Emitrr
Emitrr is a cloud-based SaaS platform offering two-way SMS, VoIP, automated reminders, reviews, scheduling, and AI agents to small and mid-sized healthcare, real estate, home services, and other vertical businesses through 500+ CRM/EHR integrations.
- Company typePrivate
- Founded2019
- HeadquartersLewes, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Emitrr does
Emitrr is a cloud-based, multi-tenant communication and automation SaaS platform that operates as a "complete business toolbox" for small and mid-sized businesses. The company was founded in 2019 and is headquartered in Lewes, Delaware (16192 Coastal Highway) with sales and support operations in West New York. Its core product consolidates two-way SMS, VoIP telephony, team chat, automated reminder and reputation workflows, online scheduling, digital forms, and an AI agent layer (notably AI Agent Sarah for healthcare) into a single platform that integrates with 500+ CRM, EHR, and PMS systems — including Dentrix, Eaglesoft, Athenahealth, eClinicalWorks, Kareo, DrChrono, HubSpot, Salesforce, Mailchimp, Slack, and Zapier. Emitrr's primary vertical is healthcare (dental, physical therapy, primary care, behavioral health, and outpatient specialty clinics), with additional traction in real estate, home services, education, hospitality, and recruitment/staffing. Differentiated technical components include an E2E-encrypted secure-chat architecture with OTP-2FA that makes standard SMS HIPAA-compliant, predictive no-show risk scoring, and a 10DLC-compliant mass-notification engine running on 99.99% uptime VoIP infrastructure.
Emitrr monetizes through tiered subscriptions combined with usage-based SMS. Published price points span $30/month for entry-level two-way texting, $159/month for 5,000 SMS credits with rollover, $179–$349/month for vertical healthcare plans, and a $99/month flat-rate HIPAA-compliant AI agent tier, supplemented by per-message SMS API usage, an e-commerce marketplace for desk phones and accessories at emitrr.network-value.com, and a reseller/partner program. The go-to-market is sales-led with inside-sales demos, supported by a content/SEO moat (long-form blogs, comparison pages vs. Weave, Klara, TigerConnect, Nextiva, Klaviyo, Nexhealth, etc.), strong marketplace presence on Capterra (4.8/5) and G2 (4.7/5), and a "Partner With Us" channel. Emitrr is privately held with no public listing, subsidiary, or disclosed parent; co-founders are Anmol Oberoi and Pulkit Gambhir, and the company has raised approximately $4.4M across a $500K seed (Axilor Ventures, 2021) and a $3.94M round led by Chiratae Ventures with participation from Axilor Ventures, FortyTwo VC, GSF, and Venture Highway (2022).
Emitrr firmographics
Firmographics- Name
- Emitrr
- Legal name
- Emitrr
- Website
- https://emitrr.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emitrr is a cloud-based SaaS platform offering two-way SMS, VoIP, automated reminders, reviews, scheduling, and AI agents to small and mid-sized healthcare, real estate, home services, and other vertical businesses through 500+ CRM/EHR integrations.
- Ownership category
- akta.pro rank
Emitrr industry classification
Industry- Product category
- Customer Communication Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Communications Services, Nec (4899), Services-Computer Programming Services (7371), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industries
- iPaaS & Workflow Automation (BPAMAOAB), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where Emitrr is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Emitrr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- SMS credit / volume-based subscription plans: Primary plan starts at $159/month for 5,000 SMS credits with rollover of unused credits and usage alerts; higher-volume plans available. Hybrid model combining a base subscription tier with usage-based overage.
- Vertical SaaS plan (healthcare/clinics): Per-clinic subscription for healthcare verticals starting at $179–$349/month depending on clinic size, usage level, and feature bundle (multi-channel reminders, AI follow-up, two-way texting).
- AI Agent tier: Flat-rate AI agent subscription starting at $99/month for HIPAA-compliant AI use cases, positioned against usage-based competitors (e.g., Hippocratic AI at $9/hour).
- Hardware / accessories sales via own marketplace: E-commerce storefront at emitrr.network-value.com selling desk phones and accessories as one-time purchases alongside the subscription.
- Pay-as-you-go SMS API usage: SMS API consumed per-message on a pay-as-you-go basis for technical customers building custom messaging workflows (booking confirmations, delivery updates, alerts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Customer service texting: $159/month for 5,000 SMS credits, usage-based with rollover |
| Subscription | Monthly | Healthcare/clinic vertical plan: $179–$349/month depending on clinic size |
| Hybrid | Monthly | Two-way texting entry tier: starts at $30/month |
| Subscription | Monthly | HIPAA-compliant AI agent: starts at $99/month (flat rate) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels11 records
Emitrr product offering
Product offeringCore offering
Emitrr is a cloud-based, multi-tenant customer communication and automation platform that combines two-way SMS business texting, VoIP cloud telephony, team chat, automated appointment reminders, reputation management, online scheduling, digital forms, and an AI agent layer (e.g., AI Agent Sarah) into a single unified suite. It targets local and mid-market businesses across verticals such as healthcare, real estate, home services, education, hospitality, and recruitment, with HIPAA-grade secure texting, native EHR/CRM/ATS integrations (500+), and an SMS API for developer embedding.
Product overview
Emitrr is a unified all-in-one customer communication, automation, and digitization platform offered as a core product suite with multiple integrated modules. The Communication layer includes Business Texting, Team Messaging, HIPAA-Compliant Texting, Bulk Texting, SMS Surveys, SMS Campaigns, and Cloud Faxing. The Automation layer covers Reminders, Reviews & Reputation, Text Campaigns, Smart Schedule, Rule Engine, Review Automation and Schedule-Based Texting. The Digitization layer provides Digital Forms & Surveys and Online Scheduling, while Telephony is delivered through VoIP Phones. AI capabilities are layered on top via the AI Answering Service, the AI Agent Sarah conversational agent, and embedded AI features such as no-show risk scoring, AI-driven follow-ups, and upcoming AI call quality analysis for VoIP. Emitrr integrates with 500+ CRMs, EHRs, ATS, marketing and helpdesk platforms, and is positioned primarily for healthcare, real estate, home services, education, hospitality and recruitment industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Texting Text-enables an existing business line, allowing 1-to-1 or group messaging, multi-line inbox management, and team assignment, routing, and comments from a single platform. Designed to help local and mid-market businesses reduce phone calls by ~40% by moving customer conversations to SMS.
- Team Messaging Internal team chat for businesses with direct messages, group channels, threaded replies, file sharing, advanced search, end-to-end encryption, and integration with calendars and other tools.
- Reminders Automated text, email, and voice appointment reminders that write confirmations back to the system of record, with logic for confirmed vs. unconfirmed appointments. Used to reduce no-shows by up to 90%.
- Reviews & Reputation Automated review request and reputation management across Google, Facebook, and other sites, with a centralized multi-location dashboard, custom branding, and reporting. Claimed to grow customer reviews by 10x.
- Text Campaigns Bulk SMS/MMS campaign tool with segmentation, drip campaigns, performance tracking (delivery, failed, response rate), and CRM data sync. Supports immediate sends, scheduled sends, and automation-triggered campaigns.
- Smart Schedule Schedule optimization that fills last-minute cancellations by texting future appointments and identifies unconfirmed appointments to avoid empty slots.
- Digital Forms & Surveys Drag-and-drop form and survey builder with automated text follow-ups, custom branding, mobile-friendly surveys, NPS/CSAT tracking, and CRM/dashboard sync.
- Online Scheduling Customer-facing online appointment booking that syncs with EMR/EHR availability in real time, reducing appointment scheduling calls by 40%+.
- VoIP Phones Cloud-based business phone system with 99.99% uptime, advanced call routing/trees, call queues, extensions, transfers, call recording, notes, and missed-call-to-text automation.
- AI Answering Service AI-powered answering agent positioned as an 'AI employee that works 24/7,' automating scheduling, follow-ups, and customer interactions across businesses in healthcare, real estate, home services, and other verticals.
- HIPAA-Compliant Texting HIPAA-compliant secure texting with end-to-end encrypted messaging and two-factor authentication via a one-time passcode web portal, designed for healthcare practices to safely exchange PHI over standard SMS.
- AI Agent Sarah Conversational AI agent integrated into Emitrr's healthcare communication platform that instantly replies to patient FAQs, freeing up human agents and shortening contact center wait times using a healthcare-specific knowledge base.
- Emitrr HIPAA-Compliant AI Agent HIPAA-compliant AI agent tier for healthcare communication with flat-rate monthly pricing starting at $99/month, positioned as an alternative to per-hour AI agents such as Hippocratic AI.
- SMS API Bulk SMS API with 10DLC-compliant mass notification engine, segmentation, scheduled campaigns, and TCPA compliance, used by technical customers to embed messaging into their own booking, delivery, and CRM workflows on a pay-as-you-go basis.
Quantifiable outcome
- 35–70% reduction in patient no-shows (with up to 90% reduction claimed for reminder feature)
- +6 more outcomes
Companies that use Emitrr
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles6 records
Emitrr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability10 records
Feature6 records
Emitrr partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered flagship and core.
- DentrixflagshipDentrix is one of the most-used dental practice management systems in the US. Emitrr lists Dentrix among its 500+ integrations and offers a dedicated Dentrix integration page, enabling two-way sync of patient data and appointment reminders for dental clinics.
- AthenahealthflagshipAthenahealth is a leading cloud-based EHR. Emitrr integrates with Athenahealth to write back appointment requests and patient communication events directly into the customer's EHR, eliminating double entry. Listed in the homepage logo wall and dedicated integration page.
- eClinicalWorksflagshipeClinicalWorks is a major ambulatory EHR used by medical practices. Emitrr integrates with eClinicalWorks to sync appointments and patient communication, supporting the HIPAA-compliant two-way texting and reminder workflow.
- Kareo (Tebra)flagshipKareo is a clinical EHR/PMS for independent practices. Emitrr integrates with Kareo to automate appointment reminders, two-way texting, and patient intake forms, with a dedicated Kareo integration page.
- DrChronoflagshipDrChrono is an EHR/medical billing platform on iPad/iPhone. Emitrr's integration enables automatic syncing of appointments and patient communication, with a dedicated DrChrono integration page.
- SPRY PTflagshipSPRY PT is an EMR built for physical-therapy clinics. Emitrr integrates with SPRY PT to support automated reminders, two-way texting, and intake forms — a key vertical for Emitrr's no-show-reduction product.
- Curve Dental / Curve HeroflagshipCurve Dental (Curve Hero) is a cloud-based dental practice management system. Emitrr has a dedicated Curve Hero integration page and lists Curve among its 500+ integrations for dental clinics.
- OrthotracflagshipOrthotrac is a practice-management system used by orthodontic and dental clinics. Emitrr integrates with Orthotrac to sync appointments, reminders, and patient communication.
- Eaglesoft (Patterson)flagshipEaglesoft is a leading dental practice management software. Emitrr integrates with Eaglesoft for two-way patient communication, appointment reminders, and review requests.
- Open DentalflagshipOpen Dental is an open-source dental practice management system. Emitrr integrates with Open Dental to enable patient texting, automated reminders, and reputation management.
- HubSpotflagshipHubSpot is a leading CRM and marketing automation platform. Emitrr integrates with HubSpot to enable two-way SMS inside HubSpot workflows, lead nurturing via text, and contact sync.
- Acuity SchedulingflagshipAcuity is a popular online scheduling tool. Emitrr integrates with Acuity so that appointments booked through Acuity can trigger Emitrr's SMS reminders, confirmations, and review workflows.
- ZapierflagshipZapier is a no-code automation platform with thousands of SaaS integrations. Emitrr is on Zapier to extend its reach to any app that supports Zapier, broadening the 500+ integration footprint without custom engineering.
- SalesforceflagshipSalesforce is the dominant enterprise CRM. Emitrr integrates with Salesforce via a dedicated integration page so sales and support teams can run two-way SMS inside Salesforce records.
- MailchimpflagshipMailchimp is a leading email marketing platform. Emitrr integrates with Mailchimp so customers can add SMS to their email campaigns and keep contact lists in sync.
- SlackflagshipSlack is a leading team messaging platform. Emitrr integrates with Slack to bring SMS conversations into team channels and notify teams of incoming texts.
- FreshdeskcoreFreshdesk is a customer support ticketing platform. Emitrr integrates with Freshdesk to convert inbound SMS into support tickets and keep conversation history in sync.
- Zendesk SupportcoreZendesk is a leading customer service platform. Emitrr integrates with Zendesk Support so support agents can respond to SMS tickets from inside Zendesk.
- Housecall ProflagshipHousecall Pro is a field-service management platform for home services. Emitrr integrates with Housecall Pro to send appointment confirmations, reminders, and review requests to field-service customers.
- Facebook MessengercoreFacebook Messenger is a major consumer messaging channel. Emitrr integrates with Facebook Messenger so businesses can manage Facebook conversations alongside SMS, web chat, and other channels in one inbox.
- Instagram BusinesscoreInstagram Business messaging is integrated into Emitrr's unified inbox, enabling SMBs to respond to DMs alongside SMS and web chat.
- Google Chrome extensioncoreEmitrr offers a Chrome extension that lets users send SMS directly from their browser, improving sales and support workflows.
- PandoLogicflagshipPandoLogic is a programmatic recruitment advertising platform. Emitrr integrates with PandoLogic so staffing and recruiting customers can run SMS campaigns as part of their candidate outreach mix.
- ZipRecruiterflagshipZipRecruiter is a leading online employment marketplace. Emitrr integrates with ZipRecruiter to enable SMS-driven candidate engagement for staffing and recruiting firms.
- IndeedflagshipIndeed is the largest global job site. Emitrr integrates with Indeed to enable staffing and recruiting customers to send SMS to candidates sourced from Indeed.
- ShopifycoreShopify is a leading e-commerce platform. Emitrr integrates with Shopify (via Heymarket comparison listing) so merchants can run SMS marketing and customer support for online stores.
