StrawPoll
StrawPoll operates a freemium online polling platform serving over 2.3 million users worldwide, enabling individuals, educators, and organisations to create polls, schedule meetings, and collect group decisions without signup.
- Company typePrivate
- Founded2007
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What StrawPoll does
StrawPoll is a freemium online polling platform operated by Gregor Krambs Internet GmbH & Co. KG, headquartered in Hamburg, Germany. Founded in 2007 (originally as strawpollnow.com, a Twitter poll application), the platform enables individuals, educators, and organisations to create polls, schedule meetings, and collect group decisions without requiring account registration. The company reports more than 2.3 million registered users, 13 million polls created, and 290 million votes cast across a horizontally segmented user base spanning consumer/social, education, and business use cases.
StrawPoll firmographics
Firmographics- Name
- StrawPoll
- Legal name
- Gregor Krambs Internet GmbH & Co. KG
- Website
- https://strawpoll.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StrawPoll operates a freemium online polling platform serving over 2.3 million users worldwide, enabling individuals, educators, and organisations to create polls, schedule meetings, and collect group decisions without signup.
- Ownership category
- akta.pro rank
StrawPoll industry classification
Industry- Product category
- Online Polling and Survey Software
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Creator Monetization & Tipping Platforms (MPACABAE)
Keywords
Where StrawPoll is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
StrawPoll business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Advertising Revenue: Free tier is monetized through advertising displayed to poll participants. Revenue generated from displaying ads alongside polls to non-premium users.
- Premium Subscriptions: Tiered subscription model (Basic, Pro, Business) providing ad-free experience, custom branding, increased limits, and advanced features. Subscriptions auto-renew monthly or annually through payment provider Paddle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with unlimited polls supported by advertising |
| Subscription | Monthly | Ad-free experience for user and small participant group |
| Subscription | Monthly | Custom themes and branded poll links |
| Subscription | Monthly | Individual branding and highest capacity limits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
StrawPoll product offering
Product offeringCore offering
StrawPoll provides a free, no-signup online polling platform that lets users create, share, and analyze polls and meeting time votes in seconds. Beyond the core web poll maker, the company offers StrawPoll Meetings for scheduling, a public REST API for developers, and a native Discord bot for in-server polling. Revenue is generated through advertising on the free tier and tiered premium subscriptions (Basic, Pro, Business) that remove ads and unlock branding, higher limits, and advanced configuration.
Product overview
StrawPoll is a unified polling platform operated by Gregor Krambs Internet GmbH & Co. KG, consisting of a core poll creation tool (StrawPoll), a dedicated meeting scheduler (StrawPoll Meetings), a Discord bot for in-platform polling, and a public API for programmatic access. The platform emphasizes simplicity with powerful configuration options including fake detection, deadlines, emoji support, live results, and multiple voting methods (anonymous, group, meeting, image, ranked choice). Premium tiers (Basic, Pro, Business) offer additional features like ad-free experience, custom themes, branded headers, and CSS customization.
Differentiator
Problem solved
Functional benefit
Products and services
- StrawPoll (Core Poll Maker) The core web-based poll creation platform that lets users create polls in seconds without signup, supporting anonymous, group, image, ranked-choice, and live polls with real-time result charts.
- StrawPoll Meetings
Quantifiable outcome
- Supports polls with hundreds of thousands of participants
Companies that use StrawPoll
Customer profileSegments3 records
Ideal customer profiles3 records
StrawPoll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
StrawPoll partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- PaddlecorePayment service provider processing all premium subscription transactions. Handles checkout, payment processing, and subscription assignment to user accounts.
- Quantcast ChoicesupportingConsent management platform providing GDPR-compliant user consent overlay for cookie and tracking preferences.
- Google (YouTube, Google AdSense)supportingGoogle AdSense for advertising revenue; YouTube plugins for embedded video content on the platform.
- Adobe StocksupportingStock photography licensed for use across various landing pages.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
StrawPoll competitors and assessment
Company assessmentBroad incumbents
- Microsoft Forms: Free form and poll builder integrated with Microsoft 365; functions as a free enterprise incumbent within the Microsoft ecosystem, limiting StrawPoll's ability to monetize among enterprise Microsoft customers.
- Google Forms: Free form/poll builder embedded in Google Workspace with massive distribution; functions as a free incumbent that caps pricing power across the entire online polling category.
Direct peers
- Typeform: Premium online form and survey builder offering conversational polls with strong design and branding; directly competes for the same SMB and enterprise customers seeking stylish, embeddable polling experiences with paid tiers.
- Mentimeter: Live audience polling and presentation tool used in classrooms, conferences, and corporate meetings; overlaps with StrawPoll's live polling and education use cases while competing for premium business and institutional customers.
- SurveyMonkey: One of the largest online survey platforms with freemium and enterprise tiers; competes directly with StrawPoll's poll creation, distribution, and analysis capabilities across consumer and business segments.
- Jotform: Online form builder with extensive templates, payment integration, and tiered subscriptions; competes with StrawPoll for SMB and enterprise form/poll creation customers.
- Doodle: Meeting scheduling and group polling platform with freemium and paid tiers; directly competes with StrawPoll Meetings in the meeting coordination use case for SMBs and teams.
- Slido: Audience interaction platform for Q&A and live polls, now part of Cisco/Webex; competes directly with StrawPoll's live poll feature for conference and corporate meeting use cases.
- Poll Everywhere: Live audience response system focused on education, training, and corporate presentations; directly competes for the same classroom and business live-polling customers.
Emerging players
- Tally: Modern, minimalist form builder offering free unlimited forms with premium tiers; emerging challenger targeting the same individual and SMB creators that StrawPoll serves with a similarly clean UX.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
StrawPoll social profiles
Digital presenceStrawPoll compliance and trust
Trust signalCompliance2 records
StrawPoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
StrawPoll leadership team
Management profileNumber of profiles
Profiles1 record
StrawPoll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StrawPoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StrawPoll
What does StrawPoll do?
StrawPoll provides a free, no-signup online polling platform that lets users create, share, and analyze polls and meeting time votes in seconds. Beyond the core web poll maker, the company offers StrawPoll Meetings for scheduling, a public REST API for developers, and a native Discord bot for in-server polling. Revenue is generated through advertising on the free tier and tiered premium subscriptions (Basic, Pro, Business) that remove ads and unlock branding, higher limits, and advanced configuration.
Is StrawPoll a public or private company?
StrawPoll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StrawPoll founded?
StrawPoll was founded in 2007. It employs 1 to 10 people.
Where is StrawPoll based?
StrawPoll is headquartered in Hamburg, Germany, in the Europe region.
How does StrawPoll make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are premium Subscriptions.
Who are StrawPoll's main competitors?
Broad incumbents on record are Microsoft Forms and Google Forms. Direct peers are Typeform, Mentimeter, SurveyMonkey, Jotform, Doodle, Slido and Poll Everywhere. Tally is listed as an emerging player.
Does StrawPoll have an API?
Yes. StrawPoll provides a REST API (v3) for poll creation and result analysis. The API documentation is described through OpenAPI specification, with code samples available on GitHub in multiple languages. Webhooks are available for triggering events such as vote, poll creation, update, deadline, reset, and delete. Developer documentation is at strawpoll.com/docs/api/strawpoll-api-v3.html.
What industry is StrawPoll in?
StrawPoll's product category is Online Polling and Survey Software. Its primary akta.pro industry code is MPACABAE, Creator Monetization & Tipping Platforms. Its NAICS code is 541810 and its SIC code is 7320.