Las Iguanas

What Las Iguanas does

Las Iguanas is a UK-based casual dining restaurant chain founded in 1991 in Bristol, specializing in Mexican and South American cuisine cooked from scratch alongside an extensive cocktail menu. The brand operates 57+ locations across England, Scotland, and Wales, including high-footfall sites at the O2, Wembley, Resorts World Birmingham, Royal Festival Hall, and four Center Parcs holiday villages. It trades as a brand of The Big Table Group Limited (company number 12631102), a private limited group that also owns Bella Italia, Café Rouge, and Amalfi. Revenue is generated principally through on-premises transactional food and beverage sales (bottomless brunch, bottomless tapas, Sunday Sharer, lunch deal, à la carte, cocktails), supplemented by third-party delivery (Deliveroo, Just Eat, Uber Eats), click-and-collect via the My Iguanas app, and digital/physical gift card sales through shop.iguanas.co.uk. The company serves multiple consumer segments — general social diners, students, families, corporate groups, NHS/blue-light personnel, and travel groups — at price points ranging from £10 (lunch deal) to £39.95 (bottomless brunch) per person.

The underlying technology platform is conventional hospitality infrastructure: a mobile loyalty app (My Iguanas) administered by Trifft, an in-restaurant QR-based Order & Pay system, online reservation and group-booking flows, a CRM hosted on Bloomreach, payment processing via Braintree (PayPal), age verification via 365id, website security via Cloudflare, and reCAPTCHA-protected forms. The My Iguanas app underpins retention through stamp-based rewards (4 stamps = free main), a £20 birthday voucher, kids-eat-free perks, and exclusive app-only offers. Distribution is omnichannel: direct dine-in across the owned estate, third-party delivery aggregators, app-based click-and-collect, and an online gift card storefront. Marketing relies on Instagram, email newsletters, and discount/affinity partnerships (Tesco Clubcard, Blue Light Card, Defence Discount Service, Three Mobile Three+, and student card networks).

Name

Las Iguanas

Legal name

The Big Table Group Limited

Website

https://iguanas.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Las Iguanas is a UK-based casual dining chain operating 57+ restaurants serving Mexican and South American cuisine, bottomless brunch, tapas, and cocktails, owned by The Big Table Group and serving social diners, families, students, and corporate groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices46 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Food & Beverage Sales: Primary revenue stream from on-premises dining including à la carte menu items, set menus (Bottomless Brunch, Bottomless Tapas, Sunday Sharer, Lunch Deal), cocktails, and other beverages. Customers pay per transaction for food and drinks consumed on premises.
2. Delivery & Takeaway Sales: Revenue from food delivery through third-party platforms (Deliveroo, Just Eat, Uber Eats) and Click & Collect orders placed through the app.
3. Gift Cards: Sale of digital and physical gift cards through the online shop at shop.iguanas.co.uk. Gift cards are redeemable in restaurants and valid for 24 months from issue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Las Iguanas operates a chain of full-service restaurants across the UK serving Mexican and South American cuisine, including à la carte dishes, tapas, burgers, fajitas, burritos and curries. The brand is anchored by experiential dining offerings such as Bottomless Brunch, Bottomless Tapas, Sunday Sharer roasts, and an all-day 2-for-£13 cocktail deal. Supporting revenue comes from the My Iguanas loyalty app, delivery via third-party platforms, gift cards, group bookings and venue hire.

Product overview

Las Iguanas is a restaurant chain offering Mexican and South American cuisine across multiple UK locations. The core product portfolio centers on experiential dining with bottomless drink packages (Bottomless Brunch, Bottomless Tapas, Student Bottomless Brunch) and special occasion offerings (Sunday Sharer, Birthday Celebrations). Supporting products include the My Iguanas App (Latin Perks loyalty program), delivery services via third-party platforms, venue hire, group bookings, and various discount programs. The company operates as part of The Big Table Group and was founded in 1991 in Bristol.

Differentiator

Problem solved

Functional benefit

Products and services

• Bottomless Brunch A daily 2-hour unlimited drinks and brunch experience featuring Latin American-inspired dishes such as burgers, katsu curry, quesadillas and grilled chicken salads, with unlimited cocktails, mocktails, beer, prosecco and spirits. Available daily from £39.95 per person.
• Bottomless Tapas A 90-minute unlimited tapas experience offered every Tuesday featuring Latin American street food classics including calamares, quesadillas, Patatas Bravas, loaded nachos, tacos and fried chicken from £17 per person.
• Student Bottomless Brunch A discounted version of Bottomless Brunch available Monday to Thursday at £24.95, featuring 2 hours of unlimited drinks and a main course, with valid student ID required.
• Sunday Sharer A Sunday roast offering featuring a whole roast chicken with choice of glaze (Honey Piri Piri or BBQ) and unlimited sides for 90 minutes at £17 per person, served in multiples of 2.
• Happy Hour (2 for £13 Classic Cocktails) All-day happy hour featuring 2 classic cocktails or mocktails for £13, available every day including bank holidays, with mocktails included in the deal.
• Lunch Menu A weekday lunch deal offering a main course with a soft drink or mocktail for £10, featuring dishes like Brazilian Katsu Curry, burritos and enchiladas.
• My Iguanas App (Latin Perks Loyalty Program) A loyalty app offering exclusive perks including free main on download, kids eat free, £20 birthday voucher and stamp-based rewards. Features scan-to-redeem functionality and personalized offers.
• Delivery & Takeaway Food delivery and takeaway service via Deliveroo, Just Eat and Uber Eats, featuring full menu including fajitas, burritos, enchiladas, tapas and churros.
• Group Bookings Group dining services for various occasions including birthdays, venue hire, travel groups, school trips and business events.
• Venue & Room Hire Private event hire services offering flexible spaces for celebrations including birthdays, hen parties, corporate events and full venue takeovers.
• Gift Cards Digital and physical gift cards available through shop.iguanas.co.uk, redeemable in restaurants and valid for 24 months from issue.

Quantifiable outcome

• Sunday Times Best Companies to Work for 2019: #26 ranking
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Pernod RicardcoreStrategic or Co-development Partner · 1 July 2026Promotional partner for Piña Colada Month (July 2026) promotion. Las Iguanas app users who purchase a Malibu Piña Colada are entered into a prize draw to win a trip to Ibiza. Pernod Ricard UK Limited is the promoter.
• Three Mobile (Three+ Rewards)minorGTM or Marketing Partner · 1 June 2026Exclusive rewards partnership offering £5 fajitas to Three+ app users Sunday-Thursday during June 2026. Choose from Grilled Chicken, Marinated Steak, Prawn, or Mushroom.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Las Iguanas food for home delivery through the Deliveroo platform.
• Just EatcoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Las Iguanas food for home delivery through the Just Eat platform.
• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Las Iguanas food for home delivery through the Uber Eats platform.
• TrifftcoreTechnology or IntegrationThird-party provider administering and hosting the My Iguanas Loyalty App. Personal data is shared with Trifft for the purpose of providing loyalty services and offers.
• Braintree (PayPal)coreTechnology or IntegrationPayment processing services for online orders, app transactions, and Order & Pay platform. Processes card payments securely. Las Iguanas does not store card details.
• LATA FoundationminorStrategic or Co-development PartnerCharitable partnership supporting grass roots charities throughout Central and South America. Las Iguanas works with the LATA Foundation for charitable giving in Latin America.
• Magnifica de FariaminorStrategic or Co-development PartnerFamily-owned Brazilian cachaça supplier who grow their own sugar cane mixed only with local spring water during distillation. Long-standing supplier relationship for authentic Brazilian spirits.
• Blue Light CardminorGTM or Marketing PartnerDiscount partnership offering 20% off food Sunday-Friday for Blue Light Card holders (NHS, emergency services, armed forces). Requires valid Blue Light Card code.
• Defence Discount ServiceminorGTM or Marketing PartnerDiscount partnership offering 20% off food Sunday-Friday for Defence Discount Service card holders (armed forces personnel). Requires valid DDS code.
• Tesco ClubcardminorGTM or Marketing PartnerReward partnership allowing Tesco Clubcard vouchers to be exchanged for Las Iguanas codes redeemable against food on the main menu.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nando's: Dominant UK casual-dining chain (~350+ restaurants) operating a similarly experiential, design-led format with strong brand loyalty. Comparable on occasion-led dining behavior, though different cuisine and substantially larger scale.
• Zizzi: UK casual-dining Italian chain with mid-market full-service positioning and bottomless brunch offerings. Comparable on occasion-led experiential dining, UK national estate, and contemporary casual full-service model.
• Wagamama: Major UK casual-dining chain (now under The Restaurant Group/TRG) offering Asian-inspired experiential formats. Comparable on occasion-led dining, casual full-service model, and national UK estate, though different cuisine category.
• Frankie & Benny's: UK casual-dining American-Italian themed restaurant chain positioned at the family-occasion end of the market. Comparable on casual full-service dining format, multi-site UK estate, and family/casual value-promotional strategy.
• Bella Italia: Sibling brand under The Big Table Group operating Italian-themed casual-dining restaurants across the UK. Comparable on parent-company economics, mid-market casual full-service format, and overlapping UK high-street estate.
• Café Rouge: Sibling brand under The Big Table Group with French-inspired casual-dining positioning. Direct comparable on parent-company shared infrastructure, all-day dining format with cocktail-led occasion dining, and overlapping UK high-street footprint.

Direct peers

• Tortilla Mexican Grill: AIM-listed UK fast-casual Mexican chain operating ~70+ sites focused on burritos and tacos. Comparable by cuisine category and multi-site UK footprint, though positioned as lower-AUV fast-casual vs. Las Iguanas' full-service experiential model.
• Bill's Restaurant: UK casual-dining restaurant group operating ~70+ sites with experiential all-day dining formats including bottomless brunch. Comparable on occasion dining emphasis, UK regional footprint, and mid-market experiential positioning.
• Wahaca: UK-based Mexican restaurant chain with comparable casual-dining positioning, bottomless/tapas-style experiential offerings, and focus on vibrant, design-led venues. Closest direct competitor to Las Iguanas in the UK Mexican segment.
• Chiquito: UK Mexican restaurant chain under the Big Table / Casual Dining heritage with family-dining positioning. Directly comparable on cuisine, multi-site UK estate, and casual full-service format, though currently in restructuring/rationalization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lasiguanas
• Xx.com/lasiguanas
• LinkedInlinkedin.com/company/las-iguanas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Iguanas