Indoguna Dubai

What Indoguna Dubai does

Indoguna Dubai LLC is a privately held B2B foodservice distributor headquartered in Al Quoz Industrial Area 4, Dubai, founded in 2005 and operating as the UAE arm of FOODSERVICE APME (itself part of Thailand-listed CP Axtra Public Company Limited). The company sources, produces and distributes premium imported and house-brand food and beverage products across ten categories — meat, seafood, charcuterie, fine foods and delicatessen, grocery, dairy, plant-based, beverage, non-food, and snacks and finger foods — to seven customer verticals: airlines, catering companies, e-commerce operators, GCC exporters, hotels, restaurants and retail. Its in-house brand portfolio includes Carne Meats, Carne Meats Wagyu (Tajima wagyu), YumBites, Masterpiece (Asian dim sum), Ocean Gems (snap-frozen seafood), Chef's Selection and Arlene (plant-based), all of which are 100% Halal-certified and produced in HACCP-certified facilities by master butchers and in-house chefs. The platform is supported by a digital integrated supply chain, state-of-the-art warehousing technology, a specialist refrigerated delivery fleet, and white-label/private-label manufacturing capabilities that enable custom cuts, portion-control packing and menu development for foodservice customers. The MAXZI The Good Food Shop retail store (opened 2018) and the maxzi.ae e-commerce site (launched 2016) extend the B2B platform directly to UAE consumers. Indoguna Dubai also runs door-to-door re-export distribution to Kuwait, Saudi Arabia, Bahrain and Oman, and distributes 30+ premium international partner brands including Australian Meat Group, Greater Omaha, Mayura Station, Tajima Wagyu, Thomas Foods, Angus Pure, Ekro, OmniMeat, The Meatless Farm Co., Badia, Lutosa, Sun Noodle and others. Revenue is generated through quote-based B2B distribution transactions, white-label/managed services for brand partners, and direct consumer sales via MAXZI; pricing is not publicly disclosed and customers must contact the sales team for quotes.

Name

Indoguna Dubai

Legal name

Indoguna Dubai LLC

Website

https://indogunadubai.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Indoguna Dubai LLC is a UAE-based B2B foodservice distributor (founded 2005, part of FOODSERVICE APME/CP Axtra) that sources, produces and distributes premium imported and Halal-certified house-brand meat, seafood, charcuterie and grocery products to airlines, hotels, restaurants, caterers and retailers across the UAE and GCC.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (42446), Food Manufacturing (311), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

akta.pro secondary industries

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC), Export & Private-Label Certified Production (Halal/Kosher) (AFANAIAO)

Keywords

• Foodservice distribution
• Halal certified meat
• Premium seafood import
• Refrigerated logistics
• Private label manufacturing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Foodservice Distribution: Core B2B revenue from distributing premium imported and house-brand food and beverage products (meat, seafood, charcuterie, dairy, grocery, plant-based, beverage, non-food) to hotels, restaurants, caterers, airlines and retailers across UAE and GCC. Transaction-based sales with account relationships.
2. Consumer E-commerce & Retail (MAXZI): Direct-to-consumer sales via MAXZI The Good Food Shop physical store (Al Shafar Investment Building, Dubai) and the maxzi.ae e-commerce site delivering chef-quality gourmet products to UAE consumers.
3. Value-Added Services & White-Label / Private Label: Revenue from value-added services for brand partners including warehousing, distribution, portion control packing, product sourcing, menu development and white-label/private label packaging. Includes custom cuts, bulk packing and own-label production by in-house chefs and food professionals.
4. Export / Re-export Distribution: Door-to-door export of food products from Dubai to wholesale and retail customers across the Middle East and GCC (Kuwait, Saudi, Bahrain, Oman), including warehousing, customs paperwork and approvals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Indoguna Dubai distributes premium imported and in-house food and beverage products across meat, seafood, charcuterie, dairy, grocery, plant-based, beverage and non-food categories to professional foodservice clients (airlines, hotels, restaurants, caterers, retail and e-commerce) across UAE and the GCC. The company manufactures 100% Halal-certified in-house brands (Carne Meats, YumBites, Carne Meats Wagyu, Masterpiece, Ocean Gems, Arlene) at HACCP-certified facilities, supported by a Digital Integrated Supply Chain, refrigerated delivery fleet, value-added services (warehousing, portion control packing, menu development) and white-label/private-label production.

Product overview

Indoguna Dubai operates a curated portfolio rather than a single unified software product. The core offering is a premium foodservice distribution platform serving professional food clients across the UAE and GCC, organized around ten product categories (Beverage, Charcuterie, Fine Foods & Delicatessen, Grocery, Dairy, Meat, Non-food, Plant-based, Seafood, and Snacks & Finger Foods). The house-brand pillars — Carne Meats (100% Halal charcuterie and breakfast strips), Carne Meats Wagyu (Tajima wagyu charcuterie), YumBites (convenience sausages and finger foods), Masterpiece (Asian dim sum and snacks), and Ocean Gems (premium seafood) — sit alongside the newest addition Chef's Selection (Vietnam-made cold cuts and sausages) and the MAXZI retail/e-commerce brand, which extends the distribution platform to end consumers. These in-house brands are complemented by a curated catalog of international partner brands such as OmniMeat, The Meatless Farm Co., Arlene, BIOFASE, Australian Meat Group, Ekro, Greater Omaha, Mayura Station, Thomas Foods, Rosedale Ruby, Perak Duck, ANGUS PURE, Casa Radicci, GEOFOODS, REMODENA, Goccia di Carnia, Badia, Inca's Food, Mascorn, Prestige Foods, Santagata, Sun Noodle, DOÑA ISABEL, PA FOODS, LUTOSA, and The Seafood Company. Indoguna Dubai is the UAE arm of FOODSERVICE APME (part of CP Axtra Public Company Limited), leveraging shared sourcing, culinary, warehousing, and digital integrated supply chain capabilities to deliver these products to airlines, caterers, e-commerce, hotels, restaurants, retail and export customers.

Differentiator

Problem solved

Functional benefit

Brands

• Carne Meats: Market-leading range of premium European-style sausages, ground meats, deli meats and charcuterie, 100% Halal, crafted in the UAE by master butchers. Sub-lines include Carne Meats Wagyu (Tajima wagyu-based).
• YumBites
• Masterpiece
• Ocean Gems
• Arlene
• MAXZI / MAXZI The Good Food Shop
• Chef's Selection

Products and services

• Carne Meats Market-leading in-house range of premium European-style sausages, ground meats, deli meats, charcuterie and breakfast strips, 100% Halal and crafted by master butchers in the UAE from 100% natural meats with no protein fillers, artificial colors or flavorings. Sold to B2B foodservice customers across UAE and GCC, and via MAXZI retail/e-commerce to UAE consumers.
• YumBites 100% Halal in-house convenience food range of easy-to-serve sausages, patties, meat strips, cold cuts and burgers, available uncooked or heat-and-eat cooked, with packing and portion control customizable to customer needs. Targeted at foodservice operators needing food safety, low wastage and long shelf life.
• Carne Meats Wagyu Premium in-house range of 100% Halal European-style charcuterie, sausages and small goods crafted from the highest-quality Tajima Wagyu beef, prized for marbling, flavor and Omega 3/Omega 6 profile. Sold to premium hotels, restaurants and gourmet retailers across UAE and GCC.
• Masterpiece In-house range of traditional dim sum delicacies and Asian snacks (Man Tou Bun, Dim Sum, Pau, Spring Roll, Sweet Pau, Tarts) with 21 meat, vegetarian and sweet options. 100% Halal, preservative-free, with no added MSG, no artificial flavors or colors, hand finished. Sold to hotels, restaurants and caterers across UAE and GCC.
• Ocean Gems In-house premium seafood brand sourced globally, with each piece cleaned, processed and snap-frozen within hours of harvesting, with no preservatives or chemicals. Covers crustacean, cephalopod, mollusca and roe categories. Sold to hotels, restaurants, caterers and retailers across UAE and GCC.
• Arlene (plant-based ready meals) Internationally inspired in-house 100% Halal plant-based ready meal range co-created with chefs, covering Asian, European, Mediterranean and Middle Eastern dishes. Suitable for vegans, vegetarians and flexitarians, sold to hotels, restaurants, caterers and retailers across UAE and GCC.
• MAXZI The Good Food Shop Consumer retail and e-commerce arm of Indoguna Dubai combining a physical gourmet store and restaurant (Al Shafar Investment Building, Dubai) with the maxzi.ae e-commerce site, delivering chef-quality gourmet meat, seafood, beverages and grocery to UAE consumers via Indoguna's digital integrated supply chain and refrigerated fleet.
• B2B Foodservice Distribution (UAE and GCC) Core B2B distribution service delivering premium imported and in-house food and beverage products across 10 categories (Beverage, Charcuterie, Fine Foods & Delicatessen, Grocery, Dairy, Meat, Non-food, Plant-based, Seafood, Snacks & Finger Foods) plus 30+ third-party premium international brands to airlines, hotels, restaurants, caterers, retail and e-commerce clients across UAE and re-exports to GCC (Kuwait, Saudi Arabia, Bahrain, Oman).
• Private Label and White-Label Manufacturing Value-added manufacturing service for foodservice partners including custom cuts, bulk or own-label packaging, menu development, portion control packing and product sourcing, delivered by in-house chefs and food professionals across UAE and GCC. Targets small businesses to multinational chains.
• GCC Export and Re-export Logistics Door-to-door export service from Dubai to wholesale and retail customers in Kuwait, Saudi Arabia, Bahrain and Oman, including warehousing, customs paperwork, approvals and specialist refrigerated delivery, leveraging FOODSERVICE APME's 7-country, 16-city distribution network.

Quantifiable outcome

• Serves a diverse client base across the professional food community in Dubai including the city's top hotels, restaurants, gourmet shops, food caterers and airline caterers.
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

28 partnerships are on record, tiered flagship / parent alliance, ultimate parent group, major supplier partner and strategic core capability.

• FOODSERVICE APMEflagship / parent allianceStrategic or Co-development PartnerIndoguna Dubai became part of FOODSERVICE APME in 2017. FOODSERVICE APME is a premium food solutions provider delivering high-quality food and servicing client needs across 7 countries and 16 cities in the Asia Pacific and Middle East, providing Indoguna Dubai with synergized distribution, professional expertise and a solid distribution network.
• CP Axtra Public Company Limitedultimate parent groupStrategic or Co-development PartnerIndoguna Dubai is part of FOODSERVICE APME, which in turn is part of CP Axtra Public Company Limited, the ultimate parent company providing corporate and capital backing.
• Australian Meat Groupmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Australian Meat Group's range of beef products (organic beef, grain-fed beef, grass-fed beef, and beef guaranteed free from antibiotics and hormones) into UAE and GCC foodservice.
• Ekromajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Ekro's Dutch veal (Holland-raised, milk-fed for 150 days) into the UAE/GCC foodservice market.
• Greater Omahamajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Greater Omaha's US Prime Angus and Hereford beef (Midwest US, in-house processed) into UAE and GCC.
• Mayura Stationmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Mayura Station's full-blood wagyu beef into UAE and GCC foodservice.
• Tajima Australian Grainfed Wagyumajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Tajima Australian Grainfed Wagyu (premium Tajima cattle from Hyogo, Japan) into UAE and GCC.
• Thomas Foodsmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Thomas Foods' premium chilled and frozen Australian lamb (east coast pasture-raised, no growth hormones) into UAE and GCC.
• Rosedale Rubymajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Rosedale Ruby's award-winning prime Angus Charolais beef (natural grain-fed, hormone- and chemical-free) into UAE and GCC.
• Perak Duck Food Industriesmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Perak Duck's fresh and frozen whole duck, duck parts, processed, smoked and roasted duck (since 1985, Malaysia) into UAE and GCC.
• Angus Puremajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Angus Pure's antibiotic- and HGP-free Southern Australian beef (MSA-graded, DNA-traceable) into UAE and GCC.
• The Seafood Companymajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes The Seafood Company's mussels (largest mussel grower globally, over 1,000 acres off Chiloe Island near Patagonia) into UAE and GCC under the Ocean Gems seafood brand context.
• OmniMeat (OmniFoods)major supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes OmniMeat's plant-based meat analogue range (research-driven, Asian cuisine focus, nutritionally superior and environmentally friendly) into UAE and GCC.
• The Meatless Farm Co.major supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes The Meatless Farm Co.'s British plant-based mince, burger patty and sausage range into UAE and GCC.
• BIOFASEmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes BIOFASE's Mexico-based biodegradable and compostable food service items (cutlery, bags, cups made from avocado pit waste using patented technology) into UAE and GCC.
• Badia Spicesmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Badia's Spanish culinary spices, seasoning blends, marinades and sauces (SQF-certified, organic, gluten-free, non-GMO) into UAE and GCC.
• Inca's Food (and Doña Isabel, Incagen, Pa'sumesa)major supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Inca's Food / Doña Isabel's Peruvian grocery and dehydrated/frozen/preserved products (FDA, USDA, BMP compliant) into UAE and GCC.
• Mascorn (Marine Gold Marketing)major supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Mascorn's Hybrid F1 super sweet corn and quick-frozen vegetables from Malaysia into UAE and GCC.
• Prestige Foodsmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Prestige Foods' all-natural cooking stocks and finishing sauces (veal, meat, vegetable, chicken, including Halal-certified) into UAE and GCC.
• Santagatamajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Santagata's Italian extra virgin olive oils (cold-pressed and blended, 100+ years of heritage) into UAE and GCC.
• Sun Noodlemajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Sun Noodle's frozen homemade-style ramen noodles and MSG-free soup bases (authentic flavors such as Miso) into UAE and GCC.
• PA Foodsmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes PA Foods' pre-prepared frozen pastry products from Malaysia (flat breads, steamed buns, finger food, cooking sauces, dim sums and more) into UAE and GCC.
• Lutosamajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Lutosa's frozen and chilled potato products (fries, dehydrated flakes, organic range) from Belgium into UAE and GCC.
• Goccia di Carniamajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Goccia di Carnia's naturally low sodium mineral water (Fleons Spring, Italian Alpi Carniche mountains) — still, slightly sparkling and sparkling in PET and glass — into UAE and GCC.
• GEOFOODSmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes GEOFOODS' world truffles into UAE and GCC as part of its fine foods and delicatessen range.
• REMODENAmajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes REMODENA's organic balsamic vinegar of Modena (100% organic lambrusco and Trebbiano grapes, certified) into UAE and GCC.
• Casa Radiccimajor supplier partnerChannel Partner/ Reseller/ DistributorIndoguna Dubai distributes Casa Radicci's Italian artisanal dairy and cheese range into UAE and GCC.
• UAE/GCC foodservice partners (white-label / private label)strategic core capabilityOEM/ Whitelabel/ Licensing PartnerIndoguna Dubai partners with foodservice customers across UAE and GCC (from small businesses to multinational chains) to deliver private-label and white-label food manufacturing, including custom cuts, bulk or own-label packaging, menu development and portion control packing, leveraging in-house chefs and food professionals.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Choithrams: UAE-headquartered retailer and food supplier operating supermarkets, wholesale and food distribution across the Gulf. Comparable as a UAE-based multi-channel food operator, though retail-supermarket-skewed versus Indoguna's HoReCa focus.
• Albatha Group (food division): UAE-based conglomerate with food and consumer goods distribution operations across the GCC. Comparable as a UAE-anchored diversified food distributor, though operating across broader FMCG categories.

Broad incumbents

• US Foods: Major US foodservice distributor serving independent restaurants, healthcare and hospitality with broad protein and ambient categories. Comparable in foodservice distribution fundamentals and multi-vertical reach, though US-centric.
• Bidcorp: Global foodservice distribution group with Middle East operations, distributing a broad portfolio across proteins, seafood and ambient categories to hotels and restaurants. Comparable as a multi-country foodservice distributor but at significantly larger scale and broader geographic footprint.
• Brakes Group: Large UK-headquartered foodservice distributor serving pubs, hotels, restaurants and caterers across multiple categories including proteins and ambient. Comparable in foodservice distribution model and customer verticals, though UK-centric.
• Performance Food Group: US foodservice and convenience distributor operating across broad product categories to restaurants and hospitality. Comparable in business model and multi-vertical customer coverage, though geographically focused on North America.
• Sysco: Largest US foodservice distributor serving restaurants, hotels and healthcare with broad product categories including proteins and specialty. Comparable in core foodservice distribution mechanics, though at vastly larger scale and US-centric.
• METRO AG: European wholesale and foodservice distribution group serving HoReCa customers across many countries with broad food and beverage assortment. Comparable in multi-category HoReCa distribution model, though with different geographic mix.

Direct peers

• Classic Fine Foods: UAE-based premium foodservice importer and distributor serving hotels, restaurants and gourmet retailers with curated international and house brands. Highly comparable to Indoguna Dubai in target customer, premium positioning and multi-category imported assortment.
• Kibsons International: UAE-based grocery and food delivery specialist serving households and businesses with curated fresh and ambient assortment. Comparable as a UAE-headquartered food distribution and delivery operator, though more B2C-skewed than Indoguna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indoguna Dubai