What A. Duda & Sons, Inc. does

A. Duda & Sons, Inc. (DUDA) is a privately held, family-owned diversified land company headquartered in Oviedo, Florida, founded in 1926 by Andrew Duda and his sons as a celery farm in Slavia, Florida. Now in its fourth and fifth generation of family leadership under CEO Sammy Duda, the company operates two principal segments: Agriculture and Community Development. The Agriculture segment encompasses Duda Farm Fresh Foods (a vertically integrated grower, shipper, processor, and marketer of celery and other fresh and fresh-cut vegetables sold under the Dandy® brand, with operations in Florida, California, Arizona, Michigan, and Georgia), Duda Ranches (cattle, sugarcane, and citrus), and Duda Sod (Florida's leading turfgrass supplier). The Community Development segment is anchored by The Viera Company, which master-develops Viera, Florida—one of the top-selling master-planned communities in the U.S. with over 39,000 residents and 13,000+ jobs as of December 2024—alongside Viera Builders, Viera Pools & Outdoor Living, Duran Golf Club, Viera Commercial Properties, and Addison Village Club, plus a separate DUDA Commercial Properties portfolio spanning 14 states.

The company's economic engine rests on three core revenue streams: fresh produce sales via national accounts to major retailers (the company produces nearly 33% of U.S. celery), wholesale agricultural products (sod, cattle, sugarcane, citrus) sold to landscapers, builders, brokers, government agencies, western feeding states, and juice processors, and real estate development across residential homebuilding, commercial property acquisition, and amenity operations. Proprietary technology includes internally developed field packing equipment (the "Mule Train," patented in the 1950s) and a patented celery canning and freezing process that historically made DUDA the nation's primary supplier of canned celery. The go-to-market model is sales-led, combining telephone-based produce sales with off-season customer visits for major retail accounts, direct-to-consumer home sales through Viera Builders, and wholesale sod distribution to a broad mix of Florida-based customers.

DUDA owns and leases over 45,000 acres across the U.S. and is governed by a board comprising six Duda family members and four independent non-family members. The Duda Family Council, established in 2004, addresses multi-generational governance. The company's stated purpose, "We multiply and share God's blessings," reflects its faith-based corporate identity. No revenue, headcount, or valuation figures are publicly disclosed, and the company has no parent, no public shareholders, and no private equity or venture capital involvement based on available information.

Name

A. Duda & Sons, Inc.

Legal name

A. Duda & Sons, Inc.

Website

https://duda.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Short description

A 100-year-old, family-owned diversified land company headquartered in Oviedo, Florida, operating vertically integrated agricultural production (celery, fresh-cut vegetables, sod, cattle, sugarcane, citrus) across multiple U.S. states and master-planned community development (Viera, FL) including homebuilding, commercial real estate, and amenity operations.

Ownership category

akta.pro rank

Product category

Diversified Agriculture and Real Estate

NAICS

Vegetable and Melon Farming (1112), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Master-Planned Community & POA Management (BPAJAHAD)

akta.pro secondary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

Keywords

• Fresh produce farming
• Sod production
• Master-planned communities
• Commercial real estate
• Agricultural land management

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices9 records

Markets served

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fresh Produce Sales: Duda Farm Fresh Foods sells fresh and fresh-cut vegetables and citrus through national accounts and direct telephone sales. Products sold under Dandy® brand. Operations in Florida, California, Arizona, Michigan, and Georgia.
2. Sod Sales: Wholesale sod production and sales from farms in Oviedo, Cocoa, and Lake Placid, Florida. Customers include landscapers, builders, installers, sod brokers, and government agencies.
3. Sugarcane: Sugarcane farming in south Florida since the 1960s. Harvested cane processed into raw sugar and molasses, further refined for domestic sale.
4. Cattle Operations: Cow/calf operation with approximately 1,500 head of Beef Master Angus-crossed cattle. Cattle sold to western feeding states including Texas.
5. Citrus: Orange, tangerine, and grapefruit varieties sold directly from farm to fresh and processed juice markets. Legacy business transitioning to other agricultural products.
6. Real Estate Development: The Viera Company manages master-planned community development in Viera, Florida. Includes residential home building through Viera Builders, commercial properties, and amenity centers. One of top-selling master-planned communities in the U.S.
7. Commercial Property Portfolio: DUDA acquires commercial properties across the U.S. including restaurants, retail stores, drug stores, warehouse distribution centers, and office buildings. Properties are primarily single tenant, triple net lease investments spanning 14 states.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

A. Duda & Sons, Inc. is a diversified land company operating across two main segments. The Agriculture segment grows, packs, and markets fresh vegetables (celery, leafy greens, onions) and fresh-cut produce under the Dandy brand; raises cattle; farms sugarcane and citrus; and produces wholesale turfgrass sod. The Community Development segment operates The Viera Company, a master developer of the Viera planned community in Brevard County, Florida, and through Viera Builders constructs residential homes, supported by a golf club, amenity centers, pools, and commercial properties. DUDA owns and manages more than 45,000 acres across the U.S. and a 14-state commercial property portfolio.

