Mondiad
Mondiad is a Gibraltar-based self-serve advertising network serving SMB advertisers and publishers globally with push, native, popunder, and display formats, powered by proprietary ML optimization and anti-fraud technology.
- Company typePrivate
- Founded2019
- HeadquartersGibraltar, Gibraltar
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mondiad does
Mondiad is a private, Gibraltar-domiciled online advertising network founded in 2019 by the team behind the PopCash popunder network. It operates a fully self-serve platform connecting advertisers seeking traffic with publishers looking to monetize websites and apps, supporting seven ad formats — Classic Push, In-Page Push, Native, Banner, Dynamic, Interstitials, and Popunder — with granular targeting across GEO, device, OS, browser, carrier, language, and ZoneIDs/SubIDs. The platform is built on a proprietary in-house ad server with ML-based optimization, a dual-layer anti-fraud system, Smart Rules for automated campaign optimization, traffic audience segmentation, and a TargetCPA bidding model in beta.
The company monetizes through usage-based pricing (CPM, CPC, CPA) charged to advertisers and a revenue share on publisher monetization, supplemented by an affiliate referral program offering up to 5% revshare. Advertisers and publishers onboard via members.mondiad.com without sales involvement, with seven ad-tracker integrations (BeMob, FunnelFlux, AdsBridge, PeerClick, CPV Lab Pro, Binom, RedTrack) and seven payment processors embedded into the workflow. The go-to-market is community- and event-led, relying on affiliate marketing forums (notably AffLIFT), industry conferences (MAC, Affiliate World, SiGMA, TES, DMEXCO, PI LIVE), content marketing, and organic social across English, Russian, and Spanish markets.
The business is founder-led by four co-founders (CEO Radu, CIO Max, CFO Alex Matican, CTO Nik), with no disclosed institutional funding or external shareholders. Revenue, headcount, and detailed financials are not publicly disclosed; product investment cadence and global geographic reach across Southeast Asia, EMEA, LATAM, and CIS suggest a functioning mid-scale ad network, though specific scale metrics remain opaque.
Mondiad firmographics
Firmographics- Name
- Mondiad
- Legal name
- Mondiad
- Website
- https://mondiad.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mondiad is a Gibraltar-based self-serve advertising network serving SMB advertisers and publishers globally with push, native, popunder, and display formats, powered by proprietary ML optimization and anti-fraud technology.
- Ownership category
- akta.pro rank
Mondiad industry classification
Industry- Product category
- Digital Advertising Network
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
Keywords
Where Mondiad is headquartered
LocationHeadquarters
- HQ city
- Gibraltar
- HQ country
- Gibraltar
Markets served
Mondiad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Advertising spend — advertisers: Mondiad charges advertisers for ad impressions (CPM), clicks (CPC), or conversions (CPA/TargetCPA) across its ad formats including classic push, in-page push, native ads, banners, interstitials, dynamic ads, and popunders. Advertisers top up their account balance through the platform and pay for delivered traffic based on their chosen bidding model.
- Publisher monetization revenue share: Publishers monetize their website and app traffic by hosting Mondiad ad formats. Mondiad earns a commission by taking a share of the advertising revenue generated from the impressions and clicks delivered on publisher inventory. Publishers receive payments on request with 24–48 hour average processing through multiple payment processors.
- Referral program: Mondiad operates a referral program where users receive up to 5% revshare from their referred members' spent or earnings, generating additional revenue from new user acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-serve platform — no fixed pricing tiers; advertisers set their own daily/campaign budgets and bids |
| Freemium | Pay-as-you-go | Publisher monetization — revenue share with no upfront cost to join |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Mondiad product offering
Product offeringCore offering
Mondiad operates a self-served global advertising network that connects advertisers (performance marketers, affiliate marketers, media buyers) with publishers (website owners, app developers). The platform supports multiple ad formats — Classic Push, In-Page Push, Native, Banner, Dynamic, Popunder, and Interstitials — with granular targeting, AI-powered optimization, anti-fraud detection, real-time reporting, and a public API. Advertisers pay on CPM/CPC/CPA/TargetCPA models and publishers monetize inventory with 100% fill rate and 24–48 hour payment processing.
Product overview
Mondiad is an online advertising network platform providing a unified self-served system for both advertisers (who want to promote products/services) and publishers (who want to monetize their website traffic). The platform offers multiple ad formats including Classic Push, In-Page Push, Native Ads, Banner Ads, Dynamic Ads, Popunder Ads, and Interstitials. The platform includes in-house technology for ad serving, advanced targeting capabilities (GEO, device, OS, browser, carrier, language), smart optimization rules, fraud detection, real-time statistics, API support, and AI-powered revenue optimization. Mondiad was founded in 2019 as an evolution of the PopCash popunder network and expanded into push and native advertising. The platform also features a Marketplace for affiliate offers and exclusive deals, a VPN affiliate program, and integration partnerships with major ad trackers like BeMob, FunnelFlux, AdsBridge, PeerClick, CPV Lab Pro, Binom, and RedTrack.
Differentiator
Problem solved
Functional benefit
Products and services
- Mondiad Advertising Platform Self-served online advertising network combining Classic Push, In-Page Push, Native, Banner, Dynamic, Popunder, and Interstitials ad formats with advanced targeting, real-time reporting, AI optimization, anti-fraud detection, and a public API for both advertisers and publishers.
- Classic Push Ads Push notification-style ads delivered directly to users' phones or desktops using custom image and text creatives for engagement-driving campaigns.
- In-Page Push Ads Push-style notifications embedded in website content that reach visitors across all devices, OS, and browser types including iOS, with no real subscription required.
- Native Ads Ads that match the look and feel of surrounding website/app content, delivering a more fluid user experience, higher CTR, and contextual relevance.
- Banner Ads Rectangular graphic display ads in five pre-set sizes including Medium Rectangle 300x250, Full Banner 468x60, Square 250x250, Leaderboard 728x90, Skyscraper 120x600, and Mobile Header 300x100.
- Dynamic Ads Ads that remain anchored on-screen as users navigate a webpage, ensuring exposure and engagement without interrupting the user experience.
- Popunder Ads Full-screen ads displayed behind the active browser window between content transitions, ensuring maximum exposure and interaction for campaigns.
- Interstitials Full-screen ad experiences displayed between content transitions to deliver maximum exposure and interaction for campaigns.
- Mondiad Marketplace An in-house marketplace that aggregates exclusive affiliate offers, partner deals, ad trackers, and spy tools to help advertisers and affiliates find top-converting offers.
- VPN Affiliate Program An affiliate program promoting VPN services including NordVPN, ExpressVPN, Surfshark, CyberGhost, IPVanish, and Private Internet Access, paying commissions up to 100% on first sales.
Quantifiable outcome
- Campaign launch in under 10 minutes
- +3 more outcomes
Companies that use Mondiad
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Mondiad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature8 records
Mondiad partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PopCashcorePopCash is the predecessor network to Mondiad. The Mondiad platform was developed applying experience gained from the PopCash network. Mondiad's story in advertising began with PopCash, and the core team is well-known for creating PopCash. PopCash is specialized in popunder advertising and remains a sister/related brand offering complementary pop traffic.
- AffLIFTminorAffLIFT is an affiliate marketing forum community. Community leader dood (Dubravko) published a comprehensive Mondiad Traffic Playbook guide on AffLIFT, providing step-by-step tutorials for new and experienced users. The partnership involves content co-creation to drive user adoption of the Mondiad platform.
- Mondiad Marketplace PartnersminorMondiad's in-house marketplace connects advertisers with exclusive deals from affiliate offer networks, ad trackers, and spy tools. Partners listed include affiliate offer providers, ad tracking platforms, and various affiliate marketing tools and services.
- AnstrexminorAnstrex is an ad intelligence suite providing spy tools for native, TikTok, push, and pop advertising. Mondiad collaborates with Anstrex on content marketing, featuring Anstrex in blog articles and offering promotional discounts to Mondiad users. Code MP_20 provides 20% off Anstrex subscriptions for Mondiad users.
- Payment Processors (PayPal, Paxum, Skrill, Payoneer, Capitalist, Wire, Webmoney)coreMondiad integrates multiple payment processors to facilitate deposits for advertisers and withdrawals for publishers. Supported methods include PayPal, Paxum, Skrill, Payoneer, Capitalist, Wire transfer, and Webmoney. These are not equity or strategic partners but operational infrastructure partners enabling the platform's financial operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mondiad competitors and assessment
Company assessmentDirect peers
- HilltopAds: HilltopAds is a multi-format ad network offering popunder, push, in-page, video, and native ads. It targets the same affiliate media buyers and offers a comparable self-serve platform experience to Mondiad.
- MGID: MGID is a global native advertising network and content recommendation platform. It competes with Mondiad in the native format and serves a similar audience of performance and content-driven advertisers.
- Galaksion: Galaksion is a global ad network providing push, in-page push, popunder, and other formats to media buyers worldwide. It competes directly with Mondiad for the same advertiser and publisher base in the performance/affiliate segment.
- EvaDav: EvaDav is a push notification ad network serving performance advertisers globally. It overlaps directly with Mondiad's push and in-page push formats and competes for the same publisher and advertiser relationships.
- PropellerAds: PropellerAds is one of the largest multi-format ad networks offering push notifications, popunders, native, and interstitials globally. It is the most direct competitor to Mondiad in the same self-serve performance buying category with overlapping advertiser and publisher audiences.
- RichAds: RichAds is a self-serve ad network specializing in push and pop traffic with global coverage. It targets the same performance/affiliate advertisers as Mondiad, with similar ad format mix and a self-serve onboarding flow.
- Adsterra: Adsterra is a global ad network providing popunder, push, native, banner, and direct link formats on a self-serve platform. It competes head-to-head with Mondiad for the same affiliate media buyers and publisher inventory, with comparable ad formats and pricing models.
- Clickadu: Clickadu is a multi-format ad network offering popunder, push, in-page push, native, video, and banner traffic. Its product breadth and self-serve model make it a close peer to Mondiad in the affiliate media buying ecosystem.
- ClickAces: ClickAces is a self-serve ad network focused on popunder, push, and display traffic, serving affiliate and performance advertisers. Its format mix and target customer closely match Mondiad's offering.
Broad incumbents
- Zeropark: Zeropark is a larger ad exchange and traffic source platform offering pop, push, and domain redirect traffic. It operates as a broader incumbent in the performance traffic ecosystem that overlaps with Mondiad's supply and demand side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mondiad social profiles
Digital presenceMondiad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mondiad leadership team
Management profileNumber of profiles
Profiles4 records
Mondiad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mondiad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mondiad
What does Mondiad do?
Mondiad operates a self-served global advertising network that connects advertisers (performance marketers, affiliate marketers, media buyers) with publishers (website owners, app developers). The platform supports multiple ad formats — Classic Push, In-Page Push, Native, Banner, Dynamic, Popunder, and Interstitials — with granular targeting, AI-powered optimization, anti-fraud detection, real-time reporting, and a public API. Advertisers pay on CPM/CPC/CPA/TargetCPA models and publishers monetize inventory with 100% fill rate and 24–48 hour payment processing.
Is Mondiad a public or private company?
Mondiad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mondiad founded?
Mondiad was founded in 2019. It employs 11 to 50 people.
Where is Mondiad based?
Mondiad is headquartered in Gibraltar, Gibraltar.
How does Mondiad make money?
Three revenue lines are on record. Advertising spend — advertisers are the primary driver. The others are publisher monetization revenue share and referral program.
Who are Mondiad's main competitors?
Direct peers on record are HilltopAds, MGID, Galaksion, EvaDav, PropellerAds, RichAds, Adsterra, Clickadu and ClickAces. Zeropark is listed as a broad incumbent.
Does Mondiad have an API?
Yes. Mondiad provides a public API for partners to integrate their stats into external systems and automate their work. The API enables publishers to get their statistics in external systems, supports S2S postback for conversion tracking, and allows advertisers to pass click IDs and custom tokens. Campaign optimization can be automated through external tools using the API. Developer documentation is at members.mondiad.com.
What industry is Mondiad in?
Mondiad's product category is Digital Advertising Network. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts). Its NAICS code is 54181 and its SIC code is 7311.