BHN Rewards
BHN Rewards (formerly Rybbon) is a digital incentives platform serving enterprises, market researchers, academic institutions, and HR teams. It delivers e-gift cards, prepaid Visa/Mastercard, and points-based rewards across 150+ countries via 25+ platform integrations, operating as an affiliate of Blackhawk Network.
- Company typePrivate
- Founded2012
- HeadquartersMclean, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BHN Rewards does
BHN Rewards, formerly Rybbon, is a digital rewards and incentives platform that operates as an affiliate of Blackhawk Network, a global payments and incentives company. The platform enables organizations to deliver digital gift cards, virtual prepaid Visa and Mastercard cards, and points-based loyalty rewards to recipients across more than 150 countries via email and SMS. Its core technology is a cloud-based SaaS platform (BHN Rewards Platform plus the Tango fulfillment engine) that integrates with 25+ enterprise tools including Salesforce, HubSpot, Microsoft Teams, Qualtrics, Marketo, SurveyMonkey, and Forsta, allowing automated reward triggers inside CRM, survey, marketing automation, and team collaboration workflows. The catalog spans 300+ reward options, with Smart Global Choice automatically localizing reward selection by recipient country. BHN Rewards holds SOC 2 Type 2, GDPR, and CCPA compliance certifications, and runs infrastructure on AWS with data residency across US, EU, APAC, and Canadian regions.
BHN Rewards firmographics
Firmographics- Name
- BHN Rewards
- Legal name
- Rybbon, LLC
- Website
- https://bhnrewards.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BHN Rewards (formerly Rybbon) is a digital incentives platform serving enterprises, market researchers, academic institutions, and HR teams. It delivers e-gift cards, prepaid Visa/Mastercard, and points-based rewards across 150+ countries via 25+ platform integrations, operating as an affiliate of Blackhawk Network.
- Ownership category
- akta.pro rank
BHN Rewards industry classification
Industry- Product category
- Digital Rewards Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
- akta.pro secondary industries
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Loyalty, Rewards & Incentive Programs (BPAFAMAE)
Keywords
Where BHN Rewards is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BHN Rewards business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Annual subscription fees that include a set number of Reward deliveries. Subscription deliveries do not roll over from year to year. Subscription clients also pay associated service fees per campaign.
- Campaign/Reward Fulfillment Fees: Fees associated with specific promotional campaigns including face value of Rewards plus Rybbon Service fees. Unclaimed rewards are refunded 100% less applicable fees.
- PointsJoy Add-on: Points reward management system available for an additional fee, allowing clients to operate points-based loyalty programs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BHN Rewards product offering
Product offeringCore offering
BHN Rewards provides a cloud-based SaaS digital rewards platform that enables businesses to send digital gift cards, virtual prepaid Visa/Mastercard cards, and points-based rewards to recipients worldwide for marketing, market research, academic research, and employee recognition programs. The platform integrates with 25+ enterprise tools (Salesforce, HubSpot, Marketo, Qualtrics, SurveyMonkey, Microsoft Teams, Forsta) and offers a catalog of 300+ reward options redeemable across 150+ countries, with fulfillment handled through Blackhawk Network's Tango platform.
Product overview
BHN Rewards (formerly Rybbon) is an integrated digital rewards platform that operates as part of Blackhawk Network's incentives solutions suite. The core platform enables businesses to send virtual prepaid cards, digital gift cards, and manage points-based reward programs. The product portfolio includes the main BHN Rewards platform with 300+ reward catalog, Tango platform for fulfillment, PointsJoy for points management (add-on), and Virtual Visa/Mastercard products. The platform integrates with 25+ third-party tools for marketing, CRM, survey, and research workflows, enabling automated reward delivery across global audiences.
Differentiator
Problem solved
Functional benefit
Brands
- Tango: BHN's easy platform for fulfilling reward programs for businesses, enabling digital gift cards, prepaid cards, physical gift cards and payouts.
- PointsJoy
Products and services
- BHN Rewards Platform Integrated streamlined SaaS rewards platform that enables businesses to send virtual prepaid and gift cards from a 300+ reward catalog, with automation capabilities, tracking dashboards, and 100% refunds for unclaimed rewards. Serves marketing & sales, market research, academic research, and employee rewards use cases and integrates with 25+ CRM, survey, marketing, and collaboration platforms.
- Tango Platform
Quantifiable outcome
- 82% of employees cite gift cards and prepaid cards as their preferred type of reward
- +3 more outcomes
Companies that use BHN Rewards
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
BHN Rewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
BHN Rewards partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- MastercardcoreBHN has signed an expanded deal with Mastercard to deepen its role in travel, rewards, and data connectivity. BHN Rewards offers prepaid Mastercard cards as part of its reward catalog. In the US, Prepaid Mastercard is issued by Pathward, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. In Canada, issued by Peoples Trust Company under license from Mastercard International.
- SalesforcecoreOut-of-the-box integration allowing reward delivery directly within Salesforce CRM workflows. Enables automated reward triggers based on customer actions, lead status changes, or campaign completion.
- Microsoft TeamscoreDirect integration with Microsoft Teams allowing reward delivery via chat messages and during live meetings. Enables managers to send recognition rewards instantly within team collaboration tools.
- QualtricscoreIntegration partnership for automated survey incentive delivery. BHN Rewards integrates with Qualtrics to automatically send rewards upon survey completion, increasing response rates.
- HubSpotcoreOut-of-the-box integration enabling reward delivery within HubSpot marketing and sales workflows. Used for lead capture, demo completion incentives, and customer engagement campaigns.
- MarketocoreIntegration with Marketo marketing automation platform enabling reward triggers within marketing campaigns, nurture sequences, and engagement programs.
- SurveyMonkeycoreIntegration enabling automated reward delivery upon survey completion through SurveyMonkey. Streamlines incentive distribution for research participants.
- ForstacoreIntegration with Forsta research platform enabling automated reward delivery for market research participants and survey respondents.
- VisacoreBHN Rewards offers prepaid Visa cards and Visa gift cards. In the US, issued by Pathward, N.A., Member FDIC, or Sunrise Banks, N.A., pursuant to license from Visa. In Canada, issued by Peoples Trust Company pursuant to license by Visa Int.
- Blackhawk NetworkcoreBHN Rewards is a product of Blackhawk Network (BHN), a global payments and incentives company with 20 years of experience. BHN provides the infrastructure, risk management, compliance, and partner network underlying BHN Rewards. Rybbon, LLC is a Blackhawk Network affiliate.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BHN Rewards competitors and assessment
Company assessmentDirect peers
- Tremendous: Tremendous is a direct competitor offering a digital rewards and payout platform with a global catalog of gift cards, prepaid cards, and donations targeted at market research, marketing, and HR use cases — the same core segments BHN Rewards serves.
- Giftbit: Giftbit is a digital gift card delivery platform for business incentives, marketing campaigns, and customer rewards, with API and bulk-send functionality that directly overlaps BHN Rewards' core offering.
- Snappy: Snappy is a digital gifting platform focused on employee recognition, client gifting, and corporate rewards — overlapping directly with BHN Rewards' employee rewards and customer delight use cases.
- Sendoso: Sendoso is a corporate gifting and direct mail automation platform used by sales and marketing teams for prospect and customer engagement — closely comparable to BHN Rewards' marketing/sales incentive use cases.
- Tango Card (now Blackhawk Engagement): Tango Card (now Blackhawk Engagement) is the platform powering BHN Rewards' fulfillment and is itself a direct rewards delivery platform; functionally the closest comparable product, although the entities are now within the same Blackhawk Network corporate family.
Broad incumbents
- Blackhawk Network: Blackhawk Network is BHN Rewards' parent company and a broad incumbent in prepaid and incentive payments, offering gift card distribution, branded prepaid, and incentives at significantly larger scale than the BHN Rewards sub-product.
- Reward Gateway: Reward Gateway is an established employee engagement and rewards platform used by HR teams for recognition, benefits, and wellbeing — overlapping with BHN Rewards' employee rewards segment at a broader enterprise suite level.
- Globoforce (Workhuman): Workhuman is an established employee recognition platform with rewards and analytics — adjacent to BHN Rewards' employee rewards use case at a broader HR-suite level.
- Maritz Motivation: Maritz Motivation is an established incentive and loyalty program provider serving large enterprises with merchandise, gift card, and travel rewards — comparable to BHN Rewards' incentive program offerings at a broader portfolio level.
Emerging players
- Kudos: Kudos is an emerging employee recognition and rewards platform that uses gift cards and experiences as rewards, comparable to BHN Rewards' employee rewards vertical but focused more narrowly on recognition workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BHN Rewards social profiles
Digital presenceBHN Rewards compliance and trust
Trust signalCompliance3 records
BHN Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
BHN Rewards leadership team
Management profileNumber of profiles
BHN Rewards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BHN Rewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BHN Rewards
What does BHN Rewards do?
BHN Rewards provides a cloud-based SaaS digital rewards platform that enables businesses to send digital gift cards, virtual prepaid Visa/Mastercard cards, and points-based rewards to recipients worldwide for marketing, market research, academic research, and employee recognition programs. The platform integrates with 25+ enterprise tools (Salesforce, HubSpot, Marketo, Qualtrics, SurveyMonkey, Microsoft Teams, Forsta) and offers a catalog of 300+ reward options redeemable across 150+ countries, with fulfillment handled through Blackhawk Network's Tango platform.
Is BHN Rewards a public or private company?
BHN Rewards is a private company. It is classified as corporate owned and is currently operating.
When was BHN Rewards founded?
BHN Rewards was founded in 2012. It employs 51 to 100 people.
Where is BHN Rewards based?
BHN Rewards is headquartered in Mclean, United States, in the North America region.
How does BHN Rewards make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are campaign/Reward Fulfillment Fees and pointsJoy Add-on.
Who are BHN Rewards's main competitors?
Direct peers on record are Tremendous, Giftbit, Snappy, Sendoso and Tango Card (now Blackhawk Engagement). Broad incumbents are Blackhawk Network, Reward Gateway, Globoforce (Workhuman) and Maritz Motivation. Kudos is listed as an emerging player.
Does BHN Rewards have an API?
Yes. Rybbon offers an API defined as 'a set of routines, protocols, programming instructions and/or standards developed and intended to be used as an interface between applications in order to facilitate communication, interaction and access to data, features, and functions.' Clients are responsible for calling Rybbon APIs in their environment in accordance with provided specifications. The API grants non-exclusive, revocable, non-sublicensable, non-transferable rights to access and use the platform during the Term.
What industry is BHN Rewards in?
BHN Rewards's product category is Digital Rewards Management Software. Its primary akta.pro industry code is FSAMANAD, Corporate & Incentive / Reward Prepaid Programs, with a secondary code of THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 522320 and its SIC code is 7372.