Medicash

What Medicash does

Medicash is the UK's oldest health cash plan provider, founded in 1871 in Liverpool and headquartered at One Derby Square. Operating as Medicash Health Benefits Ltd — a company limited by guarantee structured as a not-for-profit, regulated by the FCA and the Prudential Regulation Authority — the business sells recurring monthly subscription health cash plans that reimburse policyholders for everyday healthcare costs (dental, optical, physiotherapy, prescriptions, consultations, diagnostic tests, and hospital stays) and increasingly bundle digital health services. The product portfolio spans corporate plans (Medicash Proactive from £4.65/employee/month for 10+ staff, Medicash Bespoke for tailored requirements, and the May 2026 launch of Medicash Remedi at £1.95/employee/month for 500+ employee organisations) and personal plans from £7.20/month, with optional bolt-ons including Virtual GP, Employee Assistance Programme, and PMI excess cover.

The technology backbone is the My Medicash App, a mobile policyholder hub that combines claims submission (photo receipt upload, 99.5% of claims paid within five days) with access to approximately twelve partner-integrated digital health tools, including AI-powered skin cancer screening via SkinVision, transdermal optical imaging health monitoring via HealthLens/VivaScore, digital physiotherapy via Phio, 24/7 Virtual GP, hearing health via Eargym, vision checks via Ocushield, menopause support via Adora Digital Health, neurodevelopment pathways via Keys Group, second medical opinions via Best Doctors, DNA insights, and the proprietary mProve YOURSELF wellbeing app.

Medicash generated £70.9 million in technical income in 2025 (up 14% year-on-year) across 696,000 policyholders, distributed through direct enterprise sales, a dedicated intermediary/broker channel, voluntary and flexible benefits platforms, and direct-to-consumer self-serve online onboarding. The broader Medicash Health & Wellbeing Group also includes Health@Work (workplace wellbeing training and Workplace Wellbeing Charter accreditation) and the Medicash Foundation (charitable giving arm donating £400,000+ in 2025 to over 100 charities). The stated strategic target is to reach one million policyholders by 2030, supported by a refreshed leadership team appointed across 2025.

Name

Medicash

Legal name

Medicash Health Benefits Ltd

Website

https://medicash.org

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

101–250 employees

Short description

Medicash is the UK's oldest health cash plan provider (est. 1871), selling recurring subscription health cash plans to corporate clients and individuals across the UK, delivered through the My Medicash App and an integrated digital health partner ecosystem, with 696,000 policyholders and £70.9M in 2025 technical income.

Ownership category

akta.pro rank

Product category

Health Cash Plans / Health Insurance

NAICS

Health and Welfare Funds (52512), Health and Welfare Funds (525120)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Medigap Plan Administration (Enrollment, Billing & Member Services) (HLAEADAC)

akta.pro secondary industries

Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH), Medicare Supplement (Medigap) (FSAIAEAG)

Keywords

• Corporate health plans
• Employee health benefits
• Health cash plans
• Digital wellbeing tools
• Personal health insurance

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Health Cash Plans (Subscription): Monthly subscription premiums from employer-funded corporate health cash plans. Plans are priced per employee per month (from £4.65 for 100+ employee companies). Revenue is recurring on a monthly billing cycle with auto-renewal.
2. Personal Health Cash Plans (Subscription): Monthly subscription premiums from individually purchased personal health cash plans, starting from £7.20 per month. No minimum contract. Covers individuals, couples, and families.
3. Voluntary / Flexible Benefits Plans: Employer-offered voluntary health plans where employees can opt in at no cost to the employer, with premiums paid by employees themselves.
4. Bolt-on Add-ons (Virtual GP, EAP, PMI Excess Cover): Additional paid add-ons to core plans: Virtual GP add-on at 50p per employee per month for Remedi; Employee Assistance Programme (EAP) with up to 8 face-to-face counselling sessions; PMI Excess Cover reimbursing £100/£200/£250 voluntary excess.
5. Remedi Digital Wellbeing Plan: Low-cost digital-only plan at £1.95 per employee per month for organisations with 500+ employees. Provides 12 digital health and wellbeing services via a single app. Optional Virtual GP at 50p per employee per month.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Medicash provides monthly-subscription health cash plans that pay back customers for everyday healthcare costs (dental, optical, physiotherapy, prescriptions, specialist consultations, diagnostic tests) and provide access to a suite of 12+ digital health and wellbeing tools through the My Medicash App. The company sells separate product lines to corporate employers (Medicash Proactive, Remedi and Bespoke plans, typically fully company-funded) and to individual consumers (Personal Health Plans) across the UK.

Product overview

Medicash is the UK's oldest health cash plan provider (est. 1871) offering a portfolio of health plans and digital wellbeing tools for both employers and individuals. The core corporate product lineup consists of three main health cash plans: Medicash Proactive (flagship company-paid plan from £4.65/employee/month for 10+ staff), Medicash Bespoke (tailored plans to specification), and Medicash Remedi (digital-only plan at £1.95/employee/month for 500+ employee organisations). Personal plans start from £7.20/month. These plans are delivered primarily through the My Medicash App, which serves as a unified portal for claims submission and access to approximately 12 integrated digital health tools including SkinVision (AI skin cancer screening), HealthLens (VivaScore-powered health monitoring), Phio (digital physiotherapy), Virtual GP (24/7 consultations), Eargym (hearing health), mProve YOURSELF (wellbeing content), Best Doctors (second opinions), Ocushield (digital vision checks), Adora Digital Health (menopause support), Keys Group neurodevelopment pathways, and DNA Insights (MUHDO genetic testing). Add-on services include PMI Excess Cover and Employee Assistance Programme. The broader Medicash Health & Wellbeing Group includes Health@Work (wellbeing training and Workplace Wellbeing Charter accreditation) and the Medicash Foundation (charitable giving arm).

Differentiator

Problem solved

Functional benefit

Brands

• Medicash Proactive: Company-paid health plan covering optical, dental, and physiotherapy treatments, preventative checks and jabs, prescriptions, consultations, and diagnostic tests from £4.65 per employee per month
• Medicash Bespoke
• Medicash Remedi
• Health@Work
• Medicash Foundation
• CardiACT

Products and services

• Medicash Proactive The primary company-paid corporate health cash plan offering cashback on everyday healthcare treatments for employers with 10+ employees, starting at £4.65 per employee per month for companies with 100+ staff. Includes access to digital health tools via the My Medicash app.
• Medicash Remedi A fully digital-only health and wellbeing plan priced at £1.95 per employee per month for organisations with 500+ employees, providing on-demand access to 12 digital benefits (including SkinVision, HealthLens, Phio, Virtual GP, Best Doctors, Ocushield, Adora, Keys Group neurodevelopment, Eargym, mProve YOURSELF) in one app.
• Medicash Bespoke Fully tailored corporate health cash plans designed to specific business requirements, offering custom benefit limits, joint branded materials, and options to add PMI excess cover or Employee Assistance Programme.
• Personal Health Plan Individual health cash plans for personal customers starting from £7.20 per month, covering everyday healthcare costs with cashback and digital wellbeing tools. No minimum contract and no excess to pay when claiming.
• PMI Excess Cover Add-on to reimburse employees' private medical insurance excess (£100, £200 or £250 voluntary excess), which can settle amounts directly with the PMI treatment provider.
• Employee Assistance Programme (EAP) Bolt-on mental wellbeing support providing up to eight face-to-face counselling sessions per issue plus 24/7 health and stress-related helplines, delivered through the Health@Work subsidiary.
• Health@Work Sister company offering workplace wellbeing training programmes, the nationally recognised Workplace Wellbeing Charter accreditation, and health and safety services as part of the Medicash Health & Wellbeing Group.

Quantifiable outcome

• 99.5% of all claims paid within 5 working days
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• Keys GroupcoreTechnology or IntegrationKeys Group provides neurodevelopment pathways including ADHD360, Autism360, and Mable Therapy (speech and language therapy). Available exclusively to Medicash policyholders via the My Medicash App at a 20% exclusive discount. Integrated into both the Remedi digital plan and the Proactive health cash plan.
• OcushieldcoreTechnology or IntegrationOcushield provides digital vision checks accessible via the My Medicash App. Employees can complete a vision check in 4 minutes from any device, receiving an indicative eye health score, personalised exercises, and guidance on professional care. Available at no additional cost to all corporate policyholders.
• Adora Digital HealthcoreTechnology or IntegrationAdora Digital Health provides menopause support services to Medicash policyholders, offering personalised peri/menopause assessments to help employees understand symptoms and manage their health journey. Integrated into both Remedi and Proactive plans at no additional cost from May 2026.
• SkinVisioncoreTechnology or IntegrationSkinVision is an AI-powered skin cancer screening app available exclusively to Medicash policyholders. Provides risk assessment on skin spots and moles in under 30 seconds with clinically validated results. The most common form of cancer in the UK with at least 100,000 cases diagnosed annually.
• VivaScore (HealthLens)coreTechnology or IntegrationHealthLens powered by VivaScore provides digital health monitoring using transdermal optical imaging (facial scanning) to assess blood pressure, heart rate, cardiovascular disease risk, and stroke risk. Offers unlimited scans and wearable integration for Proactive plan users from May 2026.
• PhiocoreTechnology or IntegrationPhio is a clinically-led digital physiotherapy assessment app providing 24/7 remote access to care. Adapts to over 3,000 scenarios and tracks user progress. Enables self-managed physiotherapy recovery from home. Available to all Medicash policyholders.
• Best DoctorscoreTechnology or IntegrationBest Doctors provides expert second medical opinions through the InterConsultation Programme, connecting policyholders with global medical experts for reassurance on diagnoses and treatment plans. Available from Level 2 of the Proactive plan and on Bespoke plans.
• Virtual GP (European healthcare provider)coreTechnology or IntegrationPowered by one of Europe's leading healthcare providers, Virtual GP offers 24/7 telephone and video consultations with NHS-registered GPs. Available 365 days a year. Optional add-on for Remedi (£0.50/employee/month) and included in Proactive/Bespoke plans.
• EargymsupportingTechnology or IntegrationEargym provides in-depth hearing checks, personalised auditory training, and expert support from home. Uses immersive and interactive games to improve hearing and cognitive skills. Addresses hearing loss affecting 1 in 6 working-age adults in the UK.
• Health@WorkcoreStrategic or Co-development PartnerHealth@Work is a commercial subsidiary within the Medicash Health & Wellbeing Group, offering workplace wellbeing training programmes, the nationally recognised Workplace Wellbeing Charter accreditation, health and safety services, and an Employee Assistance Programme (EAP). Paul Gambon (CCO) oversees this subsidiary.
• Medicash FoundationcoreStrategic or Co-development PartnerThe Medicash Foundation is the charitable arm of the Medicash Group, reinvesting any surpluses generated into community health and wellbeing. Donated £400,000+ in 2025 supporting 140,000+ people. Plans to double contributions to £750,000/year by 2030. Partners with NHS hospitals, charities, and Cool Earth.
• Cool EarthsupportingStrategic or Co-development PartnerCool Earth is Medicash's climate action partner, protecting rainforest and indigenous communities in the Peruvian Amazon. Medicash is a pioneering partner, supporting six indigenous communities custodians of over 76,000 hectares of rainforest, 29.5 million trees, and over 12.3 million tonnes of carbon stores.
• North West Ambulance ServicesupportingStrategic or Co-development PartnerCardiACT is a heart safety campaign managed by Medicash in partnership with the North West Ambulance Service, Liverpool BID Company, and Ricky Tomlinson. Launched 2015 with goal that no one in Liverpool city centre should be more than 2 minutes from a defibrillator — goal achieved in 2020. NWAA checks defibrillators weekly.
• Liverpool BID CompanysupportingStrategic or Co-development PartnerLiverpool BID Company is a partner in the CardiACT defibrillator campaign, helping to identify key locations across Liverpool city centre for device installation. Also supports CardiACT defibrillator placement in iconic red telephone boxes.
• Alder Hey Children's HospitalsupportingOthersMedicash Foundation has partnered with Alder Hey Children's Hospital to fund a nursing post focused on infant feeding for four years, as part of an initiative to bolster NHS hospitals in the North West.
• Guide Dogs for the Blind AssociationsupportingOthersMedicash Foundation partnered with Guide Dogs for the Blind Association's CustomEyes project, funding the creation of 45 large-print, bespoke books for young people living with impaired sight.
• Be Free CampaignsupportingOthersMedicash Foundation supports the Be Free Campaign — a mental health charity 'for young people, by young people' — to champion change for young people's mental health across the North West.
• Clatterbridge Cancer Centre LiverpoolsupportingOthersTo mark the milestone of 500,000 policyholders, Medicash made a multi-million-pound donation to NHS hospitals including the Clatterbridge Cancer Centre Liverpool as part of its charitable undertaking.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WPA: Western Provident Association is a UK not-for-profit health insurer and cash plan provider with overlapping corporate and individual health cash plan offerings. Comparable in not-for-profit structure, UK focus, and FCA/PRA regulation.
• Health Shield: Friendly society providing health cash plans primarily to UK employers. Directly competes in the corporate health cash plan channel and offers a similar cashback-on-everyday-healthcare value proposition for SMEs and large employers.
• Simplyhealth: One of the UK's largest health cash plan providers, directly competing with Medicash across individual, family, and corporate health cash plans with similar cashback and digital wellbeing propositions. Closest comparable by product category, customer base, and regulatory profile.

Broad incumbents

• Bupa UK: UK's largest private healthcare insurer offering PMI, dental, and corporate health benefits that overlap with Medicash's employer offering. A much larger incumbent whose corporate benefits portfolio competes for the same HR budget.
• Vitality UK: UK health and life insurer with a strong wellness-led proposition (Vitality programme). Competes with Medicash in employer wellbeing benefits and integrates similar digital health tools into its benefits plans.
• Legal & General Insurance: Large UK insurer offering group protection, health, and wellbeing benefits to corporate clients. Adjacent competitor in the employee benefits market with broader portfolio.
• Aviva UK Health: Major UK insurer providing group private medical insurance, group life, and wellbeing benefits to employers. Competes for corporate benefits spend and offers an alternative to cash plans through PMI.
• Unum UK: UK provider of group income protection, group life, and group critical illness cover sold through employers and intermediaries. Competes in the same HR benefits budget pool and uses similar broker distribution channels.
• Cigna UK Healthcare: Global health insurer with UK corporate benefits offering including PMI and international health cover. Competes for multinational employer benefits spend and uses similar broker and direct channels.

Emerging players

• Personify Health (formerly Virgin Pulse / Limeade): Corporate wellbeing and engagement platform offering digital health and benefits tools that overlap with Medicash's digital wellness suite. Increasingly competing for the digital wellbeing portion of corporate benefits spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medicash
• YouTubevimeo.com/medicash
• Facebookfacebook.com/medicash
• LinkedInlinkedin.com/company/1626368
• Instagraminstagram.com/medicash_healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicash