The Save Mart Companies

What The Save Mart Companies does

The Save Mart Companies (TSMC) is a privately held, multi-banner grocery retailer headquartered in Modesto, California, operating 201 stores across California, Nevada, Oregon, and Washington under five banners: Save Mart (77 traditional full-service supermarkets in California), Lucky (57 Bay Area-focused stores), FoodMaxx (56 warehouse-style value-format stores in California and Northern Nevada), Roth's Fresh Markets (9 Oregon Mid-Willamette Valley stores), and Chuck's Fresh Markets (2 Vancouver, Washington stores). Founded in 1952 by Mike Piccinini and Nick Tocco, the company has been owned since 2024 by The Jim Pattison Group, a Canadian family-owned diversified holding company. The company employs 11,000+ associates and serves 591 neighborhoods, with value-oriented families and health-conscious consumers as primary customer segments.

TSMC's core operations center on traditional brick-and-mortar grocery retail with an increasingly integrated omnichannel technology stack. The company has invested in a Member Pricing loyalty program launched June 2026 offering automatic discounts at checkout, an AI-enabled Instacart Storefront Pro e-commerce platform, a Swiftly-powered retail media network for CPG brand advertising, robotic micro-fulfillment via Fulfil Solutions for Lucky Now same-day delivery (Mountain View, California), and delivery partnerships with Uber Eats, DoorDash, and Instacart. Vertical integration includes the Sunnyside Farms dairy processing plant in Turlock, jointly-controlled Super Store Industries distribution, and SMART Refrigerated Transport. Sustainability and community programs include a Divert food-waste-to-energy partnership (61,731 tons diverted since 2020), Flashfood discount app, Fresh Rescue food donation program (9.4 million pounds donated in 2025), and the CARES Foundation philanthropic platform.

Revenue is generated primarily through in-store grocery transactions across produce, meat, dairy, bakery, deli, and packaged goods categories, supplemented by e-commerce and delivery transaction fees, retail media advertising revenue from CPG partners (enabled by the Swiftly retail media network), and ancillary income from food waste diversion programs. The company pursues a horizontal segmentation strategy spanning value (FoodMaxx), full-service (Save Mart, Lucky), and fresh-market (Roth's, Chuck's) formats, allowing it to address distinct price points and customer demographics across the West Coast. Jim Perkins serves as President and CEO (appointed January 2026), with a leadership team spanning merchandising, marketing, digital, HR, and operations functions.

Name

The Save Mart Companies

Legal name

Save Mart Supermarkets, LLC

Website

https://thesavemartcompanies.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Save Mart Companies is a privately held, multi-banner West Coast grocery retailer operating 201 stores across California, Nevada, Oregon, and Washington under the Save Mart, Lucky, FoodMaxx, Roth's, and Chuck's banners, serving 11,000+ associates and value-oriented families through omnichannel retail, loyalty programs, and integrated supply chain operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Physical Grocery Store Sales: Traditional brick-and-mortar retail revenue from Save Mart, Lucky, FoodMaxx, Roth's, and Chuck's Fresh Markets stores across California, Nevada, Oregon, and Washington. Revenue generated from consumer grocery purchases across produce, meat, dairy, bakery, deli, and packaged goods categories.
2. E-commerce and Delivery Services: Revenue from online grocery orders through Instacart, Uber Eats, DoorDash, and proprietary digital channels. Includes convenience fees and markups on delivery orders.
3. Retail Media Advertising: Digital advertising revenue from CPG brands through the company's retail media network, providing targeted marketing placements on websites, mobile apps, and in-store digital displays.
4. Food Waste Diversion (Flashfood/Divert): Partnership-based programs that reduce food waste costs while generating marginal revenue from discounted near-expiry products and renewable energy production from diverting food waste.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

The Save Mart Companies operates a multi-banner grocery retail business running 201 stores across California, Nevada, Oregon, and Washington under five banners (Save Mart, Lucky, FoodMaxx, Roth's, and Chuck's Fresh Markets). The company sells fresh produce, meat, dairy, bakery, deli, and packaged grocery products through physical stores and omnichannel digital delivery platforms. It also operates an in-house Sunnyside Farms dairy plant, a retail media network, and community programs.

Product overview

The Save Mart Companies operates as a multi-banner grocery retailer with five distinct store brands: Save Mart (traditional full-service supermarkets), Lucky (Bay Area-focused stores), FoodMaxx (warehouse-style value format), Roth's Fresh Markets (Oregon), and Chuck's Fresh Markets (Washington). The company generates over 200 stores across California, Nevada, Oregon, and Washington. The product portfolio includes loyalty programs (Member Pricing, Shell Fuel Rewards), e-commerce capabilities (Instacart, DoorDash, Uber Eats, Lucky Now automated delivery), digital promotions (Upside cashback, Flashfood discount app), sustainability services (Divert waste-to-energy, Fresh Rescue donations), retail media advertising, and community initiatives (CARES Foundation, Friends Feeding Friends food drives). The integrated ecosystem connects in-store shopping with digital services, loyalty rewards, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Member Pricing: Loyalty program offering automatic discounts to rewards members with 10-16 rotating weekly deals and 30-day promotional price locks
• Flashfood
• Fresh Rescue
• The CARES Foundation
• Retail Media Network

Products and services

• Save Mart Supermarkets Traditional full-service grocery banner with 77 stores across California from Tehachapi to Chico, headquartered in Modesto. Focuses on fresh food, family values, and Central Valley roots.
• Lucky Supermarkets San Francisco Bay Area-focused grocery banner with 57 stores, offering diverse flavors and eclectic product selection reflecting Bay Area cultural diversity.
• FoodMaxx Warehouse-style, value-format grocery chain with 56 stores in California and Northern Nevada. Membership-free marketplace offering no-frills shopping with bag-your-own-groceries model focused on maximum value.
• Roth's Fresh Markets Oregon-based grocery banner with 9 stores in the Mid-Willamette Valley, known for fresh produce, meat, bakery, and deli offerings.
• Chuck's Fresh Markets Washington-based grocery banner with 2 stores serving Vancouver, offering fresh produce, meat, bakery, and deli.
• Member Pricing Loyalty Program Free loyalty program offering automatic discounts to rewards members without requiring digital coupon activation. Provides 10-16 rotating weekly deals and 30-day promotional price locks on grocery staples.
• Lucky Now Same-Day Delivery Same-day grocery delivery service powered by automated robotic micro-fulfillment warehouse technology in Mountain View, California.
• Retail Media Network Digital advertising platform launched in 2023 providing retail media opportunities for CPG partners, including website placements, in-app experiences, and personalized marketing capabilities across the company's grocery banners.

Quantifiable outcome

• 9.4 million pounds of fresh food donated to food banks (7.8 million meals equivalent)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UpsidecoreGTM or Marketing Partner · 10 February 2026Cashback platform partnership covering nearly 200 Save Mart, Lucky, and FoodMaxx stores in California and Nevada. Partnership aims to attract new shoppers and provide value through personalized cash-back offers. Upside serves over 35 million consumers at various locations including grocery, restaurant, and fuel outlets.
• Keurig Dr PeppercoreStrategic or Co-development Partner · 6 November 2025Friends Feeding Friends holiday hunger relief campaign with $120,000 corporate matching donation to support local food banks across California and Western Nevada. Each company contributed $1,000 per day for 60 days during the campaign running November 2025 through January 2026. Campaign delivered over $650,000 in total hunger relief.
• DoorDashminorChannel Partner/ Reseller/ Distributor · 30 October 2025Emergency food delivery program for SNAP recipients during government benefit interruptions. Provides food access to families affected by federal food aid halts.
• Shell Fuel RewardsminorGTM or Marketing Partner · 30 October 2025Gas savings partnership integrated with rewards program, allowing members to earn fuel rewards redeemable at Shell, Chevron, ExxonMobile, Arco, and Marathon locations.
• Healthy Room ProjectminorStrategic or Co-development Partner · 30 October 2025Official grocery partner for Healthy Food Project providing nutritious food to Central Valley families in need. Supplies all food items for meal boxes within store service area. Since 2025, provided 43 meal boxes and gift cards to families.
• Uber EatscoreChannel Partner/ Reseller/ Distributor · 12 September 2023On-demand grocery delivery partnership enabling same-day delivery from Save Mart, Lucky, and FoodMaxx stores in California and Nevada through the Uber Eats app.
• SwiftlycoreTechnology or Integration · 23 May 2023Expanded strategic partnership to launch retail media network and new omnichannel websites for Save Mart, Lucky, and FoodMaxx. Swiftly provides mobile platforms, analytics tools, and retail media solutions enabling personalized digital experiences and CPG advertising capabilities.
• InstacartcoreTechnology or Integration · 1 January 2023Storefront Pro e-commerce platform adoption providing AI-powered recommendations, customizable storefronts, and retail media network tools. Enables online grocery ordering with loyalty program integration across Save Mart, Lucky, FoodMaxx stores.
• DivertcoreStrategic or Co-development Partner · 1 January 2020Food waste diversion partnership converting unsold, non-donatable food into renewable natural gas at Divert's facility in Turlock, California. Over five years and across 191 stores, 61,731 tons of food waste diverted from landfills. Partnership renewed for three years in 2025.
• FlashfoodcoreStrategic or Co-development Partner · 1 January 2018First California grocer to partner with Flashfood app, offering shoppers fresh produce, meat, and groceries at up to 50% off. App connects consumers with discounted near-expiry items, reducing food waste while providing affordable food access.
• Feeding AmericacoreStrategic or Co-development Partner · 1 January 2018Fresh Rescue food donation program diverting surplus fresh food to Feeding America and local food bank partners. 9.4 million pounds of food donated in 2025 (7.8 million meals equivalent). Program in its 15th year.

Scale indicators10 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Raley's: Family-owned regional supermarket operator in Northern California and Nevada with roughly 130+ stores, including Raley's, Bel Air, Nob Hill Foods. Closest comparable in footprint, multi-format approach, and private ownership status to The Save Mart Companies.
• Stater Bros. Markets: Employee-owned Southern California supermarket chain with ~170 stores. Comparable as a privately held regional grocer focused on value, fresh, and community positioning in California, though concentrated in SoCal rather than NorCal.
• WinCo Foods: Employee-owned warehouse-style discount grocer operating ~140+ stores across the Western U.S. Direct peer to FoodMaxx's value/warehouse format, with overlapping footprint in California, Nevada, Oregon, Washington, and Idaho.
• Grocery Outlet: Public discount grocery chain with ~450+ stores concentrated in California and other Western states. Comparable extreme-value positioning and California footprint, with similarly opportunistic sourcing model.
• Smart & Final: Warehouse-format grocery chain with stores across California, Nevada, and Arizona. Directly comparable to FoodMaxx's no-membership warehouse concept with both consumer and business customer mix.
• Sprouts Farmers Market: Public specialty natural/organic grocer with ~440 stores, many in California and other Save Mart geographies. Comparable fresh-first positioning and overlap with Lucky's healthier assortment, though smaller-format and more premium.
• Trader Joe's: Private specialty/value grocer with dense California store footprint and cult-like following. Competes most directly for Lucky and Save Mart's fresh and value-oriented shoppers in coastal markets.
• Nugget Markets: Family-owned premium independent grocer operating ~12 stores in Northern California, including Sacramento suburbs and Bay Area. Comparable high-touch fresh positioning and family-ownership model, though much smaller scale.

Broad incumbents

• Albertsons Companies: Large public grocery operator (Safeway, Vons, Pavilions, Albertsons) with deep California presence through Safeway/Vons/Pavilions. Direct head-to-head competitor across Save Mart and Lucky banners with much greater scale and resources.
• The Kroger Co. Largest pure-play US grocer, operating Ralphs and Food 4 Less in California. Represents the scale competitor most capable of squeezing regional grocers through pricing, private label, and digital investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-savemart-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Save Mart Companies