- CliocoreClio is a leading legal practice management platform. Emitrr integrates with Clio to enable SMS-based client communication for law firms.
- SquarecoreSquare is a payments and point-of-sale platform. Emitrr integrates with Square (per Text Request comparison) so SMBs can sync contacts and run SMS campaigns tied to POS transactions.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Emitrr competitors and assessment
Company assessmentDirect peers
- NexHealth: NexHealth is a patient experience platform for dental and medical practices that combines online scheduling, EHR sync, automated reminders, and patient messaging — directly comparable to Emitrr's Online Scheduling, Reminders, and EMR write-back flow.
- SolutionReach: SolutionReach is a long-standing patient engagement and reputation management platform for healthcare practices, offering reminders, surveys, reviews, and two-way texting — directly comparable to Emitrr's Reminders, Reviews & Reputation, and SMS Surveys modules.
- Text Request: Text Request is a business texting platform for SMBs covering two-way SMS, mass texting, campaigns, and integrations with CRM and helpdesk tools — directly comparable to Emitrr's core Business Texting and Text Campaigns modules.
- TigerConnect: TigerConnect is a clinical communication and collaboration platform for hospitals and large practices with secure messaging, EHR integration, and on-call scheduling — directly overlapping Emitrr's HIPAA-compliant secure chat and EHR write-back features at the higher end of the market.
- Weave: Weave is a leading all-in-one patient communication and engagement platform for SMB healthcare and dental practices, combining texting, two-way SMS, VoIP, reminders, reviews, and payments — directly overlapping Emitrr's SMB healthcare bundle and pricing tier.
- Klara: Klara is a patient messaging and communication platform purpose-built for healthcare workflows, including two-way SMS, EHR integration, and HIPAA-compliant patient outreach — directly comparable to Emitrr's healthcare communication and HIPAA-compliant texting modules.
- Heymarket: Heymarket is a business texting and SMS marketing platform with shared inbox, campaigns, and integrations to CRM and ecommerce tools including Shopify and Square — directly comparable to Emitrr's omnichannel inbox and SMS marketing positioning.
- SimpleTexting: SimpleTexting is an SMB-focused mass texting and SMS marketing platform with two-way messaging, campaigns, and basic CRM integrations — directly comparable to Emitrr's Text Campaigns, Business Texting, and bulk SMS modules for SMBs.
Broad incumbents
- Nextiva: Nextiva is a large unified communications and contact center provider offering VoIP, messaging, automation, and CRM for SMB and mid-market — a broader incumbent that overlaps with Emitrr's VoIP, business texting, and AI Answering Service offering.
- Twilio: Twilio is the dominant programmable communications platform providing SMS, voice, and messaging APIs that power much of the SMS messaging ecosystem — a broad infrastructure incumbent that underpins and competes with Emitrr's SMS API and embedded messaging use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Emitrr social profiles
Digital presenceEmitrr compliance and trust
Trust signalCompliance2 records
Emitrr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emitrr leadership team
Management profileNumber of profiles
Profiles2 records
Emitrr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emitrr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emitrr
What does Emitrr do?
Emitrr is a cloud-based, multi-tenant customer communication and automation platform that combines two-way SMS business texting, VoIP cloud telephony, team chat, automated appointment reminders, reputation management, online scheduling, digital forms, and an AI agent layer (e.g., AI Agent Sarah) into a single unified suite. It targets local and mid-market businesses across verticals such as healthcare, real estate, home services, education, hospitality, and recruitment, with HIPAA-grade secure texting, native EHR/CRM/ATS integrations (500+), and an SMS API for developer embedding.
Is Emitrr a public or private company?
Emitrr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Emitrr founded?
Emitrr was founded in 2019. It employs 11 to 50 people.
Where is Emitrr based?
Emitrr is headquartered in Lewes, United States, in the North America region.
How does Emitrr make money?
Five revenue lines are on record. SMS credit / volume-based subscription plans are the primary driver. The others are vertical SaaS plan (healthcare/clinics), AI Agent tier, hardware / accessories sales via own marketplace and pay-as-you-go SMS API usage.
Who are Emitrr's main competitors?
Direct peers on record are NexHealth, SolutionReach, Text Request, TigerConnect, Weave, Klara, Heymarket and SimpleTexting. Broad incumbents are Nextiva and Twilio.
Does Emitrr have an API?
Yes. Emitrr's SMS API offers businesses the flexibility to create highly customized and advanced SMS alert features, allowing them to build custom workflows and integrate them seamlessly into existing systems for sending booking confirmations, delivery updates, appointment reminders, and other SMS notification workflows.
What industry is Emitrr in?
Emitrr's product category is Customer Communication Software. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAMAOAB, iPaaS & Workflow Automation. Its NAICS code is 518 and its SIC code is 4899.