OnTerra Systems
OnTerra Systems is a Denver-based geospatial technology company that develops RouteSavvy route optimization software and APIs, MapSavvy aerial imagery services, and resells Bing Maps, Azure Maps, HERE, and Google Maps licenses for SMBs, developers, and government customers.
- Company typePrivate
- Founded2005
- HeadquartersHighlands Ranch, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OnTerra Systems does
OnTerra Systems is a privately held geospatial technology company founded in 2005 and headquartered in Denver, Colorado, operating with 11-50 employees. The company develops and sells route optimization and aerial imagery products — primarily under the RouteSavvy (cloud-based route planning software and developer APIs) and MapSavvy (OGC-compliant aerial imagery WMS/WMTS service) brands — and serves as an authorized reseller for Bing Maps, Azure Maps, HERE Technologies, and Google Maps. Its technology stack combines proprietary routing (RealRoad engine with predictive traffic integration), multi-vehicle optimization supporting up to 1,000 stops and 50 routes per request, and OGC-compliant imagery services that integrate with standards-based GIS and CAD platforms.
The company monetizes through annual software subscriptions (RouteSavvy software and APIs starting at $999-$1,200/year), API licensing with tiered volume pricing, MapSavvy imagery subscriptions ($999/year entry tier), authorized reseller commissions on Bing/Azure/HERE licensing, and professional services for mapping consulting, application development, and Bing Maps migration projects ($125/hour, $5,000 Jumpstart packages). Customers are distributed across logistics and delivery fleets, software developers embedding routing into applications, utilities and government agencies, and healthcare meal-delivery organizations; named references include GA Foods, Southern Green Industries, Denver Regional Transportation District, Zig Eyewear, Maier Tree & Lawn, and Crossroad Vintners. Distribution combines direct sales, self-serve free trials (14-day RouteSavvy, 30-day API PLUS), and the Microsoft Azure Marketplace (since September 2025).
The business is positioned to capture demand from two converging platform-disruption events: Microsoft's retirement of Bing Maps for Enterprise by June 2028 and Azure Maps Gen1 price increases of up to 9x taking effect September 15, 2026. The June 2025 hire of Erik Lindeman, former Microsoft Principal TPM for Azure Maps and Bing Maps, is the central leadership investment underpinning OnTerra's migration-services and platform-agnostic reseller strategy. The company remains bootstrapped with no disclosed venture or private equity funding.
OnTerra Systems firmographics
Firmographics- Name
- OnTerra Systems
- Legal name
- OnTerra Systems LLC
- Website
- https://onterrasystems.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnTerra Systems is a Denver-based geospatial technology company that develops RouteSavvy route optimization software and APIs, MapSavvy aerial imagery services, and resells Bing Maps, Azure Maps, HERE, and Google Maps licenses for SMBs, developers, and government customers.
- Ownership category
- akta.pro rank
OnTerra Systems industry classification
Industry- Product category
- Route Optimization & Web Mapping Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Routing, Optimization & Dispatch Engines (BPAMANAI)
Keywords
Where OnTerra Systems is headquartered
LocationHeadquarters
- HQ city
- Highlands Ranch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OnTerra Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- RouteSavvy Software Subscriptions: Annual subscription pricing for cloud-based route planning software. Free 14-day trial available. Pricing starts at approximately $25/month for up to 3 users based on historical pricing mentions.
- RouteSavvy API Licensing: Annual API licensing with tiered pricing based on call volume. RouteSavvy API starts at $999/year for standard tier; API PLUS starts at $1,200/year for advanced multi-vehicle optimization features.
- MapSavvy Imagery Service: Annual subscription for OGC-compliant aerial imagery. Starting at $999/year for 20,000 image requests from Google Maps, Bing Maps, or HERE Maps.
- Bing Maps Licensing Resale: Authorized reseller providing Bing Maps for Enterprise licenses. Base license starts at $999/year for 40,000 transactions with $0.025/transaction overage billing.
- Azure Maps Licensing Resale: Authorized reseller offering Azure Maps licensing with per-transaction pricing model. Provides migration support from Bing Maps.
- HERE Technologies Licensing Resale: Authorized reseller offering per-user and per-asset flat-rate licensing models not available through public developer portal, plus transaction-based options.
- Professional Services: Consulting and development services including hourly ($125/hour), Jumpstart Package ($5,000), and custom migration consulting packages. Covers Bing Maps migration, geospatial development, and application design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | RouteSavvy API - Standard tier for up to 500 stops |
| Subscription | Annual | RouteSavvy API PLUS - Advanced multi-vehicle optimization |
| Subscription | Annual | MapSavvy WMS - Aerial imagery service |
| Transaction based/ take rate | Annual | Bing Maps for Enterprise - Base license |
| Subscription | Annual | HERE Technologies API - Per-user/asset licensing |
| Other | Pay-as-you-go | Consulting - Hourly services |
| Other | Multi-year contract | Jumpstart Package - Rapid prototyping |
| Other | Pay-as-you-go | Migration Consulting Package |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
OnTerra Systems product offering
Product offeringCore offering
OnTerra Systems builds and sells cloud-based route optimization software (RouteSavvy) and developer APIs (RouteSavvy API and API PLUS), an OGC-compliant aerial imagery web map service (MapSavvy), and authorized reseller licensing for Bing Maps, Azure Maps, and HERE Technologies. The company also provides hourly and fixed-fee geospatial consulting, migration, and software development services, particularly for organizations transitioning off Bing Maps for Enterprise before its 2028 retirement.
Product overview
OnTerra Systems offers a unified portfolio of web mapping and route optimization products centered around three core offerings: RouteSavvy (cloud-based route planning software and API products), MapSavvy (OGC-compliant aerial imagery WMS/WMTS service), and maps API licensing (authorized reseller for Bing Maps, Azure Maps, and HERE Technologies). The RouteSavvy line includes RouteSavvy Software for end-users, the RouteSavvy API for basic optimization (up to 500 stops), and RouteSavvy API PLUS for advanced multi-vehicle optimization (up to 1,000 stops/50 routes) as a direct replacement for the retired Bing Maps MIO API. MapSavvy provides aerial imagery from Google, Bing, and HERE Maps. The licensing reseller business provides affordable access to Bing Maps through mid-2028, Azure Maps as the successor platform, and HERE Technologies with unique per-user/per-asset pricing models. Consulting and migration services support Bing Maps discontinuation planning.
Differentiator
Problem solved
Functional benefit
Brands
- RouteSavvy: Cloud-based multi-stop route planning software for small to mid-sized fleets, including RouteSavvy API and API PLUS for developers.
- MapSavvy
Products and services
- RouteSavvy Route Planning Software Cloud-based multi-stop route planning and optimization software for small to mid-sized fleets, with GPS fleet tracking via drivers' existing smartphones (no dedicated GPS hardware required). Includes truck-aware routing, spreadsheet import, online support, free 14-day trial, and supports up to multiple simultaneous routes.
- RouteSavvy API RESTful JSON API for developers to embed route optimization into their own applications. Supports up to 500 stops per request with Haversine or RealRoad routing, sub-second processing, and 20,000 included routes per year at $999/year. Free code samples in C#, Java, JavaScript, Python, and VB.NET.
- RouteSavvy API PLUS Advanced multi-vehicle route optimization API for enterprise logistics operations, supporting up to 1,000 stops and 50 routes per request, with time windows, RealRoad routing with predictive traffic, and complex dispatching. Starting at $1,200/year with seven pricing plans and a 30-day free trial. Available on Microsoft Azure Marketplace since September 2025.
- Predictive Traffic API Standalone or add-on API that uses historical and predicted traffic data to produce realistic drive time estimates, enabling more accurate ETAs and better route optimization that accounts for real-world traffic by day and hour.
- MapSavvy WMS / WMTS Aerial Imagery OGC-compliant web map service providing affordable aerial imagery from Google Maps, Bing Maps, and HERE Maps, including Satellite, Hybrid, Roadmap, and Terrain layers. Designed for seamless integration into standards-compliant GIS and CAD tools such as ArcGIS and QGIS. Starting at $999/year for 20,000 image requests.
- Bing Maps for Enterprise Licensing (Resale) Authorized Bing Maps for Enterprise license resale providing entry-level licensing at $999/year for 40,000 transactions with $0.025/transaction overage billing, plus bridge licensing for organizations migrating before the June 2028 retirement of Bing Maps for Enterprise.
- Azure Maps Licensing (Resale) Authorized Azure Maps reseller offering per-transaction licensing at an affordable entry point, with migration support from Bing Maps for Enterprise. Azure Maps is positioned as Microsoft's designated successor to Bing Maps for Enterprise, providing routing, geocoding, traffic, and spatial analysis APIs.
- HERE Technologies API Licensing (Resale) Authorized HERE Technologies reseller providing per-user and per-asset flat-rate licensing models not available through the public HERE developer portal, plus transaction-based options for map display, geocoding, routing, traffic, and weather APIs. Custom pricing based on customer assessment with limited free trial access.
- Geospatial Consulting & Software Development Services Expert-led geospatial services including software & application design, Bing/Azure/HERE/Google Maps platform selection and API comparison, proof-of-concept and project jumpstarts, Bing Maps migration planning and development, and agile project management. Available as $125/hour engagement, a $5,000 Jumpstart Package, or a custom Migration Consulting Package.
Quantifiable outcome
- Savings of $100-150 per week per vehicle on fuel, labor, and office time
- +4 more outcomes
Companies that use OnTerra Systems
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
OnTerra Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
OnTerra Systems partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Google MapsminorMapSavvy WMS and WMTS services now include Google Maps imagery layers (Satellite, Hybrid, Roadmap, Terrain) in addition to existing Bing Maps and HERE Maps options.
- Microsoft (Bing Maps, Azure Maps)coreLong-time Microsoft partner and authorized reseller for Bing Maps for Enterprise and Azure Maps since 2005. One of the longest-tenured Microsoft mapping resellers in the market. Provides licensing, migration services, and consulting for Microsoft mapping products. RouteSavvy API PLUS now available on Azure Marketplace.
- HERE TechnologiescoreAuthorized HERE Technologies reseller offering per-user and per-asset licensing models not available through public developer portal. RouteSavvy 2.0 built on HERE Technologies platform. MapSavvy offers HERE Maps WMS imagery options.
- DeWinter Marketing & PRminorDenver-based marketing and PR agency serving as OnTerra's PR counsel. Manages media relations, press releases, and communications strategy for the geospatial technology sector.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
OnTerra Systems competitors and assessment
Company assessmentBroad incumbents
- Verizon Connect: Verizon Connect is a large fleet management platform offering GPS tracking, route optimization, and dispatch for commercial fleets. Competes with RouteSavvy at the fleet customer level but with broader telematics and enterprise pricing.
- Mapbox: Mapbox is a developer-focused mapping and location platform offering maps, navigation, and route optimization APIs, competing more broadly across the mapping stack than RouteSavvy but targeting the same developer customer base with a route optimization API.
- Esri ArcGIS: Esri ArcGIS is the dominant GIS platform for utilities, government, and large enterprises, with OGC-compliant map services and analytics. MapSavvy competes against ArcGIS imagery and basemap services in the same GIS workflows for utilities and government customers.
- Google Maps Platform: Google Maps Platform is the dominant cloud mapping and routing API provider, offering Directions, Distance Matrix, and Maps JavaScript APIs. It is a platform competitor and partner (via MapSavvy imagery) with vastly greater R&D scale than OnTerra.
- HERE Technologies: HERE Technologies is a global mapping platform providing maps, routing, traffic, and location APIs as well as the underlying platform for RouteSavvy 2.0. Serves enterprise and developer markets directly while also being a partner whose reseller economics OnTerra depends on.
Direct peers
- OptimoRoute: OptimoRoute provides cloud-based route optimization and dispatch planning for delivery, field service, and logistics SMBs, with comparable multi-vehicle and time-window optimization features. Targets an overlapping SMB-to-mid-market customer base with similar subscription pricing.
- Route4Me: Route4Me is a route optimization SaaS targeting SMB and mid-market delivery, field service, and distribution fleets with similar multi-stop planning, driver management, and subscription pricing tiers. It is the closest direct competitor to RouteSavvy in target market and pricing model.
- Badger Maps: Badger Maps provides field sales rep route planning and territory mapping software, serving SMB and mid-market outside sales teams with route optimization and mapping. Targets a similar SMB segment with comparable subscription pricing and an emphasis on ease of use.
- WorkWave: WorkWave offers field service and last-mile delivery software including route optimization for pest control, lawn care, moving, and delivery SMBs. Directly competes with RouteSavvy's SMB fleet customer base with integrated field service management beyond routing.
- Trimble Maps (formerly ALK Technologies): Trimble Maps offers commercial vehicle route optimization, truck-aware routing, and fleet mileage software aimed at commercial transportation and logistics operators. While more enterprise-focused than RouteSavvy, it competes for the same multi-vehicle route optimization use cases with stronger truck-specific capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OnTerra Systems social profiles
Digital presenceOnTerra Systems compliance and trust
Trust signalCompliance2 records
OnTerra Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnTerra Systems leadership team
Management profileNumber of profiles
Profiles4 records
OnTerra Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnTerra Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnTerra Systems
What does OnTerra Systems do?
OnTerra Systems builds and sells cloud-based route optimization software (RouteSavvy) and developer APIs (RouteSavvy API and API PLUS), an OGC-compliant aerial imagery web map service (MapSavvy), and authorized reseller licensing for Bing Maps, Azure Maps, and HERE Technologies. The company also provides hourly and fixed-fee geospatial consulting, migration, and software development services, particularly for organizations transitioning off Bing Maps for Enterprise before its 2028 retirement.
Is OnTerra Systems a public or private company?
OnTerra Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnTerra Systems founded?
OnTerra Systems was founded in 2005. It employs 11 to 50 people.
Where is OnTerra Systems based?
OnTerra Systems is headquartered in Highlands Ranch, United States, in the North America region.
How does OnTerra Systems make money?
Seven revenue lines are on record. RouteSavvy Software Subscriptions are the primary driver. The others are routeSavvy API Licensing, mapSavvy Imagery Service, bing Maps Licensing Resale, azure Maps Licensing Resale, HERE Technologies Licensing Resale and professional Services.
Who are OnTerra Systems's main competitors?
Broad incumbents on record are Verizon Connect, Mapbox, Esri ArcGIS, Google Maps Platform and HERE Technologies. Direct peers are OptimoRoute, Route4Me, Badger Maps, WorkWave and Trimble Maps (formerly ALK Technologies).
Does OnTerra Systems have an API?
Yes. OnTerra Systems offers the RouteSavvy API and RouteSavvy API PLUS for embedding route optimization into applications. Both are RESTful HTTP services that return JSON responses. RouteSavvy API supports up to 500 stops per request with Haversine or RealRoad routing at $999/year. RouteSavvy API PLUS adds multi-vehicle optimization, time windows, up to 1,000 stops/50 routes per request, and predictive traffic starting at $1,200/year. Free code samples are available in C#, Java, JavaScript, Python, and VB.NET. A free 30-day trial is offered. Developer documentation is at www.routesavvy.com/routesavvy-route-optimization-api.
What industry is OnTerra Systems in?
OnTerra Systems's product category is Route Optimization & Web Mapping Software. Its primary akta.pro industry code is BPAMANAI, Routing, Optimization & Dispatch Engines. Its NAICS code is 5415 and its SIC code is 7371.