First Western Bank

First Western Bank is an FDIC-insured community bank founded in 1910 and headquartered in Booneville, Arkansas, providing personal and business banking, mortgage lending, insurance brokerage, and investment advisory services through eight branches across Western and Northwest Arkansas.

Company typePrivate
Founded1910
HeadquartersRogers, United States
Headcount101–250
GTM typeB2B and B2C
OfferingServices

What First Western Bank does

First Western Bank is an FDIC-insured community bank founded in 1910 and headquartered in Booneville, Arkansas, with operational presence in Rogers and additional branches across Western and Northwest Arkansas. Operating as a subsidiary of First Western Bancshares (an employee-owned holding company), the bank runs a four-pillar financial services platform: personal and business banking (deposits, lending, treasury management); residential and agricultural mortgage lending via First Western Mortgage; independent insurance brokerage through First Western Insurance representing 30+ carriers; and investment advisory services delivered through a partnership with LPL Financial. The technology stack rests on online and mobile banking applications for iOS and Android (First Western Mobile Banking), a Customer Protection Center providing 24/7 fraud monitoring staffed by dedicated fraud analysts, Treasury Management tools integrating with QuickBooks and Quicken, and merchant credit card processing supporting Apple Pay, Samsung Pay, and Google Pay.

The revenue model combines net interest income from a diversified loan portfolio (agricultural, mortgage, commercial, consumer), deposit service fees and interest spreads across subscription-based retail banking tiers (e.g., URFirst Advantage Checking at $6/month with bundled identity protection; URFirst Savings at $3/month with a $100 minimum) and unit-priced certificates of deposit starting at $1,000. Commission revenue is generated through multi-carrier insurance brokerage (Allstate, Nationwide, Travelers, Chubb, Liberty Mutual, Progressive, Berkshire Hathaway, Hartford, Safeco, American Modern, Auto Owners, State Auto, among others), investment product fees routed through LPL Financial, and transaction-based treasury management fees (ACH origination, wire transfers, Positive Pay, remote deposit capture). Pricing follows standard community bank structures, with relationship-based lending products including home equity loans up to 85% LTV and a 41% maximum debt-to-income ratio. The go-to-market motion is sales-led and relationship-based, anchored by eight physical branches and supported by digital channels plus a marketing operation centered on a financial education blog and organic social media presence on LinkedIn and Facebook.

The customer base spans individual consumers and families, small and mid-sized businesses (including commercial, construction, and agricultural operations such as poultry, cattle, equine, and row crop farms), homebuyers and homeowners, and insurance buyers across personal and commercial lines. Government lending partnerships with the Farm Service Agency (FSA) and Small Business Administration (SBA) provide differentiated access to guaranteed agricultural and small-business loans. The bank is described as employee-owned, and the Q1 2026 earnings surge of 85% year-over-year with improved efficiency is the most recent financial signal in the public record.

First Western Bank firmographics

Firmographics

Name: First Western Bank
Legal name: First Western Bank
Website: https://firstwestern.com
Company type: Private
Founded year: 1910
Operating status: Operating
Headcount range: 101–250 employees
Short description: First Western Bank is an FDIC-insured community bank founded in 1910 and headquartered in Booneville, Arkansas, providing personal and business banking, mortgage lending, insurance brokerage, and investment advisory services through eight branches across Western and Northwest Arkansas.
Ownership category
akta.pro rank

First Western Bank industry classification

Industry

Product category: Community Banking
NAICS: Commercial Banking (52211)
SIC: State Commercial Banks (6022)
akta.pro primary industry: Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)
akta.pro secondary industries: Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)

Keywords

Community banking services
Mortgage lending
Insurance brokerage
Agricultural lending
Treasury management

Where First Western Bank is headquartered

Location

Headquarters

HQ city: Rogers
HQ country: United States
HQ region: North America

Offices8 records

Markets served

First Western Bank business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

Interest Income: Income from interest on loans including mortgages, business loans, agricultural loans, and consumer loans
Deposit Services: Fees and interest spread from checking, savings, and certificate of deposit accounts
Insurance Commissions: Commission income from acting as an independent insurance broker representing multiple carriers
Investment Services: Revenue from partnership with LPL Financial for investment and advisory services
Business Banking Services: Treasury management, merchant processing, wire transfers, ACH origination, and business credit cards