Product overview

DUDA operates as a diversified land company with two primary business segments: Agriculture and Community Development. The Agriculture segment includes Duda Farm Fresh Foods (fresh produce under the Dandy® brand), Duda Ranches (managing cattle, sugarcane, sod, and citrus), and Duda Sod (turfgrass supplier). The Community Development segment includes The Viera Company (master developer of Viera, FL), Viera Builders (residential home builder), Viera Pools & Outdoor Living (pool construction), Duran Golf Club (golf course and hospitality), Viera Commercial Properties (commercial development), Addison Village Club (amenity center), and DUDA Commercial Properties (commercial property portfolio). The company is a fifth-generation family-owned business headquartered in Oviedo, Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Dandy: Brand name under which Duda Farm Fresh Foods sells its fresh-picked and fresh-cut products including celery and other vegetables
• Duda Family Council
• Viera Community Institute
• The Viera Wilderness Park

Products and services

• Duda Farm Fresh Foods Nationwide grower, shipper, and marketer of celery and other quality fresh and fresh-cut vegetables sold under the Dandy brand to retail and food-service customers. Production and shipping operations are geographically diversified across Florida, California, Arizona, Michigan, and Georgia.
• Duda Ranches Operating division managing DUDA's diversified agricultural operations including a cow/calf herd of approximately 1,500 head of Beef Master Angus-crossed cattle, sugarcane farming in south Florida processed into raw sugar and molasses, and citrus (orange, tangerine, grapefruit) sold to fresh and processed juice markets.
• Duda Sod Florida's leading sod supplier producing and marketing many varieties of turfgrass from farms in Oviedo, Cocoa, and Lake Placid, Florida. Sold wholesale to landscapers, builders, installers, sod brokers, and government agencies.
• The Viera Company Wholly-owned subsidiary and master developer of Viera, Florida — a top-selling master-planned community in the U.S. Manages fully integrated residential and commercial development including The Viera Wilderness Park (over 5,200 acres of preserved undeveloped land).
• Viera Builders Award-winning home builder providing design and construction services for new homes in Viera, Florida communities, part of The Viera Company.
• Viera Pools & Outdoor Living Provider of swimming pool, spa, and outdoor amenity design and construction services for new homes constructed by Viera Builders.
• Duran Golf Club Championship 18-hole golf course with driving range, learning center, clubhouse, and restaurant, ranked as "Brevard's Best" for over 10 consecutive years.
• Viera Commercial Properties Manages all aspects of non-residential commercial real estate offerings within the Viera community, identifying potential development opportunities.
• Addison Village Club 10-acre amenity center in Viera with an 11,000 square foot clubhouse and veranda, providing social and recreational activities including gymnasium, pools, pickleball, tennis, and bocce ball courts to member residents.
• DUDA Commercial Properties Diversified portfolio of commercial real estate assets across the United States, including restaurants, retail stores, drug stores, warehouse distribution centers, and office buildings spanning 14 states. Primarily single-tenant, triple-net lease investments.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• PEBB EnterprisesminorStrategic or Co-development Partner · 8 June 2026PEBB Enterprises and Banyan Development completed the sale of a 134,000-square-foot Lowe's Home Improvement building at Shoppes at Southern Grove in Port St. Lucie's Tradition community to A. Duda & Sons Inc. for $10.5 million. The partnership developed the retail center as part of an 8,300-acre master-planned community.
• Banyan DevelopmentminorStrategic or Co-development Partner · 8 June 2026Banyan Development partnered with PEBB Enterprises to develop Shoppes at Southern Grove and sold the Lowe's building to A. Duda & Sons Inc. The partnership continues to own the remainder of the development.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Bonduelle Group: Long-tenured, family-influenced global vegetable processor. Comparable to DUDA as a multi-generational produce-focused company with both fresh and processed vegetable products.
• Driscoll's: Family-influenced, large berry grower-marketer. Comparable as a privately held, brand-led specialty produce company supplying national retail accounts, although focused on berries rather than vegetables.

Direct peers

• Bethel Farms: Florida-based sod and turfgrass producer supplying wholesale and landscape customers. Directly comparable to Duda Sod as a regional competitor in Florida turfgrass production and wholesale distribution.
• Taylor Farms: One of the largest producers of fresh-cut vegetables and salads in North America. Directly comparable to Duda Farm Fresh Foods in fresh and fresh-cut produce, particularly value-added vegetable processing for retail and food-service customers.
• Grimmway Farms: Family-owned large-scale grower of carrots and other vegetables with vertically integrated farming, packing, and shipping operations. Comparable to DUDA's vertically integrated celery and vegetable business under the Dandy® brand.
• Tanimura & Antle: Multi-generational, vertically integrated California vegetable grower-shipper. Closely comparable to Duda Farm Fresh Foods in celery, lettuce, and other vegetables sold to national retail and food-service accounts.
• The Howard Hughes Corporation: Master-planned community developer operating large-scale, mixed-use developments similar to Viera. Directly comparable on community development strategy, build-out cadence, and amenity integration.
• FivePoint Holdings: Master-planned community developer behind large California projects. Comparable to The Viera Company in developing residential and commercial real estate within a master-planned framework, though operating in different geographies.

Broad incumbents

• Toll Brothers: National luxury homebuilder with extensive Florida exposure. Comparable to Viera Builders as a premium home construction operator, though Toll operates at a much larger national scale.
• Dole plc: Global fresh-produce leader with broad fruit and vegetable operations. Overlaps with DUDA's fresh produce segment as a broader, publicly traded incumbent competing in many of the same retail produce categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/A-Duda-Sons-Inc-721345178228731

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A. Duda & Sons, Inc.