YBVR
YBVR builds Xtadium, a Meta Quest VR app streaming live sports and entertainment in immersive 180°/360° formats, licensing its low-latency technology to sports leagues, broadcasters and venues while expanding into music, cultural content and remote training.
- Company typePrivate
- Founded2017
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What YBVR does
YBVR (Yerba Buena VR, Inc.) is a San Jose-based private technology company founded in 2017 that builds an immersive VR streaming platform for live sports and entertainment. Its core product, the Xtadium app on Meta Quest, delivers live and on-demand sports content in 180° and 360° formats with multi-camera angle selection, spatial audio, social watch parties and adaptive bitrate delivery, backed by a granted patent on low-latency 8K streaming. The company also operates YB Arena, a B2B in-venue low-latency streaming product, alongside sub-brands Xtadium Music and CultVRe for concerts and cultural content.
YBVR monetizes through a mixed model: a freemium consumer app with pay-per-view events (e.g., DAZN boxing, UFC Fight Pass), B2B licensing and white-label "branded VR rooms" to sports rights-holders and broadcasters (ESPN, DAZN, FOX Sports, beIN SPORTS, UFC, PSG, Manchester City, EuroLeague, NASCAR, Wimbledon, THW Kiel, Baller League UK), virtual ticketing and sponsorship/advertising inventory, and an enterprise/education line funded by a 2024 NSF SBIR Phase II grant for sub-second latency XR training. Go-to-market is anchored on Meta's hardware and app store ecosystem, with localized country launches in Germany, the UK and Spain, and a 5G/beyond-5G consortium presence via TrialsNet with Ericsson, Telefónica and Universidad Carlos III de Madrid. The company has 11–50 employees, is venture-backed by TELUS Ventures, LG Nova, Verizon Ventures, TCA Venture Group, Wayra, GFR Fund, PADEInvest and VIVE X, and remains private with no disclosed revenue.
YBVR firmographics
Firmographics- Name
- YBVR
- Legal name
- Yerba Buena VR, Inc.
- Website
- https://ybvr.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YBVR builds Xtadium, a Meta Quest VR app streaming live sports and entertainment in immersive 180°/360° formats, licensing its low-latency technology to sports leagues, broadcasters and venues while expanding into music, cultural content and remote training.
- Ownership category
- akta.pro rank
YBVR industry classification
Industry- Product category
- Immersive VR Video Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industries
- Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD), Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA), Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)
Keywords
Where YBVR is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YBVR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Freemium App (Xtadium): The Xtadium app offers free access to selected live and on-demand sports events in VR. Premium events or exclusive content may require access through partner subscriptions. Revenue is generated from premium content upsells and partner licensing.
- Pay-Per-View Events: Premium boxing and combat sports events streamed in VR, such as Jake Paul vs Nate Diaz, require PPV purchase. Users purchase PPV codes to access exclusive VR experiences.
- B2B Licensing to Sports Leagues and Broadcasters: YBVR licenses its VR streaming technology and platform to sports leagues (EuroLeague, PSG, UFC), broadcasters (ESPN, DAZN, FOX Sports, beIN SPORTS), and entertainment companies. Partners create branded virtual rooms on Xtadium for their subscribers.
- Virtual Ticketing: Virtual ticketing solutions create new revenue streams for sports organizations by enabling fans to purchase immersive VR access to events as an alternative or complement to physical attendance.
- Sponsorship and Advertising: The platform offers sponsorship opportunities within immersive VR environments, including virtual branding space, as well as advertising placements across the viewing experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with selected live and on-demand sports content access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
YBVR product offering
Product offeringCore offering
YBVR builds and operates immersive VR/180°/360° live streaming technology, delivered primarily through its consumer Xtadium app on Meta Quest and through white-label VR rooms licensed to sports leagues, clubs, and broadcasters. Its patented low-latency pipeline streams 8K-quality live sports, music, and cultural content with multi-angle camera switching, spatial audio, and social VR watch-party features across VR headsets, mobile, web, and TV.
Product overview
YBVR is a vertically integrated VR streaming platform provider offering immersive sports and entertainment experiences. The core product is Xtadium, a consumer VR application for watching live sports and music in immersive 180°/360° formats with social features. Xtadium Music extends the platform to concerts and music performances. YB Arena is the B2B enterprise solution for in-venue low-latency streaming. The company holds patents for low-latency streaming technology that delivers 8K quality at low bandwidth across all devices.
Differentiator
Problem solved
Functional benefit
Brands
- Xtadium: A VR and MR sports streaming platform that enables fans to watch live sports events in immersive 180°–360° environments with camera angle selection, real-time stats, and shared virtual spaces. Covers soccer, tennis, combat sports, motorsports, and more. Available on Meta Quest and as a mobile/web app.
- CultVRe
- YB Arena
Products and services
- Xtadium (Sports) Consumer-facing VR and MR sports streaming platform that delivers live and on-demand sports content in immersive 180° and 360° formats with multi-camera angle selection, real-time statistics, social watch parties, and virtual spaces for partner content. Free with selected content; premium events available via PPV or partner subscriptions (e.g., UFC Fight Pass). Available on Meta Quest 2/3/3S, mobile, web, and TV.
- Xtadium Music Companion VR experience to Xtadium that streams live and on-demand music performances and concerts in immersive 180°–360° formats, leveraging YBVR's patented low-latency streaming and spatial audio. Targeted at VR-owning music fans and the artist's existing audience.
- CultVRe VR platform for cultural and entertainment content, delivering immersive cultural experiences (arts, culture, and live events) to fans through YBVR's patented streaming and XR technology.
- YB Arena B2B in-venue streaming solution that delivers low-latency, immersive fan experiences with near real-time action on personal devices. Features include under-1-second camera switching, 4K@60FPS live streaming, AR overlays, multi-device support (VR, iOS, Android), and built-in monetization through sponsor branding and cross-selling for sports venues.
Quantifiable outcome
- Sub-second latency achieved for remote VR training applications under NSF-funded R&D
- +1 more outcomes
Companies that use YBVR
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
YBVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
YBVR partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- MetacoreMeta joined the ESPN Edge Innovation Center as the fourth member alongside Accenture, Microsoft, and Verizon. YBVR powers the ESPN VR experiences on Meta Quest. Additionally, UFC named Meta its first Official Fan Technology Partner in 2025 in a multiyear partnership. Meta Quest headsets are the exclusive platform for Xtadium VR sports content.
- ESPNcoreESPN and Xtadium collaboration brings an ESPN-branded VR sports experience to Meta Quest. Immersive VR sports highlights including NCAA college football and basketball clips filmed in 180-degree VR are available in the ESPN room inside Xtadium app, along with immersive studio coverage and ESPYs event content.
- DAZNcoreDAZN partnered with Xtadium to stream boxing and combat sports events in fully immersive VR, including the Jake Paul vs Nate Diaz fight as the first boxing match of this kind streamed in 360° and 180° VR. DAZN VR rooms allow fans to change camera angles and create watch parties.
- beIN SPORTScorebeIN SPORTS, as official broadcaster of Ligue 1 in the U.S. and Canada, partnered with PSG and Xtadium to curate and deliver PSG matches in VR to North American fans. beIN curates the broadcasts bringing pitch-side action with a seamless immersive experience.
- Paris Saint-GermainflagshipPSG became the first European club to offer an exclusive immersive VR room on Xtadium, bringing live Ligue 1 matches to U.S. fans in virtual reality. Fans can rewatch matches from the 2024/25 season and access behind-the-scenes content, training sessions, and celebrations.
- UFCcoreUFC announced a comprehensive multiyear partnership with Meta in 2025, making Meta its first Official Fan Technology Partner. This spans Meta Quest VR headset integration and technologies for immersive UFC VR experiences. YBVR streams UFC Fight Pass VR events on Xtadium with 4K 180-degree VR streaming.
- FOX SportscoreFOX Sports partnered with YBVR to bring Copa América Final and other matches in VR to Meta Quest. FOX Sports streams NASCAR Cup Series, Daytona 500, college football and basketball, and IndyCar through the FOX Sports App in VR, with up to 8 simultaneous customizable camera angles.
- Manchester CityflagshipManchester City launched City Space on Xtadium, an exclusive VR experience offering immersive 180-degree content from both men's and women's teams. Available exclusively on Meta Quest headsets, fans can relive iconic moments and explore behind-the-scenes perspectives.
- EuroLeaguecoreEuroLeague basketball highlights from 2021-2024 seasons are available in fully immersive VR on Xtadium. Fans experience courtside views at Žalgirio Arena, watching top plays from multiple angles with interactive replays.
- WimbledoncoreWimbledon tennis tournament content is available in VR on Xtadium, allowing fans to experience Grand Slam tennis in immersive 180°-360° environments.
- Baller League UKminorBaller League UK matches are streamed in VR on Xtadium, offering fans immersive courtside perspectives and roaming camera angles from the Copper Box Arena in London.
- THW KielminorTHW Kiel handball Bundesliga matches are available live in VR through Xtadium Germany, with 360-degree perspectives, stadium atmosphere, and interactive features for German fans.
- AccentureminorAccenture is a member of the ESPN Edge Innovation Center alongside Meta, Microsoft, and Verizon, working to build ESPN-branded VR experiences for Meta Quest platform.
- MicrosoftminorMicrosoft is a member of the ESPN Edge Innovation Center working on ESPN-branded VR experiences for Meta Quest.
- VerizonminorVerizon is a member of the ESPN Edge Innovation Center working on ESPN-branded VR experiences for Meta Quest.
- Magnus Talent Agency (MTA)minorMagnus Talent Agency partnered with YBVR to debut Xtadium Music at BIME, featuring exclusive VR concert content including Bacilos recorded at Festival Río Babel 2025 in Madrid, expanding the platform beyond sports into live music experiences.
- TrialsNet ConsortiumminorYBVR is a consortium partner in TrialsNet, an innovation project funded by European Union's Horizon-JU-SNS-2022 Programme, showcasing use cases testing beyond 5G capacity for immersive fan engagement solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
YBVR competitors and assessment
Company assessmentDirect peers
- LiveLike: LiveLike builds immersive fan engagement experiences for sports leagues and broadcasters, including VR watch-party products. It serves the same enterprise customer base (sports leagues and rights holders) with comparable interactive viewing features, making it one of the closest direct comparables to YBVR's Xtadium platform.
- Pixvana: Pixvana operates a cloud-based VR streaming platform with adaptive bitrate, multi-device playback, and field-of-view controls — directly overlapping with YBVR's patented streaming technology and multi-angle sports offering. It targets enterprise content owners with immersive video distribution.
- Wevr: Wevr is a VR content and streaming platform that distributes immersive experiences to VR headsets and has produced high-profile sports, music, and entertainment content. It overlaps with YBVR in delivering multi-angle immersive video to consumer VR hardware.
- Magnopus: Magnopus builds immersive XR experiences for entertainment and cultural brands, including sports venues and live events. It is comparable to YBVR in delivering end-to-end immersive content production and distribution to consumer headsets and venues.
Emerging players
- Pixelynx: Pixelynx is a music and gaming metaverse platform building immersive music experiences in VR. It overlaps with YBVR's Xtadium Music sub-brand in bringing live music performances into VR, but is more focused on music and gaming than sports.
Broad incumbents
- Disguise: Disguise is a leading virtual production and XR technology provider powering LED-volume stages, broadcast graphics, and immersive live experiences for sports, concerts, and events. It addresses the upstream production side of the immersive pipeline that YBVR's vertically integrated stack touches.
- LiveU: LiveU is a leading provider of live video transmission and contribution solutions used by sports broadcasters worldwide. While not VR-specific, it competes for the same sports broadcaster budgets and overlaps with YBVR's low-latency live streaming value proposition.
- Harmonic: Harmonic provides video streaming infrastructure, encoding, and CDN solutions to broadcasters and OTT providers, including live sports workflows. It is comparable to YBVR at the encoding/transcoding and delivery infrastructure layer that YBVR's patented streaming stack competes against.
- M2A Media: M2A Media specializes in live streaming technology for sports and broadcasters, including cloud-based encoding and OTT delivery. It addresses the same sports broadcaster customers as YBVR with adjacent live streaming technology, including low-latency offerings.
- Imagine Communications: Imagine Communications provides broadcast and streaming infrastructure to sports networks and content owners. While it focuses on traditional broadcast workflows rather than VR, it competes for the same sports broadcaster technology budgets that YBVR targets with its licensing and B2B offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
YBVR social profiles
Digital presenceYBVR compliance and trust
Trust signalCompliance1 record
YBVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
YBVR leadership team
Management profileNumber of profiles
Profiles6 records
YBVR funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YBVR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YBVR
What does YBVR do?
YBVR builds and operates immersive VR/180°/360° live streaming technology, delivered primarily through its consumer Xtadium app on Meta Quest and through white-label VR rooms licensed to sports leagues, clubs, and broadcasters. Its patented low-latency pipeline streams 8K-quality live sports, music, and cultural content with multi-angle camera switching, spatial audio, and social VR watch-party features across VR headsets, mobile, web, and TV.
Is YBVR a public or private company?
YBVR is a private company. It is classified as venture growth investor backed and is currently operating.
When was YBVR founded?
YBVR was founded in 2017. It employs 11 to 50 people.
Where is YBVR based?
YBVR is headquartered in San Jose, United States, in the North America region.
How does YBVR make money?
Five revenue lines are on record. Freemium App (Xtadium) is the primary driver. The others are pay-Per-View Events, B2B Licensing to Sports Leagues and Broadcasters, virtual Ticketing and sponsorship and Advertising.
Who are YBVR's main competitors?
Direct peers on record are LiveLike, Pixvana, Wevr and Magnopus. Pixelynx is listed as an emerging player. Broad incumbents are Disguise, LiveU, Harmonic, M2A Media and Imagine Communications.
Does YBVR have an API?
No public API is recorded for YBVR.
What industry is YBVR in?
YBVR's product category is Immersive VR Video Streaming Platform. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPAHAHAD, Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging). Its NAICS code is 516210.