Clarityflow
Clarityflow is a cloud-based, all-in-one coaching SaaS that provides independent coaches and consultants with async video/audio/text messaging, scheduling, payments, forms, courses, and groups in a single integrated platform.
- Company typePrivate
- Founded2020
- HeadquartersOrange, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Clarityflow does
Clarityflow is a cloud-native, all-in-one SaaS coaching platform built specifically for independent coaches, consultants, and small coaching businesses. Originally launched in 2021 as ZipMessage by founder Brian Casel, the product was rebranded to Clarityflow in 2023 to reflect its expanded positioning beyond async messaging. The platform centers on asynchronous video, audio, and text messaging in threaded conversations, and is wrapped with native modules for commerce (Stripe-powered payments, subscriptions, payment plans), scheduling (Google Calendar sync), forms (assessments, intake questionnaires), a Coaching Library of reusable message and thread templates, online courses with drip delivery, group coaching and cohorts, automation workflows, and intake pages. Native iOS and Android apps extend the experience to mobile. The product is hosted on Amazon Web Services with 256-bit encryption and exposes a REST API plus webhooks for custom integrations; it is explicitly not HIPAA or PCI compliant, with payment card handling delegated to Stripe. AI capabilities are limited to feature-level: AI-generated summaries of video/audio messages, AI-generated message titles, and automatic transcription, all likely backed by third-party foundation models.
Clarityflow firmographics
Firmographics- Name
- Clarityflow
- Legal name
- ZipMessage, Inc.
- Website
- https://clarityflow.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clarityflow is a cloud-based, all-in-one coaching SaaS that provides independent coaches and consultants with async video/audio/text messaging, scheduling, payments, forms, courses, and groups in a single integrated platform.
- Ownership category
- akta.pro rank
Clarityflow industry classification
Industry- Product category
- Coaching Software
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industry
- eLearning & Microlearning Module Development (EDAGAKAD)
Keywords
Where Clarityflow is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Markets served
Clarityflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscriptions: Three-tier subscription model (Starter, Professional, Premium) with monthly or annual billing. Annual billing provides a 20% discount. Additional team members are billed at $12 per seat per month on top of the base plan.
- Professional Services (Done-For-You Setup): Optional paid setup and consultation service offered to new customers. Includes a 1:1 strategy session, client onboarding flow setup, product/course/group configuration, content imports, and personalized training videos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter — $29/month ($24/month billed annually). Onboard unlimited clients with async messaging, 1 appointment type, 1 form, 25 templates, and 1 intake page. |
| Subscription | Monthly | Professional — $79/month ($63/month billed annually). Sell coaching packages, run courses, and grow with AI summaries, workflows, and integrations. |
| Subscription | Monthly | Premium — $149/month ($119/month billed annually). Scale with unlimited products, groups, forms, courses, templates, and intake pages, plus advanced workflows and REST API. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Clarityflow product offering
Product offeringCore offering
Clarityflow is an all-in-one coaching software platform that enables coaches and their clients to communicate asynchronously through threaded video, audio, and text messages. It bundles payments (via Stripe), scheduling (Google Calendar sync), forms, courses, group coaching, workflow automations, a reusable content/template library, intake pages, and custom branding into a single hosted SaaS product available on web, iOS, and Android.
Product overview
Clarityflow is an all-in-one coaching software platform designed specifically for the modern coaching business. Formerly known as ZipMessage, it rebranded to focus exclusively on coaching use cases. The core platform centers on async messaging with Conversations supporting video, audio, and text messages in threaded exchanges. This core is augmented by integrated modules: Commerce for Stripe-powered payments and product sales, Appointments for calendar scheduling with Google Calendar sync, Forms for questionnaires and intake, Library for reusable templates, Tasks for to-do management, Courses for online learning paths, Groups for community/cohort hosting, and Automations/Workflows for business process automation. The platform includes native mobile apps for iOS and Android, custom branding with domain mapping, and a REST API with webhooks for developer integrations. Premium plan includes AI-powered message summaries and transcription, while lower-tier Starter and Professional plans offer progressively expanding feature sets.
Differentiator
Problem solved
Functional benefit
Products and services
- Clarityflow Coaching Platform All-in-one SaaS coaching platform that combines async video, audio, and text messaging with payments (Stripe), scheduling (Google Calendar), forms, courses, groups, automations, a content/template library, intake pages, tasks, and custom branding, sold on tiered Starter/Professional/Premium monthly or annual subscriptions. Intended for independent coaches, consultants, and small coaching practices.
- Clarityflow Mobile Apps (iOS and Android) Free native mobile applications for iPhone, iPad, and Android that let coaches and clients record and playback video and audio messages, send text messages, and receive notifications, distributed via the Apple App Store and Google Play. Intended for coaches and their clients who need mobile-first access to the Clarityflow platform.
- Done-For-You Setup Service Optional paid professional service in which the Clarityflow team delivers a 1:1 strategy session, client onboarding flow setup, product/course/group configuration, content imports, and personalized training videos for new coaching businesses. Sold as a separate paid add-on to any subscription plan.
Quantifiable outcome
- Coaches reduce live meeting load significantly — one testimonial reports 15 meetings in 6 weeks, down from 43 in the same period the prior year.
Companies that use Clarityflow
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Clarityflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature12 records
Clarityflow partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecoreClarityflow integrates directly with Stripe, enabling coaches to connect their own Stripe account and accept credit card payments. Supports one-time purchases, subscriptions, payment plans, client billing portals, failed payment recovery, and sales tracking — all within the Clarityflow platform.
- Google CalendarcoreGoogle Calendar integration syncs appointments and availability with Clarityflow Appointments. When coaches connect their Google Calendar, Clarityflow automatically factors existing commitments when offering booking windows to clients, preventing double-bookings.
- ZapiercoreClarityflow offers a first-class Zapier integration allowing users to automate workflows by triggering actions in Clarityflow (create contacts, conversations, messages; enroll contacts in courses; invite users; update contacts/conversations) or use Clarityflow events as triggers (new conversation, new message, appointment booked, product purchased).
- Amazon Web Services (AWS)coreClarityflow is proudly hosted on Amazon Web Services (AWS), with servers strategically located in the United States. AWS is described as a globally recognized and trusted service provider known for rigorous physical and digital security infrastructure. All data — in transit, at rest, and in backups — is encrypted using 256-bit encryption.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Clarityflow competitors and assessment
Company assessmentBroad incumbents
- Kajabi: All-in-one creator and coaching platform offering courses, communities, email, and payments. Overlaps directly with Clarityflow's courses, groups, and commerce features, but at much larger scale and broader scope.
- Teachable: Online course platform for creators and coaches. Overlaps with Clarityflow's Courses, Commerce, and coaching community features; serves a similar coach/creator persona at greater scale.
- Mighty Networks: Community and cohort platform for creators and coaches. Directly comparable on the Groups/Cohorts surface of Clarityflow and a meaningful competitor in the coaching community space.
- Circle: Modern community platform for creators, with courses and memberships. Competes with Clarityflow's Groups, Courses, and Commerce modules and is increasingly used by coaching businesses.
- Thinkific: Course creation and commerce platform aimed at coaches and creators. Overlaps with Clarityflow's Courses and Commerce features and serves a similar SMB coach persona.
Direct peers
- Practice Better: Practice management software for health and wellness coaches, with messaging, scheduling, forms, and payments. One of the closest direct peers in the coaching-specific software category.
- Satori: Coaching platform purpose-built for coaches and consultants with messaging, scheduling, and client engagement tools. Closely comparable in target customer and core workflow.
- CoachAccountable: Coaching practice management platform with client engagement, metrics tracking, and communication. Direct competitor in the dedicated coaching software category.
Emerging players
- Loom: Async video messaging platform. Competes with the core Conversations feature of Clarityflow and represents the largest single-feature competitive threat if it adds scheduling or forms.
- Nudge Coach: Mobile-first coaching engagement platform for health and wellness coaches. Overlaps with Clarityflow's mobile app, intake, and ongoing client engagement workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clarityflow social profiles
Digital presenceClarityflow compliance and trust
Trust signalCompliance6 records
Clarityflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarityflow leadership team
Management profileNumber of profiles
Profiles1 record
Clarityflow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarityflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarityflow
What does Clarityflow do?
Clarityflow is an all-in-one coaching software platform that enables coaches and their clients to communicate asynchronously through threaded video, audio, and text messages. It bundles payments (via Stripe), scheduling (Google Calendar sync), forms, courses, group coaching, workflow automations, a reusable content/template library, intake pages, and custom branding into a single hosted SaaS product available on web, iOS, and Android.
Is Clarityflow a public or private company?
Clarityflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clarityflow founded?
Clarityflow was founded in 2020. It employs 1 to 10 people.
Where is Clarityflow based?
Clarityflow is headquartered in Orange, United States, in the North America region.
How does Clarityflow make money?
Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are professional Services (Done-For-You Setup).
Who are Clarityflow's main competitors?
Broad incumbents on record are Kajabi, Teachable, Mighty Networks, Circle and Thinkific. Direct peers are Practice Better, Satori and CoachAccountable. Emerging players are Loom and Nudge Coach.
Does Clarityflow have an API?
Yes. Clarityflow offers a REST API for building custom integrations. The API enables developers to interact with conversations, messages, contacts, products, and other resources. Available on the Premium plan, it includes webhooks for event listening (conversation created, message created, message viewed, appointment scheduled, product purchased, form submitted, task completed). Authentication uses API keys. Developer documentation is at api.clarityflow.com.
What industry is Clarityflow in?
Clarityflow's product category is Coaching Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of EDAGAKAD, eLearning & Microlearning Module Development. Its NAICS code is 61171 and its SIC code is 7372.