Positionly
Positionly is a Warsaw-based SaaS platform founded in 2012 that tracks website search engine rankings and measures SEO performance for SMB and mid-market digital marketers.
- Company typePrivate
- Founded2012
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Positionly does
Positionly is a Warsaw, Poland-based SaaS company founded in 2012 that provides search engine rank-tracking and SEO performance measurement tools for website owners and digital marketers. The platform enables users to monitor keyword positions, track visibility over time, and benchmark SEO outcomes, targeting SMB and mid-market customers who manage their own search marketing programs. The company has not publicly disclosed pricing tiers, customer segments, or technical architecture, and its current website renders as a verification/loading page rather than active marketing or product content.
The company has raised approximately $1.29M in total disclosed funding across three rounds between May 2012 and February 2015, with Point Nine Capital participating as a repeat investor alongside Protos Venture Capital, RTA.vc, and Xevin Investments in the most recent round. No subsequent funding activity is documented. In December 2016, Positionly acquired UsabilityTools, extending its product surface from SEO rank tracking into usability and UX analytics, though no follow-on product integrations or revenue disclosures are available. The company operates with 11-50 employees, has not disclosed revenue, and has no documented enterprise customers, partnerships, or awards in the source data.
The business model appears to be a self-serve or low-touch SaaS subscription targeting SMB SEO practitioners, consistent with the company's headcount scale and funding profile. The lack of disclosed pricing, enterprise references, and post-2016 activity creates material uncertainty around current commercial traction. As a small European martech operator in a crowded category (Ahrefs, Semrush, Mangools, SE Ranking), Positionly's competitive position depends on the depth of its historical ranking dataset and the success of the UsabilityTools integration, neither of which can be verified from the available data.
Positionly firmographics
Firmographics- Name
- Positionly
- Website
- https://positionly.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- Positionly is a Warsaw-based SaaS platform founded in 2012 that tracks website search engine rankings and measures SEO performance for SMB and mid-market digital marketers.
- Ownership category
- akta.pro rank
Positionly industry classification
Industry- Product category
- Search Engine Optimization Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Positionly is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Markets served
Positionly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Positionly product offering
Product offeringCore offering
Positionly is a software-as-a-service platform that allows users to track the search engine position of their websites and measure SEO performance over time. It provides keyword rank tracking, visibility monitoring, and SEO reporting, complemented by usability analytics capabilities gained through the 2016 acquisition of UsabilityTools. The product is aimed at digital marketers, SEO professionals, and agencies managing organic search performance for websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Positionly SaaS platform that tracks website search engine keyword positions and measures SEO performance for digital marketers, SEO professionals, and agencies.
- UsabilityTools (acquired) Website usability analytics offering acquired by Positionly, providing user-experience insights that complement the core SEO rank-tracking platform.
Companies that use Positionly
Customer profileIdeal customer profiles1 record
Positionly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Positionly partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Positionly competitors and assessment
Company assessmentBroad incumbents
- Ahrefs: Ahrefs is a globally dominant SEO toolset with proprietary backlink and keyword indices, including position tracking. It is a direct competitor for rank-tracking budget and targets similar marketing professionals and agencies.
- Semrush: Semrush is a leading all-in-one digital marketing platform with deep position tracking and SEO capabilities. It competes with Positionly in rank tracking and SEO analytics, serving similar SMB and mid-market customers, though at a much larger scale and broader feature set.
- Moz Pro: Moz Pro is a long-standing SEO platform offering rank tracking, keyword research, and link analytics. It overlaps directly with Positionly's position-tracking core offering, with comparable target customers in SEO-savvy content teams.
Direct peers
- SE Ranking: SE Ranking is a SEO-focused platform with strong position tracking and competitor rank monitoring functionality at SMB-friendly pricing. It is one of the closest direct comparables to Positionly in product depth and customer segment.
- SpyFu: SpyFu is a competitor keyword research and SEO tool with rank tracking capabilities for SMBs. It targets a similar customer profile to Positionly, with strong overlap on competitive SEO intelligence.
- Mangools: Mangools is a suite of focused SEO tools (KWFinder, SERPChecker, etc.) targeting bloggers, niche site owners, and SMBs. It competes with Positionly in the affordable SEO tooling segment for solo and small-team users.
- AccuRanker: AccuRanker is a specialized rank-tracking tool focused on fast, accurate SERP position monitoring for agencies and enterprises. It competes with Positionly in the dedicated rank-tracking niche rather than as a broad SEO suite.
- SerpWatch: SerpWatch is a lean rank-tracking and SERP monitoring tool designed for agencies. It is a focused, niche comparator to Positionly's positioning around website rank monitoring.
Emerging players
- Wincher: Wincher is a dedicated rank-tracking SaaS with a focus on accuracy and integrations, competing for the same SEO specialist and agency buyers as Positionly.
- Nightwatch: Nightwatch is a cloud-based rank-tracking and SEO reporting tool designed for agencies and in-house teams. It overlaps with Positionly on the position-tracking core and adjacent SEO reporting workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Positionly social profiles
Digital presencePositionly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positionly leadership team
Management profileNumber of profiles
Profiles3 records
Positionly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positionly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positionly
What does Positionly do?
Positionly is a software-as-a-service platform that allows users to track the search engine position of their websites and measure SEO performance over time. It provides keyword rank tracking, visibility monitoring, and SEO reporting, complemented by usability analytics capabilities gained through the 2016 acquisition of UsabilityTools. The product is aimed at digital marketers, SEO professionals, and agencies managing organic search performance for websites.
When was Positionly founded?
Positionly was founded in 2012. It employs 11 to 50 people.
Where is Positionly based?
Positionly is headquartered in Warszawa, Poland, in the Europe region.
Who are Positionly's main competitors?
Broad incumbents on record are Ahrefs, Semrush and Moz Pro. Direct peers are SE Ranking, SpyFu, Mangools, AccuRanker and SerpWatch. Emerging players are Wincher and Nightwatch.
Does Positionly have an API?
No public API is recorded for Positionly.
What industry is Positionly in?
Positionly's product category is Search Engine Optimization Software. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541910 and its SIC code is 7370.