Range Marketing
Range Marketing is a privately held Buffalo, NY-based digital marketing agency that builds SEO-optimized websites, headless e-commerce platforms, and AI-powered product and call-answering tools for cannabis dispensaries and home services businesses across the US and Canada.
- Company typePrivate
- Founded2013
- HeadquartersBuffalo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Range Marketing does
Range Marketing is a privately held, founder-owned digital marketing agency headquartered in Buffalo, New York, specializing in SEO, website design, and e-commerce solutions for cannabis dispensaries and home services providers. Founded in 2013, the firm has continuously served the cannabis vertical since inception — its first two dispensary clients remain active engagements — and runs a parallel Range Home Services division for roofing, plumbing, HVAC, landscaping, and general contractor clients. The company operates through three wholly-owned sub-brands (Range Home Services, Cannaboost, and Range Headless) and reports an employee count in the 11–50 range while serving clients across more than fourteen US metropolitan markets plus Canada.
The firm has built a proprietary technology stack including an in-house WordPress SEO tool, the Cannaboost AI engine for generating optimized cannabis product descriptions at scale (capable of handling catalogs exceeding 20,000 SKUs), and the Range Headless native e-commerce platform with multi-functional POS integrations and dedicated subdomain hosting. Ancillary products include an AI Answering Service that deploys an autonomous AI agent across phone and website channels, and the Range Reporting Dashboard, which consolidates online sales, traffic, and engagement metrics in real time. The technology integrates with a documented Preferred Provider network spanning Dutchie, Blaze, Jane, Alpine IQ, Springbig, Surfside, Headset, Terpli, CannaZip, and Lippes Mathias LLP.
Range Marketing operates a services-led business model combining project-based revenue (custom website builds) with recurring subscription streams (SEO retainers, PPC management, e-commerce subscriptions, Cannaboost AI, and AI Answering). Public pricing is undisclosed; engagements are quote-based with multi-year contracts. The go-to-market motion is sales-led, anchored on the firm's own SEO-driven inbound lead flow from rangemarketing.com, augmented by content marketing (The Range Blog), event presence at MJ Biz Con, co-hosted webinars, and partner referrals through the cannabis technology ecosystem. No external funding, parent company, or acquisitions are disclosed.
Range Marketing firmographics
Firmographics- Name
- Range Marketing
- Legal name
- Range Marketing
- Website
- https://rangemarketing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Range Marketing is a privately held Buffalo, NY-based digital marketing agency that builds SEO-optimized websites, headless e-commerce platforms, and AI-powered product and call-answering tools for cannabis dispensaries and home services businesses across the US and Canada.
- Ownership category
- akta.pro rank
Range Marketing industry classification
Industry- Product category
- Digital Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)
Keywords
Where Range Marketing is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Range Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- SEO Services: Search engine optimization services including on-page and off-page SEO, keyword research, content optimization, link building, and Google Business Profile optimization. Delivered as ongoing retainer or project-based engagements for cannabis dispensaries and home services businesses.
- Website Design & Development: Custom website design and development services tailored to client brand identity. Mobile-friendly, conversion-focused websites with SEO integration. Ranges from basic landing pages to full-featured online stores and customer portals.
- PPC / Paid Advertising Management: Pay-per-click advertising management using Google Ads platform. Targets users by location, demographics, and search terms. Billed on a cost-per-click model with management fees.
- E-Commerce Integration & Menu Solutions: Headless e-commerce platform subscriptions, menu integration services (Dutchie Pro, Blaze, iFrame solutions), and subdomain hosting for cannabis dispensaries.
- Cannaboost AI Product Optimization: AI-powered product description optimization service for cannabis dispensary menus. Uses proprietary AI to generate unique descriptions for large SKU catalogs.
- AI Answering Service: AI-powered phone and website chatbot/lead capture service that engages and qualifies prospects around the clock.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Tailored project-based and retainer pricing — no public tier structure. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Range Marketing product offering
Product offeringCore offering
Range Marketing is a digital marketing agency that delivers SEO services, custom website design and development, and e-commerce integration to cannabis dispensaries and home services businesses across the US and Canada. Their proprietary technology stack — including Cannaboost AI for product description optimization, Range Headless e-commerce platform, and AI Answering Service — powers tailored digital marketing engagements delivered as ongoing retainers and project-based contracts.
Product overview
Range Marketing is a digital marketing agency offering a multi-product portfolio centered on SEO and web development for cannabis dispensaries and home services businesses. The core offering combines SEO services and website design with proprietary technology including Cannaboost AI (AI-powered product description optimization), Range Headless (native eCommerce platform with POS integrations), and the AI Answering Service (AI agent for phone/website engagement). The Range Reporting Dashboard provides real-time analytics across the platform. Services include Search Engine Optimization, Website Design & Development, PPC Advertising, Content Strategy, and E-Commerce Support.
Differentiator
Problem solved
Functional benefit
Brands
- Range Home Services: Digital marketing division dedicated to home services industry including SEO and website design for roofing, plumbing, HVAC, landscaping, and general contracting businesses
- Cannaboost
- Range Headless
Products and services
- Cannaboost AI Proprietary AI-powered product optimization software that generates unique cannabis product descriptions for dispensary menus. Capable of optimizing catalogs of 20,000+ SKUs to improve search visibility, site speed, and customer engagement. Claims 700% increases in product revenue.
- Range Headless E-Commerce Native eCommerce solution for cannabis dispensaries featuring multi-functional POS integrations, branded version control, drill-down filtering, and specialized promotion features. Hosted on dedicated website subdomains for fast loading speeds and SEO performance.
- AI Answering Service AI-powered call answering and chatbot service that deploys an autonomous AI agent across phone and website to engage prospects around the clock. Screens and qualifies inquiries, delivering details directly to business owners to eliminate missed opportunities.
- Range Reporting Dashboard Real-time analytics dashboard for cannabis dispensary owners providing a consolidated view of online sales, traffic, and growth metrics. Customizable reports focus on key performance indicators, year-over-year trends, and geographic data.
- SEO Services Comprehensive search engine optimization services including on-page and off-page SEO, keyword research, content optimization, link building, and Google Business Profile optimization. Leverages proprietary SEO software designed specifically for WordPress. Delivered as ongoing retainer or project-based engagements.
- Website Design & Development Custom website design and development services for cannabis dispensaries and home services businesses. Responsive, mobile-friendly websites with focus on SEO optimization, functionality, and conversions, built on proprietary custom backend frameworks rather than drag-and-drop platforms.
- PPC Advertising Management PPC advertising services using Google Ads platform to create targeted ads appearing at top of search engine results. Includes demographic targeting based on location, age, income, and other factors, billed on a cost-per-click model with management fees.
- Content Strategy Tailored content plans that align with business goals and target audience. Includes compelling, SEO-optimized content creation for websites with ongoing adjustments to ensure content continues to deliver results.
Quantifiable outcome
- Altius Dispensary achieved $3.25M in ecommerce revenue in 90 days — a 120.83% YoY increase — with organic search driving $1.96M (60% of total revenue)
- +4 more outcomes
Companies that use Range Marketing
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Range Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
Range Marketing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DutchiecoreDutchie provides versatile e-commerce solutions for dispensaries, including both iFrame and native/headless options through Dutchie Plus. Range Marketing integrates Dutchie Pro into dispensary websites, providing real-time menu syncing and compliant online ordering.
- BlazecoreBlaze (through their acquisition of Tymber) offers a full suite of dispensary retail software solutions, including e-commerce menu integrations. Range Marketing is a strategic partner providing bundled website design and SEO services with Blaze's menu software.
- SpringbigcoreSpringBig is Range Marketing's preferred text message marketing partner for cannabis dispensaries. They offer industry-leading dispensary loyalty and SMS marketing software with fully customizable platforms. Range and Springbig have collaborated on website integrations and co-authored content.
- SurfsideminorSurfside specializes in end-to-end marketing technology for dispensaries, helping connect with customers through targeted advertising and data-driven campaigns.
- Lippes Mathias LLPminorLippes Mathias LLP is one of the first law firms in New York with a dedicated Cannabis Practice Team, guiding cannabis businesses through complex legal landscapes. Range Marketing has collaborated with the firm on educational webinars for the cannabis industry.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Range Marketing competitors and assessment
Company assessmentBroad incumbents
- WebFX: Established full-service digital marketing agency offering SEO, web design, PPC, and e-commerce services. Comparable to Range Marketing in core service mix (SEO + web design) but at significantly larger scale and serving a broad, non-verticalized customer base.
- Straight North: SEO and PPC agency with lead-generation focus, serving B2B and regulated-vertical clients. Comparable to Range's SEO + PPC mix and similar mid-market client profile, though not cannabis-specialized.
- Ignite Visibility: SEO and digital marketing agency with a strong focus on search-driven lead generation and multi-channel campaigns. Comparable to Range on SEO-centric delivery but operating across all industries rather than specializing in cannabis.
- Coalition Technologies: SEO and web design agency with e-commerce development capability. Comparable to Range on web design + SEO for retail and DTC clients, with similar WordPress and Shopify-stack delivery.
- Disruptive Advertising: Digital marketing agency focused on PPC, SEO, and lifecycle marketing with a heavy paid-search orientation. Comparable to Range's PPC and SEO services and dashboard-driven client reporting, but horizontally positioned.
- Thrive Internet Marketing Agency: National digital marketing agency providing SEO, web design, PPC, social media, and e-commerce services. Directly comparable to Range's core services portfolio but with a horizontal, non-verticalized go-to-market model.
Others
- Dutchie: Cannabis e-commerce and POS platform that Range Marketing integrates with as a Preferred Provider. Adjacent ecosystem participant — not a direct competitor, but a partner whose strategic moves materially affect Range's go-to-market.
Direct peers
- CannaPlanners: Cannabis-focused digital marketing agency offering SEO, web design, and advertising for dispensaries and cannabis brands. Direct peer of Range in the cannabis marketing services space, with similar target customer (dispensary operators).
- Greenhouse Agency: Creative and digital agency exclusively focused on the cannabis industry, offering branding, web design, and marketing services. Direct peer of Range Marketing given the cannabis-only focus and overlapping service mix.
- Jointly Creative: Cannabis-specialized creative and digital marketing agency. Direct peer of Range Marketing in the cannabis-only agency niche, providing comparable branding, web, and digital services to dispensary clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Range Marketing social profiles
Digital presenceRange Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Range Marketing leadership team
Management profileNumber of profiles
Range Marketing subsidiaries and ownership
Company hierarchySubsidiaries3 records
Range Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Range Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Range Marketing
What does Range Marketing do?
Range Marketing is a digital marketing agency that delivers SEO services, custom website design and development, and e-commerce integration to cannabis dispensaries and home services businesses across the US and Canada. Their proprietary technology stack — including Cannaboost AI for product description optimization, Range Headless e-commerce platform, and AI Answering Service — powers tailored digital marketing engagements delivered as ongoing retainers and project-based contracts.
Is Range Marketing a public or private company?
Range Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Range Marketing founded?
Range Marketing was founded in 2013. It employs 11 to 50 people.
Where is Range Marketing based?
Range Marketing is headquartered in Buffalo, United States, in the North America region.
How does Range Marketing make money?
Six revenue lines are on record. SEO Services are the primary driver. The others are website Design & Development, PPC / Paid Advertising Management, E-Commerce Integration & Menu Solutions, cannaboost AI Product Optimization and AI Answering Service.
Who are Range Marketing's main competitors?
Broad incumbents on record are WebFX, Straight North, Ignite Visibility, Coalition Technologies, Disruptive Advertising and Thrive Internet Marketing Agency. Dutchie is listed as an others. Direct peers are CannaPlanners, Greenhouse Agency and Jointly Creative.
Does Range Marketing have an API?
No public API is recorded for Range Marketing.
What industry is Range Marketing in?
Range Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics). Its SIC code is 7311.