What Sporta Japan does

Sporta Japan Corporation (スポヲタ株式会社) is a privately held sports technology and consulting firm founded in August 2018 by Yusuke "Yu" Katoku, headquartered at 575 5th Ave, New York, with a secondary office in Tokyo. The company operates as a bilateral bridge between the Japanese and North American sports markets, distributing and implementing advanced sports technology on behalf of leading global vendors while providing consulting and athlete development services.

The company's core product portfolio is anchored by exclusive Japan distribution rights for KINEXON, an ultra-compact wearable (IMU/GPS) tracking system used by 70%+ of NBA teams that captures 40+ performance and load data points for player monitoring and injury prevention, and exclusive sales rights for Synergy Live (Keemotion), an AI-powered fully automated 6K camera system providing auto-tracking, live streaming, and video analysis. Supporting offerings include Sporta J-Live (4K student sports streaming), GLOBALLERS (a Sun Chlorella-sponsored youth basketball pipeline aimed at future NBA players), and PROJECT GLP ~Japan Got Next~, a women's basketball international development initiative in partnership with The Artest Foundation. An AI-powered sports mobile application is in active development with a dedicated engineering team.

Sporta generates revenue through three streams: (1) sports technology sales and licensing via hardware sales, software subscriptions, and recurring service contracts with professional teams and leagues; (2) professional sports consulting including international scouting, marketing advisory, and cross-border partnership facilitation; and (3) youth development programs funded through corporate sponsorships. Go-to-market is enterprise field sales targeting Japanese professional sports organizations, with notable adoption across B.League (7+ teams including Alvark Tokyo, San-en Neophoenix, Gunma Crane Thunders, Sunrockers Shibuya, and Kawasaki Brave Thunders), the W-League, JHL handball, NPB baseball, and J-League soccer. Pricing is custom enterprise-quoted with no publicly disclosed tiers.

Name

Sporta Japan

Legal name

Sporta Japan Corporation

Website

https://sportajapan.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sporta Japan is a New York-headquartered sports technology and consulting firm that holds exclusive Japan distribution rights for KINEXON tracking and Synergy Live AI camera systems, serving Japanese professional teams across basketball, baseball, soccer, and handball with performance analytics, scouting, and athlete development services.

Ownership category

akta.pro rank

Product category

Sports Technology Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH)

Keywords

• Sports technology integration
• Player tracking systems
• Performance analytics services
• Sports business consulting
• Athlete development programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Technology Sales & Licensing: Sporta holds exclusive distribution rights for KINEXON in Japan and sales rights for Synergy Live. Revenue generated through hardware/device sales, software licensing fees, and ongoing service contracts with sports teams and leagues.
2. Sports Consulting Services: Advisory services for sports business, marketing, and facility-related matters. Includes international partnership facilitation and scouting services.
3. Youth Development Programs: Programs like GLOBALLERS and PROJECT GLP connecting Japanese athletes with international opportunities, often with corporate sponsors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sporta Japan is a sports consulting and technology distribution company that bridges Japanese and US sports markets. It holds exclusive Japan distribution rights for KINEXON wearable player tracking systems and sales rights for Synergy Live (Keemotion) AI-powered auto-tracking camera systems, implementing these solutions at Japanese professional sports teams. The company also operates youth basketball development programs (GLOBALLERS, PROJECT GLP), provides international scouting services, and offers sports business consulting.

Product overview

Sporta Japan operates a multi-product sports technology portfolio bridging Japan and North American sports markets. The core offerings consist of KINEXON (exclusive distribution rights for a high-precision wearable player tracking and performance analytics system used by top NBA and European clubs), Synergy Live/keemotion (exclusive sales rights for an AI-powered fully automated 6K camera system providing live streaming, video analysis, and coaching tools), and an AI-powered sports mobile app currently in development. Supporting programs include Sporta J-Live (4K streaming for student sports), GLOBALLERS (youth basketball development in partnership with Sun Chlorella), PROJECT GLP (women's basketball international development with The Artest Foundation), and international scouting partnerships. Services span sports technology implementation, sports consultation, and athlete development.

Differentiator

Problem solved

Functional benefit

Brands

• keemotion: AI-powered automatic tracking camera system for indoor sports that provides automated 6K camera filming, recording, and streaming services.
• KINEXON
• Synergy Live
• GLOBALLERS
• PROJECT GLP ~Japan Got Next~

Products and services

• KINEXON Player Tracking System Ultra-compact wearable sensor system for tracking player performance and load management. Captures 40+ types of performance and load data including running distance, speed, jumps, and body load. The mobile KINEXON IMU version requires no facility installation and is used by 70%+ of NBA teams and top European clubs.
• Synergy Live (Keemotion) AI Camera System AI-powered fully automated 6K camera system that auto-tracks players and the ball for live streaming, video analysis, and coaching. Provides automated filming, instant replay for refereeing, customizable scoreboard-synchronized graphics overlays, automated highlight generation, and social media distribution.
• Sporta J-Live Professional-grade 4K camera live streaming service for student sports events, enabling high-quality game video broadcasting to elevate and energize amateur and school-level sports competitions.
• GLOBALLERS Youth Basketball Program Junior basketball development program in partnership with Sun Chlorella, focused on nurturing future NBA players from Japan. Provides US exposure, training, and international competition opportunities for youth basketball teams (15U).
• PROJECT GLP ~Japan Got Next~ International development initiative for Japanese women's basketball players operated in partnership with The Artest Foundation. Creates pathways for young athletes to pursue opportunities abroad, including NCAA scholarship pathways and international professional basketball.
• Sports Business Consulting Services Advisory services covering sports business, marketing, and facility-related matters. Includes international partnership facilitation for Japanese and US sports organizations seeking cross-border expertise.
• International Scouting Services International scouting partnership services connecting Japanese professional teams with overseas player talent, and helping Japanese athletes access US college and professional opportunities.

