RichAds
RichAds is a Cyprus-based self-serve ad network offering push, popunder, Telegram, native, and video ad formats across 220+ countries, primarily serving iGaming, betting, and affiliate marketers with AI-assisted optimization tools and low minimum deposits.
- Company typePrivate
- Founded2018
- HeadquartersLimassol, Cyprus
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RichAds does
RichAds (RICHADS LTD) is a Cyprus-incorporated, privately held self-serve advertising network founded in 2018 that operates a multi-format demand-side platform for performance marketers. The company aggregates publisher inventory across eight ad formats — push notifications, in-page push, popunders, Telegram Mini App ads, native, pre-roll video, direct click, and calendar ads — and distributes campaigns across 220+ countries with claimed daily impressions exceeding 5 billion. Its customer base is concentrated in iGaming, betting, dating, nutra, finance, and sweepstakes verticals that are restricted on mainstream platforms such as Facebook and Google Ads, and the company has been recognized as Best iGaming Traffic Source at SiGMA Europe 2022 and Best Break Out Traffic Source at Affiliate World Dubai 2024.
The platform's core technology includes automated optimization features such as Performance Mode (which refreshes source whitelists on a rolling basis), Target CPA (a machine-learning bid and source allocator), Automated Rules, Micro Bidding, and Multigeo campaign duplication, alongside 17 targeting parameters and Adscore-verified anti-fraud traffic. RichAds operates a two-sided marketplace with a separate publisher monetization portal covering websites, apps, Telegram Mini Apps, and domain redirects. Revenue is generated through CPC billing for push, in-page, Telegram, and native ads (from $0.005), CPM billing for pop, pre-roll, and direct click formats (from $0.5 and $0.05 CPM respectively), and spread-based monetization on the publisher side, with no external funding disclosed and headcount in the 101-250 range.
RichAds firmographics
Firmographics- Name
- RichAds
- Legal name
- RICHADS LTD
- Website
- https://richads.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RichAds is a Cyprus-based self-serve ad network offering push, popunder, Telegram, native, and video ad formats across 220+ countries, primarily serving iGaming, betting, and affiliate marketers with AI-assisted optimization tools and low minimum deposits.
- Ownership category
- akta.pro rank
RichAds industry classification
Industry- Product category
- Digital Advertising Network
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Social Media Buying (MPAAABAD)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where RichAds is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
RichAds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- CPC Advertising (Push, In-page, Telegram, Native): Cost-per-click model where advertisers pay for each click on their ads. Available for push notifications, in-page push, Telegram mini-app ads, and native ads. Minimum CPC starts at $0.005 for push ads, varying by GEO.
- CPM Advertising (Pop, Pre-roll, Direct Click): Cost-per-mille model where advertisers pay per 1000 impressions. Pop ads start from $0.5 CPM for Tier 3 and $1 for Tier 1 geos. Pre-roll video ads start from $0.05 CPM.
- Publisher Monetization: RichAds also enables publishers to monetize their traffic by placing ad code on their websites, apps, and Telegram Mini Apps, earning revenue from ad impressions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Entry-level tier for new advertisers starting with minimum deposit |
| Usage-based | Pay-as-you-go | Mid-tier with personal manager access and extended services |
| Usage-based | Pay-as-you-go | High-tier with comprehensive support and premium benefits |
| Usage-based | Pay-as-you-go | VIP tier with maximum benefits and white-glove service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RichAds product offering
Product offeringCore offering
RichAds operates a self-serve performance marketing advertising network that enables advertisers and affiliate marketers to launch campaigns across 8 ad formats (push notifications, popunders, in-page push, Telegram Mini App ads, native, pre-roll video, direct click, and calendar ads). The platform aggregates publisher inventory across 220+ countries delivering 5+ billion daily impressions, with proprietary ML-driven optimization tools (Performance Mode, Target CPA, Automated Rules, Micro Bidding) for campaign management. Publishers also use the platform to monetize websites, apps, and Telegram Mini Apps.
Product overview
RichAds is a self-serve performance marketing advertising network offering a unified platform with 8 core ad formats (Push Ads, Popunder Ads, Telegram Ads, Native Ads, Pre-Roll Video Ads, Direct Click, In-Page Push Ads, and Calendar Ads) along with a comprehensive suite of optimization features (Performance Mode, Target CPA, Automated Rules, Micro Bidding, Optimizer, and Multigeo). The platform enables advertisers to launch customizable campaigns targeting 220+ geos with 5+ billion daily impressions, while the RichClub loyalty program provides tiered benefits for high-value advertisers. The system integrates with 19 major ad tracking solutions and uses AI-powered optimization through Target CPA and Performance Mode to automate bid management and traffic source selection.
Differentiator
Problem solved
Functional benefit
Products and services
- RichAds Platform A self-serve performance marketing advertising network enabling marketers to launch customizable campaigns across 8 ad formats with optimization tools and 17 targeting options across 220+ geos. For advertisers, affiliate marketers, and media buyers.
- Push Ads Web push notification advertising appearing as messages in the browser, delivering high visibility with voluntary user subscription. Minimum CPC starts from $0.005 with 500+ million users worldwide. For advertisers seeking high-visibility browser-based ad placements.
- Popunder Ads Pop and clickunder advertising that opens in a new tab behind the main browser window. Sold on CPM basis starting from $0.5 for Tier 3 geos, offering high volumes and broad audience reach. For advertisers seeking high-volume traffic at scale.
- Telegram Ads (in Mini Apps) Advertising format within Telegram Mini Apps offering 4 variations: push-style ads, interstitial, embedded banner, and video ads. Minimum CPC starts from $0.015 with access to 70+ million Telegram users. For advertisers seeking engaged clicker audiences on Telegram.
- Native Ads Native advertising format that blends with publisher content for non-intrusive ad delivery. CPC starts from $0.001. For advertisers seeking content-integrated ad placements.
- Pre-Roll Video Ads Short video ads up to 30 seconds in MP4 format appearing before main content on streaming sites. Available in skippable (skip after 5 seconds) or non-skippable formats with 100% viewability. CPM starts from $0.05. For advertisers seeking high-impact video ad placements.
- Direct Click Domain redirect traffic format that targets only interested users when they click anywhere on a publisher's site, showing 7 times higher conversion rate than pop ads. For advertisers seeking high-intent traffic.
- In-Page Push Ads Banner ads designed to look like push notifications appearing on publisher websites, allowing reach to iOS users who cannot receive classic push notifications. Delivers 1.5x higher conversion rates with premium sources. For advertisers targeting iOS audiences.
- RichAds Publishers (Publisher Monetization) Publisher-side platform for monetizing websites, blogs, mobile apps, domains, SEO tools, paid traffic, ad networks, social media accounts, plugins/extensions, and Telegram Mini Apps with RichAds advertising formats. For website owners and app developers seeking ad monetization.
Quantifiable outcome
- Conversion rate increase of 1.5x with premium sources for in-page push ads
- +4 more outcomes
Companies that use RichAds
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
RichAds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability4 records
Feature9 records
RichAds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AdscorecoreExternal traffic verification partner that monitors and blocks bot or fraudulent traffic in real-time. RichAds traffic quality is verified by Adscore, providing advertisers confidence in traffic authenticity. The Adscore team has over 10 years of experience in push notification ad network fraud detection.
- TelegramcoreTelegram Mini Apps platform partnership enabling RichAds to offer the first and only Telegram ads in mini-applications format. This provides access to 70+ million Telegram users for advertising. The format includes push-style ads, interstitial, embedded banner and video ads.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
RichAds competitors and assessment
Company assessmentDirect peers
- PropellerAds: PropellerAds is one of the largest global push and pop ad networks, offering nearly identical formats (push notifications, popunders, in-page push, direct click) and serving the same affiliate/iGaming customer base across 220+ geos. Direct head-to-head competitor for RichAds' core value proposition.
