AUSA North Texas

What AUSA North Texas does

AUSA North Texas - Audie Murphy Chapter is a 501(c)(3) nonprofit (EIN 53-0193361) and the oldest AUSA chapter in North Texas, serving as a regional affiliate of the national Association of the United States Army founded in 1950. The chapter serves Active Duty, Reserve, and National Guard soldiers, retired soldiers, veterans, government civilians, wounded warriors, and Army families across a region stretching from Mineral Wells to Texarkana to Waco. It delivers programs including individual and Community Partner memberships, the annual Wounded Warrior Golf Classic, general membership dinners, Land Warfare briefings, JROTC medal and Senior ROTC support programs at TCU/SMU/UNT/Texas Woman's University, scholarship partnerships with the Army Scholarship Foundation, and the Warrior Sales Program developed with Forrest Performance Group that produced a 108% increase in Dallas Recruiting Battalion enlistments.

The chapter operates on a diversified nonprofit revenue model combining individual membership dues (freemium to $400 lifetime), tiered Community Partner memberships ($175-$685/year), multi-tier Golf Classic sponsorships ($600-$8,500), event ticket sales ($15-$55/person), and tax-deductible donations processed via Square. Its core technology footprint is minimal: a WordPress-based website with a Square-integrated storefront for ticketing and donations, plus social media properties on Facebook, X, LinkedIn, YouTube, and Flickr. All operations are executed by an unpaid volunteer leadership team (COL Richard Kaniss as President, Christian Gordon as Treasurer, LTC Joel W. Batalsky as First VP, Mike Henson as Secretary), with no full-time paid staff implied by the data.

The chapter's go-to-market is community-led and event-driven: members and Community Partners are recruited through networking at recurring events (General Membership Dinners, Land Warfare Breakfasts, Holiday Party, Golf Classic) and direct corporate outreach, while sponsorships are cultivated through named tiers tied to event visibility. Programs are delivered through in-person events, educational briefings, and institutional partnerships with universities and active Army units. The 2023 AUSA Best Chapter Award and 2021 AUSA national recognitions (Chapter of Excellence, Superior Chapter, Merit Chapter, Star Chapter, Reserve Component Support, Recruiting Command Support, and others) anchor its credibility within the 121-chapter global AUSA network.

Name

AUSA North Texas

Legal name

AUSA North Texas Audie Murphy Chapter

Website

https://ausanorthtexas.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AUSA North Texas - Audie Murphy Chapter is a 501(c)(3) volunteer-run nonprofit affiliate of the Association of the United States Army, serving soldiers, veterans, and Army families across North Texas through memberships, the annual Wounded Warrior Golf Classic, educational events, ROTC/JROTC support, and scholarship programs.

Ownership category

akta.pro rank

Product category

Veterans and Military Support Services

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Reserve Officer Training Corps (ROTC) & Officer Candidate Schools (OCS/OTS) (EDAHAOAJ)

Keywords

• Veteran support services
• Nonprofit membership association
• Military community programs
• Army professional development
• Wounded warrior fundraising

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Dues: Individual digital memberships free for 2 years; Premier membership $40/year for 2 years ($80 total), $75 for 5 years, $400 lifetime membership. Membership provides professional development, networking, publications, and discounts.
2. Community Partner Memberships: Business/organization memberships: 1-2 designees $175/year or $475/3 years; 3-5 designees $370/year or $1,000/3 years; 6-10 designees $685/year or $1,750/3 years. Includes recognition, networking, and member benefits.
3. Golf Tournament Revenue: Annual Wounded Warrior Golf Classic generates revenue through player fees ($200 individual, $700 foursome), hole signs ($200), sponsorships ranging $600-$8,500, raffle tickets, and super tickets. Proceeds benefit wounded warriors and families.
4. Sponsorship Packages: Multiple event sponsorship tiers: Corporate $600, Bronze $1,500, Brass $2,750, Silver $3,750, Gold $4,750, Platinum $8,500. Corporate sponsorship includes 1 twosome; higher tiers include foursomes and various branding opportunities.
5. General Membership Events: Revenue from general membership dinners ($35/person), holiday parties ($55/person), luncheons ($20), and breakfast events ($15). Includes speaker presentations and networking.
6. Donations and Contributions: Tax-deductible donations accepted (EIN 53-0193361). Supports scholarships, JROTC/ROTC programs, educational events, Army family programs, and Our Community Salutes DFW initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

