Repeat Business Systems

What Repeat Business Systems does

Repeat Business Systems, Inc. (RBS) is a privately held managed-technology services provider founded in 1987 by Dr. Dawn and John Abbuhl and headquartered at 4 Fritz Boulevard, Albany, New York. The company delivers integrated office-technology and IT-services bundles to small and mid-sized businesses, regulated industries, and public-sector organizations across New York, Vermont, Pennsylvania, and Massachusetts through four branch locations (Albany, Westmoreland, Baldwinsville/Syracuse, and Olean), serving more than 14,000 customers and projecting revenue above $20 million. Acquisitions — 16 in total, including Ed & Ed Business Technology (2020), Databranch (2020), 5 Star Business Machines (2025), Strategic Data Systems (2026), and the EOS Technologies copier division (2026) — have been the primary growth engine and have extended the company from a copier dealership into a multi-line managed services group. RBS remains family-owned with no external institutional investors identified.

The RBS offering combines Ricoh multifunction copiers, production print equipment, and business-grade network printers with Quadient mailing/shipping equipment and parcel lockers, wrapped in a managed print services layer. The IT services portfolio — materially expanded by the January 2026 Strategic Data Systems acquisition — includes 24/7 network monitoring, managed network services, cloud services (Microsoft 365, AWS, Datto), cybersecurity (external and internal penetration testing, dark web reconnaissance), and business continuity / disaster recovery. Document-management integrations span Nuance OCR, OpenText RightFax, and PaperCut print management; network-infrastructure partnerships include Microsoft, Cisco, and Dell. Embedded AI-enabled features include OCR-based data capture, Print Tracker automated toner-level monitoring, and Ricoh's IBM-powered Cognitive Whiteboard voice recognition. The company is a Ricoh RFG Circle of Excellence Certified Dealership (12 consecutive years through 2025) and an authorized New York State contract vendor.

Revenue is generated across five streams: hardware sale/lease of multifunction copiers, printers, production print, and mailing/shipping equipment; recurring managed print services covering supplies, monitoring, and support; managed IT services (network monitoring, cybersecurity, cloud, business continuity); supplies and consumables, typically bundled into service contracts; and project-based professional services (workflow analysis, implementation, training). Pricing is quote-based and not publicly disclosed, with equipment available for purchase, lease, rent, or used options, and most supplies covered under monthly subscription-style service contracts. GTM is sales-led via a regional field team of technology consultants, supplemented by referrals, channel partnerships (Ricoh dealer network), and public-sector procurement access through multiple BOCES and cooperative purchasing groups.

Name

Repeat Business Systems

Legal name

Repeat Business Systems, Inc.

Website

https://rbs-usa.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Repeat Business Systems is a private Albany, NY-based managed technology services provider serving 14,000+ SMB, regulated-industry, and public-sector customers across the Northeast with Ricoh office technology, managed print, IT services, cybersecurity, and document management.

Ownership category

akta.pro rank

Product category

Office Technology and Managed IT Services

NAICS

Office Machinery and Equipment Rental and Leasing (532420), Office Equipment Merchant Wholesalers (42342), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer & Office Equipment (3570), Services-Computer Rental & Leasing (7377), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

akta.pro secondary industries

Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL), Cloud DR, Backup & Business Continuity (BPAEACAJ), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Office Supplies Wholesale Distribution (CRAOALAF)

Keywords

• Managed print services
• Office technology solutions
• Managed IT services
• Document management software
• Multifunction copier sales

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Office Technology Sales and Leasing: Sale and leasing of multifunction copiers, printers, production print equipment, and mailing/postage equipment. Revenue from equipment sales, rentals, and lease agreements.
2. Managed Print Services: Ongoing managed print services contracts covering fleet optimization, supplies delivery, and support. Recurring revenue model based on service contracts.
3. IT Services and Managed Network Services: Network monitoring, cloud services, business continuity/disaster recovery, onsite IT support, and cybersecurity services. Professional services revenue with some recurring managed service components.
4. Supplies and Consumables: Toner cartridges, maintenance kits, and other consumables for copiers and printers. Typically covered under service contracts.
5. Professional Services: Project management, workflow analysis, implementation, and training services for technology deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Repeat Business Systems sells, leases, and services office technology including Ricoh multifunction copiers, network printers, production print equipment, Quadient mailing machines, and parcel lockers, and bundles these with managed print, document management, IT network monitoring, cloud, cybersecurity, and disaster recovery services for SMB and public-sector customers across upstate New York and neighboring states.

Product overview

Repeat Business Systems offers a comprehensive technology portfolio combining office equipment with managed IT services. The core offering centers on Ricoh multifunction copiers, production print equipment, and network printers, complemented by mailing/shipping equipment (Quadient) and parcel locker solutions. The service layer includes managed print services, document management solutions (with Nuance, OpenText RightFax, PaperCut integrations), IT services (network monitoring, onsite support, cloud services), cybersecurity (penetration testing, dark web reconnaissance), and business continuity/disaster recovery. Recent acquisitions of Strategic Data Systems and Databranch have expanded cybersecurity and managed network services capabilities. AI-enabled features include OCR-based data capture, Print Tracker automated monitoring, and Ricoh Cognitive Whiteboard with IBM voice recognition. The company serves over 14,000 customers across New York, Vermont, Pennsylvania, and Massachusetts with projected revenue exceeding $20 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifunction Copiers Ricoh multifunction devices that print, copy, scan, and fax with embedded workflow applications, color printing, finishing options, and security features, sold and serviced for SMB and public-sector customers.
• Network Printers Business-grade Ricoh and HP network laser printers for dependable color output, sold and supported through Managed Print Services.
• Production Print Equipment High-speed digital press technology for production printing environments with clear/white toner, 1,200 x 4,800 image quality, versatile media handling, Fiery RIP, and variable data printing.
• Mailing and Shipping Equipment Quadient postage meters, mailing machines, envelope inserters, and shipping systems with carrier price comparison software and Web Tracking System package tracking.
• Parcel Lockers Quadient Parcel Pending indoor/outdoor parcel locker systems with carrier-agnostic capabilities, real-time monitoring, temperature-controlled options, and contactless self-service delivery.
• VoIP Telephone Systems VoIP phone systems with call forwarding, extension routing, call queues, custom messages, and portable capabilities compared to traditional phone systems.
• Managed Print Services Recurring Managed Print Services handling printer fleet optimization, supply inventories, support tickets, preventative maintenance, remote monitoring, and automated toner shipment.
• IT Services Comprehensive IT services including 24/7 network monitoring, onsite technical support, cloud services (Office 365, remote backup, network optimization), and certifications across Microsoft, Cisco, CompTIA, Citrix, SonicWALL, Datto, and AWS.
• Cybersecurity Services

Quantifiable outcome

• Net Promoter Score above 95%
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• Strategic Data Systems (SDS)coreStrategic or Co-development Partner · 1 January 2026Acquisition of Strategic Data Systems, a 36-year-old technology solutions firm specializing in IT infrastructure, data management, and cybersecurity. Expands RBS capabilities across IT services, cybersecurity, managed network services, data protection, disaster recovery, and infrastructure support. All SDS staff integrated into RBS team.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Les Olson Company: Long-standing independent office technology dealer in the Intermountain West offering copiers, managed print, and IT services. Comparable to RBS as a family-influenced regional dealer emphasizing service quality and multi-generational customer relationships.
• DEX Imaging: Independent office equipment dealer headquartered in Florida with significant Southeast presence, offering copiers, managed print, and document management. Comparable to RBS in product mix and regional roll-up approach.
• UBEO: Office technology and managed print services dealer formed from the combination of multiple regional dealers, including a merger with Marco. Directly comparable to RBS as a roll-up of office equipment and IT services businesses with a multi-state footprint.
• Gordon Flesch Company: Large independent office technology and managed services provider in the U.S. Midwest with a similar Ricoh dealership plus IT services model. Closely comparable to RBS in product mix (copiers, managed print, document management, IT) and roll-up growth strategy.
• Standley Systems: Regional office technology and managed services provider in the south-central U.S. offering copiers, managed print, document management, and IT support. Comparable to RBS as a multi-location independent dealer with a similar product and service portfolio.
• RJ Young: Southeast U.S. provider of office technology, managed print, and document management services. Directly comparable to RBS in scale, business model, and SMB-to-mid-market customer focus.
• ImageNet Consulting: Office technology and document solutions provider offering managed print, document management, and IT services. Closely comparable to RBS in combining copier hardware, software, and managed services for mid-market customers.
• Marco Technologies: Upper Midwest office technology and managed IT services company that merged with UBEO. Highly comparable to RBS in offering managed print, copier solutions, cloud, and managed network services to mid-market and SMB customers.

Broad incumbents

• Ricoh USA: U.S. arm of the Japanese manufacturer whose products anchor RBS's hardware and supplies revenue. Operates direct enterprise sales and managed services programs that overlap with RBS's offerings, making it both a critical vendor and a broader incumbent competitor for large accounts.
• Konica Minolta Business Solutions U.S.A. U.S. subsidiary of a global manufacturer of copiers, printers, and managed print/IT services. Competes with RBS both as a vendor and as a direct provider of managed print and document solutions for enterprise and government customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Repeat-Business-Systems/230498820772
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• Instagraminstagram.com/rbs_usa
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Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repeat Business Systems