LA Showroom

What LA Showroom does

LA Showroom was a fashion wholesale showroom and marketplace based in Los Angeles, California, operating as a B2B intermediary between apparel and accessories vendors and retail buyers. Per firmographic data, the company functioned as a designer, manufacturer, and distributor of wholesale fashion clothing and accessories, serving fashion boutique owners and retail buyers seeking wholesale merchandise. The firm was privately held, employed between 11 and 50 people, and listed its primary contact as [email protected].

The underlying business model appears to have combined a physical or hybrid showroom presence in the Los Angeles Fashion District with an online catalog accessible at lashowroom.com. Customers — described as fashion retail buyers sourcing inventory for boutiques — used the platform to discover and procure merchandise across categories typical of LA wholesale apparel. Pricing, transaction structure, commission mechanics, and technology stack details are not disclosed in the available source data.

In late 2024, LA Showroom ceased operations. The company directed its customer base to FASHIONGO (fashiongo.net), a larger online wholesale marketplace offering women's apparel, men's wear, kids' apparel, shoes, bags, jewelry, accessories, beauty, home, and lifestyle categories, with features including free shipping thresholds, net-terms payment options, live video shopping, and image-based Style Match search. Leadership comprised Daniel Lee (CEO) and Paul Lee (CFO), per firmographic records. As of the source data, operating status is reported as closed.

Name

LA Showroom

Legal name

LA Showroom

Website

https://lashowroom.com

Company type

Private

Operating status

Closed

Headcount range

11–50 employees

Short description

LA Showroom was a Los Angeles-based wholesale fashion showroom and marketplace connecting apparel and accessories vendors with fashion boutique buyers; the company ceased operations in late 2024 and migrated its customers to FASHIONGO.

Ownership category

akta.pro rank

Product category

Wholesale Fashion Marketplace

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties) (CRAOADAC)

Keywords

• Wholesale fashion marketplace
• Fashion apparel wholesale
• Designer clothing distribution
• Fashion accessories wholesale
• Retail buyer sourcing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Core offering

LA Showroom operated as a wholesale fashion showroom and marketplace that connected fashion retail buyers (boutique owners and retailers) with fashion vendors, offering a wide selection of wholesale fashion clothing and accessories. The company facilitated fashion sourcing and procurement for retail buyers in the fashion industry. LA Showroom ceased operations in late 2024, with its customer base migrated to FASHIONGO, an online wholesale marketplace.

Product overview

LA Showroom operated as a wholesale fashion marketplace serving retail buyers in the fashion industry. The company closed in late 2024. Following the closure, customers were redirected to FASHIONGO, a comprehensive online wholesale marketplace offering women's apparel, men's wear, children's clothing, shoes, bags, jewelry, accessories, beauty products, home goods, and lifestyle items. FASHIONGO provides features including free shipping on orders starting at $100, dynamic net terms up to 60 days, live video shopping experiences, and image-based Style Match search functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• LA Showroom (Discontinued)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights1 record

Direct peers

• FASHIONGO: FASHIONGO is the direct successor platform that absorbed LA Showroom's customers after the late-2024 closure. It is a B2B online wholesale marketplace for fashion apparel, accessories, shoes, bags, and lifestyle goods — directly comparable in target buyers (boutique and retail buyers) and core model (connecting wholesale vendors with retail buyers).
• JOOR: JOOR is a B2B wholesale fashion platform connecting brands and retailers globally. It serves the same fashion boutique and retail buyer customer base as LA Showroom and operates with a comparable digital marketplace model for wholesale apparel and accessories.
• NuOrder: NuOrder is a B2B wholesale platform focused on fashion and lifestyle brands selling to retail buyers. It targets the same wholesale fashion buyer-seller relationship as LA Showroom and offers digital showroom, line sheet, and ordering tools.
• Faire: Faire is an online wholesale marketplace connecting independent retailers with brands across fashion, accessories, and home. While broader in category than LA Showroom, it directly competes for the same boutique buyer customer base and offers comparable net terms and marketplace features.
• Tundra: Tundra is a zero-fee wholesale marketplace connecting buyers and brands across categories including fashion and accessories. It targets small and mid-sized retail buyers similarly to LA Showroom and competes for the same wholesale fashion sourcing workflow.
• Ankorstore: Ankorstore is a European B2B wholesale marketplace for fashion and lifestyle brands serving independent retailers. It addresses the same wholesale buyer-seller marketplace need as LA Showroom with net terms and integrated logistics, though primarily in European geographies.
• Handshake (Shopify): Handshake is Shopify's B2B wholesale marketplace connecting merchants with retail buyers across fashion and lifestyle categories. It is directly comparable to LA Showroom's marketplace model and target buyer persona of independent retail buyers.

Emerging players

• RangeMe: RangeMe is a product discovery and sourcing platform used by retail buyers to find brands and suppliers, including in fashion and accessories. It overlaps with LA Showroom's vendor-discovery function for retail buyers, though with a broader category focus.
• Brandful: Brandful is a B2B marketplace focused on emerging and independent fashion brands selling to boutique retailers. It serves the same niche buyer-seller dynamic as LA Showroom with an emphasis on discovery and curated brand assortments.

Broad incumbents

• Alibaba: Alibaba is the largest global B2B wholesale marketplace spanning apparel, accessories, and general merchandise. While much broader than LA Showroom, it competes for the same wholesale fashion buyer relationships, especially for sourcing overseas production.

Market position

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/lashowroom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Showroom