San Diego Fertility Center
San Diego Fertility Center is a private, independent reproductive endocrinology clinic operating four California locations under Ivy Fertility Services, serving individuals and couples — including LGBTQ+ families and over 50% international patients from 40+ countries — with IVF, IUI, PGT, egg freezing, surrogacy, and LGBTQ+ family-building services.
- Company typePrivate
- Founded1989
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What San Diego Fertility Center does
San Diego Fertility Center (SDFC) is a private, independent reproductive endocrinology and infertility practice founded in 1989 and operated under parent company Ivy Fertility Services, LLC. Headquartered in San Diego, California, the clinic operates four California locations (Del Mar, Temecula, Mission Valley, and Rancho Santa Margarita/Celenova) staffed by seven board-certified reproductive endocrinology and infertility specialists with multilingual capabilities across English, Korean, Spanish, French, Farsi, and Mandarin. The practice offers a comprehensive suite of fertility services including standard IVF, IUI, Gentle IVF (a proprietary reduced-medication protocol launched July 2025), preimplantation genetic testing (PGT) using next-generation sequencing, ICSI, egg and embryo cryopreservation, egg donation, gestational surrogacy, LGBTQ+ family building, male infertility treatment, and recurrent pregnancy loss services, supported by a full-service embryology laboratory and the in-house PTEC (post-thaw extended culture) protocol developed by Dr. Said Daneshmand.
SDFC generates revenue primarily through unit-priced clinical services — IVF cycles at $14,000-$18,000+, frozen embryo transfers at $4,000-$6,000+, PGT at $3,000+, and IUI at $1,000-$2,000 — supplemented by bundled third-party reproduction global packages, a Success Guarantee Plan offering up to 100% reimbursement if pregnancy is not achieved, and a discount IVF cycle package structure. Customer acquisition is consult-driven through in-person and video consultations, augmented by community events (San Diego Pride Parade, expert brunch panels), conference presence (Men Having Babies), an educational blog and resource library, organic social media, and earned media from Newsweek rankings. Financing is facilitated through partnerships with Sunfish, CapexMD, and FutureFamily, and the practice accepts major insurance providers including Anthem, UnitedHealthcare, Aetna, Cigna, and Progyny.
More than half of SDFC's patients travel from outside the United States, drawn from over 40 countries and served through a dedicated international patient services program with travel coordination, remote monitoring, and multilingual support. The clinic reports more than 20,000 babies born through its care and was ranked #1 fertility clinic in California by Newsweek in 2024 and #29 nationally in Newsweek's 2026 Best Fertility Clinics list out of 140 ranked clinics. The practice operates as part of the Ivy Fertility network of seven fertility centers and provides patient engagement through the Ivy Fertility Patient Journey iOS mobile app, positioning SDFC as a premium, internationally oriented fertility destination within the California and broader U.S. market.
San Diego Fertility Center firmographics
Firmographics- Name
- San Diego Fertility Center
- Legal name
- Ivy Fertility Services, LLC
- Website
- https://sdfertility.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- San Diego Fertility Center is a private, independent reproductive endocrinology clinic operating four California locations under Ivy Fertility Services, serving individuals and couples — including LGBTQ+ families and over 50% international patients from 40+ countries — with IVF, IUI, PGT, egg freezing, surrogacy, and LGBTQ+ family-building services.
- Ownership category
- akta.pro rank
San Diego Fertility Center industry classification
Industry- Product category
- Fertility Clinic Services
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)
Keywords
Where San Diego Fertility Center is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
San Diego Fertility Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- IVF and Fertility Treatment Services: Core revenue from providing IVF, IUI, fertility testing, egg freezing, frozen embryo transfer, and related procedures. Priced at $14,000–$18,000+ for IVF cycles, $4,000–$6,000+ for frozen embryo transfer, $3,000+ for PGT, and $350+ for testing. Discounted global fee packages available for bundled services.
- Third-Party Reproduction Services: Revenue from egg donation programs and gestational surrogacy coordination, offered as bundled global packages with one discounted up-front fee covering agency coordination, legal support, and medical services.
- International Patient Services: Over half of SDFC's patients come from outside the United States, generating international patient revenue through treatment fees, travel coordination services, and remote monitoring programs.
