Roy's Plumbing, Heating & Cooling
Roy's Plumbing, Heating, Cooling & Electrical is a family-owned residential services contractor in Western New York providing plumbing, HVAC, electrical, and drain work to homeowners across Erie, Niagara, and Chautauqua counties since 1973.
- Company typePrivate
- Founded1973
- HeadquartersTonawanda, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roy's Plumbing, Heating & Cooling does
Roy's Plumbing, Heating, Cooling & Electrical is a family-owned residential home services contractor founded in 1973 and headquartered in Tonawanda, New York, with a secondary office in Buffalo. The company delivers integrated plumbing, heating, cooling, electrical, and drain services through licensed, insured, and background-checked technicians dispatched in fully stocked service vehicles, serving homeowners across Erie, Niagara, and Chautauqua counties in Western New York. Its service mix spans emergency repairs, system installations (furnaces, boilers, AC, heat pumps, ductless mini-splits, tankless water heaters), electrical panel upgrades, EV charger and whole-home generator installation, sewer and water line work, and indoor air quality solutions.
The business operates a direct-to-consumer model with no proprietary technology platform; customer acquisition runs through phone (716-873-5000), an online booking and instant-quote system on justcallroys.com, local SEO, Google Business reviews, coupons, and SMS communications. Revenue is generated primarily through one-time service and installation fees, augmented by a recurring Five-Star Service Club membership offering annual inspections, tune-ups, priority scheduling, and extended warranties, plus customer financing for larger projects. The company holds no disclosed patents, has no external funding, and operates as an independent, founder-family-owned entity with 11-50 employees.
Roy's Plumbing, Heating & Cooling firmographics
Firmographics- Name
- Roy's Plumbing, Heating & Cooling
- Legal name
- Roy's Plumbing, Heating, Cooling & Electrical
- Website
- https://justcallroys.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roy's Plumbing, Heating, Cooling & Electrical is a family-owned residential services contractor in Western New York providing plumbing, HVAC, electrical, and drain work to homeowners across Erie, Niagara, and Chautauqua counties since 1973.
- Ownership category
- akta.pro rank
Roy's Plumbing, Heating & Cooling industry classification
Industry- Product category
- Residential Home Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Electrical Contractors and Other Wiring Installation Contractors (23821)
- akta.pro primary industry
- Residential Plumbing Fixture Installation & Repair (HSAOAAAA)
- akta.pro secondary industries
- Heat Pump Repair & Maintenance (HSAOAHAD), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Hydronic/Baseboard Radiant Heating Service (HSAOACAE), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Appliance Hookup & Utility Connection (Water/Gas/Electric) (HSAGANAD)
Keywords
Where Roy's Plumbing, Heating & Cooling is headquartered
LocationHeadquarters
- HQ city
- Tonawanda
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roy's Plumbing, Heating & Cooling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Home Service Repairs and Installations: One-time service fees for plumbing repairs, HVAC repairs/installations, electrical work, drain cleaning, water heater service, and other residential home service needs. Pricing is provided upfront with transparent quotes before work begins.
- Five-Star Service Club Membership: Annual membership program offering priority scheduling, annual inspections, tune-ups, drain cleaning, and extended warranties for ongoing home system maintenance.
- Financing Services: Financing options available with approved credit for larger repairs and system replacements, enabling customers to manage costs for major home improvement projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heating and Cooling Check-Up |
| Unit Pricing | Pay-as-you-go | Electrical Safety Inspection |
| Unit Pricing | Pay-as-you-go | Drain Cleaning Services |
| Unit Pricing | Pay-as-you-go | Plumbing Repair Discount |
| Unit Pricing | Pay-as-you-go | Water Heater Discounts |
| Unit Pricing | Pay-as-you-go | HVAC System Discounts |
| Other | Pay-as-you-go | Financing Available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Roy's Plumbing, Heating & Cooling product offering
Product offeringCore offering
Roy's Plumbing, Heating, Cooling & Electrical provides residential plumbing, heating, cooling (HVAC), and electrical services to homeowners across Western New York. Offerings include repairs, installations, and maintenance of plumbing systems, furnaces, boilers, heat pumps, central air, ductless mini-splits, electrical panels, wiring, lighting, EV chargers, and whole-home generators, as well as drain and sewer services. The company supplements core service work with a recurring Five-Star Service Club membership and financing options for larger projects.
Product overview
Roy's Plumbing, Heating, Cooling & Electrical is a family-owned home services company serving Western New York since 1973. The company operates as a single unified service provider offering integrated plumbing, heating, cooling, and electrical services through licensed technicians. Their core service offering encompasses plumbing repairs and installations, HVAC systems (furnaces, boilers, heat pumps, air conditioning, ductless mini-splits), electrical services (panels, wiring, outlets, lighting, generators, EV chargers), and specialized drain/sewer services. The company supplements its core services with a Five-Star Service Club membership program for ongoing maintenance and financing options for larger projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Services
- Heating Services
- Cooling Services
- Electrical Services
- Drain Services
- Five-Star Service Club Membership
- Financing Options
Quantifiable outcome
- 4.8 Google Rating
- +1 more outcomes
Companies that use Roy's Plumbing, Heating & Cooling
Customer profileSegments2 records
Ideal customer profiles2 records
Roy's Plumbing, Heating & Cooling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roy's Plumbing, Heating & Cooling partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Roy's Plumbing, Heating & Cooling competitors and assessment
Company assessmentDirect peers
- Mister Sparky Electric: National electrical services franchise serving residential customers with panel upgrades, wiring, generators, and EV chargers — directly comparable to Roy's electrical service line.
- One Hour Heating & Air Conditioning: National HVAC franchise targeting residential homeowners with install, repair, and maintenance; on-time guarantee and upfront pricing mirror Roy's value proposition on the heating/cooling side.
- Roto-Rooter: National plumbing and drain cleaning franchise that also offers HVAC and water heater services to residential customers. Directly comparable as a residential plumbing/drain/HVAC service brand, though at vastly larger scale than Roy's.
- Mr. Rooter Plumbing: Neighborly-owned plumbing franchise serving residential customers with repairs, drain cleaning, and water heater services. Closely comparable residential service model, including 24/7 emergency response.
- Benjamin Franklin Plumbing: National plumbing franchise with a similarly transparent-upfront-pricing, punctuality-focused, residential positioning. Directly comparable on residential plumbing service delivery and on-time guarantee messaging.
Broad incumbents
- ARS / Rescue Rooter: Large multi-trade residential HVAC, plumbing, and electrical services operator with national reach. Comparable service breadth and residential focus, but at significantly larger scale than Roy's.
- HomeServe: Home repair and maintenance membership/warranty provider that partners with local contractors to serve homeowners. Comparable as a recurring-fee home-services membership model, but at a national platform level.
- Neighborly (parent of Mr. Rooter, Mr. Electric, etc.): Franchise platform housing multiple home-service brands (plumbing, electrical, HVAC). Comparable as the umbrella model that aggregates independent residential service operators — relevant if Roy's ever joins a franchise network.
Regional players
- T-Mark Plumbing, Heating & Cooling: Western New York-based residential plumbing and HVAC contractor. Directly comparable multi-trade residential service mix and regional footprint, competing with Roy's in the Buffalo market.
- Reimer Home Services: Buffalo-area residential plumbing, heating, cooling, and electrical contractor. Closely comparable multi-trade residential offering in the same Western NY service territory as Roy's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roy's Plumbing, Heating & Cooling social profiles
Digital presenceRoy's Plumbing, Heating & Cooling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roy's Plumbing, Heating & Cooling leadership team
Management profileNumber of profiles
Roy's Plumbing, Heating & Cooling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roy's Plumbing, Heating & Cooling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roy's Plumbing, Heating & Cooling
What does Roy's Plumbing, Heating & Cooling do?
Roy's Plumbing, Heating, Cooling & Electrical provides residential plumbing, heating, cooling (HVAC), and electrical services to homeowners across Western New York. Offerings include repairs, installations, and maintenance of plumbing systems, furnaces, boilers, heat pumps, central air, ductless mini-splits, electrical panels, wiring, lighting, EV chargers, and whole-home generators, as well as drain and sewer services. The company supplements core service work with a recurring Five-Star Service Club membership and financing options for larger projects.
Is Roy's Plumbing, Heating & Cooling a public or private company?
Roy's Plumbing, Heating & Cooling is a private company. It is classified as family owned and is currently operating.
When was Roy's Plumbing, Heating & Cooling founded?
Roy's Plumbing, Heating & Cooling was founded in 1973. It employs 11 to 50 people.
Where is Roy's Plumbing, Heating & Cooling based?
Roy's Plumbing, Heating & Cooling is headquartered in Tonawanda, United States, in the North America region.
How does Roy's Plumbing, Heating & Cooling make money?
Three revenue lines are on record. Home Service Repairs and Installations are the primary driver. The others are five-Star Service Club Membership and financing Services.
Who are Roy's Plumbing, Heating & Cooling's main competitors?
Direct peers on record are Mister Sparky Electric, One Hour Heating & Air Conditioning, Roto-Rooter, Mr. Rooter Plumbing and Benjamin Franklin Plumbing. Broad incumbents are ARS / Rescue Rooter, HomeServe and Neighborly (parent of Mr. Rooter, Mr. Electric, etc.). Regional players are T-Mark Plumbing, Heating & Cooling and Reimer Home Services.
Does Roy's Plumbing, Heating & Cooling have an API?
No public API is recorded for Roy's Plumbing, Heating & Cooling.
What industry is Roy's Plumbing, Heating & Cooling in?
Roy's Plumbing, Heating & Cooling's product category is Residential Home Services. Its primary akta.pro industry code is HSAOAAAA, Residential Plumbing Fixture Installation & Repair, with a secondary code of HSAOAHAD, Heat Pump Repair & Maintenance. Its NAICS code is 23822.