Land Home Financial Services

What Land Home Financial Services does

Land Home Financial Services is a privately held, non-bank mortgage banker and direct lender founded in 1988 by Brad Waite and headquartered in Concord, California. The company originates and services a comprehensive suite of residential mortgage products including conventional, FHA, VA, USDA, jumbo, manufactured home, chattel, reverse mortgage (HECM), and renovation loans (FHA 203(k), Homestyle). It serves primarily individual homebuyers, with particular emphasis on first-time buyers, manufactured housing purchasers, veterans, retirees seeking reverse mortgages, and affordable housing seekers through state-specific community lending programs (House2Home, LINK, ATL HomeNOW, Home in Five Advantage, SETH MyHome Plus, Hoosier Homes DPA, CAFA Platinum, IllinoisDPA, Texas Veterans Land Board, and others). The company operates four divisions across 55 branches in 11 states (as of 2015), is licensed in all 50 states plus DC, and holds Fannie Mae and Freddie Mac Seller/Servicer status since 2000, GNMA Approved Issuer status since 2012, and FHA Direct Lender and VA non-supervised automatic lender designations.

The company's technology stack includes the LodaSoft loan origination portal, the recently deployed Sagent Dara servicing platform under a 10-year deal, and MERS integration for electronic mortgage registration. Land Home Financial Services derives revenue primarily from loan origination fees and interest rate spreads (transaction fees), ongoing loan servicing fees paid by GSEs and state Housing Finance Authorities (managed services), and commission revenue from its Land Home Financial Insurance division partnered with 30+ carriers. Distribution combines direct-to-consumer retail branches and loan officers, a wholesale/TPO channel for mortgage brokers and builders, and master servicing relationships with 8+ state Housing Finance Authorities. The company also operates sub-brands including Golden Equity Mortgage (reverse mortgages), House2Home (down payment assistance), NavPros (financial institution lending platform), and the recently launched Land Home Financial Insurance division, with 90% loan retention indicating a relationship-driven customer base.

Name

Land Home Financial Services

Legal name

Land Home Financial Services, Inc.

Website

https://lhfs.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Land Home Financial Services is a private, nationwide non-bank mortgage banker founded in 1988, originating and servicing FHA, VA, USDA, conventional, manufactured, reverse, and renovation loans for individual homebuyers, veterans, and affordable housing seekers across all 50 states.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

akta.pro secondary industries

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Government-Insured/Guaranteed Loan Servicing (FHA/VA/USDA) (FSALAEAC), Home Equity Loan/HELOC Servicing & Subservicing (FSALAGAD)

Keywords

• Mortgage lending
• Home purchase loans
• Manufactured home financing
• Reverse mortgages
• Down payment assistance

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Loan Origination: Fees charged to borrowers for originating mortgage loans including FHA, VA, USDA, conventional, jumbo, and specialized loan programs. Revenue from interest rate spreads and origination points.
2. Loan Servicing: Revenue from servicing mortgage loans for investors including Fannie Mae, Freddie Mac, GNMA, and Housing Finance Authorities. Includes master servicer relationships with 8+ state housing authorities.
3. Insurance Services: Commission revenue from insurance products through Land Home Financial Insurance division, partnered with 30+ insurance carriers offering property, casualty, and specialized tornado/wind-hail crisis policies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Land Home Financial Services is a non-bank mortgage banker and direct lender that originates, sells, and services residential mortgage loans including home purchase loans (conventional, FHA, VA, USDA, jumbo), refinance loans, manufactured home loans (including chattel), HECM reverse mortgages, renovation loans, and construction-to-permanent financing. The company complements its lending with companion services: down payment assistance programs (House2Home and state-specific programs such as LINK, ATL HomeNOW, Home in Five Advantage, SETH MyHome Plus, Hoosier Homes DPA, CAFA Platinum, IllinoisDPA, Texas Veterans Land Board), in-house loan servicing for GSEs and state HFAs, and an insurance division offering homeowner and specialized tornado/wind-hail policies through 30+ carrier partnerships.

Product overview

Land Home Financial Services operates as a non-bank mortgage lender and servicer offering a comprehensive suite of mortgage products through a platform-plus-modules architecture. The core product portfolio includes Home Purchase Loans, Refinance Loans, Manufactured Home Loans, Reverse Mortgages, Renovation Loans, and Construction-to-Permanent Financing. These are complemented by community lending programs including House2Home, LINK, ATL HomeNOW, Home in Five Advantage, SETH MyHome Plus, Hoosier Homes DPA, CAFA Platinum, IllinoisDPA, and state-specific programs for Texas Veterans, North Central Texas, and Oklahoma counties. The company has recently expanded into insurance services through its Land Home Financial Insurance division, offering homeowner's insurance through 30+ carrier partnerships including specialized Tornado and Wind/Hail Crisis Policies. Supporting the lending products are customer-facing services including the LHFS Borrower Portal for loan servicing, Loan Calculators, and a Knowledge Center with educational content. The company maintains integrations with major GSEs (Fannie Mae, Freddie Mac, Ginnie Mae), has deployed Sagent's Dara platform for servicing modernization, and partners with MERS for electronic mortgage registration.

Differentiator

Problem solved

Functional benefit

Brands

• House2Home: Exclusive suite of down payment assistance and educational programs launched in 2017
• Golden Equity Mortgage (GEM)
• Land Home Financial Insurance
• Land Home Financial Affordable Housing
• NavPros

Products and services

• Home Purchase Loans
• Refinance Loans
• Manufactured Home Loans
• Reverse Mortgages (HECM) HECM (Home Equity Conversion Mortgage) reverse mortgages for homeowners aged 62 and older, allowing them to convert home equity into cash without making monthly mortgage payments.

Quantifiable outcome

• 90% loan retention rate - retains over 90% of loans within Land Home Financial family
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SagentcoreTechnology or Integration · 2 March 2026Land Home Financial Services will deploy Sagent's Dara platform to modernize its mortgage servicing operations. The implementation includes multiple Dara products aimed at enhancing efficiency, transparency, and consumer experience while supporting complex servicing needs. Partnership selected in 2021 in a 10-year deal to power entire servicing ecosystem.
• Fannie MaecoreStrategic or Co-development PartnerFannie Mae Seller/Servicer since 2000. Land Home Financial sells and services Fannie Mae-eligible mortgages, providing competitive rates and diverse mortgage solutions through the partnership.
• Freddie MaccoreStrategic or Co-development PartnerFreddie Mac Seller/Servicer since 2000. Partnership enables Land Home Financial to offer conventional mortgage products and access secondary mortgage markets.
• Ginnie MaecoreStrategic or Co-development PartnerGNMA Approved Issuer since 2012. Enables Land Home Financial to offer FHA Direct Lender and VA non-supervised automatic lender products.
• Iowa Finance AuthorityminorGTM or Marketing PartnerAwarded Preferred Lender designation by IFA, recognizing commitment to helping individuals achieve homeownership dreams through exceptional service and tailored financial solutions in Iowa.
• 30+ Insurance CarrierscoreStrategic or Co-development PartnerLand Home Financial Insurance Services has partnered with over 30 insurance carriers to provide competitive pricing and tailored coverage options including tornado and wind/hail crisis policies with lower deductibles.
• State Housing Finance AuthoritiescoreStrategic or Co-development PartnerMaster servicer for 8+ state Housing Finance Authorities (TX, AL, FL, MD, etc.). Provides access to affordable housing programs and down payment assistance.
• CIS Financial Services, Inc.minorStrategic or Co-development PartnerAcquired/merged with CIS Financial Services, Inc., bringing Paula Reeves as President of Affordable Housing. CIS Financial holds approvals from Fannie Mae, VA, USDA, FHA Title I & II Seller/Servicer, and Ginnie Mae issuer since 2001.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Guild Mortgage Company: Mid-size nonbank mortgage lender offering purchase, refinance, FHA, VA, USDA, and renovation products through a retail and wholesale channel. Comparable to LHFS in scale, multi-channel distribution, and product breadth.
• Caliber Home Loans: Nonbank mortgage lender and servicer with a similar mix of retail, wholesale (TPO), and correspondent channels and significant government loan program exposure. Directly comparable in product set and customer base.
• loanDepot: Large nonbank lender offering conventional, government, and specialty products across retail, wholesale, and joint venture channels. Operates as a Fannie/Freddie seller-servicer, mirroring LHFS's regulatory and product profile.
• NewRez (now part of Rithm Capital): Nonbank mortgage originator and servicer with retail, wholesale, and correspondent channels. Comparable to LHFS for its GSE seller-servicer status, servicing portfolio growth, and full-spectrum loan products.
• PennyMac Financial Services: Nonbank mortgage lender and servicer with both origination and large servicing operations, government loan expertise, and a wholesale channel. Comparable to LHFS for its dual origination/servicing model and GSE affiliations.
• Fairway Independent Mortgage Corporation: Retail-focused nonbank lender with broad conventional and government product offerings and a relationship-based culture similar to LHFS. Comparable for branch-based retail distribution and customer-retention emphasis.
• Carrington Mortgage Services: Nonbank lender with strong focus on government (FHA, VA, USDA) and manufactured housing programs, plus servicing. Directly comparable to LHFS's affordable-housing and government-loan specialization.
• Academy Mortgage Corporation: Retail-driven nonbank lender with comparable product breadth (purchase, refi, renovation, government programs) and a multi-state branch footprint. Comparable for retail-channel GTM and program diversity.
• CrossCountry Mortgage: Fast-growing retail nonbank lender with broad product offering and a relationship-based origination model. Comparable to LHFS for branch-led retail distribution and product breadth.

Emerging players

• 21st Mortgage Corporation: Specialist in manufactured and modular home financing, including chattel loans. A direct niche peer to LHFS in manufactured housing, although more narrowly focused on that segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lhf_loans

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Home Financial Services