Advance Travel and Tourism

What Advance Travel and Tourism does

Advance Travel and Tourism is a B2B destination marketing agency operating as a division of Advance Publications (legal entity: Advance Local Media LLC). Headquartered in New York City with a nationwide footprint and approximately 35 employees, the firm serves destination marketing organizations (DMOs), convention and visitors bureaus (CVBs), regional airports, attractions and museums, casino and hotel operators, and heritage tourism organizations. Approximately 25-30 named clients appear across the case-study portfolio, spanning state tourism authorities (Visit Mississippi, Oregon Tourism Organization, Visit New Jersey), regional CVBs (Vicksburg, North Augusta, Natchitoches), airports (Provo Airport), attractions (Lincoln Park Zoo, National Corvette Museum), and casino/hospitality operators (Parx, Hollywood, Palace, Tideline Resort, Gervasi Vineyard). The agency is structured around six integrated service lines: Destination Marketing, Attraction Marketing, Casino & Hotel Marketing, Market Research & Analysis, Advanced Analytics & Reporting, and Creative Services & Strategy, governed by a proprietary "From Discovery to Memories" framework that maps interventions across the Dreaming, Planning, Booking, and Sharing phases of the traveler journey. It is not a technology product company; the underlying platform is human-delivered service augmented by data analytics, audience insights, and multi-channel campaign execution (paid social, display, OTT/CTV, SEM, geo-targeting), with privileged access to Advance Publications' media network (NJ.com, Jersey's Best, regional pride brands) for amplification.

Name

Advance Travel and Tourism

Legal name

Advance Local Media LLC

Website

https://advancetravelandtourism.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Advance Travel and Tourism is a B2B destination marketing agency and division of Advance Publications serving DMOs, CVBs, airports, attractions, casinos, and heritage tourism organizations across the United States with multi-channel campaign execution, proprietary research, and analytics services.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)

Keywords

• Destination marketing services
• Travel marketing agency
• Tourism advertising campaigns
• DMO marketing strategy
• Attraction marketing services

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Destination Marketing: The company generates revenue through professional service fees for destination marketing strategy, campaign development, media execution, and analytics services to DMOs, airports, attractions, and tourism organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Advance Travel and Tourism is a B2B destination marketing agency that develops and executes marketing strategies for destination marketing organizations (DMOs), convention and visitors bureaus (CVBs), airports, attractions, casinos and hotels. The firm offers integrated campaign planning, media planning and execution, creative development, audience research and advanced analytics to drive visitation, awareness and engagement for its tourism clients.

Product overview

Advance Travel and Tourism is a destination marketing agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The core offering consists of six integrated service areas: Destination Marketing, Attraction Marketing, Casino & Hotel Marketing, Market Research & Analysis, Advanced Analytics & Reporting, and Creative Services & Strategy. These services work together as a coordinated system, with research and analytics informing creative strategy and campaign execution across all channels. Additionally, the company produces the Field Notes Podcast as a thought leadership vehicle, and publishes periodic whitepapers and research series (such as AI for Travel 2.0 and the 2026 Advance Aviation Research Series) that serve as both marketing tools and deliverables for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Marketing

Quantifiable outcome

• 220% increase in Journey Through Jersey website traffic for New Jersey Historic Trust
• +12 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Provo AirportcoreStrategic or Co-development Partner · 1 July 2024Long-term Agency of Record (AOR) relationship with Provo Airport (PVU). Partnership began with Routes Americas ASD Conference connection in March 2024 and expanded through ACI-NA JumpStart ASD Conference. Advance participates in airline meetings alongside airport leadership and air service consultants to support marketing strategy aligned with air service development goals.
• The Meehan Aviation GroupcoreStrategic or Co-development PartnerAir service consulting firm that connected with Advance Aviation team at Routes Americas ASD Conference in March 2024, facilitating the relationship with Provo Airport that led to the official partnership launch in July 2024.
• Delaware County / Great Western CatskillscoreStrategic or Co-development PartnerMulti-year partnership for destination marketing campaigns. Second year of partnership in 2025 with expanded budget. Campaign earned New York State Tourism Excellence Award for Excellence in Overall Tourism Marketing.
• Visit UtahminorGTM or Marketing PartnerInbound campaign creative and messaging embraced by Visit Utah and the Mayor's Office, integrated across the airport and throughout the city, extending reach organically beyond the core campaign.
• American AirlinesminorGTM or Marketing PartnerAirline partner included in Provo Airport AOR relationship. Advance participates in airline meetings to present marketing and creative initiatives supporting existing routes and future campaigns for new commercial air service.
• Breeze AirwaysminorGTM or Marketing PartnerAirline partner included in Provo Airport AOR relationship. Included in marketing strategy presentations and air service development conversations.
• Allegiant AirminorGTM or Marketing PartnerAirline partner included in Provo Airport AOR relationship. Included in marketing strategy presentations and air service development conversations.
• New Jersey Historic Trust / Journey Through JerseycoreStrategic or Co-development PartnerMulti-year partnership (launched February 2023) for heritage tourism marketing campaign. Integrated Jersey's Best pride brand with NJ.com and social channels to drive heritage tourism awareness and visitation to historic sites statewide.
• Jersey's Best / Advance Local Pride BrandscoreStrategic or Co-development PartnerPart of Advance Local's portfolio of pride brands, each connecting with distinct regional audiences through trusted, locally rooted content. Full-page placements, sponsored content features, and social amplification for Journey Through Jersey campaign.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• O'Rourke Hospitality Marketing: Hospitality and tourism marketing agency serving hotels, resorts, destinations, and attractions — comparable in serving casino/hospitality clients and DMOs with multi-channel campaigns.
• Development Counsellors International (DCI): Marketing firm specialized in economic development and tourism marketing for state and regional destinations; comparable in serving government/DMO clients with place-marketing strategy and execution.
• Miles Partnership: One of the largest US destination marketing agencies serving DMOs, CVBs, and tourism organizations with multi-channel campaign strategy and execution — directly comparable in customer base, service mix, and go-to-market approach.
• Madden Media: Destination marketing agency focused on DMOs and tourism organizations with media planning, digital, and analytics capabilities — direct competitor in the same customer segment and service categories.
• MMGY Global: Travel, tourism, and hospitality marketing agency offering research, media planning, and creative services to destinations and travel brands; comparable in vertical specialization and B2B agency model.
• Two Six Digital: Digital-first destination marketing agency working with state tourism offices and DMOs on paid media, SEO, and content — comparable in vertical and digital-channel emphasis.

Others

• Adara: Travel data and audience platform providing traveler insights and audience activation for destinations and travel brands; ecosystem participant that complements or competes with agency services.
• Sojern: Travel-focused digital marketing platform providing programmatic, data, and campaign tools to DMOs, destinations, and travel brands; adjacent rather than direct, but competes for destination marketing budgets.

Emerging players

• Starmark: Independent advertising agency with travel and tourism practice; overlaps in destination and hospitality marketing but broader portfolio beyond travel.
• Bandwidth Consulting: Tourism consulting firm working with destinations on strategy, branding, and research — adjacent competitor in the same vertical with overlapping service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Kb2AUP2emuQ
• LinkedInlinkedin.com/company/advance-travel-&-tourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Travel and Tourism