What Best Cheer Stone does

Best Cheer Stone Group is a wholesale-only distributor of natural and engineered stone, cabinets, and complementary building materials serving licensed trade professionals in the United States. Founded in 1994 and headquartered in Anaheim, California, the company operates seven showroom and warehouse locations across California (Anaheim, North Hollywood, San Diego), Texas (Dallas), Georgia (Atlanta and Elberton), and Florida (Orlando). BCS sells strictly through a trade-channel go-to-market: prospective accounts must present a valid contractor license, Seller's Permit, and EIN, and end consumers are routed to qualified contractors for pricing and purchase.

The company's core product portfolio spans 138+ stone SKUs across natural categories (granite, marble, quartzite, soft quartzite, dolomite) and engineered quartz, plus the Koville Cabinets sub-brand (multiple finish variants including shaker, slim shaker, and specialty colors with plywood construction and soft-closing hardware), bathroom and kitchen fixtures, SPC flooring, and mosaics. A key technical and supply-chain differentiator is direct ownership of quarries in Africa — providing vertical integration into the Namib Collection (Namib Bianco, Fantasy, Carrara, Sky, Brown, Gris) — supplemented by global sourcing from Brazil, the USA, Asia, and Europe. Materials are stocked as both slabs and prefab (cut-to-size) pieces, with a pre-sale bundle program allowing reservations before warehouse arrival.

BCS monetizes through one-time wholesale transactions (no subscription or recurring model) and supports trade customers with technical consultation, bookmatching, and an account-gated e-shop. Revenue is not publicly disclosed and the company is privately held, with no venture, private-equity, or institutional investment identified. Marketing relies on industry association memberships (NSI, NKBA, ASID, AIA), social media presence, an inspiration gallery, and direct showroom engagement, while sales operations emphasize physical material inspection by trade professionals. All granite and quartz merchandise is sold AS-IS with a 25% restocking fee, and payment is due within five calendar days of hold.

Name

Best Cheer Stone

Legal name

Best Cheer Stone Group

Website

https://bestcheerstone.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Best Cheer Stone Group is a wholesale distributor of natural and engineered stone, cabinets, and building materials serving licensed contractors, fabricators, designers, and architects across four US states, with vertically integrated quarry ownership in Africa.

Ownership category

akta.pro rank

Product category

Stone and Building Materials Distribution

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)

akta.pro secondary industry

Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC)

Keywords

• Natural stone distribution
• Engineered quartz supply
• Wholesale building materials
• Stone fabrication supplies
• Cabinet distribution

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Stone Distribution: Revenue generated through wholesale distribution of natural stones (granite, marble, quartzite, dolomite, soft quartzite) and engineered stone (quartz) to qualified trade professionals and contractors. Products sold include slabs and prefab cut-to-size pieces.
2. Koville Cabinets Distribution: Distribution of Koville brand cabinets including wall cabinets, base cabinets, tall cabinets, vanity cabinets, and accessories. Multiple finish colors available including white shaker, oak, black, and specialty finishes.
3. Related Building Materials: Distribution of complementary products including bathroom fixtures (shower wall panels, glass doors, faucets, sinks), kitchen fixtures (sinks, faucets), flooring, and mosaics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Best Cheer Stone Group is a wholesale distributor of natural stone (granite, marble, quartzite, soft quartzite, dolomite), engineered quartz stone, Koville-brand cabinets, and complementary building materials including bathroom/kitchen fixtures, SPC flooring, and mosaics. The company serves exclusively qualified trade professionals, licensed contractors, fabricators, interior designers, and architects through seven showroom/warehouse locations across California, Texas, Georgia, and Florida, and owns quarries in Africa that supply unique stone materials.

Product overview

Best Cheer Stone Group is a wholesale natural stone and building materials distributor offering a comprehensive product portfolio centered on stone products (natural stones and engineered quartz), complemented by Koville Cabinets, bathroom fixtures (sinks, faucets, shower panels/doors), kitchen products, flooring, and mosaics. The company operates showrooms and warehouses across multiple US locations (Anaheim CA, North Hollywood CA, San Diego CA, Dallas TX, Atlanta & Elberton GA, Orlando FL) and owns quarries in Africa. Products are sold exclusively to qualified trade professionals and contractors, with slab bundles available for pre-order before warehouse arrival.

Differentiator

Problem solved

Functional benefit

Brands

• Koville Cabinets: A cabinet brand offering multiple colors including slim shaker styles, antique white, barley oak, blue shaker, charcoal black, coffee glazed, elegant truffle, espresso shaker, grey silver, heirloom brown, hillcrest white, natural wood, white shaker, forest green, and harvest taupe. Features plywood construction with furniture veneer, soft-closing hardware, and full-extension undermount glides.
• BCS Natural Stones

Products and services

• Natural Stone Portfolio Natural stone slab and prefab distribution covering Granite, Marble, Quartzite, Soft Quartzite, and Dolomite. Includes African-origin stones sourced from owned quarries (Namib Bianco, Namib Fantasy, Namib Carrara, Namib Sky, Namib Brown, Namib Gris). Sold exclusively to qualified trade professionals as slabs or cut-to-size pieces in multiple finishes.
• Engineered Stone (Quartz) Engineered quartz surfaces distributed to trade professionals, available in Calacatta and Quartz collections in slab and prefab formats.
• Koville Cabinets In-house Koville cabinet brand offering wall cabinets, base cabinets, tall cabinets, vanity cabinets, and accessories in multiple finish colors including white shaker, oak, black, slim shaker, blue shaker, charcoal black, forest green, harvest taupe, barley oak, and espresso shaker. Cabinets feature plywood construction with furniture veneer, soft-closing hardware, and full-extension undermount glides.
• Bathroom Products Bathroom fixture distribution including Shower Wall Panels, Shower Glass Doors, Bathroom Faucets, and Bathroom Sinks available for special order through the wholesale channel.
• Kitchen Products Kitchen fixture distribution including Kitchen Faucets and Kitchen Sinks available for special order through the wholesale channel.
• SPC Flooring SPC (stone plastic composite) Flooring products distributed in multiple colors to wholesale trade accounts.
• Mosaics Mosaic tile products in various designs distributed to wholesale trade accounts as complementary offerings to stone and cabinet purchases.
• Slab Bundles/Pre-Sale Program Pre-sale slab bundle reservation program that allows trade customers to reserve and pre-order stone material bundles before they arrive at the company's US warehouses.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Natural Stone Institute (NSI)minorOthersIndustry membership organization representing every aspect of the natural stone industry. Membership exceeds 2,000 members in over 50 countries. NSI offers technical and training resources, professional development, regulatory advocacy, and networking events. BCS displays NSI membership badge.
• National Kitchen & Bath Association (NKBA)minorOthersWorld's leading kitchen and bath association offering learning, certification, proprietary research, expert resources, and exclusive industry events. NKBA Certification is offered exclusively to individuals who prove specialized qualifications through experience and testing. BCS displays NKBA membership badge.
• American Society of Interior Designers (ASID)minorOthersNonprofit organization and largest professional organization for interior designers, representing approximately 13,500 practicing interior designers in commercial and residential sectors, 5,500 student members, and 6,000 industry partner firm representatives. BCS holds Industry Partner Membership.
• American Institute of Architects (AIA)minorOthersLeading professional membership organization for licensed architects, emerging professionals, and allied partners. Headquartered in Washington, DC with approximately 200 employees and 300 local chapters. BCS is listed as an allied partner member.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M.S. International (MSI): MSI is the largest US wholesale distributor of natural stone, quartz, and tile, operating dozens of distribution centers across the country. It is the closest direct competitor to BCS, serving the same trade-professional channel with a similar multi-category portfolio.
• Arizona Tile: Arizona Tile is a US wholesale distributor of natural stone, quartz, and porcelain serving contractors and designers from multiple regional locations. Directly comparable to BCS in product mix (slabs, tile, engineered surfaces) and trade-channel focus.
• Emser Tile: Emser Tile is a large US wholesale distributor of tile, natural stone, and decorative products with showrooms serving trade professionals. Comparable to BCS in product breadth, trade-channel GTM, and multi-state showroom footprint.
• Marble and Granite Inc. Marble and Granite Inc. is a US wholesale distributor of natural stone slabs and engineered quartz serving fabricators, contractors, and designers. Closely comparable to BCS in product mix and trade-channel focus, with showroom locations in the Northeast.
• Stone Source: Stone Source is a US distributor of natural stone, porcelain, and architectural surfaces with showrooms serving architects and designers. Directly comparable to BCS on trade-channel focus and stone-centric portfolio, with strong specification-grade positioning.

Broad incumbents

• Daltile: Daltile is the largest US tile and stone manufacturer-distributor (Mohawk Industries subsidiary), offering an extensive catalog of ceramic, porcelain, and natural stone. Comparable to BCS on product overlap but operates at much greater scale and includes manufacturing.
• Cosentino: Cosentino is a global manufacturer of engineered stone surfaces (Silestone, Dekton) and natural stone, with US distribution centers. Overlaps with BCS's engineered-quartz and natural-stone lines and competes for the same architect/designer specifications.
• Caesarstone: Caesarstone is a global manufacturer of engineered quartz surfaces sold through kitchen/bath dealers and home centers. Comparable to BCS's engineered-quartz category and competes for the same kitchen/bath remodel wallet.
• Cambria: Cambria is a US-based manufacturer of engineered quartz surfaces sold through a network of premium dealers. Comparable to BCS's quartz offerings and competes for similar kitchen/bath and commercial specifications.

Regional players

• Levantina: Levantina is a Spanish-headquartered producer and distributor of natural stone (marble, granite, quartzite) with international operations. Comparable to BCS on natural-stone sourcing and global quarry ownership, though primarily serving European and Latin American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bestcheerstone
• YouTubeyoutube.com/channel/UCMkNlbB_bqbg48yNuFvwKFw
• Facebookfacebook.com/BestCheerStone
• LinkedInlinkedin.com/company/best-cheer-stone-inc.
• Instagraminstagram.com/bestcheerstone/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Cheer Stone