- Clickadu: Clickadu is a self-serve ad network offering push, popunder, video, and in-page push traffic globally, with a similar PLG funnel and affiliate/iGaming customer focus. Comparable scale and positioning as an alternative to RichAds for performance media buyers.
- Adsterra: Adsterra operates a global ad network across popunder, push, native, and direct link formats with strong iGaming and affiliate demand. It competes with RichAds in similar geos, similar formats, and similar customer segments.
- Mondiad: Mondiad is a self-serve push and pop ad network with a self-serve platform, performance optimization tools, and a focus on affiliate and iGaming verticals. Closely mirrors RichAds' PLG positioning and product feature set.
- Zeropark: Zeropark (part of Codewise) provides pop, push, and domain redirect traffic, with strong tooling for media buyers and affiliate marketers. Direct overlap on popunder and direct click formats that compete with RichAds for the same media-buyer demand.
- MGID: MGID is a global native advertising network serving advertisers and publishers with content recommendation and native ad units. Overlaps with RichAds on native ads format and serves many of the same affiliate and iGaming buyers.
- HilltopAds: HilltopAds is a global ad network offering popunder, push, in-page, and video formats with a self-serve interface. Direct competitor in the same SMB affiliate media buyer segment, particularly in Tier 2/3 geos.
Broad incumbents
- Taboola: Taboola is a large public content-discovery and native advertising platform. While broader in scope (premium publisher network, content recommendation, performance), it competes with RichAds for native advertising budgets from the same affiliate and direct-response advertisers.
- Outbrain: Outbrain is a global content discovery and native advertising incumbent serving major advertisers. It does not offer push or pop formats but overlaps with RichAds on native and competes for the same performance marketing budgets at a larger scale.
- TrafficJunky: TrafficJunky is the advertising arm of MindGeek (Aylo) and a major self-serve adult and mainstream display/pop ad network. It is not a direct format competitor (display/video rather than push), but it is a significant channel for iGaming-adjacent performance advertisers who also buy from RichAds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RichAds social profiles
Digital presenceRichAds financial estimates
Financial estimateRevenue estimate
Valuation estimate
RichAds leadership team
Management profileNumber of profiles
Profiles2 records
RichAds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RichAds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RichAds
What does RichAds do?
RichAds operates a self-serve performance marketing advertising network that enables advertisers and affiliate marketers to launch campaigns across 8 ad formats (push notifications, popunders, in-page push, Telegram Mini App ads, native, pre-roll video, direct click, and calendar ads). The platform aggregates publisher inventory across 220+ countries delivering 5+ billion daily impressions, with proprietary ML-driven optimization tools (Performance Mode, Target CPA, Automated Rules, Micro Bidding) for campaign management. Publishers also use the platform to monetize websites, apps, and Telegram Mini Apps.
Is RichAds a public or private company?
RichAds is a private company. It is classified as unknown and is currently operating.
When was RichAds founded?
RichAds was founded in 2018. It employs 101 to 250 people.
Where is RichAds based?
RichAds is headquartered in Limassol, Cyprus, in the Europe region.
How does RichAds make money?
Three revenue lines are on record. CPC Advertising (Push, In-page, Telegram, Native) is the primary driver. The others are CPM Advertising (Pop, Pre-roll, Direct Click) and publisher Monetization.
Who are RichAds's main competitors?
Direct peers on record are PropellerAds, Clickadu, Adsterra, Mondiad, Zeropark, MGID and HilltopAds. Broad incumbents are Taboola, Outbrain and TrafficJunky.
Does RichAds have an API?
Yes. RichAds offers API integration that enables interaction between your data and applications. The API allows developers to connect their data and applications with the RichAds platform. No additional technical details such as endpoints, authentication methods, rate limits, or documentation URLs are publicly available.
What industry is RichAds in?
RichAds's product category is Digital Advertising Network. Its primary akta.pro industry code is MPAAABAD, Paid Social Media Buying, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 54181 and its SIC code is 7310.