What LiveLike does

LiveLike is a New York-based SaaS company, founded in 2015, that operates an AI-powered fan engagement platform for sports rights holders, broadcasters, streaming platforms, and entertainment producers. The platform delivers three integrated capability pillars — Interactivity & Gaming (polls, quizzes, predictions, mini-games, cheer meters), Community & Social (live public/private/influencer chat, comment boards, reactions), and Loyalty & Rewards (points, badges, leaderboards, quests, reward stores) — accessible through REST and GraphQL APIs and native SDKs for web, mobile apps, OTT, and connected TV surfaces. LiveLike Genie, a multi-agent AI assistant built on AWS Bedrock, was added in Winter 2025 to automate content creation, publishing workflows, and personalized fan journeys, reportedly reducing content production time from approximately 400 minutes to under an hour.

The company's go-to-market is enterprise sales-led, targeting rights holders, leagues, teams, and broadcasters with both 'Build with us' (custom development) and 'Pre-built solutions' (plug-and-play modules such as Fan Zone, Game Center, Reward Hub, Community Hub, and Mini Games). The business model is multi-stream: SaaS platform licensing on annual or multi-year enterprise agreements, professional services for custom builds, and sponsorship/advertising integration revenue that clients monetize through branded interactive widgets. Pricing is quote-based and not publicly disclosed.

LiveLike serves enterprise customers across North America (PSG, YES/Gotham, Yahoo Sports, NASCAR, Golden State Warriors, Chelsea FC, LaLiga North America, NBA Digital, WNBA), Europe (Canal+, France Télévisions, TF1, Warner Bros. Discovery Sports/TNT/Eurosport, Globo, FloSports, New Zealand Rugby), and MENA (TOD/BeIN, stc tv), with global deployments reaching 10M+ registered users and 200K+ annual fan interactions. The company has raised approximately $17.6M cumulatively across rounds led by Greycroft, Lepe Partners, and Evolution Media, and operates offices in New York and Gurgaon, India. LiveLike was also selected for the Comcast NBCUniversal SportsTech 2025 cohort and has integrated Web3/blockchain infrastructure (via Futureverse) into its PFL Rewards deployment.

Name

LiveLike

Legal name

LiveLike, Inc.

Website

https://livelike.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveLike is an AI-powered fan engagement SaaS platform that helps sports rights holders, broadcasters, and streaming operators drive interactivity, community, and loyalty through modular SDKs and pre-built experiences across web, mobile, OTT, and connected TV.

Ownership category

akta.pro rank

Product category

Fan Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)

Keywords

• Fan engagement software
• Audience engagement platform
• Sports media technology
• Interactive streaming SDK
• Loyalty program software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: LiveLike operates as a B2B SaaS company offering its fan engagement platform to sports, media, and entertainment organizations. Revenue is generated through platform licensing, likely on a subscription basis with custom enterprise agreements. Clients can choose between custom development (full control) or pre-built module deployment, suggesting tiered pricing.
2. Professional Services & Custom Development: For clients wanting custom solutions with full control over features, design, and integration, LiveLike provides professional services support. This includes strategy, prototyping, and development assistance as part of its 'Build with us' offering.
3. Sponsorship & Advertising Integration: Interactive touchpoints (alerts, widgets, leaderboards, challenges) are embedded with sponsor branding. LiveLike explicitly markets these as advertising inventory opportunities for clients, with case studies showing sponsor integrations (e.g., Chase on Golden State Warriors alerts, Cadillac on MSG Go trivia, LaLiga x Verizon virtual suite).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

LiveLike develops an AI-powered fan engagement SaaS platform sold to sports rights holders, broadcasters, and streaming platforms via SDKs and APIs. The platform delivers three integrated pillars — Interactivity & Gaming (polls, quizzes, predictions, mini-games), Community & Social (live chat, threads, influencer chat), and Loyalty & Rewards (points, badges, leaderboards, reward stores) — across web, mobile, OTT, and connected TV. Clients can deploy custom-built solutions or pre-built turnkey modules such as Fan Zone, Game Center, and Reward Hub, supported by a multi-agent AI assistant called LiveLike Genie.

Product overview

LiveLike is an AI-powered fan engagement platform offering a modular architecture centered on three core pillars: Interactivity & Gaming (polls, games, challenges, live voting, trivia), Community & Social (chat, thread discussions, public/private/influencer chat), and Loyalty & Rewards (points, badges, leaderboards, quests, reward redemption). The platform provides both custom build solutions and pre-built experiences (Fan Zone, Game Center, Reward Hub, Reward Store, Community Hub, Mini Games) that can be deployed via SDK or webview. LiveLike Genie serves as the AI co-pilot for content workflow automation. Features include Interactive Widgets, Live Chat, Quests, Badges, Alerts, Match Predictor, and Roles & Privileges—all accessible through REST and GraphQL APIs with SDK support for web, mobile apps, and connected TV.

