BlinkPay

What BlinkPay does

BlinkPay is New Zealand's first payment gateway purpose-built on the open banking standard, providing account-to-account payment infrastructure that connects merchants directly to NZ banks without credit cards or screen scraping. The company's core product suite comprises Blink PayNow (one-off Pay by Bank payments with settlement within 2 hours), Blink AutoPay (recurring payments via enduring consent, positioned as a Direct Debit replacement), and Blink Request to Pay (real-time payment requests delivered into customers' mobile banking apps). Complementing these is Blink Data Services, which exposes account information APIs covering balances, transactions, credit cards, loans, and mortgage data. The platform is ISO/IEC 27001:2022 certified, holds Consumer Data Right (CDR) accreditation under MBIE, and is registered as a Payments NZ Standards User, with direct API integrations to all four major NZ banks (ANZ, ASB, BNZ, and Westpac).

The business model combines percentage-based transaction fees (0.49% on the Plus plan, 0.59% on Base) with tiered monthly subscriptions ($99 Base, $179 Plus, $19 Xero Connect, plus custom high-volume contracts) and a free sandbox tier for developers. Go-to-market is API-first and product-led, with RESTful APIs, SDKs in Node.js, Python, Java, and C#, a self-serve merchant portal, and a Xero App Store listing targeting SMBs and non-technical users. Customer segments span eCommerce, investment platforms, subscription services, lenders, and accounting integrations. Since November 2024 BlinkPay has operated as a wholly-owned subsidiary of Bank of New Zealand (BNZ), with co-founder Adrian Smith retained as CEO to preserve the firm's entrepreneurial culture; BNZ's Payap digital wallet (launched March 2025) and a successful real-time payments proof-of-concept (May 2026, 2.6-second settlement) indicate the platform is being extended beyond merchant acquiring into broader consumer and instant-payments use cases.

Name

BlinkPay

Legal name

Blink Pay Global Group Limited

Website

https://blinkpay.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BlinkPay is New Zealand's open banking payment gateway, providing account-to-account payment APIs (PayNow, AutoPay, Request to Pay) and financial data services integrated with all four major NZ banks. Since November 2024 it has operated as a subsidiary of Bank of New Zealand.

Ownership category

akta.pro rank

Product category

Open Banking Payment Gateway

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

akta.pro secondary industries

A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation) (FSAGACAI), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Open Banking, Account Aggregation & Payment Initiation APIs (BPAMAFAJ)

Keywords

• Open banking payments
• Payment gateway APIs
• Account-to-account payments
• Pay by bank
• Open banking platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction Fees (Pay by Bank/AutoPay): Percentage-based fees on each payment transaction processed through the platform. Rates vary by plan tier: 0.59% for Base plan, 0.49% for Plus plan. Applies to both one-off PayNow and recurring AutoPay transactions.
2. Platform/Subscription Fees: Monthly subscription fees for API access plans: Sandbox (free), Base ($99/month), Plus ($179/month), and Custom (high-volume negotiated). Includes access to all payment products and data APIs.
3. Xero Connect Plan: $19/month subscription for Xero invoice integration with 0.59% per transaction fee on Xero invoice payments, with automatic reconciliation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BlinkPay operates New Zealand's first open banking payment gateway, offering Pay by Bank solutions (one-off, recurring, and request-to-pay) plus a suite of account data APIs (balance, account, identity, transactions, statements). It enables merchants and platforms to accept account-to-account payments directly from customers' bank accounts via integrations with all four major NZ banks (ANZ, ASB, BNZ, Westpac).

Product overview

BlinkPay is New Zealand's first purpose-built open banking payment gateway offering a suite of payment and data products. The core platform comprises three main payment products: Blink PayNow for one-off account-to-account payments, Blink AutoPay for recurring payments as a Direct Debit replacement, and Blink Request to Pay for real-time payment collection requests. Additional products include Blink Data Services providing account verification and financial data APIs (Confirmation of Balance, Confirmation of Account, Confirmation of Identity, Transaction Data Access, and Statements). The gateway integrates natively with Xero accounting software via Xero Connect and connects to ANZ, ASB, BNZ, and Westpac banks through open banking APIs. All products are ISO/IEC 27001:2022 certified and operate under New Zealand's Consumer Data Right framework.

Differentiator

Problem solved

Functional benefit

Brands

• Blink PayNow: One-off Pay by Bank payment product enabling instant bank-to-bank transfers.
• Blink AutoPay
• Blink Request to Pay
• Blink Data Services

Products and services

• Blink PayNow

Quantifiable outcome

• 67% cost savings compared to card processing fees
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationBlinkPay offers native integration with Xero accounting software through the Xero App Store. Install from Xero App Store (NZ), send invoices as usual, and customers see 'Pay with BlinkPay' button. Features automatic reconciliation with payment references auto-populating.
• ANZ New ZealandcoreTechnology or IntegrationANZ is one of four major NZ banks supported by BlinkPay for open banking payments. Official bank partnership with API-based integration for account-to-account payments.
• ASB BankcoreTechnology or IntegrationASB is one of four major NZ banks supported by BlinkPay for open banking payments. Official bank partnership with API-based integration for account-to-account payments.
• Westpac New ZealandcoreTechnology or IntegrationWestpac is one of four major NZ banks supported by BlinkPay for open banking payments. Official bank partnership with API-based integration for account-to-account payments.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrueLayer: UK-based open banking payments network enabling account-to-account payments and data APIs to merchants and fintechs. Closest functional peer to BlinkPay in model (A2A pay-by-bank + data), though operating at materially larger scale in the UK/Europe.
• Trustly: European A2A payment specialist acquired by Nordic Capital for ~$8.5B in 2024. Direct competitor in account-to-account bank payments with a similar merchant-acquirer model, focused on PSD2 open banking rails.
• Volt: Open banking payment platform offering real-time A2A payments, payouts and data APIs. Highly comparable to BlinkPay's product set including real-time payment capabilities now in development at BlinkPay.
• Yapily: Open banking infrastructure provider connecting merchants and banks across Europe via account information and payment initiation APIs. Direct comparable on technology model, though Europe-focused.

Regional players

• POLi Payments: Australia/NZ online direct-debit payment service (part of Australia Post) offering bank-to-bank payments. Closest regional alternative to BlinkPay's pay-by-bank value proposition in the ANZ market.
• Basiq: Australian open banking data aggregation platform exposing CDR-style APIs from major AU banks. Comparable to BlinkPay's Data Services product, though primarily data rather than payments.

Emerging players

• Zeller: Australian fintech offering integrated payments, banking and POS solutions to SMBs. Comparable as an emerging-market alternative to incumbent card processing with strong SMB focus, similar to BlinkPay's Xero Connect proposition.

Broad incumbents

• Plaid: Dominant US open banking data-aggregation platform expanding into payments. Comparable in the data-API layer (Blink Data Services) and increasingly in A2A payment initiation, though at vastly larger scale.
• Stripe: Global incumbent payment processor against which BlinkPay explicitly positions on cost and settlement speed. Not a direct A2A competitor but the dominant alternative BlinkPay targets for displacement.

Others

• Airwallex: Australia-founded cross-border payments and banking platform with strong ANZ presence. Thematically adjacent — fintech infrastructure for businesses in the same geography — but focused on FX/cross-border rather than domestic A2A.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/BlinkPay
• LinkedInlinkedin.com/company/blinkpayglobal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlinkPay