Basepath
- Company typePrivate
- Founded2021
- HeadquartersSausalito, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Basepath firmographics
Firmographics- Name
- Basepath
- Website
- https://basepath.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Basepath industry classification
Industry- Product category
- Athlete NIL Deal Management Software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)
- akta.pro secondary industries
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Basepath is headquartered
LocationHeadquarters
- HQ city
- Sausalito
- HQ country
- United States
- HQ region
- North America
Markets served
Basepath business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Basepath product offering
Product offeringCore offering
Basepath provides a software platform that automates Name, Image, and Likeness (NIL) deals for student-athletes, collegiate athletic departments, and brands. The platform streamlines the creation, execution, and management of endorsement agreements between athletes and sponsoring brands, serving as deal-flow infrastructure for the college athletics market.
Differentiator
Problem solved
Functional benefit
Products and services
- Basepath NIL Deal Automation Platform A software platform that automates Name, Image, and Likeness (NIL) deal creation, execution, and management for student-athletes, collegiate athletic departments, and brand sponsors.
Companies that use Basepath
Customer profileIdeal customer profiles2 records
Basepath technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Basepath partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Basepath competitors and assessment
Company assessmentDirect peers
- Opendorse: Opendorse operates an NIL marketplace and athlete-endorsement platform connecting student-athletes, schools, and brands for endorsement deals. It is the most direct competitor to Basepath's three-sided NIL automation offering.
- Teamworks: Teamworks is an athlete operations platform (communications, scheduling, performance) that acquired INFLCR to add NIL/athlete-branding tools. It competes with Basepath across both athletic-department workflows and NIL deal execution.
- INFLCR: INFLCR (now part of Teamworks) built athlete-branding and NIL content distribution tools used by college athletic departments. Its product overlap with Basepath's athlete/department side makes it a direct functional peer.
- Altius Sports Partners: Altius Sports Partners provides NIL strategy, education, and compliance support to college athletic departments. It competes with Basepath on the athletic-department side for NIL program infrastructure.
- Mogl (formerly Moglix): Mogl provides NIL collective management and athlete endorsement tooling for schools and collectives. Its marketplace + compliance positioning mirrors Basepath's three-sided automation thesis.
Emerging players
- CaptainU: CaptainU is an athlete-recruitment and profile platform that has expanded into NIL features for high-school and college athletes. It overlaps with Basepath on the athlete-side tooling and profile/deal workflow.
- AthleticConnect: AthleticConnect provides recruiting and athletic-department operations software with NIL-adjacent features. It is a partial peer on the athletic-department workflow layer.
- Front Rush: Front Rush offers athletic-department management software including compliance and recruiting modules. It competes with Basepath on the department-side NIL compliance layer.
- Postgame: Postgame provides NIL collective management and compliance software to college athletic programs, with overlapping functionality to Basepath's compliance and deal-tracking automation.
Others
- Learning Heroes: Learning Heroes supports college athletic programs with name-image-likeness education and athlete development services. It is an adjacent ecosystem participant rather than a direct platform competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Basepath social profiles
Digital presenceBasepath financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basepath leadership team
Management profileNumber of profiles
Basepath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basepath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basepath
What does Basepath do?
Basepath provides a software platform that automates Name, Image, and Likeness (NIL) deals for student-athletes, collegiate athletic departments, and brands. The platform streamlines the creation, execution, and management of endorsement agreements between athletes and sponsoring brands, serving as deal-flow infrastructure for the college athletics market.
When was Basepath founded?
Basepath was founded in 2021. It employs 11 to 50 people.
Where is Basepath based?
Basepath is headquartered in Sausalito, United States, in the North America region.
Who are Basepath's main competitors?
Direct peers on record are Opendorse, Teamworks, INFLCR, Altius Sports Partners and Mogl (formerly Moglix). Emerging players are CaptainU, AthleticConnect, Front Rush and Postgame. Learning Heroes is listed as an others.
Does Basepath have an API?
No public API is recorded for Basepath.
What industry is Basepath in?
Basepath's product category is Athlete NIL Deal Management Software. Its primary akta.pro industry code is MPAKAMAE, NIL Representation & Compliance Services (Student-Athletes), with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its NAICS code is 7114.