Differentiator

Problem solved

Functional benefit

Products and services

• LiveLike Platform An AI-powered fan engagement SaaS platform for sports rights holders, broadcasters, streaming platforms, and media companies, built on three pillars — Interactivity & Gaming (polls, games, predictions, mini-games), Community & Social (live chat, thread discussions, influencer chat), and Loyalty & Rewards (points, badges, leaderboards, reward stores). Delivered via SDKs and APIs across web, mobile apps, OTT, and connected TV, with both custom-built and pre-built turnkey deployment options.
• LiveLike Genie Multi-agent AI assistant built natively into the LiveLike ecosystem that helps producers, marketers, and engineers manage content workflows from planning to publishing to optimizing. Generates interactive content (polls, quizzes, widgets), automates publishing workflows, and personalizes fan experiences using AI-driven insights and behavioral data; built on AWS Bedrock with enterprise-grade security.
• Interactivity & Gaming Module of the LiveLike platform offering interactive widgets — polls, games, challenges, live voting, trivia, cheer meters, emoji sliders, and AMAs — that turn passive viewers into active participants. Available to sports and media clients via SDK and API integration.
• Community & Social Module of the LiveLike platform providing chat and social features — public chat, private chat, influencer chat, thread discussions, comment boards, reactions, stickers, GIFs, and user avatars — embedded directly into client platforms to keep fans on-platform rather than migrating to third-party social networks.
• Loyalty & Rewards Module of the LiveLike platform that enables sports and media organizations to run points-based loyalty and rewards programs. Includes achievement badges, tiered loyalty, leaderboards, quest challenges, daily streak tracking, a Reward Hub, and a Reward Store where fans redeem points for tangible perks, partner offers, and status levels.
• Fan Zone Pre-built experience that transforms live streams and broadcasts into interactive gatherings where fans chat, compete, and stay engaged together via live polls, quizzes, and leaderboards. Designed for rapid plug-and-play deployment through SDK and API integrations.
• Game Center Pre-built match-center companion experience that provides a timeline with facts, highlights, and alerts, plus statistics, calendar, rankings, line-ups, and integrated leaderboards to deliver clarity and engagement during live events.
• Reward Hub Pre-built loyalty experience that gives fans points for watching, participating, and sharing, with challenges rewarding fan activity, points and achievement badges, and leaderboards for ongoing engagement.
• Reward Store Pre-built reward redemption experience that manages point accumulation and prize fulfillment, allowing fans to redeem accumulated points against tangible perks, partner offers, and status levels.
• Community Hub Pre-built community destination combining an interactive timeline with games and polls, a discussion forum tab for user comments, and a global leaderboard for friendly competition across audiences.
• Mini Games Pre-built and customizable mini-games — prediction center, bracket challenges, Pick Your Team, Battle of the Fans, and Guess the Word — designed for rapid deployment and gamified fan engagement across sports and entertainment clients.

Quantifiable outcome

• 200K+ fan interactions powered annually; 10M+ registered users; 2× average uplift in session engagement
• +11 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• TOD (BeIN Media Group)coreStrategic or Co-development Partner · 1 January 2025TOD, the leading sports and entertainment streaming platform in the MENA region (a BeIN Media Group company), appointed LiveLike to bring interactive and immersive experiences to its streaming platform. The collaboration includes gamification, loyalty, rewards, and live interaction features, launching early next year. TOD's Director of Technology highlighted that the partnership focuses on interactive and social features to build a community where every fan has a role to play.
• Comcast NBCUniversal SportsTechminorStrategic or Co-development Partner · 1 January 2025LiveLike was one of 10 companies selected for the Comcast NBCUniversal SportsTech 2025 program. The six-month program is based in Atlanta and involves collaboration with NBC Sports, NASCAR, and PGA Tour. The program is designed to help emerging companies develop sports technologies.
• France TélévisionsflagshipStrategic or Co-development Partner · 1 August 2024LiveLike and France Télévisions partnered to revolutionize Olympic broadcasting for the Paris 2024 Games. LiveLike's engagement technology was deployed on the france.tv platform, enabling fans to participate in polls, quizzes, predictions, and real-time chat during over 50 hours of daily live Olympic content. Twitch influencers managed the live chat during select events. The collaboration extended beyond the Olympics to other major events including Roland Garros and Tour de France. During the Olympics, 1.4M users engaged with the LiveLike-powered Fan Zone.
• Professional Fighters League (PFL) & FutureverseflagshipStrategic or Co-development Partner · 1 January 2024LiveLike partnered with PFL and Futureverse to launch PFL Rewards — a next-generation global fan loyalty experience embedded within the PFL mobile app for iOS and Android. The experience spans 160+ countries, blending physical and digital incentives. Futureverse provides its Root Network (blockchain/Layer 1) infrastructure for interoperable fan journeys. PFL Rewards is the first major MMA organization to launch a large-scale, fully web3-integrated fan engagement platform, with future plans for digital collectibles, token-gated commerce, and ticketing.
• stc tvcoreStrategic or Co-development Partner · 1 January 2024stc tv, the leading streaming service in Saudi Arabia/MENA, partnered with LiveLike to introduce advanced gamification technology into its platform. Features include a rewards system, watch parties, and leaderboards. The collaboration is designed to attract younger audiences through personalized features and boost viewer loyalty, supporting stc Group's broader digital entertainment ambitions in the region.
• TF1 / TF1+coreStrategic or Co-development Partner · 1 January 2024LiveLike and TF1 enhanced the UEFA EURO 2024 experience on the TF1+ app with a Game Center featuring live statistics, leaderboards, and calendar. Within the first 5 days, 50K+ new users joined the calendar feature and 30K+ engaged with the leaderboard. The collaboration built on a prior Star Academy partnership (2023) on MyTF1, which generated 120K+ unique interactions and 25K+ AMA messages in 3 months.
• Warner Bros. Discovery Sports / TNT Sports / EurosportcoreTechnology or Integration · 1 January 2024LiveLike partnered across Warner Bros. Discovery Sports' digital properties for engagement matching the moment: quizzes, polls, and reaction sliders embedded in TNT Sports editorial content and live match centres, plus four exclusive Olympic-themed mini-games for Eurosport during Milan Cortina. Averaged 9.45 games played per user. TNT Sports increased time spent on page and repeat visits around live moments.
• YES Network / Gotham Sports AppcoreTechnology or Integration · 1 January 2023YES Network launched YES Rewards, powered by LiveLike, as the first-ever app-based loyalty program for TV sports viewing. The Reward Hub enables fans to earn real-world rewards by watching games, engaging with in-app experiences (e.g., Pick-N-Play), and interacting with content. In October 2024, the YES streaming experience migrated into The Gotham Sports App (joint venture with MSG Networks). 200K+ users onboarded in first 4 months; 50% increase in in-game interactive module participation.
• Canal+coreTechnology or Integration · 1 January 2021Canal+ has used LiveLike's entire widget suite (polls, predictions, cheer meters, alerts and more) since 2021 to enhance the Expert Zone in its app. Canal+'s digital team used LiveLike's APIs to build the entire experience, maintaining full control over release cycles, branding, and sponsorship. LiveLike features have been used across Football, Golf, Boxing, and F1 content, with poll results even featured in post-game shows.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hudl: Hudl is a leading sports video and analytics platform serving teams, leagues, and broadcasters with performance and engagement tooling. It overlaps with LiveLike's interactivity and analytics features for sports rights holders and shares a similar B2B SaaS go-to-market.
• WSC Sports: WSC Sports provides AI-powered sports content automation and fan engagement tools for leagues, teams, and broadcasters globally. It competes directly with LiveLike in turning live sports content into interactive digital experiences for major rights holders.
• Greenfly: Greenfly is a content distribution and fan engagement platform used by sports organizations, leagues, and athletes to share short-form media across digital channels. It is comparable to LiveLike in serving sports enterprises seeking deeper audience engagement.
• Pixellot: Pixellot provides AI-automated sports video production and streaming for leagues, schools, and broadcasters. While focused on video capture, its platform increasingly bundles fan engagement and streaming layers, making it comparable to LiveLike's enterprise sports offering.
• Maestro (by Triton Digital / Entercom): Maestro is a fan engagement and interactive content platform widely used by sports media and broadcasters to drive in-content interactivity. It directly overlaps with LiveLike's interactivity and gamification features for live sports and entertainment coverage.
• Mzinga: Mzinga is a community, social, and engagement platform used by media companies and brands to power on-platform conversations and loyalty programs. It is comparable to LiveLike's community and loyalty modules serving sports and entertainment clients.
• Phizzle: Phizzle provides fan engagement and mobile interactivity solutions for sports teams, venues, and brands. It is comparable to LiveLike in delivering interactive widgets and gamified experiences to sports and entertainment audiences.

Broad incumbents

• Genius Sports: Genius Sports is a large public sports data and technology company providing data, content, and engagement solutions to leagues, sportsbooks, and media companies. It operates across a much broader portfolio than LiveLike but competes for the same enterprise sports-tech wallet.
• Stats Perform: Stats Perform is a global sports AI and data company serving leagues, broadcasters, and betting operators with data feeds, analytics, and fan engagement content. It is a broad incumbent competing for enterprise sports-media contracts alongside LiveLike.
• Second Spectrum: Second Spectrum is a sports AI and tracking company offering data, broadcast augmentations, and fan engagement experiences for leagues and broadcasters. It is a broad incumbent in sports-tech with overlapping enterprise buyers and use cases to LiveLike.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LiveLike-inc/shorts
• LinkedInlinkedin.com/company/livelike
• Xx.com/LiveLikeInc
• Facebookfacebook.com/livelikeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveLike