locations in Austin, Round Rock, and Dallas, offering massage, facials, nail care, med spa injectables, and laser treatments to individual consumers and corporate and bridal groups. Privately held, woman-owned, founded in 2005.
- Ownership category
- akta.pro rank
Viva Day Spa industry classification
Industry- Product category
- Day Spa and Med Spa Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)
- akta.pro secondary industries
- Medical Spas (Medi-Spas) (HSALAFAB), Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
Keywords
Where Viva Day Spa is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Viva Day Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Spa Treatment Services: Individual spa treatments including massages, facials, Hydrafacials, nail services, waxing, and spa packages. Services are booked by appointment and paid per session.
- Med Spa Services: Medical spa treatments including Botox, dermal fillers, laser treatments, body contouring, and skin rejuvenation procedures. Higher price point medical aesthetic services.
- Spa Packages: Bundled multi-treatment packages such as Viva Diva Spa Package, Vivafy Spa Package, and celebration packages offering discounted bundled pricing.
- Skincare Products: Retail sales of SkinCeuticals, Eminence Organics, and Skinbetter Science skincare products for at-home use.
- Gift Certificates: Gift certificates and gift cards available in any denomination, redeemable for any service or product at any location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual spa services and med spa treatments |
| Unit Pricing | Pay-as-you-go | Spa packages and bundles |
| Other | Pay-as-you-go | Referral Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Viva Day Spa product offering
Product offeringCore offering
Viva Day Spa + Med Spa operates five locations in Austin, Round Rock, and Dallas, Texas, providing full-service day spa and med spa treatments. Core offerings include massage therapy, facials, Hydrafacials, nail care, waxing, and hair removal delivered by licensed therapists, plus non-invasive medical aesthetic procedures (Botox, dermal fillers, laser treatments, body contouring) supervised by board-certified plastic surgeons. The business also retails premium skincare brands (SkinCeuticals, Eminence Organics, Skinbetter Science) and sells gift certificates, supported by an online booking portal and dedicated mobile app.
Product overview
Viva Day Spa + Med Spa operates as a multi-location spa and medical spa offering with five locations in Austin, Dallas, and Round Rock, Texas. The company provides a unified spa and med spa experience combining traditional wellness services (massage, facials, nail care, hair removal) with medical aesthetic treatments (Botox, dermal fillers, laser treatments, body contouring). The core offering spans massage therapy, skincare treatments, injectables, and curated spa packages, supported by retail product sales featuring SkinCeuticals, Eminence Organics, and Skinbetter Science brands. Services are delivered through licensed therapists and board-certified medical providers, with digital booking via a proprietary mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Massage Services Therapeutic massage offerings including Swedish, Deep Tissue, Hot Stone, Couples, Pregnancy, CBD, and Lymphatic Drainage massages delivered by licensed massage therapists.
- Facials and Skin Care Facial treatments including Custom Designer Facials, Hydrafacials, anti-aging facials, acne treatments, and organic options using Eminence Organics products.
- Med Spa Services Non-invasive medical aesthetic treatments including cosmetic injectables (Botox, Dysport, Juvederm, Restylane, Sculptra, SkinVive), laser treatments, body contouring, and skin rejuvenation procedures, supervised by board-certified plastic surgeons.
- Nail Care Services Manicure and pedicure services including Deluxe Viva, Express, Shellac, and men-specific treatments using natural nail care products.
- Spa Packages Curated treatment bundles such as The Viva Diva Spa Package, Vivafy Spa Package, Celebration Spa Package, Mother Nurture, and couples-focused packages offered at bundled pricing.
- Hair Removal Waxing, sugaring, brow and lash tinting, and laser hair removal treatments for various body areas.
- Spa Parties and Group Events Group spa experiences for bridal parties, birthdays, corporate events, and spa rentals available at the Domain Northside and Dallas locations.
- Retail Skincare Products Medical-grade and organic skincare products from SkinCeuticals, Eminence Organics, and Skinbetter Science sold at all locations and online.
- Gift Certificates Digital or classic gift certificates available in any amount for spa treatments, med spa services, or retail products at any location.
