What ARENCIA does

ARENCIA (주식회사 아렌시아 / Arencia Inc.) is a privately-held South Korean functional skincare company headquartered in Gangnam-gu, Seoul, operating a direct-to-consumer model through its owned e-commerce storefront at arencia.com (hosted on Cafe24). The brand sells a multi-line portfolio of cosmeceutical skincare products organised around ingredient-led collections, including the Holy Hyssop (히솝) line of serums, masks and gift sets featuring a 100ppm hyssop extract formulation with Korean Cosmetics Act dual-functional claims for whitening (미백) and wrinkle improvement (주름개선); the Deep Water Surge / PDRN hydration line of serums, creams, sun serum, sun stick and 90-sheet hydration pads; a Fresh Cleanser range with botanical variants (blue hyssop, calendula, rosehip, green artichoke); and a Booster Shot ampoule series spanning vitamin C, retinal, PDRN, NAD+, TXA and glycolic acid.

Products are contract-manufactured by Minustory Inc. (주식회사 미누스토리), while Arencia Inc. acts as the responsible cosmetics seller. The core technology is formulation-led rather than platform or AI-led, relying on combinations of peptides, ceramides, vitamin C derivatives (3-O-ethyl ascorbic acid, sodium ascorbyl phosphate, ascorbyl glucoside), niacinamide, hyaluronic acid variants and PDRN to substantiate functional cosmetic claims.

Commercially, ARENCIA generates revenue exclusively through one-time online sales of finished-product SKUs priced in Korean Won (typically ~16,800-73,800 KRW, ~$12-$55), with free shipping thresholds at 30,000 KRW and standard retail/selling price differentials indicating conventional consumer margins. The brand ships domestically and internationally to over 70 countries, supports Korean, English and Japanese storefronts, and relies on supporting infrastructure from Toss Payments, Naver Financial, CJ Logistics and KakaoTalk for payments, fulfilment and customer engagement. The primary customer base is Korean female skincare consumers seeking functional anti-aging and brightening solutions, with selective international pull-through.

Name

ARENCIA

Legal name

주식회사 아렌시아 (Arencia Inc.)

Website

https://arencia.com

Company type

Private

Operating status

Operating

Short description

ARENCIA is a privately-held South Korean functional skincare brand selling Holy Hyssop serums, PDRN hydration products, cleansers and booster ampoules directly to consumers through its own arencia.com storefront, with international shipping to 70+ countries.

Ownership category

akta.pro rank

Product category

Functional Skincare and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Functional skincare products
• Cosmeceutical formulations
• Anti-aging serums
• Brightening cosmetics
• K-beauty skincare

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: ARENCIA generates revenue through direct online sales via its owned e-commerce platform (arencia.com), selling skincare products including serums, creams, masks, and sets to consumers primarily in Korea with international shipping capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ARENCIA manufactures and sells a curated portfolio of functional Korean skincare products directly to consumers through its own e-commerce storefront at arencia.com. The portfolio centers on cosmeceutical formulations featuring signature ingredients such as Holy Hyssop extract, PDRN, peptides, ceramides, and vitamin C derivatives, delivered across serum, cream, mask, cleanser, and sunscreen formats. Product lines include the Holy Hyssop dual-functional (whitening + wrinkle improvement) collection, the Deep Water Surge PDRN hydration line, the Booster Shot targeted treatment serums, and bundled gift sets, with global shipping to over 100 countries.

Product overview

ARENCIA (아렌시아) is a South Korean skincare brand positioned under the 'Arencia Artisans' formulation philosophy, offering a multi-line portfolio of cosmeceutical skincare products. The product portfolio is organized into distinct sub-brands and ingredient-focused collections: the Holy Hyssop line (hyssop extract-based serums, masks, and gift sets with dual-functional anti-aging and brightening claims), the Deep Water Surge / PDRN line (PDRN and hyaluronic acid-based hydration serums, creams, sunscreens, and pads), the Fresh Cleanser line (form-specific foam cleansers with botanical extracts such as blue hyssop, calendula, rosehip, and green formulations), and the Booster Shot line (concentrated ampoule-format serums featuring active ingredients such as Vitamin C, Retinal, PDRN, NAD+, TXA, and Glycolic Acid). The BASE SKIN FASHION COLLECTION serves as the overarching branded product category encompassing cleansers, serums, creams, masks, and sunscreens. Key product formats include sheet masks, jelly masks, mist sprays, gel creams, sun sticks, sun serums, and deep hydration pads. Products are sold primarily through the official e-commerce site (arencia.com) with global shipping to multiple countries, and are manufactured by (주)미누스토리 (Minusstory Co., Ltd.) for some formulations, while Arencia Inc. serves as the cosmetics responsible seller.

