SimpleTexting
- Company typePrivate
- Founded2015
- HeadquartersMiami Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimpleTexting does
SimpleTexting is a privately held SaaS company that operates a cloud-based SMS and MMS business text messaging platform. Founded in 2015 and headquartered in Chicago, Illinois (SimpleTexting, LLC, incorporated in Illinois), the company enables businesses to send mass text campaigns, conduct two-way conversations, automate responses, and manage opt-in contact lists using local 10DLC numbers, toll-free numbers, text-enabled landlines, and dedicated short codes. The platform is accessed via web, iOS, and Android applications, includes an open API for custom integrations, and connects to 1,000+ third-party apps through Zapier as well as native integrations with Salesforce, HubSpot, Shopify, Mailchimp, Follow Up Boss, and Slack.
The company's revenue model is subscription-based on tiered monthly plans priced from $29/month for 500 message credits up to $899/month for 50,000 credits, with per-message overage pricing that steps down at higher tiers, plus dedicated short-code leasing starting at $1,000/month. Go-to-market is hybrid: a self-serve product-led growth motion anchored by a 14-day free trial with no credit card required, a separate enterprise sales motion for high-volume customers, and an affiliate/partner channel for referral-driven acquisition. The platform serves a heterogeneous customer base spanning SMBs, franchise brands (300+ claimed), and large enterprises across retail, e-commerce, restaurants, healthcare, education, real estate, home services, non-profits, government, and marketing agencies.
SimpleTexting claims 17,000+ paying customers, billions of texts delivered over its 10+ year operating history, 99.95% uptime for enterprise customers, and a 4.8/5 rating on G2 across 1,077 reviews. Leadership is founder-led: Sean Griffith (co-founder and COO) and Gene Sigalov (co-founder and director) are identified. The company is bootstrapped with no disclosed external funding, operates as a US-focused LLC with marketing presence in Canada, and has emphasized TCPA and 10DLC compliance as core platform functionality.
SimpleTexting firmographics
Firmographics- Name
- SimpleTexting
- Legal name
- SimpleTexting, LLC
- Website
- https://simpletexting.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SimpleTexting industry classification
Industry- Product category
- SMS Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Telegraph & Other Message Communications (4822), Services-Prepackaged Software (7372)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industry
- SMS & Mobile Direct Marketing Services (BPAFAKAI)
Keywords
Where SimpleTexting is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimpleTexting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription with Message Credits: Monthly subscription plans based on message credit allocations, with additional per-message pricing for usage above plan limits. Plans range from 500 to 50,000+ credits monthly.
- Dedicated Short Code: Monthly leasing fees for dedicated 5-6 digit short codes, with setup fees. Starting at $1,000/month for random codes and $1,500/month for vanity codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan starting at $29/month for 500 message credits |
| Subscription | Monthly | Growth plan at $49/month for 1,000 message credits |
| Subscription | Monthly | Professional plan at $79/month for 2,000 message credits |
| Subscription | Monthly | Professional Plus at $109/month for 3,000 message credits |
| Subscription | Monthly | Business plan at $229/month for 7,500 message credits |
| Subscription | Monthly | High-volume plan at $399/month for 15,000 message credits |
| Subscription | Monthly | Enterprise-level plan at $549/month for 25,000 message credits |
| Subscription | Monthly | Maximum volume plan at $899/month for 50,000 message credits |
| Subscription | Monthly | Random Short Code at $1,000+/month |
| Subscription | Monthly | Vanity Short Code at $1,500+/month |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels12 records
SimpleTexting product offering
Product offeringCore offering
SimpleTexting provides a cloud-based SMS/MMS business text messaging platform that enables companies to send mass text blasts, conduct two-way customer conversations via dedicated business numbers, run automated drip campaigns and autoresponders, manage contact segmentation, and integrate with 1,000+ third-party apps. The platform supports multiple number types (10DLC local, toll-free, dedicated short codes, text-to-landline) and is offered via tiered monthly subscriptions ranging from $29 to $899 with usage-based overages and dedicated short-code leasing at $1,000–$1,500+/month. It targets SMBs through self-serve PLG and large enterprises through dedicated account reps with custom integrations.
Product overview
SimpleTexting is a unified SMS marketing and business texting platform that offers a comprehensive suite of tools for businesses to communicate with customers via text messages. The core platform provides mass texting, two-way messaging, MMS, automation, and contact management capabilities. The product portfolio includes multiple number type services: Text-to-Landline (for text-enabling existing business numbers), 10DLC Local Numbers (for local area code messaging), Toll-Free Texting (800 numbers), and Dedicated Short Codes (5-6 digit numbers for high-volume campaigns). Additional features include AI Assist (built-in AI writing assistant), mobile apps for iOS and Android, automation tools (autoresponders, scheduled texts, drip campaigns), opt-in tools (keywords, web forms, widgets), and analytics (link tracking, segmentation). The platform also offers free marketing tools including a Text Message Generator, Keyword Graphic Generator, Click-to-Text Button, and SMS Templates Library. SimpleTexting integrates with 1,000+ apps including Salesforce, HubSpot, Shopify, MailChimp, and Zapier.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpleTexting Platform
- Text-to-Landline
- 10DLC Local Number Texting
- Toll-Free Texting
- Dedicated Short Codes
- SimpleTexting Mobile App
- AI Assist
Quantifiable outcome
- Businesses using SMS have 5x higher odds of digital marketing success
- +12 more outcomes
Companies that use SimpleTexting
Customer profileNamed customers20 records
Segments12 records
Ideal customer profiles5 records
SimpleTexting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature11 records
SimpleTexting partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ZapiercoreZapier integration allows SimpleTexting to connect with 1,000+ web applications, enabling automated workflows between SMS and other business tools like Gmail, Facebook, and custom integrations.
