Heymarket
Heymarket is a San Francisco-based business text messaging and omnichannel customer engagement platform serving thousands of businesses across healthcare, retail, logistics, and other verticals in the US and Canada, with AI-driven agents and CRM integrations.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Heymarket does
Heymarket (operating as Common Sun, Inc.) is a San Francisco-based business text messaging and omnichannel customer engagement platform founded in 2016. The platform enables businesses to send and receive SMS messages at scale, manage shared team inboxes for two-way customer conversations, and route inbound interactions across staff, with the company reporting more than 500M business texts secured through the system. It serves thousands of businesses across the United States and Canada in verticals including healthcare, retail, logistics, manufacturing, recruiting, real estate, higher education, and legal, with named customers such as U-Haul, Weyerhaeuser, and CRST.
The product surface spans a shared team inbox, AI Agents for Q&A, scheduling, and lead enrichment, an AI Text Translator, email integration, email broadcasts, omnichannel campaigns that combine SMS and email, and double opt-in tooling for TCPA compliance. The platform integrates with 13+ CRM and helpdesk systems, including Salesforce and HubSpot, and is certified under HIPAA, SOC 2 Type 2, TCPA, and CCPA, which conditions sales motion in regulated verticals. The product posture indicates a shift from a single-channel SMS tool toward a multi-channel, AI-orchestrated engagement platform competing in the same category as Twilio, Quiq, and Klaviyo's SMS product.
Heymarket operates a SaaS model with self-serve and enterprise tiers, monetizing primarily through per-seat or per-message recurring fees. The company has raised approximately $11M across three funding rounds (2016, 2020, and December 2021) and operates within an 11–50 employee band, with no public ARR or revenue figures disclosed.
Heymarket firmographics
Firmographics- Name
- Heymarket
- Legal name
- Common Sun, Inc.
- Website
- https://heymarket.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heymarket is a San Francisco-based business text messaging and omnichannel customer engagement platform serving thousands of businesses across healthcare, retail, logistics, and other verticals in the US and Canada, with AI-driven agents and CRM integrations.
- Ownership category
- akta.pro rank
Heymarket industry classification
Industry- Product category
- Business Text Messaging Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
Keywords
Where Heymarket is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Heymarket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (implied): Subscription-based pricing model for business text messaging platform with tiered plans implied by features like custom roles, enterprise administration, and compliance features.
- Usage-based SMS (implied): SMS messaging platform where usage of text messaging services likely incurs messaging costs in addition to subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial tier for evaluation |
| Subscription | Annual | Enterprise tier with full features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Heymarket product offering
Product offeringCore offering
Heymarket provides an omnichannel business text messaging platform built around an AI-powered shared inbox that unifies SMS, email, and leading messaging apps for customer-facing teams. The product includes specialized AI agents, generative AI texting with translation, advanced workflow automations, mass broadcast and drip campaigns, text-enabling of business phone numbers, and a public API with deep CRM and helpdesk integrations. Customers span healthcare, retail, logistics, transportation, and small business, with HIPAA, SOC 2 Type 2, and TCPA compliance for regulated industries.
Product overview
Heymarket is an omnichannel business text messaging platform designed for customer-facing teams. The core platform centers on an Omnichannel Shared Inbox that unifies SMS, email, and messaging apps (Apple Messages, Google Business Messages, Facebook Messenger, WhatsApp) into one collaborative inbox. Key integrated modules include AI Texting with generative AI capabilities for message refinement and AI Agents (Q&A, Scheduling, Enrichment) for autonomous task handling; Advanced Automations for keyword-triggered and scheduled workflows; List Broadcasts and Omnichannel Campaigns for mass personalized messaging; and Text-enable Numbers for converting existing business lines to SMS-capable. Additional modules address compliance (Double Opt-in, SAML SSO, Custom Roles/Permissions) and team management (Team Administration). The platform integrates natively with major CRMs (Salesforce, HubSpot, Clio), communication tools (Slack, Microsoft Teams, Aircall), customer support platforms (Zendesk, Help Scout), e-commerce (Shopify), and automation tools (Zapier).
Differentiator
Problem solved
Functional benefit
Products and services
- Omnichannel Shared Inbox Centralized messaging hub that unifies SMS, email, and messages from apps such as Apple Messages for Business, Google Business Messages, Facebook Messenger, Instagram, and WhatsApp into a single team inbox for collaborative customer communication.
- AI Texting AI-powered text messaging capability that generates message suggestions, translates between languages, corrects and refines text with one click, and enables hyper-personalized responses trained on company knowledge bases.
- AI Agents Specialized AI agents (Q&A Agent, Scheduling Agent, Enrichment Agent) that work alongside teams to answer FAQs, automate appointment booking and rescheduling, and extract contact data for CRM enrichment.
- Advanced Automations Workflow automation engine that triggers text messages based on keywords, timing, or message sentiment, enabling auto-replies, chat routing, drip campaigns, appointment reminders, and custom trigger/action sequences.
- Text-enable Numbers Service that text-enables existing business phone numbers (landlines, toll-free, VoIP) for SMS capability while preserving voice service, including 10DLC registration support for A2P compliance.
- List Broadcasts Mass messaging feature for sending personalized texts and emails to contact lists at scale, with support for templates, custom fields, and scheduling across SMS and email campaigns.
- Omnichannel Campaigns Drip campaign engine for sending scheduled series of personalized messages to contact lists across SMS and email, with support for templates, custom fields, and omnichannel sequences.
- Group Messaging Feature for texting multiple contacts within a single conversation to keep everyone informed and enable quick group coordination among customers or internal stakeholders.
- Double Opt-in Compliance feature providing additional SMS opt-in verification methods to help businesses meet TCPA requirements and stay compliant with messaging regulations.
- Heymarket API Public developer API that enables businesses to build custom integrations, automate messaging, and connect Heymarket with their existing systems, documented at developers.heymarket.com.
- Automated Texting Keyword-triggered and scheduled automated messaging system for sending auto-replies, drip campaigns, and workflow-based text communications to customers.
Quantifiable outcome
- 60% customer response rate
- +5 more outcomes
Companies that use Heymarket
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
Heymarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature7 records
Heymarket partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and standard.
- SalesforcecoreNative Salesforce SMS integration allowing team members to send/receive texts directly from Salesforce, automatically log conversations, and trigger SMS via Salesforce Flows. Integration available on Salesforce AppExchange.
- HubSpotcoreHubSpot SMS integration syncing contact data and enabling SMS workflows within HubSpot. Available on HubSpot Marketplace with two-way communication and conversation logging.
- Microsoft TeamscoreMicrosoft Teams SMS integration enabling teams to send and receive business texts from within Teams channels.
- SlackcoreSlack integration allowing teams to send and receive texts from within Slack channels, toggling between internal and customer conversations.
- ZendeskcoreZendesk SMS integration for customer service texting available on Zendesk Marketplace.
- ZapiercoreZapier integration enabling no-code automations connecting Heymarket with 5,000+ apps. Allows trigger-based SMS sends and contact updates.
- AircallstandardAircall SMS integration for phone and SMS unified communication.
- ShopifycoreShopify SMS integration for e-commerce customer communication, order notifications, and marketing.
- CliostandardClio integration for law firm SMS communication within practice management.
- Help ScoutstandardHelp Scout integration for customer messaging within help desk platform.
- TwiliostandardTwilio integration for SMS/MMS messaging capabilities.
- Apple Messages for BusinesscoreApple Messages for Business channel integration for iOS customer communication within unified inbox.
- Google Business MessagescoreGoogle Business Messages integration for customer communication from Google Search and Maps within unified inbox.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
Heymarket competitors and assessment
Company assessmentBroad incumbents
- Twilio: Dominant cloud communications platform providing SMS, MMS, and WhatsApp APIs along with Flex/Engage front-office products. Competes head-on with Heymarket for enterprise and mid-market business messaging buyers and supplies the underlying carrier plumbing many Heymarket features integrate with.
