What Sinarmas Sekuritas does

PT Sinarmas Sekuritas is an Indonesian securities brokerage firm founded in 1988 and headquartered in Jakarta. The company operates as a member of the Sinar Mas Group conglomerate and is licensed by the Otoritas Jasa Keuangan (OJK) as a securities underwriter and broker-dealer since 1992. It serves both retail and institutional clients through a hybrid distribution model combining 21 branch offices across Indonesia with the digital SimInvest trading platform available on Android, iOS, MacOS, and Windows.

The company's core technology is the SimInvest ecosystem, comprising a mobile and web trading application for equities and mutual funds, the Simas Equity desktop platform, the SimInvestLab investor-education platform with mock trading and prize competitions, and the StarPoin loyalty rewards program. Additional products include the Simas Kas Prima money market mutual fund distributed exclusively through SimInvest. Corporate Finance, Fixed Income, and IPO underwriting services round out the offering, leveraging underwriting capabilities built since 1992.

Sinarmas Sekuritas generates revenue primarily through transaction-based commissions on equity trading, underwriting fees from IPO and securities issuance, broker-dealer service fees for institutional clients, and mutual fund distribution fees. It markets competitive low transaction fees, no hidden costs, and free administration and monthly fees to attract retail customers. Go-to-market combines product-led growth via SimInvest, event-driven marketing (SimInvestival celebrity campaigns, billion-rupiah education prizes), and channel partnerships with Bank Sinarmas branches and other Sinar Mas Group affiliates for cross-selling. The firm reports serving 160,000+ clients with 600+ issuers available and 122 Trillion IDR in transaction value processed.

Name

Sinarmas Sekuritas

Legal name

PT Sinarmas Sekuritas

Website

https://sinarmassekuritas.co.id

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Sinarmas Sekuritas is an OJK-licensed Indonesian securities brokerage serving 160,000+ retail and institutional clients through its SimInvest mobile platform and 21 branch offices across Indonesia, generating revenue from equity trading commissions, underwriting, and mutual fund distribution within the Sinar Mas Group ecosystem.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Securities brokerage services
• Online stock trading
• Mutual fund distribution
• IPO underwriting services
• Investment advisory

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equity Trading Commissions: Transaction-based fees charged on buy and sell orders executed through the SimInvest platform. The company emphasizes low transaction fees as a competitive advantage.
2. Underwriting and IPO Services: Revenue generated as an underwriter for initial public offerings and securities issuance. Licensed as securities underwriter since 1992.
3. Broker-Dealer Services: Professional broker-dealer services for institutional and retail clients including market research, investment advisory, and execution services.
4. Mutual Fund Distribution: Distribution of mutual fund products including Simas Kas Prima and other SimInvest-branded funds through the SimInvest platform, earning distribution fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PT Sinarmas Sekuritas is an OJK-licensed Indonesian securities brokerage firm offering online stock trading through its SimInvest mobile and web platform, accessible across Android, iOS, MacOS, and Windows. The company provides equity trading, mutual fund distribution (including Simas Kas Prima), corporate finance advisory, fixed income services, and IPO underwriting. Its services are delivered via a hybrid model combining a digital trading platform with 21 physical branch offices across Indonesia.

Product overview

Sinarmas Sekuritas operates as a securities brokerage firm offering a unified online trading ecosystem through its SimInvest platform. The core offering consists of SimInvest (mobile/web trading app for stocks and mutual funds), Simas Equity (desktop trading platform), and SimInvestLab (investment education platform). Mutual fund products like Reksa Dana Simas Kas Prima are distributed exclusively through the SimInvest app. Additional services include Corporate Finance, Fixed Income, and IPO underwriting. All trading activities are accessible across Android, iOS, MacOS, and Windows devices.

Differentiator

Problem solved

Functional benefit

Brands

• Simas Equity: Online trading platform for stock investment available on multiple platforms including Android, iOS, MacOS, and Windows.
• Simas Kas Prima

Products and services

• SimInvest SimInvest is the primary mobile and web trading application that enables online stock trading, mutual fund (reksa dana) investments, and market information access for retail investors. Available on Android, iOS, MacOS, and Windows platforms.
• Simas Equity Simas Equity is a desktop-based online trading platform for equities, available for Windows and MacOS operating systems, designed for retail investors seeking a desktop trading experience.
• SimInvestLab SimInvestLab is an educational platform for learning stock investment fundamentals through educational materials, mock trading, and prize competitions (billion-rupiah rewards) for participants.
• Reksa Dana Simas Kas Prima Reksa Dana Simas Kas Prima is a money market mutual fund product available exclusively through the SimInvest application, offering same-day liquidity and competitive returns versus regular savings accounts.
• Corporate Finance Services Corporate Finance services provided by Sinarmas Sekuritas include capital raising advisory, mergers and acquisitions, and other strategic financial advisory services for corporate clients.
• Fixed Income Services Fixed Income services include bond trading and fixed income securities brokerage for clients seeking access to Indonesian debt capital markets.
• IPO Underwriting Services IPO Underwriting Services provide securities issuance and underwriting for companies seeking to list on the Indonesia Stock Exchange. The company has been licensed as a Securities Underwriter since 1992.

Quantifiable outcome

• 160,000+ clients served through the platform
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sinarmas FuturescoreStrategic or Co-development PartnerAffiliated futures brokerage company within the Sinar Mas Group ecosystem. Sinarmas Futures collaborates on providing integrated financial services including derivatives trading alongside securities services.
• Bank SinarmascoreChannel Partner/ Reseller/ DistributorBanking subsidiary within Sinar Mas Group that serves as a distribution channel for Sinarmas Sekuritas products through its branch network across Indonesia.
• Asuransi Simas InsurtechminorGTM or Marketing PartnerInsurance technology company within Sinar Mas ecosystem providing digital insurance products. Partnership enables cross-selling of insurance products to investors.
• Danamas (P2P Lending)minorGTM or Marketing PartnerPeer-to-peer lending platform within Sinar Mas ecosystem. Partnership provides alternative investment products for SimInvest users.
• Sinarmas Asset ManagementcoreStrategic or Co-development PartnerAsset management company within Sinar Mas Group providing investment management services. Sinarmas Asset Management and Sinarmas Sekuritas have strengthened cooperation for mutual fund distribution and investment product development.
• KSEI (Indonesian Central Securities Depository)Technology or IntegrationKSEI provides central securities depository services. Sinarmas Sekuritas integrates with KSEI systems for settlement and custody services.
• NH Korindo Sekuritas IndonesiaminorStrategic or Co-development PartnerNH Korindo Sekuritas Indonesia and Sinarmas Asset Management strengthened their cooperation, indicating a strategic partnership for market expansion and product distribution.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Indopremier Sekuritas: Indonesian retail-focused securities broker operating the IPOT mobile trading platform with self-directed equity and mutual fund investing; directly comparable to Sinarmas Sekuritas in target customer (Indonesian retail investors), product mix, and mobile-first GTM.
• Mirae Asset Sekuritas Indonesia: Indonesia subsidiary of Mirae Asset, offering retail and institutional brokerage with a strong mobile app (NaNaKe); competes head-to-head with SimInvest for the same young Indonesian retail segment and underwrites IDX IPOs.
• Mandiri Sekuritas: Securities arm of Bank Mandiri, one of Indonesia's largest bank-affiliated brokers with full-service retail and institutional brokerage, equity research, and underwriting; comparable in product breadth and Indonesian retail-institutional dual focus.
• Trimegah Sekuritas Indonesia: Mid-sized Indonesian securities firm offering online trading, research, and asset management under the Trimegah group; competes directly with Sinarmas Sekuritas in retail brokerage, IPO underwriting, and mutual fund distribution.
• BNI Sekuritas: Securities subsidiary of Bank Negara Indonesia providing retail trading, research, and underwriting; directly comparable hybrid bank-affiliated brokerage model with extensive Indonesian retail reach similar to Sinarmas Sekuritas.
• Phillip Sekuritas Indonesia: Indonesia arm of PhillipCapital operating the POEMS mobile trading platform; offers retail equity, mutual funds, and fixed income, with overlapping product suite and similar self-serve digital onboarding targeting Indonesian investors.
• Samuel Sekuritas Indonesia: Indonesian securities firm under the Samuel Group providing online trading, research, and corporate finance; comparable mid-tier full-service brokerage with both retail platform and institutional execution capabilities.

Emerging players

• Ajaib: Indonesian fintech brokerage and investing app focused on commission-free stock and mutual fund trading for retail investors; an emerging digital-first competitor that overlaps with SimInvest's millennial retail target but with a more tech-native stack.
• Stockbit: Indonesia-based social-investing and brokerage platform combining community-driven research with stock trading; competes with SimInvest for the same young retail demographic through differentiated social and content features.

Broad incumbents

• UBS Sekuritas Indonesia: Local affiliate of a global investment bank offering institutional brokerage, underwriting, and advisory in Indonesia; overlaps with Sinarmas Sekuritas' institutional execution and IPO underwriting but focuses on large-cap corporate and institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SM_Sekuritas
• Facebookfacebook.com/SM.Sekuritas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinarmas Sekuritas