Mavis Broadcast
Mavis Broadcast is a Brighton-based cloud platform that replaces traditional outside broadcast equipment with mobile-first live production tools, offering an iPad studio app, mobile camera apps, and cloud services for creators, broadcasters, and production teams.
- Company typePrivate
- Founded2016
- HeadquartersBrighton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mavis Broadcast does
Mavis Broadcast, founded in 2016 and headquartered in Brighton, United Kingdom, builds a cloud-based live content generation platform aimed at replacing traditional outside broadcast equipment with mobile and cloud-native workflows. The company's portfolio centers on Mavis Studio, a free iPad app that combines multi-camera switching, graphics, audio mixing, recording, and streaming in a single interface, supported by NDI HX3-certified workflows and RTMP/SRT streaming for delivery to social channels. Adjacent products include Mavis Camera (a mobile capture app with LUT workflows and Open Gate capture via the Film Kit), Mavis Monitor, the legacy Mavis Camera Classic, Mavis Cloud Hub (a centralized cloud platform for production management, formerly Atomos Cloud Studio), and Mavis C2C for camera-to-cloud transfers. TAMS integration and Accsoon SeeMo compatibility extend the capture and post-production workflow.
The business operates a product-led growth motion through the Apple App Store, offering free access for individual creators with an enterprise sales contact for larger production teams. Revenue is derived from app sales and subscriptions for Mavis Studio and related applications, plus subscription-based Cloud Hub services for enterprise customers. The company is privately held and operates as a strategic portfolio company of Atomos, a hardware manufacturer specializing in video production equipment, following a multi-million dollar investment in October 2022 and the subsequent rebrand of Atomos Cloud Studio to Mavis Cloud Hub. Mavis positions itself horizontally across content creators, broadcasters, production teams, and enterprise organizations, with technology partnerships (notably Atomos and Accsoon) anchoring its integration ecosystem.
Mavis Broadcast firmographics
Firmographics- Name
- Mavis Broadcast
- Legal name
- Mavis Broadcast
- Website
- https://mavisbroadcast.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mavis Broadcast is a Brighton-based cloud platform that replaces traditional outside broadcast equipment with mobile-first live production tools, offering an iPad studio app, mobile camera apps, and cloud services for creators, broadcasters, and production teams.
- Ownership category
- akta.pro rank
Mavis Broadcast industry classification
Industry- Product category
- Live Video Production Software
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
Keywords
Where Mavis Broadcast is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Mavis Broadcast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- App Sales and Subscriptions: Revenue generated from Mavis Studio and related applications available on the App Store, likely through direct sales and potential subscription tiers for professional features.
- Cloud Services: Cloud Hub platform services for enterprise customers requiring centralized live production management and collaboration tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for initial access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mavis Broadcast product offering
Product offeringCore offering
Mavis Broadcast provides a cloud-based live content generation platform that replaces traditional outside broadcast equipment with mobile and cloud-native workflows. Its core product, Mavis Studio, is an iPad app combining multi-camera switching, graphics, audio mixing, recording, and streaming in a single live production experience with NDI® HX3 support. The company also offers companion mobile apps (Mavis Camera, Mavis Monitor, Mavis Camera Classic) and cloud services (Mavis Cloud Hub and Mavis C2C) for end-to-end field-to-cloud live production.
Product overview
Mavis Broadcast offers a cloud-based live content generation platform with a portfolio of mobile-first products. The core offering includes Mavis Studio (iPad live production app with multi-camera switching, graphics, audio mixing, recording and streaming), Mavis Camera (professional mobile camera app), and Mavis Monitor (video monitoring solution), alongside legacy Mavis Camera Classic. Cloud services include Mavis Cloud Hub (centralized cloud platform formerly Atomos Cloud Studio) and Mavis C2C (camera-to-cloud transfer service). These products work together to provide end-to-end mobile live production workflows, with Studio supporting certified NDI HX3 for interoperability and integration with Mavis Camera and external cameras via Accsoon SeeMo.
Differentiator
Problem solved
Functional benefit
Products and services
- Mavis Studio iPad app that brings a broadcast studio to a portable form factor, combining multi-camera switching, graphics overlay, audio mixing, recording and streaming functionality in a single live production experience for creators, broadcasters and production teams; supports certified NDI® HX3 workflows, Mavis Camera integration, and RTMP/SRT streaming.
- Mavis Camera Mobile camera application providing professional-grade video capture capabilities with cloud workflow integration, LUT support via Film Kit, Open Gate capture mode, TAMS real-time cloud workflow integration, and Accsoon SeeMo external camera support.
- Mavis Monitor Monitoring solution for viewing and evaluating video content, used in conjunction with Mavis Camera for live production workflows to assess quality during field capture.
- Mavis Camera Classic Legacy version of the Mavis Camera application providing foundational camera functionality for existing users who have not migrated to the latest Mavis Camera release.
- Mavis Cloud Hub Cloud-based platform service (formerly Atomos Cloud Studio) that enables cloud workflows, remote collaboration, and centralized content management for live production, accessible via hub.mavis.cloud.
- Mavis C2C Camera-to-cloud service enabling seamless content transfer and cloud workflows from camera devices to the Mavis Cloud Hub, accelerating field-to-cloud content delivery for live production.
