Birch Gold Group
Birch Gold Group is a U.S. precious-metals dealer and Gold IRA facilitator serving over 40,000 retirement-focused American families with physical gold, silver, platinum, and palladium held at IRS-approved depositories, distributed via direct phone sales and celebrity-driven media endorsements.
- Company typePrivate
- Founded2011
- HeadquartersBurbank, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Birch Gold Group does
Birch Gold Group is a privately held U.S. precious-metals dealer specializing in self-directed Precious Metals IRAs (Gold, Silver, Platinum, and Palladium) and direct retail purchase of physical bullion, proof, and numismatic coins. Founded in 2003 (with company-history sources citing operational activity since 2011), the firm is headquartered at 309 Court Avenue, Suite 809 in Des Moines, Iowa, employs 51–100 people, and reports having served more than 40,000 American families. Its core offering is a tax-advantaged IRA rollover service that moves balances from traditional retirement vehicles (401(k), 403(b), SEP/SIMPLE IRAs) into IRS-approved physical metals held at one of five storage partners — Delaware Depository, Brink's Global Services, Texas Precious Metals Depository, International Depository Services, and Texas Bullion Depository.
The company monetizes through two streams: (1) one-time dealer markups over spot price on gold, silver, platinum, and palladium purchases (with no markup on buybacks, per disclosed policy), and (2) recurring annual IRA fees of approximately $235 (storage ~$110, maintenance ~$125), plus a $50 one-time setup fee and $30 wire transfer fee; first-year fees are waived on transfers over $50,000. Account minimums are $5,000 for both IRA and cash purchases. Distribution is exclusively direct-to-consumer via a phone-based specialist sales team (reached at (800) 355-2116) and the birchgold.com e-commerce site, with no retail storefronts or third-party resellers.
Customer acquisition is anchored by an unusually dense slate of conservative-media endorsements — Ron Paul (Flagship), Dan Bongino, Steve Bannon, Megyn Kelly, and Clay Travis & Buck Sexton (Core tier), plus Chad Prather and Lance Wallnau (Minor) — supplemented by keyword-driven SMS opt-ins, an extensive SEO/content-marketing blog, and prominent display of ConsumerAffairs, BBB A+, and other review-site credentials. Leadership is founder-led under CEO Laith Alsarraf, supported by long-tenured specialist Peter Reagan (15+ years covering precious metals). The firm holds no disclosed funding, no subsidiaries, and no parent company, operating independently as a bootstrapped or founder-owned entity.
Birch Gold Group firmographics
Firmographics- Name
- Birch Gold Group
- Legal name
- Birch Gold Group
- Website
- https://birchgold.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Birch Gold Group is a U.S. precious-metals dealer and Gold IRA facilitator serving over 40,000 retirement-focused American families with physical gold, silver, platinum, and palladium held at IRS-approved depositories, distributed via direct phone sales and celebrity-driven media endorsements.
- Ownership category
- akta.pro rank
Birch Gold Group industry classification
Industry- Product category
- Precious Metals & Gold IRA Dealer
- akta.pro primary industry
- Precious Metals Trading, Marketing & Distribution (IMAKAEAH)
Keywords
Where Birch Gold Group is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Birch Gold Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Precious Metals Sales (Dealer Markups): The company charges a premium over the spot price of precious metals (gold, silver, platinum, palladium) for all purchases, similar to standard retail precious metals dealers. Unlike many dealers, Birch Gold Group does not make money when buying back metals from customers.
- IRA Custodian and Depository Fees: Annual custodian fees of approximately $235 for most customers, including storage fees (~$110/year), maintenance fees (~$125/year), one-time account setup fee (~$50), and wire transfer fees (~$30). For transfers over $50,000, first year fees are waived.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Precious Metals Purchase |
| Subscription | Annual | IRA Account Fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Birch Gold Group product offering
Product offeringCore offering
Birch Gold Group is a precious metals dealer that sells physical gold, silver, platinum, and palladium coins and bars, and facilitates self-directed Precious Metals IRAs by helping customers roll over existing retirement accounts (Traditional IRA, Roth IRA, 401(k), 403(b), SEP, SIMPLE) into IRA-eligible metals stored at IRS-approved depositories. Customers can either purchase metals for direct delivery or hold them within a tax-advantaged retirement account, with annual custodian and storage fees.
Product overview
Birch Gold Group is a precious metals dealer specializing in Gold IRAs and self-directed Precious Metals IRAs. The company offers a comprehensive suite of IRA account types (Traditional, Roth, SEP, SIMPLE) holding gold, silver, platinum, and palladium, along with direct purchase options for physical precious metals. Core products include Precious Metals IRA accounts with IRA-eligible coins, bullion, and bars, supported by IRS-approved storage partners including Delaware Depository, Brink's Global Services, International Depository Services, Texas Precious Metals Depository, and Texas Bullion Depository. The company also offers numismatic and proof coins for collectors, along with educational resources like a free Gold IRA Information Kit. Physical delivery options are available for customers choosing to hold metals outside an IRA structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Precious Metals IRA Self-directed IRA that allows holding a mix of gold, silver, platinum, and palladium in a tax-advantaged retirement account, with metals securely stored at IRS-approved depositories. Targeted at individuals seeking to diversify existing retirement accounts with physical metals.
- Gold IRA
- Silver IRA
- Gold Roth IRA
- Platinum IRA
- Palladium IRA
- IRA-Eligible Gold
- IRA-Eligible Silver
- IRA-Eligible Platinum
- IRA-Eligible Palladium
- Bullion Coins and Bars
- Numismatic Coins
- Proof Coins
- Free Gold IRA Information Kit
Quantifiable outcome
- 40,000+ American families served since 2011
- +2 more outcomes
Companies that use Birch Gold Group
Customer profileSegments1 record
Ideal customer profiles1 record
Birch Gold Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Birch Gold Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Ron PaulflagshipDr. Ron Paul, former Congressman and physician, authored 'Dispatches to Future Generations' being distributed exclusively by Birch Gold Group as a marketing tool. The company positions the book as reflecting shared values between Paul's political economy views and their gold IRA business.
- Delaware DepositorycoreIRS-approved precious metals depository providing secure storage for customer metals. Offers state-of-the-art surveillance, secure vaults, and insurance coverage.
- Brink's Global ServicescoreIRS-approved depository partner providing secure storage with Brink's security services including armed vaults and comprehensive insurance.
- Texas Precious Metals DepositoryminorIRS-approved depository option in Texas offering secure storage for precious metals.
- International Depository ServicesminorIRS-approved depository partner providing international storage options for customer precious metals.
- Texas Bullion DepositoryminorIRS-approved state-administered depository providing secure storage options for IRA-eligible precious metals.
- Ron PaulflagshipOfficial company endorser; Dr. Ron Paul advocates for sound money and common-sense economics, focusing on limited government and Founding Fathers' principles. Promotes Birch Gold Group through his platforms.
- Dan BonginocoreFormer NYPD officer and Secret Service agent, now bestselling author and political commentator. Promotes Birch Gold Group through The Dan Bongino Show.
- Steve BannoncoreFormer chief strategist for Trump, veteran, former banker, and political strategist. Host of War Room TV show, promotes Birch Gold Group.
- Megyn KellycoreFormer Fox News anchor with nearly 1 million weekly listeners to The Megyn Kelly Show. Endorses Birch Gold Group.
- Clay Travis & Buck SextoncoreClay Travis (founder of OutKick, journalist) and Buck Sexton (former CIA officer, counterterrorism expert) host The Clay Travis and Buck Sexton Show, promoting Birch Gold Group.
- Chad PratherminorKnown as 'the modern-day Will Rogers,' gained fame for viral video 'Unapologetically Southern' in 2015. Endorses Birch Gold Group.
