Eyecon
- Company typePrivate
- Founded1997
- HeadquartersSt. Peter Port
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Eyecon firmographics
Firmographics- Name
- Eyecon
- Legal name
- Eyecon Limited
- Website
- https://eyecon.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Eyecon industry classification
Industry- Product category
- Online Casino Game Software
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industry
- Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF)
Keywords
Where Eyecon is headquartered
LocationHeadquarters
- HQ city
- St. Peter Port
Offices3 records
Markets served
Eyecon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- B2B Game Licensing to Operators: Eyecon licenses its game portfolio to online casino and bingo operators through direct commercial agreements and via platform aggregators. Operators integrate Eyecon games into their platforms, paying for the content. Revenue is generated from operator licensing agreements with Playtech's distribution infrastructure and through direct Eyecon partnerships.
- IP Licensing and Co-Development: Eyecon licenses its flagship game brands (e.g., Fluffy Favourites) to other game studios for adaptation (e.g., Slingo Fluffy Favourites with Gaming Realms). Revenue is generated through brand licensing fees and revenue-sharing arrangements on derivative works.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Eyecon product offering
Product offeringCore offering
Eyecon develops and distributes original online slot and bingo-themed slot games in HTML5 to online casino and bingo operators under B2B licensing agreements. Its portfolio includes the flagship Fluffy Favourites franchise and 100+ themed titles, complemented by proprietary engagement tools (Megastar Tournaments, a 3-tier jackpot system) and the Eyeconcierge AI real-time personalization engine. As a Playtech studio, games are distributed via Playtech's network and through aggregators including Microgaming, SkillOnNet, BetConstruct, Oryx Gaming, and Leander.
Product overview
Eyecon is a game development studio that creates visually thrilling, high-performing online slot games and bingo slots for the iGaming industry. The core offering centers on its flagship Fluffy Favourites franchise, which has dominated the UK slots market for over 17 years and spawned numerous successful sequels including Fluffy Too, Fluffy Favourites Fairground, Fluffy Favourites Megaways, and Fluffy Favourites Remastered. Beyond the Fluffy series, Eyecon produces themed slots including Shaman's Dream (Native American), Temple of Iris (Egyptian), Champions of Valhalla (Norse), Lucha Rumble (Mexican wrestling), and Galactic Girls (space), among others. Eyecon enhances its games with engagement tools including Megastar Tournaments (flexible cross-game tournament system), a three-tier jackpot system (Mega, Maxi, Mini), and free spins features across all titles. The company also offers Eyeconcierge, an AI-powered real-time personalization engine developed in partnership with Future Anthem. Eyecon operates as a Playtech studio and distributes its games through multiple aggregation platforms including Leander, BetConstruct, Oryx Gaming, Microgaming, and SkillOnNet, reaching operators worldwide in regulated markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Eyecon Games Portfolio A portfolio of 100+ visually thrilling HTML5 online slot and bingo-themed games developed for online casino and bingo operators.
- Fluffy Favourites Eyecon's flagship stuffed animal themed slot featuring prize pick bonus and free spins with tripled line wins. A top performer in UK slots for 17+ years.
- Fluffy Favourites Megaways MEGAWAYS variant of the flagship Fluffy Favourites featuring 6x6 grid with cascading reels, wild multiplier claw machine, and free games with increasing win multipliers.
- Fluffy Favourites Remastered Upgraded version of Fluffy Favourites celebrating 15 years of the franchise, featuring new artwork and optional seasonal backgrounds.
- Fluffy Favourites Mix n Win Variation of Fluffy Favourites featuring mix and match bonus mechanics within the fluffy animal theme.
- Fluffy Favourites Fairground Fairground themed installment in the Fluffy series featuring a hook-a-fluffy feature game with up to 100x bet wins and up to 25 free spins.
- Fluffy Too Sequel to Fluffy Favourites featuring coin pusher feature and tripled free spins with retriggers up to 15 times.
- Fluffy in Space Space themed variation of Fluffy Favourites featuring 25-line 5x3 grid with rocket and planet imagery and a re-spin feature with expanding reels.
- Shaman's Dream Native American themed video slot featuring dreamcatchers, teepees, wolves, and Native American imagery with free spins bonuses, wilds, and multipliers.
- Temple of Iris Ancient Egyptian themed slot game featuring pyramids, hieroglyphics and Egyptian artefacts with tripled free spins and priestess wild substitute doubling wins.
- Champions of Valhalla Norse mythology themed 5-reel slot featuring Odin and Viking warriors, Block of Wilds feature with lightning mechanics, and free games with 95% RTP.
- Lucha Rumble Mexican wrestling themed 5x4 slot with 1024 ways, featuring free games up to 25 spins, wild multipliers, and gold symbol instant prize feature up to 100x bet.
- Galactic Girls High volatility 5x6 space themed slot with 7776 ways featuring 5 different bonus games during free spins including Symbol Replacer, Multiplier, Expanding Reels, Pays Both Ways, and Bonus Prize.
- Clover Rollover 2 Sequel to Playtech's legendary 2008 Clover Rollover slot featuring updated graphics and Eyecon's 3-tier jackpot system (Mega, Maxi, Mini).
- Bouncy Balls 2 Sequel to Playtech's Bouncy Balls featuring cluster pays mechanics, cascade features, and Eyecon's PowerGrid feature that expands the grid from 5x5 to 8x8 during free games.
- Bouncy Balls Cascade Crazy Cluster pays slot featuring favorite characters with added cash prize pots, cascade mechanics, maximum exposure of 665x, and 1 in 3.4 hit rate.
- Bouncy Bingo Balls Bingo-themed slot game developed in collaboration with Sky Bingo, featuring traditional bingo hall elements and bingo-themed characters.
- Fruity Burst 2 Sequel to Playtech's Fruity Burst featuring new graphics, Eyecon's PowerGrid cluster mechanics, expanding grid from 5x5 to 8x8 during free games.
- Crystal Lotus Classic gem-style 5x3 slot with 10 lines featuring expanding wild re-spin feature, pays both ways mechanics, and 97% RTP.
- Crystal Lotuses 5x5 cluster pays slot with medium volatility featuring cascade mechanics, random pot wins, coloured flower cluster payouts, and RTP options from 88% to 96%.
- Fluffy Arcade: Coconut Shy LuckyTap LuckyTap variant of the Fluffy Arcade series featuring coconut shy carnival game mechanics.
- Irish Luck Irish themed slot featuring leprechauns, four-leaf clovers, and lucky symbols with prize pick bonus and match and win bonus features.
- Enchanted Prince Fairy tale themed slot with frog prince and princess imagery featuring free spins bonus and crown wild substitute.
- Stampede African Big 5 safari themed 243 way slot featuring elephant scatters, free games with multipliers up to 10x, and sun wild substitute.
- Secret Garden Garden themed slot featuring blooming roses, ladybugs, and garden imagery with tripled free spins and gold garden lock wild.
- Dynamite Digger Eureka Mining themed slot sequel to Playtech's Dynamite Digger featuring free spins up to 25 and a mine cart bonus with up to 10,000x wager potential across 12 levels.
- Frooty Licious Classic 3-reel, 9-payline fruit slot with bar and bell scatters, lucky 7 wild substitute, and prize pick bonus up to 111x.
- Fluffy Favourites LuckyTap Hard volatility instant win LuckyTap variant of the Fluffy Favourites franchise with 93% or 95% RTP.
- Fluffy Fishin High volatility 3x5 slot in the Fluffy franchise with RTP options of 88%, 90%, 92%, 94%, and 96%.
- Fluffy Favourites Clawmania Fluffy Favourites Clawmania game variant featuring 3x5 slot format with 93% and 95% RTP options.
- Fluffy Favourites 10 High volatility 5x3 slot installment in the Fluffy Favourites franchise with 95% or 93% RTP options.
- Megastar Tournaments Eyecon's flexible tournament engagement tool available across the entire Eyecon games suite, allowing operators to choose when, how long, how often, and which games to include in a single tournament.
- Eyecon Jackpot System Proprietary three-tier jackpot system (Mega, Maxi, Mini) integrated into Eyecon games, configurable by operators across one or more titles to deliver frequent jackpot drops while maintaining large win potential.
- Eyeconcierge AI-powered real-time in-game interaction engine developed with Future Anthem that uses approximately 75 behavioral data features for player modeling, real-time exit prediction after every spin, personalized bonus recommendations, and automated safer-gambling exclusion identification.
Quantifiable outcome
- Fluffy Favourites has been one of the highest-performing games in the UK across hundreds of sites for 17 years.
- +4 more outcomes
Companies that use Eyecon
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Eyecon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Eyecon partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered important, core, flagship and minor.
- BingoalimportantEyecon launched with Bingoal in the Netherlands. Bingoal is a Belgian family-owned company with 30+ years of experience in online and offline sports betting and casino games. This marks Eyecon's continuing expansion within the Dutch market.