Companies that use Mavis Broadcast
Customer profileSegments4 records
Ideal customer profiles3 records
Mavis Broadcast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Mavis Broadcast partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AtomoscoreAtomos is listed as a Technology Partner on the Mavis website. The partnership provides integration between Mavis software products and Atomos hardware, enabling seamless workflows for live video production. Mavis Cloud Hub (formerly Atomos Cloud Studio) maintains the integration ecosystem with Atomos devices.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Mavis Broadcast competitors and assessment
Company assessmentDirect peers
- Teradek (Creative Solutions): Teradek makes video encoders, transmitters, and cloud streaming devices (including the Core and VidiU lines) used for live production and contribution. Its cloud and bonded-cellular workflow products overlap directly with Mavis's cloud-based remote production and streaming use cases for broadcast and live events.
- vMix: vMix is a Windows-based live video production and streaming software used by broadcasters, sports producers, and houses of worship. It is a direct competitor to Mavis Studio as a software-only multi-camera switching and streaming platform, and represents the incumbent Mavis must displace in the SMB/professional live production segment.
- Streamlabs (Logitech): Streamlabs is a creator-focused live streaming software with desktop and mobile apps, deeply integrated with YouTube, Twitch, and Facebook. It targets the same content creator and SMB live-streaming segments as Mavis Studio, competing on ease-of-use and platform integrations.
- Telestream (Wirecast): Telestream's Wirecast is a long-established live streaming and production software used by professional broadcasters, churches, and event producers. It is a direct competitor to Mavis Studio in multi-camera live production and streaming, with a similar subscription-based business model targeting the same mid-market and professional segments.
- LiveU: LiveU provides bonded cellular and IP-based live video transmission solutions used by newsgatherers and live event producers for remote production. Its cloud-based live video workflows and mobile-first approach directly overlap with Mavis's cloud-based remote production positioning for field broadcasting.
- Epiphan Video: Epiphan produces Pearl hardware encoders and cloud-based live video production tools (e.g., Epiphan Cloud) used in education, corporate, and live event production. Its combined hardware + cloud offering for multi-source live streaming closely parallels Mavis's Studio + Cloud Hub + C2C positioning.
Broad incumbents
- Blackmagic Design: Blackmagic Design's ATEM line of live production switchers and HyperDeck recorders competes directly with Mavis's switching and recording functionality, while also being deeply embedded in professional broadcast workflows. As a broad incumbent with a large hardware+software footprint, Blackmagic represents the kind of integrated competitor Mavis must differentiate against.
- NewTek (Vizrt Group): NewTek, now part of Vizrt Group, created the TriCaster line of live production systems and is the originator of the NDI IP-video standard that Mavis Studio is certified for. It is a broad incumbent whose NDI ecosystem defines the standards Mavis integrates into, and whose TriCaster products compete head-to-head with Mavis Studio in the live broadcast space.
Emerging players
- OBS Project (OBS Studio): OBS Studio is the dominant free, open-source live streaming and recording software used by creators and streamers worldwide. While not natively mobile or cloud-centric, it is the de facto free incumbent in the creator segment Mavis targets and a benchmark Mavis must beat on ease-of-use or workflow to justify conversion from free.
Others
- Atomos: Atomos is Mavis Broadcast's strategic investor and parent, and the manufacturer of monitor-recorders, Shogun and Ninja devices, and capture hardware used alongside Mavis software. It is the primary hardware integration partner and captive distribution channel rather than a head-to-head competitor, though Atomos-branded cloud workflows (now rebranded as Mavis Cloud Hub) historically competed with other cloud broadcast services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mavis Broadcast social profiles
Digital presenceMavis Broadcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mavis Broadcast leadership team
Management profileNumber of profiles
Profiles1 record
Mavis Broadcast funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mavis Broadcast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mavis Broadcast
What does Mavis Broadcast do?
Mavis Broadcast provides a cloud-based live content generation platform that replaces traditional outside broadcast equipment with mobile and cloud-native workflows. Its core product, Mavis Studio, is an iPad app combining multi-camera switching, graphics, audio mixing, recording, and streaming in a single live production experience with NDI® HX3 support. The company also offers companion mobile apps (Mavis Camera, Mavis Monitor, Mavis Camera Classic) and cloud services (Mavis Cloud Hub and Mavis C2C) for end-to-end field-to-cloud live production.
Is Mavis Broadcast a public or private company?
Mavis Broadcast is a private company. It is classified as corporate owned and is currently operating.
When was Mavis Broadcast founded?
Mavis Broadcast was founded in 2016. It employs 11 to 50 people.
Where is Mavis Broadcast based?
Mavis Broadcast is headquartered in Brighton, United Kingdom, in the Europe region.
How does Mavis Broadcast make money?
Two revenue lines are on record. App Sales and Subscriptions are the primary driver. The others are cloud Services.
Who are Mavis Broadcast's main competitors?
Direct peers on record are Teradek (Creative Solutions), vMix, Streamlabs (Logitech), Telestream (Wirecast), LiveU and Epiphan Video. Broad incumbents are Blackmagic Design and NewTek (Vizrt Group). OBS Project (OBS Studio) is listed as an emerging player. Atomos is listed as an others.
Does Mavis Broadcast have an API?
No public API is recorded for Mavis Broadcast.
What industry is Mavis Broadcast in?
Mavis Broadcast's product category is Live Video Production Software. Its primary akta.pro industry code is MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 51211 and its SIC code is 7812.