AUSA North Texas – Audie Murphy Chapter is a 501(c)(3) nonprofit professional association that serves soldiers, veterans, families, and community partners across the North Texas region. It sells individual and community partner memberships that include ARMY Magazine, AUSA News, and Green Book subscriptions, discounts, and event access, and it produces signature programs including the annual Wounded Warrior Golf Classic, General Membership Dinners, Land Warfare Breakfasts, and National Defense Series Briefings. The chapter also funds JROTC medals, Senior ROTC program support at four universities, scholarship partnerships with the Army Scholarship Foundation, and the Warrior Sales Program for Army recruiters.

Product overview

AUSA North Texas – Audie Murphy Chapter operates as a non-profit professional association offering a portfolio of membership-based programs, events, and educational initiatives. The core offerings include Individual and Community Partner memberships providing access to publications, networking, and professional development. The chapter organizes signature events including the annual AUSA Wounded Warrior Golf Classic and General Membership Dinners. Educational programs encompass JROTC medal recognition, ROTC university support, and scholarship partnerships. The chapter also facilitates sponsorship opportunities through multi-tiered tournament packages. All programs support America's Army – Regular Army, National Guard, Reserve, Retired Soldiers, Government Civilians, Wounded Warriors, Veterans, and their families in the North Texas region.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Individual membership in the Association of the United States Army providing professional development, networking, educational opportunities, and access to ARMY Magazine, AUSA News, and other publications for Regular Army, Army Reserve, Army National Guard, Retired Soldiers, Government Civilians, Wounded Warriors, Veterans, and family members.
• Community Partner Membership Business and organization membership providing recognition on the chapter website and at events, networking opportunities, and AUSA membership cards with discounts for designees, targeting businesses, civic groups, veterans organizations, and community groups supporting the Army family.
• AUSA Wounded Warrior Golf Classic Annual fundraising golf tournament benefiting wounded warriors and their families in North Texas, with individual ($200) and foursome ($700) registration, hole signs ($200), and multi-tiered sponsorships ranging from $600 to $8,500. Proceeds support the chapter's military support programs.
• General Membership Dinners Periodic dinner events featuring guest speakers on topics related to the Army, national defense, and professional development, with networking opportunities for members. Tickets priced at $35 per person including dinner and presentations.
• JROTC Medal Program Annual program providing JROTC medals and certificates for outstanding leadership and academic achievement to local Army Junior Reserve Officers' Training Corps programs within the chapter's area of responsibility.
• Senior ROTC Support Program Chapter support for Reserve Officer Training Corps programs at local universities including Texas Christian University, Southern Methodist University, University of North Texas, and Texas Woman's University, with speakers and program assistance.
• Scholarship Programs Partnership with AUSA National and Army Scholarship Foundation to provide college scholarships to sons and daughters of soldiers who served honorably and to spouses of enlisted soldiers on active duty.
• Warrior Sales Program Sales training program developed in partnership with Forrest Performance Group to equip Army recruiters with skills to improve recruiting effectiveness, having demonstrated a 108% increase in enlistments and 40 more new applicants in the first 3 months versus the prior period, with recruiter effectiveness achieved in 13 weeks versus a normal 13-month timeline.
• AUSA Publications (ARMY Magazine, AUSA News, Green Book) Subscription-based access to ARMY Magazine, AUSA News monthly publication, and the annual October Green Book containing articles from Army leadership and reference information about America's Army worldwide.
• Tournament Sponsorship Packages Multi-tiered sponsorship options for the Wounded Warrior Golf Classic ranging from Corporate ($600) to Platinum ($8,500), with varying benefits including golf foursomes, recognition, signage, and event privileges.
• Land Warfare Discussion Series Educational briefing series covering national defense topics including land warfare, military history, and strategic analysis with featured speakers from military and academic backgrounds.
• Our Community Salutes DFW Recognition program for future soldiers of each military branch of service, supporting military recruitment and community appreciation events in the DFW area.
• North Texas Wreaths of Honor Program dedicated to remembering and honoring soldiers who have passed and their families through wreath-laying ceremonies and memorial events.

Quantifiable outcome

• 108% increase in enlistments for Dallas Recruiting Battalion through Warrior Sales Program
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Navy Federal Credit UnioncoreGTM or Marketing PartnerWounded Warrior Golf Classic sponsor. Logo displayed on chapter website sponsors page. Provides financial services discounts to AUSA members.
• 3 Kings RoofingminorGTM or Marketing PartnerWounded Warrior Golf Classic sponsor. Local roofing company supporting military community through event sponsorship.
• Bek (Ben E. Keith)coreGTM or Marketing PartnerLong-term sponsor of Wounded Warrior Golf Classic. Foodservice distribution company with consistent sponsorship presence.
• Army Scholarship FoundationcoreStrategic or Co-development PartnerCo-sponsor of Help Our Heroes Luncheon. Provides college scholarships to sons/daughters of Army soldiers and active duty spouses. Joint programming for scholarship awareness.
• Veritex BankcoreGTM or Marketing PartnerWounded Warrior Golf Classic sponsor. Texas-based community bank supporting local military community.
• HuffinesminorGTM or Marketing PartnerAuto dealership sponsor of golf classic. Local business supporting military community.
• Tiff's TreatsminorGTM or Marketing PartnerCookie delivery company sponsoring golf classic with in-kind donations.
• Saddleback LeatherminorGTM or Marketing PartnerLeather goods company sponsoring golf classic.
• Ewing IrrigationminorGTM or Marketing PartnerIrrigation and outdoor supply company sponsoring golf classic volunteer shirts.
• JM PlasticsminorGTM or Marketing PartnerPlastics manufacturer sponsor of golf classic.
• Products UnlimitedminorGTM or Marketing PartnerSponsor of golf classic with logo presence on chapter website.
• FairleasecoreGTM or Marketing PartnerGolf cart sponsorship for Wounded Warrior Golf Classic. Equipment financing company supporting military events.
• PepsiCominorGTM or Marketing PartnerBeverage sponsor of golf classic providing refreshments for event.
• Lockheed MartincoreGTM or Marketing PartnerDefense contractor sponsor of golf classic with multiple sponsorships (Aero and FC divisions). Major corporate supporter of Army initiatives.
• Credit Union of Texas (CUTX)coreGTM or Marketing PartnerShirt sponsor for 2026 golf classic. Credit union providing financial services to military community.
• OptexminorGTM or Marketing PartnerLongest drive sponsor for golf classic.
• Krypton SolutionscoreGTM or Marketing PartnerTumbler cup sponsor and golf classic supporter. Technology/services company backing military events.
• Operation Once in a LifetimecoreStrategic or Co-development PartnerNonprofit making dreams come true for service members, veterans, and families. Co-sponsored event partner.
• Frito-LayminorGTM or Marketing PartnerSnack sponsor for golf classic.
• Truist BankcoreGTM or Marketing PartnerTote bag sponsor for 2026 event. Major banking sponsor with multiple event partnerships including general membership meetings.
• RPC StaffingminorGTM or Marketing PartnerStaffing company sponsor of golf classic.
• HillwoodcoreGTM or Marketing PartnerFlag sponsor for golf classic. Ross Perot Jr.'s development company supporting military community.
• Forrest Performance GroupcoreStrategic or Co-development PartnerProvided Warrior Sales Program as in-kind donation to Army recruiters. Customized 90-day sales training program adapted for military recruiting. Demonstrated 108% increase in enlistments.
• US Army Cadet CommandcoreStrategic or Co-development PartnerNational command supporting local JROTC and Senior ROTC programs. Chapter provides medals, scholarships, and speaker support.
• Texas Christian University (TCU)minorStrategic or Co-development PartnerChapter supports TCU ROTC program with speakers and recognition. University with long-standing military tradition.
• Southern Methodist University (SMU)minorStrategic or Co-development PartnerChapter supports SMU ROTC program. Partnership for future Army officer development.