Differentiator

Problem solved

Functional benefit

Brands

• BASE SKIN FASHION COLLECTION: Core brand collection tagline used for the product line
• Holy Hyssop
• Deep Water Surge
• Red Smoothie
• Artisan's Hyssop

Products and services

• Holy Hyssop Serum 30 50g (Cool Tone Serum) A dual-functional anti-aging and brightening serum (Whitening + Wrinkle improvement) featuring hyssop extract at the brand's signature concentration, designed for cool-toned skin in a 50g volume. Targeted at consumers seeking functional skincare with proven actives.
• Holy Hyssop Serum 12 30ml A concentrated daily serum with hyssop extract at 12% concentration for skin calming and barrier strengthening, in a 30ml format. Targeted at consumers seeking a daily Holy Hyssop routine serum.
• Holy Hyssop Mask Pack (5pcs) A sheet mask infused with hyssop extract, designed to deliver intensive hydration and calming care (27ml per sheet, 5 sheets per pack). Targeted at consumers wanting a once-to-multiple-times-per-week mask treatment.
• Holy Hyssop Duo Set (12&30) A bundled set combining Holy Hyssop Serum 12 (30ml) and Holy Hyssop Serum 30 (50g) for a comprehensive hyssop-based skincare routine. Marketed as a curated regimen and gifting option.
• Holy Hyssop Special Care Set (Serum 30 & Mask Pack) A set combining Holy Hyssop Serum 30 (50g) and Holy Hyssop Mask Pack (5 sheets) for intensive care targeting wrinkles and brightening. Sold as a single bundled SKU.
• Holy Hyssop Intensive Care Set (Serum 12 & Mask Pack) A targeted care set pairing Holy Hyssop Serum 12 (30ml) with Holy Hyssop Mask Pack (5 sheets) for daily calming and soothing skincare, sold as a single bundled SKU.
• Holy Hyssop All Care Set (Serum 12 & Serum 30 & Mask Pack) A comprehensive set including Holy Hyssop Serum 12, Serum 30, and Mask Pack, providing a full hyssop-based skincare regimen for brightening and anti-aging, sold as a single bundled SKU.
• Vitamin C Booster Shot 30ml A vitamin C concentrated booster serum for brightening and antioxidant protection, in a 30ml ampoule-style format. Targeted at consumers seeking targeted treatment serums.
• Retinal Booster Shot 30ml A retinal (retinaldehyde) booster serum targeting wrinkles and skin renewal in a 30ml ampoule-format. Targeted at consumers seeking retinoid-based anti-aging treatments.
• PDRN Booster Shot 30ml A PDRN (polydeoxyribonucleotide) booster serum designed to support skin regeneration and repair in a 30ml ampoule-format. Targeted at consumers seeking cellular-repair-focused skincare.
• NAD+ Booster Shot 30ml A premium anti-aging booster serum containing NAD+ (nicotinamide adenine dinucleotide) to support cellular energy and skin vitality in a 30ml ampoule-format. Targeted at consumers seeking longevity-focused skincare.
• TXA Booster Shot 30ml A targeted booster serum with TXA (tranexamic acid) designed to address skin tone unevenness and brighten the complexion in a 30ml ampoule-format. Targeted at consumers addressing hyperpigmentation.
• Eraser Shot Glycolic Acid Exfoliator 200ml A glycolic acid-based exfoliating solution that removes dead skin cells and smooths skin texture in a 200ml format. Targeted at consumers seeking at-home chemical exfoliation.
• Eraser Shot Glycolic Acid Booster 30ml A concentrated glycolic acid booster serum for skin exfoliation and texture improvement in a 30ml format. Targeted at consumers seeking a gentler, daily-exfoliation booster.
• Vitamin C Glutathione Skin Booster Mist 100ml A facial mist combining vitamin C and glutathione to deliver antioxidant benefits and a radiant glow throughout the day, in a 100ml spray format. Targeted at consumers seeking on-the-go antioxidant skincare.
• Vita Collagen Radiance Jelly Mask (4pcs) A jelly-textured collagen mask designed to provide deep hydration and a radiant, plump complexion, sold as a 4-sheet set. Targeted at consumers seeking collagen-supportive mask treatments.
• Vitamin C Glow Booster Gel Cream 50g A lightweight gel cream that combines vitamin C with brightening actives to deliver a luminous, glowing complexion in a 50g jar. Targeted at consumers seeking a vitamin-C daily moisturizer.
• Vitamin C Booster Shot Mask (5pcs) A sheet mask infused with vitamin C booster formula for brightening and skin radiance, packaged as a 5-sheet set. Targeted at consumers seeking a weekly vitamin-C mask treatment.
• SOS Relief Mask (4pcs) An emergency relief mask designed to soothe and calm irritated or stressed skin, sold as a 4-sheet set. Targeted at consumers with sensitive or reactive skin.
• Eraser Soothing Cream 50ml A soothing cream that works in combination with the Eraser Shot line to calm and smooth the skin in a 50ml jar. Targeted at consumers pairing exfoliation with post-treatment soothing.
• Green Artichoke Skin Boosting Cleanser 120g A foam cleanser formulated with green artichoke extract to boost skin health and maintain a clear complexion in a 120g format. Targeted at consumers seeking botanical-based cleansing.
• Fresh Royal Blue Hyssop Cleanser 120g A foam cleanser featuring blue hyssop extract for deep cleansing while maintaining skin hydration in a 120g format. Targeted at consumers seeking a Hyssop-infused daily cleanse.
• Fresh Calendula Cleanser 120g A gentle daily cleanser enriched with calendula extract to soothe and cleanse sensitive or irritated skin in a 120g format. Targeted at consumers with sensitive or reactive skin.
• Fresh Royal Rosehip Cleanser 120g A nourishing cleanser with rosehip extract that cleanses while providing antioxidant benefits in a 120g format. Targeted at consumers seeking antioxidant-rich cleansing.
• Fresh Green Cleanser 120g A refreshing green-based cleanser suitable for combination or oily skin types to control excess sebum in a 120g format. Targeted at consumers with combination or oily skin.
• PDRN Hyaluronic Deep Hydration Pad (90pcs) A large-quantity pad product infused with PDRN and hyaluronic acid for intensive deep hydration care, containing 90 pads per package. Targeted at consumers seeking a high-volume daily hydration step.
• [PDRN] Deep Water Surge Soothing Cream 110ml A soothing cream from the Deep Water Surge line containing PDRN, designed to deliver deep hydration and calm irritated skin in a 110ml jar. Targeted at consumers seeking a PDRN-based daily moisturizer.
• Cloud Sun Stick A portable sun stick from the Deep Water Surge line providing broad-spectrum UV protection with a non-sticky, cloud-like finish. Targeted at consumers seeking a portable daily sunscreen.
• [PDRN] [1+1] Deep Water Surge Sun Serum A dual-pack sun serum combining PDRN with sun protection, offered as a 1+1 promotion for the Deep Water Surge line. Targeted at consumers seeking a hydrating sunscreen serum.
• [PDRN] Deep Water Surge Serum 30 50g A concentrated PDRN serum in the Deep Water Surge line, designed for deep hydration and skin barrier reinforcement, in a 50g format. Targeted at consumers seeking a concentrated PDRN daily serum.
• [PDRN] Deep Water Surge Serum 30ml A PDRN-infused serum from the Deep Water Surge line delivering deep hydration in a 30ml format. Targeted at consumers seeking a travel-size PDRN serum.
• Deep Water Surge 5-Product Set (Serum & Serum 30 & Cream & Sun Serum & Sun Stick) A comprehensive bundle of the full Deep Water Surge line including serum, concentrated serum, cream, sun serum, and sun stick. Sold as a single bundled SKU with a discounted selling price relative to retail.
• Artisan's Hyssop Blurring Cream 50g A triple-action anti-aging and firming cream enriched with collagen, designed to blur wrinkles, boost collagen production, and lock in elasticity, in a 50g jar. Targeted at consumers seeking an anti-aging firming cream.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core and supporting.

• TREATZminorStrategic or Co-development Partner · 5 September 2024Arencia X TREATZ collaboration mentioned in archive section, indicating a past partnership or co-branded initiative.
• (주)미누스토리 (M)coreTechnology or IntegrationContract manufacturer (화장품제조업자) for ARENCIA products including Holy Hyssop serum and mask lines. Listed on product detail pages as the manufacturing partner.
• 카페24 (Cafe24)coreTechnology or IntegrationE-commerce platform hosting provider for arencia.com website, supplying shopping mall hosting services and system maintenance.
• CJ 대한통운coreChannel Partner/ Reseller/ DistributorLogistics partner handling parcel shipping and delivery operations for ARENCIA products.
• 토스페이먼츠 (Toss Payments)coreTechnology or IntegrationPayment system provider for checkout processing and system maintenance.
• (주)카카오coreGTM or Marketing PartnerKakaoTalk channel messaging service provider for customer communication and product-related messages.
• (주)드림시큐리티supportingTechnology or IntegrationIdentity verification and authentication services provider.
• 네이버파이낸셜(주)supportingTechnology or IntegrationNaver Financial payment processing partner for product transactions.
• (주)샐러드랩supportingGTM or Marketing PartnerReview management, benefit provision, SMS messaging, and shopping experience enhancement services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Torriden: Korean skincare DTC brand built largely on PDRN + hyaluronic acid hydration lines (e.g., Dive-In serum). Direct comparable: ARENCIA's 'Deep Water Surge' PDRN line competes head-to-head on the same hero ingredient, target consumer, and Korean DTC stack.
• Beauty of Joseon: Korean skincare brand built on heritage ingredients and functional claims (rice bran, Centella). Comparable mid-sized Korean DTC skincare positioning, regulatory-backed functional cosmetics claims, and ingredient-led storytelling parallel to ARENCIA's Holy Hyssop line.
• COSRX: Korean skincare brand specializing in treatment/active-ingredient products (AHA/BHA, snail mucin, Centella). Closely comparable on treatment-serum product category, target demographic, and direct-to-consumer + global distribution model.
• Anua: Korean skincare DTC brand with treatment/actives focus (azelaic acid, Heartleaf serums). Comparable as a similarly sized Korean DTC skincare brand with global shipping and serums-led portfolio, targeting the same female functional-cosmetics consumer.
• Round Lab: Korean skincare brand with hero-ingredient storytelling (birch sap, soybean, dokdo). Comparable mid-sized Korean DTC skincare brand with a curated, ingredient-led line architecture analogous to ARENCIA's Holy Hyssop and Deep Water Surge sub-brands.
• Some by Mi: Korean skincare brand with strong active-ingredient positioning (AHA/BHA/PHA, Centella, tea tree). Comparable on treatment-serum and functional-claim focus and global DTC distribution through Korean e-commerce infrastructure similar to ARENCIA's.
• PURITO: Korean skincare brand built on Centella and functional-ingredient serums with strong DTC and Sephora-adjacent presence. Comparable mid-sized Korean skincare brand using functional cosmetics positioning and ingredient-led product architecture similar to ARENCIA.
• TIRTIR: Korean skincare and color-cosmetics DTC brand with global shipping and ingredient-led marketing. Comparable as a Korean DTC beauty brand in similar revenue tier pursuing international cross-border sales through owned e-commerce.
• Hanyul: Korean skincare brand housed under Amorepacific that emphasizes heritage/functional botanical ingredients (similar ingredient narrative to Holy Hyssop). Comparable on functional cosmetics positioning with Korean heritage-ingredient storytelling and facial-care product focus.

Broad incumbents

• Innisfree: Large Amorepacific-owned Korean skincare brand with broad portfolio spanning cleansers, serums, masks, and sunscreens across many ingredient lines. Serves as a broad-incumbent reference point: ARENCIA's portfolio (cleansers, serums, creams, masks, sun care) overlaps Innisfree's full category footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARENCIA