Name

JB&A - Exertis

Legal name

JB&A Distribution

Website

https://jbanda.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution and Resale of AV Equipment: JB&A operates as a true value-added distributor, reselling broadcast, pro AV, and enterprise technology products. Revenue is generated through margin on product sales, with competitive pricing offered through deal registration programs for resellers.
2. Custom Built Systems: JB&A Enterprise designs and builds custom high-performance servers and storage solutions tailored to enterprise, broadcast, and post-production environments. Systems are built on Dell and Supermicro technology platforms.
3. Value-Added Services: Services include engineering consultation, custom workflow design, product demos, and technical support. The company stocks products in a 300,000 square foot warehouse and offers fast shipping across the country.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

JB&A is a True Value Added Distributor of broadcast, professional AV, and enterprise technology solutions, reselling products from 70+ manufacturer brands including Vizrt, Matrox, Barco, Lumens, Dell Technologies, and Kiloview through a North American reseller channel. The company designs and builds custom enterprise server and storage appliances based on Dell and Supermicro technology, delivers certified appliances for Vizrt TriCaster and Matrox MuraControl video wall systems, and provides engineering consultation, custom workflow design, and post-sale technical support.

Product overview

JB&A is a True Value Added Distributor offering a comprehensive portfolio of broadcast, pro AV, and enterprise solutions. The portfolio includes Vizrt TriCaster video production switchers (Mini S, Vizion, 1 Pro, TC1, TC410 Plus, Mini 4K, Mini X, Mini Go, and Flex Dual control panels) for live video production, Matrox video products (ConvertIP converters, Avio 2 KVM extenders, Vion IP gateways, Mura video wall solutions, Extio 3 KVM extenders, Maevex encoders/decoders, and QuadHead2Go controllers), Lumens IP video solutions, Kiloview encoders, Barco projectors, and enterprise custom server solutions built on Dell and Supermicro technology. The company serves Media & Entertainment, Corporate, Education, Retail, Government, and House of Worship markets through a curated selection of products and advanced workflow solutions.

Differentiator

Problem solved

Functional benefit

Brands

• JB&A Enterprise: Custom builds, certified systems, and turnkey solutions for enterprise, broadcast, pro-AV, and post-production environments, utilizing Dell and Supermicro technology.

Products and services

• JB&A Enterprise Custom Server Solutions Custom-built, certified server and storage hardware solutions tailored for enterprise, broadcast, pro AV, and post-production environments, based on Dell and Supermicro technology platforms. Designed, pre-loaded, configured, and burn-tested at JB&A's purpose-built facility.
• Vizrt TriCaster Certified Systems JB&A-designed and built certified appliances powering the Vizrt TriCaster product line (Mini S, Flex Dual, Vizion, 1 Pro, TC1, TC410 Plus, Mini 4K, Mini X, Mini Go) for live video production, streaming, and content creation.
• Matrox Video Processing & Distribution Solutions Distributed Matrox products including ConvertIP Series (ST 2110/IPMX baseband converters), Avio 2 (4K HDMI IP KVM extender), Vion (multi-channel 4K IP video gateway), Mura DVW (4K distributed video wall appliance), Extio 3 (IP KVM extenders), Maevex 6100/7100 Series (AV-over-IP encoders/decoders), QuadHead2Go (multi-monitor controllers), and MuraControl video wall management software.
• Lumens OIP-N Series Video over IP Solutions Video over IP encoders and decoders with ultra-low latency, supporting NDI HX3 plus RTSP/SRT protocols for easy routing to HDMI or USB. Used for video extension and IP-based signal distribution in broadcast and AV environments.
• Kiloview Production I/O Rack Versatile rack mount series with compact two RU frame featuring 18 slots for various cards and ultra-low latency encoders, including the P3 bonding encoder for on-the-go streaming.
• Barco F80 Projector Professional projector creating optical marvels for various display applications in Pro AV environments.
• CamConnect 200 Speaker Tracking Solution Speaker tracking solution combining audio positioning and real-time visual analysis for preset-free speaker tracking with auto-framing and motion detection.
• ENCO enCaption Sierra Live captioning solution providing fast, reliable, and inclusive captioning for live events.
• VC-TR60A Microsoft Teams Certified Camera Microsoft Teams Certified camera with speaker tracking powered by voice sensors, auto-framing, motion detection, and picture-in-picture modes.
• Engineering Consultation & Custom Workflow Design Services Four-step consultative service (Listen & Understand, Design Your Workflow, Deliver Your Solution, Support Your Success) delivered by dedicated sales engineers, providing unbiased technology recommendations, custom workflow design, product demos, and ongoing post-sale support to resellers and end customers.

Quantifiable outcome

• Up to 30% savings on Vizrt TriCaster bundle promotions
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• ExertisflagshipStrategic or Co-development PartnerFollowing the DCC acquisition, JB&A became part of the Exertis family of technology distributors. The Exertis brand provides JB&A with global distribution capabilities and resources.
• JAM IndustriesflagshipStrategic or Co-development PartnerIn 2023, JB&A joined the JAM Industries family of distributors, integrating JB&A's deep expertise in video and data with JAM's formidable audio portfolio, creating a comprehensive AV solutions powerhouse.
• Dell TechnologiescoreTechnology or IntegrationJB&A Enterprise builds custom high-performance appliances based on Dell technology at their purpose-built facility. Dell serves as the primary hardware platform for enterprise server and storage solutions.
• SupermicrocoreTechnology or IntegrationJB&A Enterprise also utilizes Supermicro technology for custom-built solutions. Supermicro provides hardware platforms for specialized enterprise deployments.
• VizrtcoreTechnology or IntegrationVizrt is a key brand partner for TriCaster and video production solutions. JB&A serves as a certified hardware partner for Vizrt TriCaster products, designing and building appliances optimized for Vizrt software. Active promotions include up to 30% savings on TriCaster bundles.
• MatroxcoreTechnology or IntegrationMatrox is a key brand partner for video wall solutions, encoders, decoders, and IP KVM extenders. JB&A offers certified Matrox MuraControl video wall systems on pre-installed and optimized JB&A appliances.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ScanSource: ScanSource is a large value-added distributor of specialty technology solutions across AV, broadcast, and communications end markets, serving resellers and integrators with a hybrid catalog and engineered-solutions model directly comparable to JB&A's pro AV distribution business.
• Exertis Almo: Exertis Almo is the pro AV distribution arm of JB&A's own parent group (Exertis/DCC), offering comparable reseller services, vendor line cards (including Matrox and Lumens overlap), and engineered AV solutions across the U.S. - making it JB&A's closest same-parent peer.
• Stampede (Exertis): Stampede (now operating under Exertis) is a value-added distributor of pro AV products serving resellers in North America, with overlapping vendor relationships and a similar reseller/deal-registration GTM model to JB&A.
• ADI Global Distribution: ADI Global Distribution (a Honeywell business) is a wholesale distributor of low-voltage and AV/security products serving dealers and integrators; while more security-skewed, its pro AV line card and regional branch model overlap directly with JB&A's distribution footprint.
• JAM Industries: JAM Industries is JB&A's sister company within the same ownership group, distributing pro audio, lighting, and AV products through a comparable value-added distributor model; their integration in 2023 makes them a directly comparable peer in both business model and go-to-market.
• HB Communications: HB Communications is a value-added AV systems distributor and integrator serving enterprise, education, and government customers across the U.S. Northeast, with a broadcast/AV specialty similar in scope to JB&A's regional sales motion.

Broad incumbents

• Ingram Micro: Ingram Micro is one of the world's largest IT and consumer electronics distributors with a growing pro AV and unified communications practice, competing with JB&A for reseller mindshare on enterprise AV/broadcast deals at much broader scale.
• TD SYNNEX: TD SYNNEX is a global IT distributor that has expanded into AV, collaboration, and digital signage, representing a broad-line incumbent competing with JB&A on the same reseller accounts for AV/UC hardware.
• Diversified: Diversified is a large AV/IT integrator with distribution and procurement capabilities serving enterprise and broadcast customers; comparable to JB&A on the broadcast solutions and enterprise systems side while operating at meaningfully larger scale.

Others

• Specialty Electronics Brands (Specialty Distributors): While not a direct peer, Middle Atlantic (a Legrand/AV brand) and similar rack/power infrastructure vendors are ecosystem partners and adjacent adjacencies whose presence in JB&A's project bids shows the broader pro AV distribution ecosystem in which JB&A competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JBANDA/streams
• Xx.com/JBA_Dist
• Facebookfacebook.com/JBAdist

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JB&A - Exertis