- SalesforcecoreNative Salesforce integration enables automatic addition of new leads to SimpleTexting lists and automated text messaging based on CRM activities.
- HubSpotcoreIntegration sends SMS messages for new form submissions, contacts, tickets, calendar tasks, and other HubSpot activities.
- MailchimpcoreMailchimp integration allows effortless list syncing between email and SMS marketing platforms.
- ShopifycoreShopify integration enables SMS marketing for e-commerce stores, including abandoned cart recovery and order notifications.
- Follow Up BosscoreIntegration automates texts to leads and helps close deals for real estate professionals.
- The Campaign Registry (TCR)corePartnership for 10DLC registration and trust score processing for carrier approval.
- Wireless Carriers (Verizon, AT&T, T-Mobile)coreCarrier partnerships enable SMS/MMS delivery with carrier registration support for 10DLC and toll-free numbers.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
SimpleTexting competitors and assessment
Company assessmentBroad incumbents
- Twilio: Communications API platform that underpins much of the SMS industry and competes upstream via Twilio Engage and Segment. While SimpleTexting wraps Twilio-like messaging functionality in a no-code UI, Twilio represents both an infrastructure dependency and a competitor for enterprise accounts.
- MessageBird (Bird): Omnichannel communications platform offering SMS alongside email, voice, WhatsApp, and other channels. Targets similar enterprise use cases with broader geographic coverage, especially in Europe, competing against SimpleTexting on multi-region enterprise needs.
- Salesforce Marketing Cloud (MobileConnect): Enterprise marketing platform with built-in SMS capabilities via MobileConnect. Competes for enterprise SMS spend within the broader Salesforce ecosystem, leveraging existing CRM relationships and bundled pricing.
Emerging players
- Klaviyo: Marketing automation platform that started in email and has aggressively expanded into SMS for e-commerce. Bundles SMS with email, reviews, and CRM in a single platform, putting pricing pressure on standalone SMS tools targeting Shopify and BigCommerce merchants.
Direct peers
- ClickSend: SMS marketing, transactional, and two-way messaging platform serving SMB and mid-market globally. Comparable pricing-by-credit model and feature set including automation, keywords, and integrations, with stronger international coverage than SimpleTexting.
- TextMagic: SMS marketing and notification platform for SMB and mid-market with similar pricing-by-credits model and global reach. Targets a comparable customer profile (small business, marketing, alerts) and competes directly on simplicity and pricing.
- EZ Texting: Closest direct competitor in the SMB-focused SMS marketing platform category with similar pricing tiers, feature set (mass texting, keywords, automation), and self-serve PLG motion. Targets the same SMB and franchise customer base with comparable integrations and compliance tooling.
- Podium: Lead conversion and customer communication platform with text messaging as its core channel. Directly comparable on two-way texting, automation, and integrations, with stronger positioning in local business and home services verticals.
- SlickText: Direct SMB-focused SMS marketing competitor offering mass texting, automation, keywords, and loyalty programs at similar price points. Targets overlapping verticals (retail, restaurants, churches, nonprofits) with comparable self-serve onboarding.
- Attentive: SMS-first marketing platform specializing in e-commerce and retail with two-way messaging, segmentation, and automation. Targets the same enterprise retail vertical as SimpleTexting (Kroger, Target, Chick-fil-A customers) but is typically a higher-priced, deeper-integration alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpleTexting social profiles
Digital presenceSimpleTexting compliance and trust
Trust signalCompliance2 records
SimpleTexting financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleTexting leadership team
Management profileNumber of profiles
Profiles2 records
SimpleTexting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleTexting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleTexting
What does SimpleTexting do?
SimpleTexting provides a cloud-based SMS/MMS business text messaging platform that enables companies to send mass text blasts, conduct two-way customer conversations via dedicated business numbers, run automated drip campaigns and autoresponders, manage contact segmentation, and integrate with 1,000+ third-party apps. The platform supports multiple number types (10DLC local, toll-free, dedicated short codes, text-to-landline) and is offered via tiered monthly subscriptions ranging from $29 to $899 with usage-based overages and dedicated short-code leasing at $1,000–$1,500+/month. It targets SMBs through self-serve PLG and large enterprises through dedicated account reps with custom integrations.
Is SimpleTexting a public or private company?
SimpleTexting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimpleTexting founded?
SimpleTexting was founded in 2015. It employs 1 to 10 people.
Where is SimpleTexting based?
SimpleTexting is headquartered in Miami Beach, United States, in the North America region.
How does SimpleTexting make money?
Two revenue lines are on record. Subscription with Message Credits are the primary driver. The others are dedicated Short Code.
Who are SimpleTexting's main competitors?
Broad incumbents on record are Twilio, MessageBird (Bird) and Salesforce Marketing Cloud (MobileConnect). Klaviyo is listed as an emerging player. Direct peers are ClickSend, TextMagic, EZ Texting, Podium, SlickText and Attentive.
Does SimpleTexting have an API?
Yes. SimpleTexting offers API access on all plans, enabling developers to integrate SMS capabilities into their own systems. The API can be used for automated text messages, triggering event-based messages, and custom integrations. Enterprise plans above $229 include custom integration building for HubSpot and Salesforce. Developer documentation is at simpletexting.com/api.
What industry is SimpleTexting in?
SimpleTexting's product category is SMS Marketing Software. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAFAKAI, SMS & Mobile Direct Marketing Services. Its NAICS code is 518 and its SIC code is 4822.