Virtually Live
Virtually Live is a Zurich-based media and technology company that uses patented real-time CGI transposition technology to turn live sporting events into interactive virtual experiences for sports leagues, broadcasters, and consumers via its Ghost Racing® mobile game.
- Company typePrivate
- Founded2008
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Virtually Live does
Virtually Live is a Zurich-based media and technology company that has built a patented platform for capturing live physical events — telemetry, motion, and video — and transposing them into rendered virtual environments in real time. The platform is platform-agnostic and targets VR, AR, MR, mobile, PC, and tablet devices, and is positioned for the metaverse. Its flagship consumer product is the Ghost Racing® mobile game, built around a partnership with Formula E that allows players to race against professional drivers in real time. The technology stack combines proprietary telemetric capture tools, a data visualization platform, AI-driven chroma-key production tools, and bespoke broadcast production modules. Patent protection has been pursued globally since 2009, with granted coverage across more than 45 territories.
The company operates a hybrid commercial model spanning three revenue streams: freemium consumer publishing of the Ghost Racing mobile game via iOS and Android app stores; B2B technology licensing of its patented media system, data visualization platform, and broadcast production tools to sports leagues, broadcasters, and live event organizers; and professional services for live broadcast production using its proprietary technology. Customer segments include sports fans (consumer), sports leagues and broadcasters (primary enterprise), live events and conferences (use case), and gaming and gambling operators. Named commercial relationships include Formula E (consumer content anchor), Red Bull Media House (gallery attribution), and SRF (Swiss Broadcasting Corporation, broadcast showcase). The legal entity is Virtually Live (Switzerland) GmbH, governed by Swiss law, with an executive team of six led by Executive Chairman Bruno Valsangiacomo and CEO & Chief Scientist Jamil El-Imad.
The go-to-market is anchored in earned media (New York Times, TopGear, Engadget, UploadVR), thought leadership (CEO TEDx talk, 2017), and a small set of high-profile league partnerships rather than a scaled direct sales motion. The company does not disclose revenue, ARR, headcount trend, or recent funding, which constrains visibility into commercial scale.
Virtually Live firmographics
Firmographics- Name
- Virtually Live
- Legal name
- Virtually Live (Switzerland) GmbH
- Website
- https://virtuallylive.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Virtually Live is a Zurich-based media and technology company that uses patented real-time CGI transposition technology to turn live sporting events into interactive virtual experiences for sports leagues, broadcasters, and consumers via its Ghost Racing® mobile game.
- Ownership category
- akta.pro rank
Virtually Live industry classification
Industry- Product category
- Live Event Broadcasting Technology
- NAICS
- Broadcasting and Content Providers (516), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)
- akta.pro secondary industries
- Sports Live Streaming Platforms (MPACACAF), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where Virtually Live is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Virtually Live business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile Game Publishing: Revenue from publishing the Virtually Live Ghost Racing mobile game, providing players real-time live racing experiences against professional drivers.
- Technology Licensing: Licensing of patented media technology platform and data visualization tools to broadcasters, sports leagues, and live event organizers for creating CGI viewing experiences and gamified events.
- Live Broadcast Services: Providing live broadcast production services using proprietary technology for creating immersive, enhanced linear broadcast offerings with VR/AR support.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Virtually Live product offering
Product offeringCore offering
Virtually Live operates a patented CGI media technology platform that captures live telemetry and motion from physical events and transposes the action into rendered virtual environments in real time. Its flagship consumer offering is the Ghost Racing mobile game, which lets players race against professional motorsport drivers live, while the underlying platform is licensed to sports leagues, broadcasters, and live event organizers for CGI viewing experiences and gamified broadcasts.
Product overview
Virtually Live is a media and technology company offering a unified platform for real-time digital fan engagement with live events. The core offering consists of the patented CGI Event Viewing Platform, which transposes live physical events into rendered virtual environments in real time, complemented by the Ghost Racing mobile game for live racing participation. Additional modules include AI-driven Chroma Key production tools and enhanced linear broadcast services with VR/AR capabilities. The platform is designed to be metaverse-ready and works across immersive VR, AR, mobile, PC, and tablet devices.
Differentiator
Problem solved
Functional benefit
Brands
- Ghost Racing®: The ground-breaking mobile game Virtually Live Ghost Racing® which provided players real-time live racing against professional drivers for the first time ever in gaming.
Products and services
- Virtually Live Ghost Racing Mobile racing game for consumers that uses live telemetry data from professional motorsport events, allowing players to race against professional drivers in real time across multiple platforms.
- CGI Event Viewing Platform Patented media technology platform licensed to sports leagues, broadcasters, and live event organizers that tracks live physical events and transposes the action into rendered virtual environments in real time, deployable across VR, AR, mobile, PC, and tablet devices.
- Live Broadcast Services Professional live broadcast production services for sports, music, education, and conference events using Virtually Live's proprietary platform, providing immersive enhanced linear broadcast offerings with VR/AR capabilities.
Companies that use Virtually Live
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Virtually Live technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Virtually Live partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Formula EcoreFormula E partnered with Virtually Live to create the Ghost Racing mobile game, allowing fans to race against Formula E drivers in real-time. This was the first time ever in gaming that players could race against professional drivers in real-time, creating a unique engagement opportunity for the racing championship.
- SRF (Swiss Broadcasting Corporation)coreSRF featured Virtually Live technology in their 'Einstein' program segment on 'Football of the Future,' demonstrating the future of attending football games through virtual reality experiences.
- Red Bull Media HouseminorRed Bull Media House featured in Virtually Live gallery, indicating some collaboration or project engagement in the motorsport/virtual racing space.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Virtually Live competitors and assessment
Company assessmentBroad incumbents
- Second Spectrum: Second Spectrum is a well-funded sports AI and tracking/visualization company that uses computer vision and data to enable broadcast enhancements for major leagues — an established incumbent overlapping with Virtually Live's real-time tracking and visualization technology.
- Replay Technologies (Intel FreeD): Replay Technologies (acquired by Intel and rebranded as Intel FreeD) pioneered real-time multi-angle replay for live sports broadcasts — a broad incumbent whose real-time broadcast visualization capabilities overlap with Virtually Live's transposition technology.
- disguise (formerly d3 Technologies): disguise is a leading visual production platform for extended reality, virtual studios, and live events, providing rendering and real-time graphics infrastructure for broadcast — an incumbent comparable in delivering CGI/VR experiences for live productions.
Emerging players
- ARHT Media: ARHT Media provides holographic and 'Holopresence' capture-and-display technology for live events and presentations — comparable to Virtually Live's mission of remote 'sense of presence' for live events, though via different technology.
- Pixvana: Pixvana is a VR/immersive video streaming and spatial computing company focused on delivering immersive sports and entertainment content — an emerging player with overlapping technology focus on VR distribution of live sports experiences.
- Quidich Innovation Labs: Quidich provides aerial broadcast graphics, real-time tracking visualization, and immersive sports viewing experiences for broadcasters in cricket and other sports — an emerging player with comparable real-time CGI-enhanced broadcast production capabilities.
Regional players
- Zero Latency: Zero Latency operates location-based free-roam VR multiplayer gaming venues across multiple regions — comparable as a VR-driven immersive experiences company but focused on venue-based entertainment rather than remote live-sport viewing.
Direct peers
- Beyond Sports: Beyond Sports is a data-driven virtual sports visualization and simulation company that converts real match data into rendered 3D environments for broadcast and analysis — directly comparable to Virtually Live's real-time transposition of telemetry/motion into CGI environments.
- YBVR: YBVR provides volumetric video and immersive VR/AR streaming for live sports broadcasts — comparable in delivering telementary-data-driven, real-time, immersive sports viewing experiences to rightsholders and broadcasters.
- LiveLike: LiveLike is a B2B virtual fan engagement platform offering real-time interactive viewing experiences for live sports via VR, mobile, and web — the closest directly comparable competitor to Virtually Live's CGI-enabled sports viewing and gamified participation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Virtually Live social profiles
Digital presenceVirtually Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtually Live leadership team
Management profileNumber of profiles
Profiles6 records
Virtually Live funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtually Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtually Live
What does Virtually Live do?
Virtually Live operates a patented CGI media technology platform that captures live telemetry and motion from physical events and transposes the action into rendered virtual environments in real time. Its flagship consumer offering is the Ghost Racing mobile game, which lets players race against professional motorsport drivers live, while the underlying platform is licensed to sports leagues, broadcasters, and live event organizers for CGI viewing experiences and gamified broadcasts.
Is Virtually Live a public or private company?
Virtually Live is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtually Live founded?
Virtually Live was founded in 2008. It employs 51 to 100 people.
Where is Virtually Live based?
Virtually Live is headquartered in Zürich, Switzerland, in the Europe region.
How does Virtually Live make money?
Three revenue lines are on record. Mobile Game Publishing is the primary driver. The others are technology Licensing and live Broadcast Services.
Who are Virtually Live's main competitors?
Broad incumbents on record are Second Spectrum, Replay Technologies (Intel FreeD) and disguise (formerly d3 Technologies). Emerging players are ARHT Media, Pixvana and Quidich Innovation Labs. Zero Latency is listed as a regional player. Direct peers are Beyond Sports, YBVR and LiveLike.
Does Virtually Live have an API?
No public API is recorded for Virtually Live.
What industry is Virtually Live in?
Virtually Live's product category is Live Event Broadcasting Technology. Its primary akta.pro industry code is MPAGAOAH, Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing), with a secondary code of MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 516 and its SIC code is 7900.