- Ivy CasinoimportantIvy Casino completed integration with Eyecon and went live with Eyecon's extensive portfolio including the Fluffy Favourites series. This represents a significant UK market expansion for Eyecon.
- Sky BingoimportantEyecon collaborated with Sky Bingo to create Bouncy Bingo Balls, a bingo-themed version of Eyecon's Bouncy Balls game. Characters include Bullseye (50), Dancing Queen (17), one little duck (2), Brighton Line (59), Dr.'s Orders (9), and Lucky Number 7 (7). Includes a bingo caller and is set in a traditional bingo hall. Exclusive to Sky Bingo.
- BetfredimportantEyecon developed 'Giddy Up', an exclusive slot game for Betfred featuring Cheltenham horse racing theme with cascading symbols, free games, and horse racing prize ladder. The game complemented Betfred's Giddy Up Bingo Room built by Playtech. Fabienne Bourgaize noted the close relationship between Eyecon, Playtech, and Betfred.
- Future AnthemcoreEyecon partnered with Future Anthem to develop Eyeconcierge, an AI-powered real-time in-game interaction engine. Future Anthem's AI technology powers real-time exit predictions on Eyecon games after every spin, enabling hyper-personalized player engagement with safer gambling safeguards. This technology was shortlisted for EGR B2B Awards (Safer Gambling Supplier) and EGR Marketing and Innovations Awards.
- GamesysimportantEyecon collaborated with Gamesys at the Women in Gaming Diversity Awards 2021, joined by Rosie Wood and Christel Marioni from Gamesys. Lucha Rumble was available in exclusivity with Gamesys before wider release. Joint presence at industry events and awards.
- Gaming RealmscoreEyecon signed a three-year partnership with Gaming Realms to develop Slingo Fluffy Favourites, combining the Slingo grid mechanic with the Fluffy Favourites brand. Gaming Realms licensed the Fluffy Favourites IP to create a new game launched October 2020. The relationship expanded with a joint £20,000 prize draw promotion in January 2022 for Slingo Fluffy Favourites and Fluffy Favourites Megaways.
- SkillOnNetcoreEyecon was added to SkillOnNet's content offering. Players at SkillOnNet brands including PlayOJO, Slots Magic, Miami Jackpots, Royal Bet, and Lord Ping gained access to Eyecon's iconic slots. Michael Golembo of SkillOnNet described Eyecon as one of the most established slot developers.
- MicrogamingcoreEyecon signed a deal for its entire suite of games to be made available to Microgaming's customers. Popular titles such as Fluffy Favourites, Shamans Dream and Temple of Iris were added to Microgaming's platform serving 800+ brands in 20+ regulated markets. Paul Gielbert, Commercial Director of Eyecon, called it a great opportunity for increased reach via Microgaming's huge distribution.
- PlaytechflagshipEyecon is a Playtech studio, acquired by Playtech in 2017. As part of Playtech, Eyecon distributes games through Playtech's infrastructure, including Playtech Bingo's network. Notable joint projects include the development of Clover Rollover 2 for Playtech Bingo.
- Oryx GamingcoreEyecon announced a new partnership with Oryx Gaming. Eyecon's portfolio was added to Oryx Gaming's content library with 100+ titles. Matevz Mazij, CEO of Oryx Gaming, stated that Eyecon offers engaging titles with captivating bonus offerings and jackpots.
- BetConstructcoreEyecon games are now available through the BetConstruct platform. Zvi Chazanov stated that Eyecon is delighted to be working with BetConstruct to extend the reach of games into new areas. BetConstruct is a global award-winning technology and services provider covering online, retail, and mobile gaming.
- DazzletagimportantEyecon games went live across Dazzletag's bingo brands including shinybingo.com, trendiebingo.com, bingocams.com, and bingocams.co.uk. This extended a pre-existing relationship across casino brands to bingo brands. Dazzletag owns patent-pending Live Win Moment technology.
- BingosoftminorBingosoft launched Eyecon's newly Spanish certified games on their Yo Bingo and Yo Casino sites. This marked the first time Eyecon had its own certified games go live in Spain under its own certification.
- LottolandminorEyecon games went live on Lottoland, the industry leader in lotto betting since 2013. Described as a great addition to Lottoland's expanding slots portfolio.
- MansionimportantEyecon games went live across all Mansion gaming brands including Slots Heaven, Casino.com, and MansionCasino.com. Popular games such as the Fluffy Favourite franchise, Shamans Dream, and Temple of Iris were included.
- White Hat Gaming (via Leander)importantWhite Hat Gaming began offering Eyecon games through Leander's aggregation platform. Initial release included Champions of Valhalla and Vlad's Castle, followed by seven further games including Fluffy Favourites and Stampede. The partnership was positioned as important for UK and Scandinavian market expansion.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Eyecon competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: One of the largest online casino slot and bingo content studios serving global operators with multi-product (slots, live casino, bingo, virtual sports) content. Directly comparable to Eyecon as a B2B slot studio, though several times larger in scale and release cadence.
- Push Gaming: Mid-sized premium online slot studio focused on high-volatility, mechanic-driven titles distributed via aggregators and direct operator integrations. Closely comparable in size and B2B go-to-market to Eyecon, and one of the studios competing for the same UK/European operator budget.
- Play'n GO: Established Swedish-headquartered online casino game studio producing slots and table games for operators worldwide. Similar heritage (founded late 1990s), similar regulatory footprint, and directly competes with Eyecon for the same slot-game licensing slots on operator platforms.
- Blueprint Gaming: UK-based slot studio part of the Merkur Group, producing branded and original slots including Megaways variants (via Big Time Gaming license). Eyecon's IP-licensing model (e.g., Slingo Fluffy Favourites) and UK-centric footprint make Blueprint a structurally similar comparator.
- Yggdrasil Gaming: Online casino game studio (Cherry AB subsidiary) distributing slots and table games via its own GATI distribution framework and through major aggregators. Comparable to Eyecon as a content supplier with a strong distribution platform component.
- Nolimit City: Slot studio (now owned by Evolution) recognized for high-volatility, mechanic-heavy slots distributed via Evolution's platform. Directly comparable content profile and B2B distribution model, and a notable competitor in the UKGC-regulated market.
- Big Time Gaming: Inventor of the Megaways mechanic and slot studio acquired by Evolution. Directly comparable to Eyecon as a slot content IP owner, and is the upstream licensor for Eyecon's own Fluffy Favourites Megaways variant — a structural peer relationship.
- Relax Gaming: iGaming aggregator and slot studio that both creates proprietary slot content and powers a content distribution platform. Comparable to Eyecon on the studio side and competes with the same group of operators and aggregators.
- Gaming Realms: Slingo and slot content studio (AIM-listed) that licensed the Fluffy Favourites IP from Eyecon to produce Slingo Fluffy Favourites. Closely comparable to Eyecon in business model (B2B slot/brand licensor), with an active co-development and IP-licensing relationship.
Emerging players
- Hacksaw Gaming: Fast-growing mobile-first slot and instant-win studio supplying high-volatility content and scratchcards to operators. Acts as a direct competitor in the aggregator-content layer and is one of the newer studios actively displacing legacy content like Eyecon's in operator lobbies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Eyecon social profiles
Digital presenceEyecon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyecon leadership team
Management profileNumber of profiles
Profiles8 records
Eyecon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyecon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyecon
What does Eyecon do?
Eyecon develops and distributes original online slot and bingo-themed slot games in HTML5 to online casino and bingo operators under B2B licensing agreements. Its portfolio includes the flagship Fluffy Favourites franchise and 100+ themed titles, complemented by proprietary engagement tools (Megastar Tournaments, a 3-tier jackpot system) and the Eyeconcierge AI real-time personalization engine. As a Playtech studio, games are distributed via Playtech's network and through aggregators including Microgaming, SkillOnNet, BetConstruct, Oryx Gaming, and Leander.
Is Eyecon a public or private company?
Eyecon is a private company. It is classified as corporate owned and is currently operating.
When was Eyecon founded?
Eyecon was founded in 1997. It employs 11 to 50 people.
Where is Eyecon based?
Eyecon is headquartered in St. Peter Port.
How does Eyecon make money?
Two revenue lines are on record. B2B Game Licensing to Operators are the primary driver. The others are IP Licensing and Co-Development.
Who are Eyecon's main competitors?
Direct peers on record are Pragmatic Play, Push Gaming, Play'n GO, Blueprint Gaming, Yggdrasil Gaming, Nolimit City, Big Time Gaming, Relax Gaming and Gaming Realms. Hacksaw Gaming is listed as an emerging player.
Does Eyecon have an API?
Yes. Eyecon provides an intuitive API for game integration. The API enables operators to integrate Eyecon games into their platforms and is supported by 24/7 back office support. Games are distributed through aggregation platforms and direct operator integrations.
What industry is Eyecon in?
Eyecon's product category is Online Casino Game Software. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAGAF, Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features). Its NAICS code is 713290.