- Sinch: Global CPaaS incumbent providing SMS, WhatsApp, and conversational AI at carrier-grade scale. Competes for enterprise SMS workloads and offers AI agent capabilities that mirror Heymarket's roadmap at much larger scale.
Emerging players
- Front: Shared inbox platform unifying email, SMS, WhatsApp, and messaging apps for customer-facing teams. Comparable omnichannel shared-inbox concept and CRM integrations, though broader in scope beyond SMS-first messaging.
- Aircall: Cloud phone and SMS platform for sales and support teams with CRM and helpdesk integrations. Comparable in mid-market ICP, shared-inbox/team collaboration, and partnership overlap (Aircall is also a Heymarket integration partner).
Direct peers
- MessageBird (Bird): Omnichannel communications platform offering SMS, WhatsApp, email, and AI agents through a shared inbox. Comparable omnichannel positioning, AI agent roadmap, and CRM/helpdesk integrations; larger international footprint.
- Klaviyo: Unified SMS and email marketing platform with deep ecommerce (Shopify) and CRM integrations. Overlaps Heymarket's omnichannel campaigns, broadcast, and Shopify integrations, targeting similar mid-market and enterprise retail buyers.
- Podium: Business text messaging and customer interaction platform for local businesses across healthcare, retail, automotive, and home services. Closely comparable in ICP (multi-location SMB and mid-market), omnichannel inbox focus, and healthcare vertical emphasis.
- Salesmsg: Business SMS platform offering shared inboxes, automations, and CRM integrations (Salesforce, HubSpot). Direct SMB and mid-market rival to Heymarket with overlapping shared-inbox + AI messaging positioning.
- SimpleTexting: SMB-focused business text messaging platform with mass texting, two-way conversations, and CRM/ecommerce integrations. Comparable in target buyer (SMB), pricing model, and core SMS marketing use cases.
- Attentive: SMS and email marketing platform purpose-built for retail and ecommerce brands. Comparable in omnichannel lifecycle messaging, list broadcasts, and CRM integrations, though focused more on enterprise retail than Heymarket's healthcare/logistics mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heymarket social profiles
Digital presenceHeymarket compliance and trust
Trust signalCompliance4 records
Heymarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heymarket leadership team
Management profileNumber of profiles
Profiles2 records
Heymarket funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heymarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heymarket
What does Heymarket do?
Heymarket provides an omnichannel business text messaging platform built around an AI-powered shared inbox that unifies SMS, email, and leading messaging apps for customer-facing teams. The product includes specialized AI agents, generative AI texting with translation, advanced workflow automations, mass broadcast and drip campaigns, text-enabling of business phone numbers, and a public API with deep CRM and helpdesk integrations. Customers span healthcare, retail, logistics, transportation, and small business, with HIPAA, SOC 2 Type 2, and TCPA compliance for regulated industries.
Is Heymarket a public or private company?
Heymarket is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heymarket founded?
Heymarket was founded in 2016. It employs 11 to 50 people.
Where is Heymarket based?
Heymarket is headquartered in San Francisco, United States, in the North America region.
How does Heymarket make money?
Two revenue lines are on record. SaaS Subscription (implied) is the primary driver. The others are usage-based SMS (implied).
Who are Heymarket's main competitors?
Broad incumbents on record are Twilio and Sinch. Emerging players are Front and Aircall. Direct peers are MessageBird (Bird), Klaviyo, Podium, Salesmsg, SimpleTexting and Attentive.
Does Heymarket have an API?
Yes. Heymarket offers a public API that allows developers to create customized integrations. The API enables businesses to build custom workflows, automate messaging, and connect Heymarket with their existing systems. Developers can access the platform at developers.heymarket.com. Developer documentation is at developers.heymarket.com.
What industry is Heymarket in?
Heymarket's product category is Business Text Messaging Software. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 541511 and its SIC code is 7372.