Quantifiable outcome

• 70%+ injury risk reduction when ACWR maintained at 0.8-1.3 'sweet spot' using KINEXON data
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Toyota Boshoku Sunshine RabbitscoreStrategic or Co-development Partner · 24 June 2026International scouting partnership for women's professional basketball team competing in Japan's WJBL. Sporta leads overseas player identification and evaluation to help the team recruit international talent.
• The Artest FoundationcoreStrategic or Co-development Partner · 1 January 2026Second year of partnership to empower youth through sports and mental wellness. Foundation established by Ron Artest Sr. in partnership with former NBA champion and mental health advocate, combining Sporta's mission with foundation's youth development goals.
• 2025 Osaka-Kansai ExpominorStrategic or Co-development Partner · 1 September 2025CEO Yusuke Katoku delivered keynote speech at Expo 2025 on importance of 'taking on global challenges' in basketball, highlighting GLOBALLERS initiative.
• Sun ChlorellacoreStrategic or Co-development Partner · 1 January 2025Multi-year partnership supporting GLOBALLERS youth basketball program with goal of nurturing future NBA players. Sun Chlorella is a leading health food company that sponsors the program's US tours and basketball development initiatives.
• San-en Neophoenix (三遠ネオフェニックス)coreStrategic or Co-development Partner · 1 March 2023International partnership contract to support team's performance improvement and international success by providing European and US basketball expertise and sports technology.
• Radford UniversityminorStrategic or Co-development Partner · 1 January 2023Partnership to invite Radford University as first US participant in World University Basketball Series, facilitating international university basketball exchanges.
• KINEXONcoreTechnology or IntegrationExclusive distribution rights in Japan for KINEXON's ultra-compact wearable tracking system used by 70%+ of NBA teams. Sporta implements KINEXON IMU for load management, performance analysis, and injury prevention.
• Synergy Sports (Sportradar)coreTechnology or IntegrationSales rights for Synergy Live (Keemotion) AI auto-tracking camera system in Japan. Full-auto 6K camera technology for professional live streaming and video analysis used by NBA teams and NCAA programs.
• Clutch Times (了一般社团法人クラッチタイムズ)minorStrategic or Co-development PartnerCo-organization of Clutch Time Conference, Japan's largest basketball conference bringing together front-runners in basketball for knowledge sharing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stats Perform: Stats Perform (parent of Synergy Sports, which supplies Sporta's Synergy Live) is a global sports data and AI analytics incumbent. It overlaps Sporta in AI-driven video analysis, tracking data, and broadcasting analytics, while operating at much larger scale across multiple sports and geographies.
• Octagon: Octagon is a global sports marketing and athlete management agency. It overlaps Sporta's consulting, partnership facilitation, and athlete representation services, particularly for cross-border athlete opportunities and sponsorship deals with brands like Sun Chlorella and SMBC.
• Excel Sports Management: Excel Sports Management is a major athlete representation agency with basketball depth. It is comparable to Sporta's athlete scouting, development (GLOBALLERS, PROJECT GLP), and career-pathway services for Japanese players pursuing overseas opportunities.

Direct peers

• Hudl: Hudl provides AI-powered video analysis and live streaming to sports teams and leagues worldwide. It is comparable to Sporta's Synergy Live / Sporta J-Live offering for automated capture, tagging, and broadcast-grade video workflows, particularly at the team and youth levels.
• Catapult Sports: Catapult provides wearable athlete tracking and performance analytics hardware and SaaS to professional and elite sports teams globally — the closest direct competitor to Sporta's KINEXON-based performance-tracking offering. Both target pro team coaching and sports science staff with similar load-management and injury-prevention value propositions.
• Second Spectrum: Second Spectrum provides AI-driven player tracking and tactical analytics, with deep NBA and global league penetration. It is a direct peer in computer-vision-based sports analytics, the same category Sporta pursues via Synergy Live and the in-development AI app.
• Playfly Sports: Playfly Sports is a US-based sports marketing, consulting, and property rights advisory firm. It is comparable to Sporta's sports business consulting and Japan-US bridge role, providing strategic advisory to leagues, teams, and brands on commercialization and partnerships.
• KINEXON: KINEXON is both Sporta's principal supplier and a market peer: it sells the same wearable tracking technology used by 70%+ of NBA teams. As the underlying IP owner, KINEXON could compete with Sporta in Japan by going direct, making it a strategically critical (if not classic) competitor.

Emerging players

• Catapult (formerly GP Sports) / KinaTrax: KinaTrax delivers markerless player tracking and biomechanics analytics for baseball and other sports. As an emerging niche player in computer-vision sports analytics, it overlaps with the Synergy Live / KINEXON multimodal stack Sporta offers in Japan.

Others

• Sporttechie: SportTechie is a media and advisory platform covering sports technology. While not a direct competitor, it is a thematic peer serving the same audience Sporta targets: sports organizations evaluating technology, scouting, and consulting solutions, including in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Sporta_PR

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporta Japan