Companies that use Viva Day Spa
Customer profileSegments4 records
Ideal customer profiles4 records
Viva Day Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Viva Day Spa partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Viva Day Spa competitors and assessment
Company assessmentDirect peers
- Elements Massage: National massage-focused franchise with locations across Texas. Comparable on massage service delivery and Austin/Dallas market overlap, but narrower service menu (massage-only) than Viva's full-service spa + med spa offering.
- Massage Heights: Texas-headquartered multi-unit day spa operator offering massage, facial, and skincare services across the state. Most directly comparable to Viva on geography, unit count, and service mix; the primary regional direct competitor.
- Woodhouse Day Spa: Upscale multi-unit day spa offering massage, facials, body treatments, and nail care in a similar premium positioning. Directly comparable to Viva on service breadth, day-spa luxury positioning, and multi-location growth strategy.
- Spavia Day Spa: Multi-unit premium day spa franchise offering massage, facials, body treatments, and skincare retail. Closely comparable to Viva on premium day-spa positioning, retail product mix, and franchise/multi-location growth model.
Emerging players
- Skin Laundry: Fast-growing facial and laser-focused med spa concept with multiple Texas locations. Comparable on the Hydrafacial/laser facial category and direct Austin/Dallas market overlap; represents an emerging threat to Viva's skincare and facial services.
- Ideal Image: Largest U.S. med spa chain specializing in Botox, fillers, laser hair removal, and body contouring. Comparable on the med spa service line that Viva added in 2016, but Ideal Image lacks Viva's traditional spa services and serves as a competitive threat to Viva's higher-margin med spa segment.
- The Now Massage: Premium boutique massage studio concept expanding in Austin and other major metros. Comparable on Austin market presence and premium massage positioning, but narrower service menu and lower price point than Viva's full-service offering.
Broad incumbents
- Massage Envy: Largest U.S. massage and skincare franchise with over 1,000 locations, offering membership-priced services. Comparable on core massage/facial offering but operates at vastly larger scale, lower price points, and a membership-driven model that differs from Viva's premium retail model.
- Hand & Stone Massage and Facial Spa: Large national franchise combining massage, facial, and waxing services in a membership-driven model. Comparable on core service categories (massage + facials) but operates at significantly larger scale and lower price points than Viva's premium positioning.
- Burke Williams Spa: Established upscale day spa chain operating primarily on the West Coast. Comparable on premium day-spa positioning, full-service menu, and brick-and-mortar destination format, though geographically non-overlapping with Viva's Texas footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Viva Day Spa social profiles
Digital presenceViva Day Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva Day Spa leadership team
Management profileNumber of profiles
Profiles5 records
Viva Day Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva Day Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva Day Spa
What does Viva Day Spa do?
Viva Day Spa + Med Spa operates five locations in Austin, Round Rock, and Dallas, Texas, providing full-service day spa and med spa treatments. Core offerings include massage therapy, facials, Hydrafacials, nail care, waxing, and hair removal delivered by licensed therapists, plus non-invasive medical aesthetic procedures (Botox, dermal fillers, laser treatments, body contouring) supervised by board-certified plastic surgeons. The business also retails premium skincare brands (SkinCeuticals, Eminence Organics, Skinbetter Science) and sells gift certificates, supported by an online booking portal and dedicated mobile app.
Is Viva Day Spa a public or private company?
Viva Day Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viva Day Spa founded?
Viva Day Spa was founded in 2005. It employs 101 to 250 people.
Where is Viva Day Spa based?
Viva Day Spa is headquartered in Austin, United States, in the North America region.
How does Viva Day Spa make money?
Five revenue lines are on record. Spa Treatment Services are the primary driver. The others are med Spa Services, spa Packages, skincare Products and gift Certificates.
Who are Viva Day Spa's main competitors?
Direct peers on record are Elements Massage, Massage Heights, Woodhouse Day Spa and Spavia Day Spa. Emerging players are Skin Laundry, Ideal Image and The Now Massage. Broad incumbents are Massage Envy, Hand & Stone Massage and Facial Spa and Burke Williams Spa.
Does Viva Day Spa have an API?
No public API is recorded for Viva Day Spa.
What industry is Viva Day Spa in?
Viva Day Spa's product category is Day Spa and Med Spa Services. Its primary akta.pro industry code is HSADAKAA, Day Spas (Facials, Body Treatments & Packages), with a secondary code of HSALAFAB, Medical Spas (Medi-Spas). Its NAICS code is 81211 and its SIC code is 8011.