Freshy

What Freshy does

Freshy (legal entity FreshySites LLC) is a US-based WordPress-specialist digital agency founded in 2011 by Ben Giordano in Binghamton, New York. The company delivers a full-stack WordPress service offering to businesses across the United States, including custom website design, development, WooCommerce ecommerce builds, managed WordPress hosting on enterprise-grade infrastructure maintained by Automattic, ongoing maintenance and security, and SEO programs. A premium support tier (Freshy+) layers dedicated account management and 24-hour response guarantees onto the base offering, and a White Label service enables other agencies to resell Freshy's capabilities under their own brand.

The business operates a hybrid revenue model: one-time project revenue from design and development engagements is paired with recurring subscription revenue from hosting, maintenance, SEO, and the newer Marketing Pro bundle (which adds AI search optimization, paid media, conversion optimization, content optimization, and analytics). Sales run on a quote-based direct-to-consumer motion via the company website, targeting businesses of all sizes, government and education buyers, and nonprofits. Notable customer logos include Masonite, Johns Hopkins University, the Commonwealth of Pennsylvania, Forbes, and United Way.

A defining feature of Freshy's strategy is a programmatic agency-acquisition program: the company has completed twelve-plus acquisitions of smaller WordPress agencies, including Suburban Buzz (November 2025), WP Tech Support (February 2026), CAP Web Solutions (April 2026), and CA Biz Host (May 2026). Management reports approximately 90% client retention and ~105% net revenue retention across acquired books. The company is privately held and founder-owned, with no external venture or private equity funding disclosed, and operates with a fully in-house team of 50+ WordPress experts out of its Binghamton headquarters.

Name

Freshy

Legal name

FreshySites LLC

Website

https://freshysites.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Freshy (FreshySites LLC) is a US-based, founder-owned WordPress-specialist digital agency founded in 2011 in Binghamton, NY, delivering web design, development, managed hosting, maintenance, and SEO services to businesses, government, education, and nonprofit clients, and actively acquiring smaller WordPress agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Binghamton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: One-time project-based services for custom WordPress website design and development, including ecommerce and WooCommerce solutions
2. WordPress Hosting: Managed WordPress hosting services with high-level security, ultra-fast speeds, and fully managed updates
3. WordPress Maintenance & Support: Ongoing maintenance services including security, updates, backups, and technical support. Includes Freshy+ premium support tier with dedicated account management and priority response times
4. Agency Acquisitions: Freshy actively acquires WordPress agencies and website businesses of various sizes, integrating them into their operating model
5. SEO Services: Search engine optimization programs integrated into WordPress websites
6. Marketing Services: Marketing-related services including strategy, consulting, SEO, AI search optimization (AEO), paid media management, content optimization, conversion rate optimization (CRO), analytics, and reporting

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Freshy is a US-based, full-service WordPress agency delivering custom website design, development, WooCommerce ecommerce builds, managed hosting, and ongoing maintenance and support built exclusively on the WordPress platform. The company combines project-based design/development work with recurring managed hosting, maintenance retainers, SEO programs, and premium support tiers (Freshy+). It also runs a WordPress agency acquisition program, absorbing smaller WordPress businesses and integrating their clients into Freshy's operating model.

Product overview

Freshy is a comprehensive WordPress-focused digital agency offering a full-service portfolio of interconnected web design, development, hosting, and maintenance solutions. The core offering consists of WordPress Website Design and Development services, supported by enterprise-grade WordPress Managed Hosting built on Automattic's infrastructure. The service ecosystem includes WordPress Maintenance and Support as foundational ongoing services, with premium tiers (Freshy+) providing prioritized access and dedicated account management. Specialized add-on modules address compliance needs (ADA, GDPR, PCI), performance (Speed Optimization, Security, Backups), and functionality (WooCommerce ecommerce, SEO, Migration, Divi/Elementor builders). Marketing Pro extends capabilities into paid media, content optimization, and analytics. The company also operates an agency acquisition program, absorbing WordPress businesses to expand its client base. The Freshy Knowledge Base serves as the customer-facing support portal for self-service resources.

Differentiator

Problem solved

Functional benefit

Brands

• Freshy+: Premium support service offering dedicated point of contact, priority support, and 24-hour response time guarantee.

Products and services

• WordPress Website Design Custom WordPress website design services delivered by an in-house team with decades of design experience, creating responsive, professional websites for businesses, government, education, and nonprofit clients across the United States.
• WordPress Development Full WordPress development with an in-house team providing custom functionality, theme and plugin development, and technical implementation for WordPress websites.
• WordPress Managed Hosting Ultra-fast, secure, fully managed WordPress hosting on enterprise-grade cloud infrastructure built exclusively for WordPress CMS and maintained by Automattic, featuring pooled server architecture, load balancers, automatic failover, and global edge caching.
• WordPress Maintenance Dedicated, proactive WordPress maintenance services that keep client websites secured, updated, and fully functional through regular updates, backups, security monitoring, and technical care under monthly retainer plans.
• WordPress Support Ongoing WordPress support providing help desk access, troubleshooting assistance, and technical guidance to keep client websites running smoothly.
• Freshy+ Premium Support Premium support service providing clients with a dedicated point of contact, priority access to the Freshy team, and a 24-hour response time guarantee.
• Search Engine Optimization (SEO) SEO programs that build optimization into the DNA of WordPress websites, including local SEO, on-page SEO, and eCommerce SEO for Freshy-built sites.
• WooCommerce Development

Quantifiable outcome

• 90% client retention rate across agency acquisitions
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• CA Biz HostcoreStrategic or Co-development Partner · 15 May 2026Freshy acquired CA Biz Host, welcoming 75 WordPress and hosting clients and expanding its website support and maintenance services. This acquisition demonstrates Freshy's growth strategy of integrating WordPress agencies into their operating model.
• CAP Web SolutionscoreStrategic or Co-development Partner · 27 April 2026Freshy expanded its portfolio with the acquisition of CAP Web Solutions, adding trusted WordPress expertise and client support services. The integration brings additional WordPress capabilities to Freshy's service offering.
• WP Tech SupportcoreStrategic or Co-development Partner · 1 February 2026Freshy welcomed WP Tech Support, strengthening its WordPress maintenance, support, and hosting capabilities for growing businesses. This acquisition enhances Freshy's ability to serve clients requiring ongoing WordPress support.
• Suburban BuzzcoreStrategic or Co-development Partner · 24 November 2025Freshy acquired Suburban Buzz, bringing over 150 website and digital marketing clients into the Freshy family. This acquisition significantly expanded Freshy's client portfolio and digital marketing capabilities.
• BizzyBizzycoreStrategic or Co-development Partner · 24 November 2025Freshy acquired BizzyBizzy web design agency. The acquisition was described as a genuinely positive experience with transparent, responsive, and professional acquisition process.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WP Engine: WP Engine is a leading managed WordPress hosting and digital experience platform serving agencies and enterprise brands. It overlaps with Freshy's hosting, maintenance, and agency-oriented services, and competes for the same WordPress-specialist agency partners and end clients.
• Human Made: Human Made is a WordPress VIP agency specializing in enterprise WordPress development, hosting, and support. It competes with Freshy for large-scale WordPress engagements and ongoing maintenance contracts.
• 10up: 10up is a WordPress-focused digital agency offering web engineering, design, and hosting for enterprise clients. It is the most direct competitor to Freshy in the high-end custom WordPress build + managed hosting space.
• Lounge Lizard: Lounge Lizard is a web design and development agency offering WordPress, WooCommerce, and Shopify builds plus ongoing digital marketing services. It is comparable in size, service mix, and target customer segment.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing and web design agency serving SMB and mid-market clients with WordPress builds, hosting, SEO, and CRO. Its service mix and customer profile closely mirror Freshy's.

Others

• Elementor: Elementor is a leading WordPress page builder that Freshy specializes in. While not a direct competitor, Elementor's ecosystem determines the build patterns Freshy uses and competes with Freshy for the agency's preferred-tool relationship.

Broad incumbents

• GoDaddy: GoDaddy offers website builder, hosting, and managed WordPress services targeting small businesses. It is a much broader competitor than Freshy but represents the lower-cost alternative many of Freshy's prospects compare against.
• WebFX: WebFX is a full-service digital marketing agency offering web design, SEO, and hosting as part of a broader marketing services portfolio. It overlaps with Freshy's design, SEO, and Marketing Pro offerings but operates at much larger scale and across non-WordPress stacks.
• Blue Fountain Media: Blue Fountain Media (now part of Pactera EDGE) is a digital agency providing web design, development, and branding services to mid-market and enterprise clients. It competes for similar buyer budgets as Freshy on custom website projects.

Emerging players

• Pagely: Pagely is a managed WordPress hosting provider serving enterprise and high-traffic sites, with design and engineering add-ons. It competes primarily with Freshy's hosting layer rather than full-service builds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FreshySites
• YouTubeyoutube.com/freshysites
• Facebookfacebook.com/FreshySites
• LinkedInlinkedin.com/company/freshysites
• Instagraminstagram.com/freshysites

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshy