Starin Marketing
Starin Marketing, operating as Midwich US, is a B2B wholesale distributor of professional audio-visual equipment serving authorized dealers and AV integrators across North America, distributing 70+ brands across conferencing, projection, displays, and pro audio, supported by design assistance, leasing, and project-registration services.
- Company typePrivate
- Founded1988
- HeadquartersChesterton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Starin Marketing does
Starin Marketing, operating commercially as Midwich US (midwich.us), is a B2B wholesale distributor of professional audio-visual (AV) equipment headquartered in Chesterton, United States. Founded in 1988, the company runs an e-commerce distribution platform stocked with 70+ AV brand partners, including Barco, Logitech, DTEN, Huddly, Shure, Bose Professional, AVer, Yealink, Sennheiser, LG, Promethean, and Vivitek. The catalog spans conferencing cameras, conferencing audio, AV accessories, broadcast equipment, PTZ cameras, education technology, mass notification, displays, projection, speakers, and pro audio microphones. Starin holds an exclusive distribution arrangement with Huddly and offers exclusive bundle SKUs such as the Huddly C1 Crew Kit Midwich Exclusive Bundle and Rally Bar + Tap IP bundle.
The platform layers value-added services on top of hardware resale: design assistance, lease financing, project registration, a Try-It-To-Like-It trial program, and the Midwich Plus extended-services program. Channel-marketing assets include eBooks, line cards, webinars, an AV Exchange podcast/video series, and an external Synergy Center (synergy-center.com) for partner enablement. Product visibility includes AI-branded partner offerings (DTEN D7X AI, Barco SwiftAgent) but no proprietary AI capability of Starin's own.
Revenue is generated primarily through B2B hardware distribution to authorized dealers and resellers, with no public pricing — quotations require dealer registration. The go-to-market blends a channel-partner/dealer-registration motion with enterprise field sales supported by project registration for larger AV deployments. Segments are addressed horizontally — primarily B2B dealers and resellers, with secondary verticals in education and broadcast — and the company serves a North American footprint, with branded social presence on X, Facebook, LinkedIn, Instagram, and YouTube. No headcount, revenue, funding, or ownership disclosures were available in the source; specific management team data and explicit parent-company relationship to the broader Midwich Group are not stated, though the Midwich branding, Synergy Center link, and shared premium-brand portfolio indicate an affiliation with that group.
Starin Marketing firmographics
Firmographics- Name
- Starin Marketing
- Legal name
- Midwich US
- Website
- https://starin.biz
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Starin Marketing, operating as Midwich US, is a B2B wholesale distributor of professional audio-visual equipment serving authorized dealers and AV integrators across North America, distributing 70+ brands across conferencing, projection, displays, and pro audio, supported by design assistance, leasing, and project-registration services.
- Ownership category
- akta.pro rank
Where Starin Marketing is headquartered
LocationHeadquarters
- HQ city
- Chesterton
- HQ country
- United States
- HQ region
- North America
Markets served
Starin Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- AV Equipment Distribution: Distribution of audio-visual equipment including conferencing cameras, PTZ cameras, displays, projectors, speakers, and pro audio microphones from multiple brand partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B dealer pricing through account registration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Starin Marketing product offering
Product offeringCore offering
Starin Marketing (operating as Midwich US) is a B2B wholesale distributor of professional audio-visual equipment. It sells conferencing cameras, PTZ cameras, displays, projectors, speakers, and pro audio microphones from 70+ brand partners to authorized dealers and resellers across the US market via an e-commerce platform and dealer network.
Product overview
Starin Marketing (operating as Midwich US) is a specialized AV (audio-visual) technology distributor offering a comprehensive e-commerce platform for professional AV equipment. The portfolio encompasses both hardware products across multiple categories (conferencing cameras, audio, displays, projection, broadcast, PTZ cameras, education technology, mass notification, and pro audio) and value-added services including design assistance, lease financing, project registration, and trial programs. The product lineup features major professional AV brands including Barco, Logitech, DTEN, Huddly, Shure, Bose Professional, AVer, Yealink, Promethean, and LG, organized into a unified B2B platform with tools for dealer registration, project management, and pricing support. The Midwich Plus service layer provides enhanced support offerings, while the Synergy Center serves as a collaborative resource hub for the AV channel community.
Differentiator
Problem solved
Functional benefit
Brands
- Midwich Plus: An extended services program offering additional support and benefits to dealers
Products and services
- Huddly C1 Crew Kit - Midwich Exclusive Bundle - 5-port Switch
- IPCDS-RWB-U Double-Sided IP Display (Universal Mount)
- ClickShare Hub Core and Control Panel Kit
- Rally Bar and Tap IP Bundle
- DTEN Bar Connect
- QDX-4K45 COMM+FRM+FC
- DTEN D7X AI 55 Windows Edition
- Midwich Plus
- Design Assistance
- Lease Financing
- Project Registration
- Try It To Like It
Companies that use Starin Marketing
Customer profileSegments3 records
Ideal customer profiles2 records
Starin Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Starin Marketing partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- HuddlycoreExclusive distribution partnership with Huddly for camera products. Midwich offers exclusive bundle configurations such as the Huddly C1 Crew Kit with 5-port switch, a Midwich-exclusive offering.
- Advanced Network DevicescoreDistribution partner for IP display solutions including double-sided IP displays with universal mount and TAA compliance features.
- BarcocoreAuthorized distributor for Barco products including ClickShare wireless presentation systems, QDX-4K45 large venue projectors, and SwiftAgent AI meeting solution.
- LogitechcoreDistribution partner for Logitech conferencing equipment including Rally Camera, Rally Bar, and Tap IP bundles for video conferencing deployments.
- DTENcoreAuthorized distributor for DTEN video conferencing products including DTEN Bar and DTEN Bar Connect for premium meeting experiences.
- Bose ProfessionalcoreDistribution partner for Bose Professional audio equipment including speakers and professional audio solutions for commercial installations.
- ShurecoreDistribution partner for Shure professional audio microphones and conferencing audio solutions.
- YealinkcoreAuthorized distributor for Yealink conferencing cameras and collaboration endpoints.
- PrometheancoreDistribution partner for Promethean interactive displays with buy-5-get-1-free promotion available for education deployments.
- AVercoreDistribution partner for AVer professional cameras including PTZ cameras and conferencing solutions.
- PTZ OpticscoreDistribution partner for PTZ Optics motorized cameras for professional video production and streaming.
- SennheisercoreDistribution partner for Sennheiser professional audio equipment and conferencing microphones.
- ToolfarmminorMarketing partnership providing creative toolkit eBook and software resources for dealers.
- Synergy CenterminorExternal partner for Synergy Center resources and tools, referenced as synergy-center.com integration.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Starin Marketing competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Ingram Micro is one of the largest global IT distributors and carries AV/UC products, serving as a broadline incumbent competitor to Starin for resellers seeking one-stop procurement across IT and AV.
- TD SYNNEX: TD SYNNEX is a global broadline IT distributor with a sizable AV/UC practice that overlaps with Starin's product categories (Logitech, Poly-compatible devices, displays) and competes for the same enterprise reseller and integrator spend.
- Exertis (DCC Technology): Exertis is the European parent of Almo Professional A/V and a major international AV/UC distributor that competes with the broader Midwich Group and therefore with Starin/Midwich US on cross-border dealer accounts.
Direct peers
- ScanSource: ScanSource is a major US-based value-added distributor of AV, UC, and communications equipment, directly competing with Starin/Midwich US for the same integrator and reseller accounts across conferencing, pro AV, and broadcast categories.
- D&H Distributing: D&H Distributing is a US wholesale distributor with a significant AV/collaboration practice that carries overlapping brands (Logitech, Poly-class devices, displays) and competes for the same reseller and integrator accounts as Starin/Midwich US.
- Westcon-Comstor: Westcon-Comstor is a value-added distributor specializing in UC, networking, and AV, with deep vendor relationships (including Logitech, Poly, and others) that compete directly with Starin/Midwich US for reseller business in conferencing and collaboration.
- Almo Professional A/V (Exertis): Almo Professional A/V is a US-focused AV specialty distributor (part of Exertis) that competes head-to-head with Starin/Midwich US in the dealer channel for displays, conferencing, pro audio, and projection, with overlapping brand portfolios.
- Black Box: Black Box is a solutions provider and AV/UC integrator-distributor serving enterprise, government, and education customers with professional AV distribution and design services that overlap with Starin's value-added distribution model.
- Richardson Electronics: Richardson Electronics is a specialist distributor serving AV, broadcast, and display markets with project-based sales and design support, directly comparable to Starin's distribution-plus-services model in conferencing, broadcast, and large-venue projection.
Others
- Midwich Group plc: Midwich Group plc is the apparent UK-listed parent organization of Starin/Midwich US; it is a global AV distributor with the same core business model, brand partnerships, and exclusive distribution strategy that Starin executes in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Starin Marketing social profiles
Digital presenceStarin Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starin Marketing leadership team
Management profileNumber of profiles
Starin Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starin Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starin Marketing
What does Starin Marketing do?
Starin Marketing (operating as Midwich US) is a B2B wholesale distributor of professional audio-visual equipment. It sells conferencing cameras, PTZ cameras, displays, projectors, speakers, and pro audio microphones from 70+ brand partners to authorized dealers and resellers across the US market via an e-commerce platform and dealer network.
Is Starin Marketing a public or private company?
Starin Marketing is a private company. It is classified as unknown and is currently operating.
When was Starin Marketing founded?
Starin Marketing was founded in 1988. It employs 11 to 50 people.
Where is Starin Marketing based?
Starin Marketing is headquartered in Chesterton, United States, in the North America region.
How does Starin Marketing make money?
One revenue line is on record: AV Equipment Distribution.
Who are Starin Marketing's main competitors?
Broad incumbents on record are Ingram Micro, TD SYNNEX and Exertis (DCC Technology). Direct peers are ScanSource, D&H Distributing, Westcon-Comstor, Almo Professional A/V (Exertis), Black Box and Richardson Electronics. Midwich Group plc is listed as an others.
Does Starin Marketing have an API?
No public API is recorded for Starin Marketing.