- Lance WallnauminorDr. Lance Wallnau is a futurist and educator who has trained a globe-spanning generation of CEOs, entrepreneurs, entertainers and public servants. Endorses Birch Gold Group.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Birch Gold Group competitors and assessment
Company assessmentDirect peers
- Goldco: Direct competitor in the precious metals IRA space offering Gold, Silver, Platinum, and Palladium IRAs with similar celebrity-endorsement-driven marketing and consultative phone sales model.
- Lear Capital: Direct competitor in precious metals IRAs and bullion sales, offering gold, silver, platinum, and palladium with educational content marketing and similar IRA rollovers focus.
- American Hartford Gold: Direct competitor in precious metals IRAs offering gold, silver, platinum, and palladium with celebrity endorsements and a similar buyback program structure.
- Augusta Precious Metals: Direct competitor specializing in Gold and Silver IRAs with strong educational content positioning, web-led lead generation, and similar minimum investment thresholds targeting retirement savers.
- Noble Gold Investments: Direct competitor in precious metals IRAs with comparable product suite, consultative phone sales, and Texas/South Dakota depository storage options.
- Advantage Gold: Direct competitor focused on Gold and Silver IRAs with similar minimum investment thresholds and rollovers from 401(k)/IRA accounts.
Broad incumbents
- JM Bullion: Major online precious metals dealer offering bullion across gold, silver, platinum, and palladium with competitive premiums; relevant competitor for Birch Gold's non-IRA cash purchase business.
- APMEX: Largest online precious metals retailer in the US with broad bullion product catalog and lower-fee pricing; competes with Birch Gold on cash purchases though less specialized in IRA facilitation.
Emerging players
- Rosland Capital: Smaller precious metals IRA and bullion dealer with similar product offerings and celebrity-endorsed marketing, competing for the same retirement-saver demographic.
- Oxford Gold Group: Emerging precious metals IRA company offering Gold, Silver, Platinum, and Palladium IRAs with consultative phone sales targeting retirement savers, similar in model though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Birch Gold Group social profiles
Digital presenceBirch Gold Group compliance and trust
Trust signalCompliance2 records
Birch Gold Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birch Gold Group leadership team
Management profileNumber of profiles
Profiles3 records
Birch Gold Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birch Gold Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birch Gold Group
What does Birch Gold Group do?
Birch Gold Group is a precious metals dealer that sells physical gold, silver, platinum, and palladium coins and bars, and facilitates self-directed Precious Metals IRAs by helping customers roll over existing retirement accounts (Traditional IRA, Roth IRA, 401(k), 403(b), SEP, SIMPLE) into IRA-eligible metals stored at IRS-approved depositories. Customers can either purchase metals for direct delivery or hold them within a tax-advantaged retirement account, with annual custodian and storage fees.
Is Birch Gold Group a public or private company?
Birch Gold Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birch Gold Group founded?
Birch Gold Group was founded in 2011. It employs 51 to 100 people.
Where is Birch Gold Group based?
Birch Gold Group is headquartered in Burbank, United States, in the North America region.
How does Birch Gold Group make money?
Two revenue lines are on record. Precious Metals Sales (Dealer Markups) is the primary driver. The others are IRA Custodian and Depository Fees.
Who are Birch Gold Group's main competitors?
Direct peers on record are Goldco, Lear Capital, American Hartford Gold, Augusta Precious Metals, Noble Gold Investments and Advantage Gold. Broad incumbents are JM Bullion and APMEX. Emerging players are Rosland Capital and Oxford Gold Group.
Does Birch Gold Group have an API?
No public API is recorded for Birch Gold Group.
What industry is Birch Gold Group in?
Birch Gold Group's product category is Precious Metals & Gold IRA Dealer. Its primary akta.pro industry code is IMAKAEAH, Precious Metals Trading, Marketing & Distribution.