• University of North Texas (UNT)minorStrategic or Co-development PartnerChapter supports UNT ROTC program. Partnership for military leadership development.
• Texas Woman's UniversityminorStrategic or Co-development PartnerChapter supports TWU ROTC program. Partnership for military career pathways.
• National Defense Industrial Association (NDIA)coreStrategic or Co-development PartnerChapter was Bronze sponsor of NDIA Emerging Technologies and Grass Roots National Security Symposium. Partnership for defense industry engagement.
• St Paul the Apostle Parish CenterminorOthersVenue partner for general membership meetings, golf volunteer meetings, and educational events. Church facility providing meeting space.
• 36th Sustainment BrigadecoreStrategic or Co-development PartnerReceived flag flown during brigade's 2022 deployment. Active partnership with Texas military units.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Disabled American Veterans (DAV): DAV is a chartered veterans service organization that provides benefits assistance, transition support, and community programming through local chapters, overlapping with AUSA North Texas's wounded warrior and veterans-family support mandate.
• National Defense Industrial Association (NDIA): NDIA is already a confirmed partner of AUSA North Texas and operates as a defense-industry membership association with chapters, symposia, and sponsorship programs that compete for the same defense-contractor sponsorship dollars.
• American Legion: The American Legion operates a parallel membership-and-post structure delivering veteran services, scholarships (e.g., Boys State), and advocacy; it competes for the same veteran donors, members, and corporate sponsors in North Texas.
• Reserve Officers Association of America (ROA): ROA is a membership association specifically for reserve-component officers offering advocacy and professional development, highly comparable to AUSA's Reserve Component Support programming and Reserve Officer Training Corps focus.
• Military Officers Association of America (MOAA): MOAA is the closest direct peer to AUSA North Texas: a nonprofit professional membership association serving active duty, retired, and reserve officers with advocacy, publications, insurance, and event programming — competing for the same military community members and corporate sponsors.
• Veterans of Foreign Wars (VFW): VFW is a large membership-based veterans service organization with local posts that fund scholarships, community programs, and advocacy, directly overlapping AUSA North Texas's model of dues-funded, locally-delivered veteran and family programming.

Broad incumbents

• United Service Organizations (USO): USO is a broader incumbent in military family support, delivering programming, events, and entertainment for service members and families; it competes for the same donor and corporate-sponsor pool that AUSA North Texas taps.
• Wounded Warrior Project: Wounded Warrior Project is a national incumbent focused specifically on wounded warriors — the same beneficiary population that AUSA North Texas's Golf Classic supports — and competes for corporate sponsorships and donor dollars in the same cause category.
• Association of the United States Army (AUSA National): AUSA National is the parent organization and operates the same membership, education, and advocacy model at national scale; it is the most directly comparable organization to AUSA North Texas, which is itself one of its 121 chapters.

Regional players

• AUSA Greater Atlanta Chapter: Another AUSA regional chapter operating the same membership, event, and education model in a different geography; directly comparable in structure and programming but does not compete head-to-head with AUSA North Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ausanorthtexas
• YouTubeyoutube.com/channel/UCM9Hj0Frdlo7at4F0YxFUwA
• Facebookfacebook.com/NorthTexasAUSA
• LinkedInlinkedin.com/company/north-texas-chapter-of-the-association-of-the-united-states-army-ausa-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUSA North Texas