Pricing tiers

Model	Billing	Price
Subscription	Monthly	URFirst Advantage Checking - $6/month with comprehensive identity protection and insurance benefits
Subscription	Monthly	URFirst Savings - $3 monthly fee with $100 minimum balance requirement
Unit Pricing	Pay-as-you-go	Certificate of Deposit - $1,000 minimum deposit with fixed interest rates
Subscription	Monthly	Home Equity Loans - Up to 85% of appraised value, DTI requirement of 41% or below

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

First Western Bank product offering

Product offering

Core offering

First Western Bank is a community bank offering personal and business banking (checking, savings, credit cards), mortgage lending, agricultural lending, treasury management services, independent insurance brokerage representing multiple carriers, and investment/advisory services through a partnership with LPL Financial. It serves individuals, families, small to mid-sized businesses, and agricultural operations across Western and Northwest Arkansas through a network of physical branches supplemented by online and mobile banking.

Product overview

First Western Bank is a full-service community bank headquartered in Booneville, Arkansas, offering a comprehensive financial services platform organized around four core pillars: Banking, Mortgage, Insurance, and Investments. The core banking infrastructure includes personal and business checking/savings accounts, agricultural lending, and Treasury Management Services with QuickBooks/Quicken integration. First Western Mortgage provides residential lending through conventional, FHA, VA, USDA, and jumbo loan products with rapid in-house underwriting. First Western Insurance operates as an independent agency representing 30+ carriers for personal (home, auto, life, health, RV, watercraft) and commercial lines (liability, workers comp, cyber). First Western Financial, powered by LPL Financial, delivers securities and advisory services. Supporting products include the URFirst checking/savings suite, Certificates of Deposit, Business Online & Mobile Banking, a Mortgage Calculators Suite, the Customer Protection Center for fraud monitoring, and Merchant Credit Card Processing.

Differentiator

Problem solved

Functional benefit

Brands

First Western Mortgage: Mortgage lending division offering home purchase loans, refinancing, and construction lending.
First Western Insurance
First Western Financial

Products and services

Personal and Business Banking Full-service community bank offering personal and business banking products including checking, savings, Christmas Club accounts, online and mobile banking, and credit cards through branches across Western and Northwest Arkansas.
Business Banking Services Comprehensive business banking services including business checking, savings, lending, treasury management, merchant processing, ACH origination, wire transfers, payroll, and business credit cards for small to mid-sized businesses in Arkansas.
Agricultural Lending Specialized agricultural financing for Arkansas farmers covering poultry, cattle and livestock, farm and land, equipment, plus FSA- and SBA-guaranteed loan programs.
Treasury Management Services Cash management suite for businesses including ACH origination, wire transfers, remote deposit capture, merchant processing, payroll services, Positive Pay, and ACH fraud monitoring with QuickBooks/Quicken integration.
First Western Mortgage Residential mortgage lending offering conventional, FHA, VA, USDA, adjustable rate, jumbo, HomePath, bond loans, and refinancing with two dedicated in-house underwriters.
First Western Insurance Independent insurance agency representing multiple carriers, providing personal lines (home, auto, life, health, RV, watercraft) and commercial lines (general liability, workers comp, cyber liability, bonds, professional liability).
First Western Financial (Investments) Investment and advisory services offered in partnership with LPL Financial, including retirement planning and personalized investment solutions.
URFirst Advantage Checking Premium consumer checking account bundled with identity protection, credit monitoring, mobile phone protection, AD&D insurance, and travel/shopping discounts for a $6 monthly fee.
URFirst Savings Account Goal-based personal savings account with $100 minimum opening balance, interest paid on balances of $100 or more, six free withdrawals per month, and a $3 monthly fee waiverable with relationship balances.
Certificate of Deposit Fixed-term deposit product requiring $1,000 minimum, with terms from 3 to 48 months, FDIC-insured up to $250,000, and tiered early withdrawal penalties.
Merchant Credit Card Processing Payment processing service for businesses accepting credit/debit cards, mobile wallets (Apple Pay, Samsung Pay, Google Pay), and contactless payments with sales tracking and 24/7 support.

Quantifiable outcome

Earnings increased 85% in Q1 2026 with improved efficiency
+2 more outcomes

Companies that use First Western Bank

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles5 records

First Western Bank technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

First Western Bank partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core and minor.

LPL FinancialcoreStrategic or Co-development PartnerPartnership with LPL Financial, one of the nation's leading independent broker-dealers, to provide personalized investment solutions and financial advisory services to First Western customers. Securities and advisory services offered through LPL Financial with registered representatives who may also be employees of First Western Bank.
AllstateminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership through First Western Insurance independent broker. Allstate provides personal and business insurance products to customers referred by First Western Insurance.
NationwideminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership through First Western Insurance. Nationwide provides insurance coverage options across personal and business lines.
Liberty MutualminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership providing personal and business insurance products through First Western Insurance independent broker.
ChubbminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership for personal and business coverage through First Western Insurance.
Progressive InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership for auto and related coverage through First Western Insurance.
TravelersminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership providing personal and business insurance through First Western Insurance.
Farm Service Agency (FSA)coreStrategic or Co-development PartnerPartnership with Farm Service Agency to offer FSA Guaranteed Loans with favorable terms for eligible Arkansas farmers looking to start, expand, or maintain farming operations. Supports agricultural lending services.
Small Business Administration (SBA)coreStrategic or Co-development PartnerPartnership with SBA to offer SBA Guaranteed Loans supporting rural and agricultural businesses. Loans assist with equipment purchases, expansion, and various business needs.
Berkshire HathawayminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership through First Western Insurance for personal and business coverage.
SafecominorChannel Partner/ Reseller/ DistributorInsurance carrier partnership for auto and related coverage through First Western Insurance.
American ModernminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership for specialized coverage through First Western Insurance.
Auto Owners InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership for personal and business coverage through First Western Insurance.
State AutominorChannel Partner/ Reseller/ DistributorInsurance carrier partnership for personal and business insurance through First Western Insurance.
The HartfordminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership for business and personal coverage through First Western Insurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

First Western Bank competitors and assessment

Company assessment

Direct peers

Arvest Bank: Large Arkansas-based community bank with branches across Northwest Arkansas and the broader state. Offers retail/commercial banking, mortgage, insurance, and investment services, closely matching First Western's full-service model and regional footprint.
Bank OZK: Arkansas-headquartered community bank (formerly Bank of the Ozarks) with strong mortgage, commercial, and ag lending franchise. Direct competitor in the same Arkansas markets with comparable product breadth.
Simmons Bank: Arkansas-based regional bank offering banking, mortgage, insurance, and wealth services. Operates in overlapping Northwest and Western Arkansas geographies with similar community-banking positioning.
Centennial Bank (Home BancShares): Arkansas-based community bank under Home BancShares, with branches throughout the state including Northwest Arkansas. Provides retail and commercial banking plus mortgage lending, comparable in scope to First Western.
Generations Bank: Arkansas community bank focused on Northwest Arkansas with personal/business banking and mortgage services. Comparable scale and community positioning to First Western.
Relyance Bank: Arkansas-headquartered community bank providing commercial, ag, and treasury management services. Overlaps with First Western on ag lending and business banking in similar Arkansas footprint.
Eagle Bank and Trust: Arkansas community bank with branches across the state including Northwest Arkansas, focused on community banking, lending, and ag finance. Similar scale and service model to First Western.

Broad incumbents

BancorpSouth (now Cadence Bank): Large regional bank with deep Arkansas/Oklahoma/Mississippi roots. Broader geographic footprint and product suite than First Western, but competes directly in overlapping Arkansas markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

First Western Bank compliance and trust

Trust signal

Compliance1 record

First Western Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Western Bank leadership team

Management profile

Number of profiles

Profiles14 records

First Western Bank subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

First Western Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Western Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Western Bank

What does First Western Bank do?

Is First Western Bank a public or private company?

First Western Bank is a private company. It is classified as management employee owned and is currently operating.

When was First Western Bank founded?

First Western Bank was founded in 1910. It employs 101 to 250 people.

Where is First Western Bank based?

First Western Bank is headquartered in Rogers, United States, in the North America region.

How does First Western Bank make money?

Five revenue lines are on record. Interest Income is the primary driver. The others are deposit Services, insurance Commissions, investment Services and business Banking Services.

Who are First Western Bank's main competitors?

Direct peers on record are Arvest Bank, Bank OZK, Simmons Bank, Centennial Bank (Home BancShares), Generations Bank, Relyance Bank and Eagle Bank and Trust. BancorpSouth (now Cadence Bank) is listed as a broad incumbent.

Does First Western Bank have an API?

No public API is recorded for First Western Bank.

What industry is First Western Bank in?

First Western Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAEAF, Cooperative Banks (Member-Owned Commercial/Retail), with a secondary code of FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor). Its NAICS code is 52211 and its SIC code is 6022.