- Fertility Financing Partnerships: SDFC partners with Sunfish, CapexMD, and FutureFamily to facilitate patient financing. While not direct revenue, these partnerships enable higher patient conversion by reducing upfront cost barriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Testing - $350+ |
| Unit Pricing | Pay-as-you-go | IUI - $1,000–$2,000 |
| Unit Pricing | Pay-as-you-go | IVF - $14,000–$18,000+ |
| Unit Pricing | Pay-as-you-go | Frozen Embryo Transfer Cycle - $4,000–$6,000+ |
| Unit Pricing | Pay-as-you-go | Embryo Genetic Testing (PGT) - $3,000+ |
| Hybrid | Pay-as-you-go | Third Party Global Packages |
| Outcome Based/ Performance | Pay-as-you-go | Success Guarantee Plan |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
San Diego Fertility Center product offering
Product offeringCore offering
San Diego Fertility Center is a fertility clinic that diagnoses and treats infertility through IVF, IUI, egg freezing, genetic testing (PGT), and third-party reproduction services including egg donation and surrogacy. The center serves individuals, heterosexual and same-sex couples, LGBTQ+ family builders, and international patients through four California clinic locations, a full-service embryology laboratory, multilingual physicians, and bundled financial packages.
Product overview
San Diego Fertility Center operates as a comprehensive fertility clinic offering a unified platform of fertility treatments and support services. The core clinical offerings include Gentle IVF (a proprietary reduced-medication protocol), standard IVF with ICSI, IUI, genetic testing (PGT), egg freezing, and embryo freezing. The practice specializes in third-party reproduction including egg donation and surrogacy programs. Financial products include Discount IVF Cycle Packages, Third Party Global Packages, and a Success Guarantee Plan offering up to 100% reimbursement. The center provides extensive support services through its Expert Support Network including acupuncture, psychological counseling, reproductive law attorneys, and cryoshipping coordination. An iOS mobile app (Ivy Fertility Patient Journey) enables patient engagement. The center serves a significant international patient population (over half of patients from out of country) with multilingual staff and travel coordination services.
Differentiator
Problem solved
Functional benefit
Products and services
- Gentle IVF A reduced-medication IVF treatment protocol featuring fewer injections, more comfort, fewer clinic visits, and lower medication costs while maintaining high success rates, designed to reduce the emotional, physical, and financial burdens of traditional IVF for patients seeking a softer path to parenthood.
- IVF (In Vitro Fertilization) Advanced fertility treatment where eggs are combined with sperm in a specialized laboratory culture medium, with embryos cultured and graded before transfer to the uterus; priced $14,000-$18,000+ per cycle.
- IUI (Intrauterine Insemination) Fertility procedure where washed and concentrated sperm is directly inserted into the uterus to increase the number of sperm reaching the fallopian tubes for fertilization; priced $1,000-$2,000 per cycle.
- Recurrent Pregnancy Loss Treatment Specialized diagnostic and treatment services for couples experiencing repeated pregnancy loss, including evaluation of chromosomal, anatomical, hormonal, and immune factors.
- Genetic Testing (PGT) Preimplantation genetic testing services including PGT-A (aneuploidy screening) and PGT-M (monogenic disorder screening) using next generation sequencing (NGS) to assess embryonic genetic health before transfer; priced $3,000+ in addition to IVF cycle cost.
- Male Infertility Treatment Comprehensive male fertility services including semen analysis, varicocele surgery, and sperm retrieval procedures (TESE, PESA, Micro-TESE), along with ICSI (intracytoplasmic sperm injection).
- Egg Freezing Oocyte cryopreservation service allowing women to preserve their fertility by freezing eggs for future use, including embryo freezing and storage for future frozen embryo transfer cycles.
- LGBTQ+ Family Building Comprehensive fertility services for LGBTQ+ individuals and couples including surrogacy, egg donation, sperm donation, reciprocal IVF, and IUI programs with inclusive and culturally competent care.
- Egg Donor Services Egg donation program connecting intended parents with screened egg donors, including medical testing, legal coordination, and donor compensation management, available as bundled global packages.
- Surrogacy Gestational surrogacy program where the clinic's embryo is transferred to a surrogate carrier, with comprehensive coordination of medical, legal, and emotional support; available as bundled Third Party Global Packages.
- Success Guarantee Plan Risk-sharing financial option for IVF cycles where patients receive up to 100% reimbursement of cycle fees if pregnancy delivered to term is not achieved, demonstrating clinical confidence in success rates.
Quantifiable outcome
- More than 20,000 babies born through SDFC's care
- +5 more outcomes
Companies that use San Diego Fertility Center
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
San Diego Fertility Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
San Diego Fertility Center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Aphrodite Fertility AcupunctureminorAphrodite Fertility Acupuncture partnered with top San Diego clinics including SDFC to offer a holistic approach aimed at increasing IVF success rates and providing emotional support during fertility treatment.
- Ivy Fertility Services, LLCcoreIvy Fertility Services, LLC is the parent company and operating entity of San Diego Fertility Center, headquartered at 16959 Bernardo Center Dr, Suite 101, San Diego, CA 92128. The Terms of Use are governed by Ivy Fertility Services, LLC.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
San Diego Fertility Center competitors and assessment
Company assessmentBroad incumbents
- CCRM Fertility (now part of IVI RMA Global): CCRM is a large U.S. fertility network operating multiple clinics across major metros, offering IVF, IUI, egg freezing, PGT, and third-party reproduction. It is one of the broadest incumbents in advanced reproductive care and overlaps with SDFC on virtually every clinical service line.
- Shady Grove Fertility (now part of US Fertility): Shady Grove Fertility is one of the largest U.S. fertility networks with locations across multiple states, offering the full range of assisted reproductive technologies. A scaled incumbent in advanced reproductive care competing for premium and high-volume patient segments.
- Prelude Fertility: Prelude is a multi-clinic fertility network backed by Lee Equity Partners with locations across major U.S. metros. Provides IVF, egg freezing, genetic testing and third-party reproduction; competes for similar patient segments and corporate partnerships.
Direct peers
- HRC Fertility: HRC Fertility operates multiple clinics across Southern California offering IVF, IUI, egg donation, surrogacy, and LGBTQ+ family building. Direct geographic and service-line competitor to SDFC in the Los Angeles and Orange County catchment areas.
- Reproductive Partners Medical Group: Reproductive Partners is a Southern California fertility clinic network with IVF, IUI, PGT, and surrogacy programs. It is part of the same Ivy Fertility Services, LLC parent as SDFC (per ownership commentary) and competes in adjacent LA/Orange County geographies.
- Pacific Northwest Fertility: Pacific Northwest Fertility is another Ivy Fertility network clinic providing IVF, IUI, egg freezing, and LGBTQ+ family building. Same parent operating model and service mix; comparable in scale and clinical positioning to SDFC.
- Northern California Fertility Medical Center: Northern California Fertility Medical Center is another Ivy Fertility network clinic serving the Bay Area with IVF, IUI, and surrogacy services. Operates under the same parent brand and competes in California's broader fertility market.
- Boston IVF: Boston IVF is a multi-location fertility practice across the Northeast with full-service IVF, egg freezing, PGT, and donor/surrogacy coordination. Comparable in clinical depth and pricing tier to SDFC and recognized as a leading destination clinic.
Emerging players
- Kindbody: Kindbody is a venture-backed fertility platform operating company-owned clinics nationally with employer benefits partnerships. Targets similar patient demographics including LGBTQ+ family building, but competes on accessibility and tech-enabled experience rather than high-touch specialty expertise.
- Extend Fertility: Extend Fertility specializes in egg freezing and fertility preservation with clinics in major metros. Partial overlap with SDFC's egg-freezing service line, focused specifically on elective preservation rather than full IVF fertility treatment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
San Diego Fertility Center social profiles
Digital presenceSan Diego Fertility Center compliance and trust
Trust signalCompliance2 records
San Diego Fertility Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
San Diego Fertility Center leadership team
Management profileNumber of profiles
Profiles6 records
San Diego Fertility Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
San Diego Fertility Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about San Diego Fertility Center
What does San Diego Fertility Center do?
San Diego Fertility Center is a fertility clinic that diagnoses and treats infertility through IVF, IUI, egg freezing, genetic testing (PGT), and third-party reproduction services including egg donation and surrogacy. The center serves individuals, heterosexual and same-sex couples, LGBTQ+ family builders, and international patients through four California clinic locations, a full-service embryology laboratory, multilingual physicians, and bundled financial packages.
Is San Diego Fertility Center a public or private company?
San Diego Fertility Center is a private company. It is classified as corporate owned and is currently operating.
When was San Diego Fertility Center founded?
San Diego Fertility Center was founded in 1989. It employs 51 to 100 people.
Where is San Diego Fertility Center based?
San Diego Fertility Center is headquartered in San Diego, United States, in the North America region.
How does San Diego Fertility Center make money?
Four revenue lines are on record. IVF and Fertility Treatment Services are the primary driver. The others are third-Party Reproduction Services, international Patient Services and fertility Financing Partnerships.
Who are San Diego Fertility Center's main competitors?
Broad incumbents on record are CCRM Fertility (now part of IVI RMA Global), Shady Grove Fertility (now part of US Fertility) and Prelude Fertility. Direct peers are HRC Fertility, Reproductive Partners Medical Group, Pacific Northwest Fertility, Northern California Fertility Medical Center and Boston IVF. Emerging players are Kindbody and Extend Fertility.
Does San Diego Fertility Center have an API?
No public API is recorded for San Diego Fertility Center.
What industry is San Diego Fertility Center in?
San Diego Fertility Center's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 62 and its SIC code is 8011.