FlyFreely
FlyFreely is a Brisbane-based drone management platform that provides enterprise drone programs in mining, utilities, and construction with mission planning, regulatory compliance, and fleet management software across Australia, New Zealand, and the United States.
- Company typePrivate
- Founded2018
- HeadquartersAitkenvale, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FlyFreely does
FlyFreely (legal entity: DEC-UAV Pty Ltd) is a Brisbane-headquartered software company that provides an enterprise drone management platform for organisations operating commercial drone programmes. Founded in 2018, the company targets industries with regulated, multi-site drone operations — principally mining, power and utilities, and construction — where it replaces paper-based and spreadsheet-driven workflows with a centralised system for mission planning, flight logging, pilot certification tracking, maintenance scheduling, and regulatory compliance. Named customers include Glencore (300+ pilots across 34 sites), BHP, Komatsu, AECOM, SA Power Networks, Sunwater, Essential Energy, and Seymour Whyte, with additional reach into drone service providers, government/municipalities, and education/research.
The platform is delivered through three primary access points: a browser-based Office App for planning, approval, and reconciliation; a native Field App for iOS and Android that works offline and auto-syncs on reconnection; and a Smart Controller App integrated into DJI hardware. A fully featured API is available on the Enterprise tier for system integration. The principal technical differentiator is direct integration with aviation authorities — CASA in Australia, AirShare in New Zealand, and the FAA's LAANC system in the United States (where FlyFreely is an approved UAS Service Supplier as of February 2025) — enabling automated airspace authorisations that competitors without equivalent regulatory relationships cannot easily replicate. The company has held ISO 27001 certification since October 2022.
FlyFreely operates a per-seat, subscription-based software licensing model where each remote pilot consumes one paid licence and non-pilot users can be added at no charge. Pricing is split between Teams and Enterprise tiers (Enterprise includes API access) and is not publicly disclosed. The go-to-market combines a product-led self-serve motion (website demos, case studies, free onboarding support, test-mission workflow) with a sales-assisted enterprise motion, supported by an event- and content-driven marketing programme of webinars, blog content, and case studies. The company currently operates in Australia, New Zealand, and the United States.
FlyFreely firmographics
Firmographics- Name
- FlyFreely
- Legal name
- DEC-UAV Pty Ltd
- Website
- https://flyfreely.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlyFreely is a Brisbane-based drone management platform that provides enterprise drone programs in mining, utilities, and construction with mission planning, regulatory compliance, and fleet management software across Australia, New Zealand, and the United States.
- Ownership category
- akta.pro rank
FlyFreely industry classification
Industry- Product category
- Drone Operations Management Software
- NAICS
- Other Support Activities for Air Transportation (488190)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Aerial Application Drones & UAS Spray Systems (AFAAADAB)
Keywords
Where FlyFreely is headquartered
LocationHeadquarters
- HQ city
- Aitkenvale
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
FlyFreely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: Subscription-based per-seat licensing model where organizations pay per remote pilot license. Each remote pilot user consumes one paid software license. Non-remote pilot users can be added for free. Pricing tiers exist for Teams and Enterprise plans with varying features including API access on Enterprise plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-pilot subscription model with plans for Teams and Enterprise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
FlyFreely product offering
Product offeringCore offering
FlyFreely provides a commercial drone operations management platform that enables enterprises to plan, execute, log, and report on drone flights while remaining compliant with aviation regulations. The software supports airspace authorisations through direct integrations with CASA (Australia), FAA LAANC (USA), and AirShare NZ (New Zealand), and is delivered via Office (web) App, Field (mobile) App, Smart Controller App, and a public API.
Product overview
FlyFreely is an enterprise drone management platform offering a suite of integrated modules: the core FlyFreely Platform for drone mission planning, compliance and fleet management; the Office App (web-based) for planning, approval and reconciliation; the Field App (native mobile for Android and iOS) for in-field mission execution with offline capability; the API for enterprise system integration (Enterprise Plan only); and the Smart Controller App for DJI hardware. The platform operates across Australia, New Zealand and the USA, supporting airspace authorisations through CASA (Australia), AirShare (New Zealand) and LAANC (USA).
Differentiator
Problem solved
Functional benefit
Products and services
- FlyFreely Platform End-to-end drone operations management platform for commercial drone operators and enterprises, including web-based planning, mobile field tools, airspace authorisation integrations with CASA, FAA (LAANC) and AirShare NZ, flight logging, asset and pilot management, and compliance reporting.
Quantifiable outcome
- AirSeed saves 1 hour of work per day (12% of daily operating time) through automated data export and compliance management
- +2 more outcomes
Companies that use FlyFreely
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
FlyFreely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
FlyFreely partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AirShare New ZealandcoreFlyFreely integrates with New Zealand's AirShare platform, enabling commercial drone operators to request automated access to controlled airspace in New Zealand. This integration provides safer airspace management for FlyFreely users operating in NZ.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
FlyFreely competitors and assessment
Company assessmentDirect peers
- PrecisionHawk: PrecisionHawk provides drone-based data collection and analytics for enterprise verticals including utilities, agriculture, and mining. Its verticalized drone operations platform overlaps with FlyFreely's enterprise compliance and mission planning stack.
- AirData UAV: AirData provides drone flight logging, fleet management, and compliance analytics used by enterprise and commercial drone operators globally. It overlaps with FlyFreely on automated flight log capture, pilot tracking, and multi-pilot program management.
- Aloft (formerly Kittyhawk): Aloft is a direct competitor offering drone airspace management and LAANC USS services in the US. It overlaps directly with FlyFreely on FAA LAANC integration, fleet management, and airspace authorization for commercial drone operators.
- DroneDeploy: DroneDeploy offers drone mapping, inspection, and fleet management for enterprise verticals including construction, mining, and energy. Its industry focus and multi-site enterprise deployments mirror FlyFreely's primary segments (mining, construction, utilities).
- DJI FlightHub: DJI's own enterprise drone fleet management platform, offering mission planning, flight logs, and live monitoring tightly integrated with DJI hardware. Competes directly with FlyFreely on DJI-native drone operations management and smart controller integration.
Emerging players
- Pix4D: Pix4D is a photogrammetry and drone mapping software platform used in surveying, construction, and mining workflows. While focused on data processing rather than compliance, it competes for the same enterprise drone program budget as FlyFreely.
- SkySafe: SkySafe provides drone airspace authorization and counter-drone services, with FAA USS approval under LAANC. It competes with FlyFreely in the airspace authorization and regulatory integration layer of drone operations management.
- Auterion: Auterion offers an open-source drone operating system and fleet management platform for enterprise and government drone programs. It competes with FlyFreely in mission planning and fleet management, particularly in regulated and multi-jurisdiction environments.
Regional players
- DJI SmartFarm: DJI's agricultural drone operations platform, primarily serving APAC agriculture markets. It overlaps with FlyFreely's mission planning and flight log integration capabilities in the agricultural vertical, particularly in Australia.
Broad incumbents
- Skyward (a Verizon company): Skyward is Verizon's drone operations management platform, providing LAANC, fleet management, and connectivity for enterprise drone programs. Backed by Verizon's scale, it competes with FlyFreely in enterprise drone operations with significantly more capital and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FlyFreely social profiles
Digital presenceFlyFreely compliance and trust
Trust signalCompliance3 records
FlyFreely financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlyFreely leadership team
Management profileNumber of profiles
FlyFreely funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlyFreely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlyFreely
What does FlyFreely do?
FlyFreely provides a commercial drone operations management platform that enables enterprises to plan, execute, log, and report on drone flights while remaining compliant with aviation regulations. The software supports airspace authorisations through direct integrations with CASA (Australia), FAA LAANC (USA), and AirShare NZ (New Zealand), and is delivered via Office (web) App, Field (mobile) App, Smart Controller App, and a public API.
Is FlyFreely a public or private company?
FlyFreely is a private company. It is classified as venture growth investor backed and is currently operating.
When was FlyFreely founded?
FlyFreely was founded in 2018. It employs 11 to 50 people.
Where is FlyFreely based?
FlyFreely is headquartered in Aitkenvale, Australia, in the Oceania region.
How does FlyFreely make money?
One revenue line is on record: software Licenses.
Who are FlyFreely's main competitors?
Direct peers on record are PrecisionHawk, AirData UAV, Aloft (formerly Kittyhawk), DroneDeploy and DJI FlightHub. Emerging players are Pix4D, SkySafe and Auterion. DJI SmartFarm is listed as a regional player. Skyward (a Verizon company) is listed as a broad incumbent.
Does FlyFreely have an API?
Yes. The fully featured FlyFreely API enables connections between existing Enterprise systems to build coherent end-to-end solutions that can scale globally. Available on Enterprise Plan only. Developer documentation is at knowledge.flyfreely.io/using-the-flyfreely-api.
What industry is FlyFreely in?
FlyFreely's product category is Drone Operations Management Software. Its primary akta.pro industry code is AFAAADAB, Aerial Application Drones & UAS Spray Systems. Its NAICS code is 488190 and its SIC code is 3590.