Adora Digital Health

What Adora Digital Health does

Adora Digital Health is a Cambridge, UK-based digital health company founded in 2020 that operates a clinically-led digital menopause companion platform. The product is a Class 1 MHRA-registered medical device following NICE guidelines and British Menopause Society recommendations, delivered via a mobile application on iOS and Android and a web platform. Its underlying technology combines personalised symptom tracking, an NLP-based conversational chatbot powered by Cognigy GmbH, a Menopause Stage Assessment generating individualised care plans, structured data ingestion from wearables (Fitbit, Apple Watch, Oura Ring), and access to specialist gynaecology consultations arranged through Dr Morton's Women's Health Service.

The company sells primarily to enterprise employers through annual B2B subscriptions structured in three tiers: Adora Essential for organisations under 250 employees (self-serve), Adora Professional for 250-1000 employees (with dedicated Customer Success Manager and gynaecology consultations), and Adora Complete for 1000+ employees (advanced reporting, line manager workshops, multi-year legislative support). Distribution combines direct enterprise sales with a channel partnership with Medicash, the UK's largest corporate health cash plan provider, embedding Adora into Medicash's Remedi digital-first health plan at £1.95/employee/month for 500+ employee organisations and extending it to all Medicash corporate health plan customers. Adora has also run NHS pilots through the Scottish Government-funded CivTech 9.2 Challenge with NHS Greater Glasgow and Clyde and NHS Ayrshire and Arran, generating clinical research data and public-sector validation.

The company was founded by Ann O'Neill (CEO), Ed Smith (CTO), and Dr Karen Morton (Clinical Co-Founder, Senior NHS Women's Health and Menopause Consultant). Co-founders and named advisors include Prof Joyce Harper (UCL) and Dr Fran Cappelluto (Clinical Safety Officer). The company is privately held with no institutional investor publicly disclosed beyond a 2023 funding round with Alumni Ventures, Nina Capital, Angel Academe, and Cambridge Angels. Named customers include Banijay, University of Surrey, Virtus Data Centres, Allianz Holdings, and two NHS Scotland health boards. Reported user outcomes include 86% increased menopause understanding, 58% feeling more supported by their employer, and 52% feeling more confident discussing menopause with managers.

Name

Adora Digital Health

Legal name

Adora Digital Health Limited

Website

https://adora.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Adora Digital Health is a Cambridge-based digital health company that sells a Class 1 MHRA-registered menopause companion platform to enterprise employers through tiered annual subscriptions, combining a Cognigy-powered chatbot, symptom tracking, and specialist gynaecology access to address workplace menopause support and Employment Rights Act 2025 compliance.

Ownership category

akta.pro rank

Product category

Digital Women's Health Platform

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

akta.pro secondary industry

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)

Keywords

• Menopause health platform
• Workplace wellness solutions
• Women's health software
• Digital health companion
• Employee wellbeing platform

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Workplace Subscription: Annual subscription model for employers to provide menopause support to employees. Tiers based on organisation size: Essential (under 250 employees), Professional (250-1000 employees), and Complete (1000+ employees). Pricing varies by tier with dedicated account management features at higher tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Adora provides a clinically-led digital menopause companion platform sold via B2B workplace subscriptions to UK employers. The platform combines personalised symptom tracking, an AI-powered chatbot (Cognigy), Menopause Stage Assessments, expert webinars, and access to specialist nurses and gynaecology consultations for women experiencing perimenopause and menopause. It is delivered through a Class 1 MHRA-registered medical device app following NICE guidelines, with three pricing tiers (Essential, Professional, Complete) based on employer size.

Product overview

Adora Digital Health operates as a platform-plus-modules architecture offering a unified menopause and women's health solution. The core product is the Adora Menopause App (a Class 1 MHRA-registered medical device) which provides personalized digital support for women navigating perimenopause and menopause. Three subscription tiers—Adora Essential, Adora Professional, and Adora Complete—target organisations by size (under 250, 250-1000, and 1000+ employees respectively), each adding progressively more services including gynaecology consultations, manager training, and advanced reporting. The platform integrates an AI-powered chatbot (powered by Cognigy GmbH) for conversational health data collection, complemented by expert webinars, Menopause Stage Assessments for personalized care plans, and a Menopause Calculator tool for employers. Users access specialist nurse teams, community features, and clinical content through the app, while employers receive monitoring, evaluation, and compliance reporting tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Adora Menopause App A Class 1 MHRA-registered digital menopause companion app providing personalised education, expert guidance, symptom tracking and supportive community for women navigating perimenopause and menopause. Users complete the Menopause Stage Assessment to receive personalised care plans, track symptoms, generate shareable health reports for their GP, book gynaecology consultations, and access expert-led content. Sold to employers as a workplace benefit and accessed by employees via an organisation code.
• Adora Menopause Calculator A standalone calculator tool for employers that estimates the possible size and cost of menopause impact on their workforce and identifies how many staff at different ages could benefit from increased workplace support. The calculator provides evidence-based estimates, including the percentage of women experiencing symptoms by age group, and serves as a lead-generation and education asset for prospective B2B customers.
• NHS Scotland CivTech Menopause Support Pilot A 12-week pilot programme delivered in partnership with NHS Greater Glasgow and Clyde and NHS Ayrshire and Arran under the Scottish Government-funded CivTech 9.2 Challenge, providing NHS staff and patients access to the Adora menopause companion app, expert-led webinar events and evidence-based resources, with evaluation of symptom patterns, fatigue, sleep, cognitive challenges and financial impacts.

Quantifiable outcome

• 36% of Adora users felt more productive at work
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MedicashcoreChannel Partner/ Reseller/ Distributor · 5 May 2026Adora Digital Health has partnered with Medicash (the UK's largest corporate health cash plan provider) to make specialist menopause support available through Medicash's health plan offerings. Adora is included in Medicash's newly launched Remedi digital-first health plan (£1.95/employee/month for organisations with 500+ employees) and extended to all Medicash corporate health plan customers at no additional cost. The partnership addresses rising employer demand for menopause support following introduction of Day-One Statutory Sick Pay under the Employment Rights Act 2025.
• NHS Greater Glasgow and ClydecoreStrategic or Co-development Partner · 1 January 2024Adora partnered with NHS Greater Glasgow and Clyde on a Scottish Government-funded CivTech 9.2 initiative to explore how digital tools can improve menopause support. The 12-week pilot provided NHS staff and patients access to the Adora menopause companion app, expert-led webinars, and evidence-based resources. Jenifer Sassarini (Consultant Gynaecologist) served as Clinical Lead.
• NHS Ayrshire and ArrancoreStrategic or Co-development Partner · 1 January 2024Adora partnered with NHS Ayrshire and Arran on a Scottish Government-funded CivTech 9.2 initiative exploring digital menopause support tools. Esther Aspinall (Consultant in Public Health Medicine) served as Clinical Lead. Pilot included evaluation of symptom patterns, fatigue, sleep, cognitive challenges, and financial impacts on NHS and women seeking help.
• Dr Morton's Women's Health ServicecoreTechnology or IntegrationAdora provides access to specialist medical consultations through Dr Morton's Women's Health Service helpline. Dr Karen Morton (founder) is also Adora's Senior Clinical Advisor. The partnership enables gynaecology consultations for faster diagnosis and treatment. Adora collects charges as agent and retains commission for introductions.
• Prof Joyce Harper (UCL)minorStrategic or Co-development PartnerProf Joyce Harper, Professor of Reproductive Science at UCL and co-founder of International Reproductive Health Education Collaboration and UK Menopause Education and Support Programme (InTune), serves as a clinical expert and advisor to Adora.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carrot Fertility: Employer-sponsored fertility, family-forming, and menopause benefits platform. Comparable B2B employer GTM, multi-condition women's health positioning, and subscription pricing model.
• Midi Health: US virtual care clinic focused exclusively on perimenopause and menopause, partnering with employers and payers. Directly comparable in clinical specialism and digital delivery, though Midi operates in the US market.
• Evernow: Virtual menopause care platform offering clinician consultations, prescriptions, and educational content to women and through employer partnerships. Direct competitor in menopause virtual care delivery model.
• Maven Clinic: US-founded virtual clinic for women's and family health (including perimenopause/menopause) sold primarily to employers and health plans. Same B2B employer-sponsored model and telehealth delivery as Adora, with a broader women's health scope.
• Progyny: US fertility and family-building benefits platform sold to employers and payers. Comparable enterprise benefits GTM and subscription-based women's health model, although fertility-rather than menopause-focused.
• Peppy Health: UK-based digital health platform offering menopause, fertility, and other mid-life health support through employer B2B subscriptions. Closest head-to-head competitor given overlapping UK geography, employer GTM, and menopause specialism.

Emerging players

• Health In Her Hue: Digital platform connecting women, particularly women of colour, with culturally competent healthcare providers including menopause support. Overlaps in women-focused virtual care, but differs in audience specialism and consumer-led rather than employer-led GTM.
• Doctor Care Anywhere: UK telehealth provider offering virtual GP and specialist consultations through employer and insurer channels. Overlaps with Adora's UK employer-sponsored telehealth motion but lacks menopause specialism.

Broad incumbents

• Hinge Health: Established digital MSK and pelvic health platform sold to employers and payers. Comparable B2B employer motion, ROI-driven messaging, and measurable outcomes, but operating in a different therapeutic area at much larger scale.
• Oura: Consumer smart ring focused on sleep, recovery, and increasingly women's health (perimenopause/menopause tracking features). Adjacent rather than directly competing, as Oura is a hardware-led consumer product rather than a clinician-led B2B platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adora-digital-health
• Instagraminstagram.com/adora.menopause

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adora Digital Health