C&F Home

What C&F Home does

C&F Enterprises, Inc., doing business as C&F Home, is a US-based wholesale distributor of home textiles and decor founded in 1975 and headquartered in Newport News, Virginia. The company sells bedding, tabletop, kitchen linens, decorative pillows, throws, seasonal collections, outdoor products, and gift items through a portfolio of seven owned sub-brands (C&F Home, carol & frank, ELISABETH YORK, Gallerie II, Rightside Design, Beachcombers Coastal Life, Foreside Home & Garden) plus licensed collections from WILLIAMSBURG BRAND, April Cornell, Lisa Audit, and Sara Miller London. The catalog spans multiple lifestyle aesthetics — Everyday, Coastal, Holiday & Harvest, Lake & Lodge, and Solids — with thousands of SKUs across categories. The company operates a wholesale B2B go-to-market via a network of regional sales representatives (with an online rep locator), dedicated showrooms at the Atlanta Market trade show, and printed catalogs; downstream, products are merchandised at boutique bedding and home decor shops as well as larger US retailers. A direct-to-consumer e-commerce storefront at candfhome.store supplements the trade channel. Pricing is wholesale tier-based with a $150 minimum order for freight rates; accessible price points are explicitly marketed via 'Retails for $10 or Less' and 'Retails for $20 or Less' product categories. The company is privately held, founder-owned, with 51–100 employees, and celebrates its 50th anniversary in 2026; no external equity or debt capital events are disclosed. No proprietary technology, AI/ML capability, APIs, or data assets are disclosed; technology infrastructure is a standard e-commerce storefront.

Name

C&F Home

Legal name

C&F Enterprises, Inc.

Website

https://cnfei.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

C&F Enterprises, Inc. (dba C&F Home) is a US-based wholesale distributor of bedding, tabletop, kitchen, and home decor sold through seven owned sub-brands and licensed designer collections to trade retailers via sales reps and Atlanta Market showrooms.

Ownership category

akta.pro rank

Product category

Wholesale Home Textiles & Decor

NAICS

Home Furnishing Merchant Wholesalers (423220), Home Furnishings Retailers (44912)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

Keywords

• Wholesale home textiles
• Bedding collections
• Home decor wholesale
• Tabletop linens
• Kitchen textiles

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale B2B Sales: Wholesale distribution to trade customers including boutique bedding and home shops and larger retailers. Products sold through a network of sales representatives and at trade shows.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

C&F Home (legal name C&F Enterprises, Inc.) is a wholesale home goods company that designs, sources, and distributes bedding, tabletop, kitchen, and home decor products to retail trade customers through a network of sales representatives, showrooms at major markets such as Atlanta Market, and licensed brand portfolios. The company operates multiple lifestyle sub-brands (carol & frank, ELISABETH YORK, Gallerie II, Rightside Design, Beachcombers Coastal Life, Foreside Home & Garden) and licensed collections (WILLIAMSBURG BRAND, April Cornell, Lisa Audit), with limited direct-to-consumer sales through the candfhome.store website.

Product overview

C&F Home is a wholesale home goods company selling to the trade, offering a diversified portfolio of bedding, tabletop, kitchen, and home decor products across multiple sub-brands. The core C&F Home brand provides Everyday, Coastal, Holiday & Harvest, Lake & Lodge, and Solids product lines, while subsidiary brands include carol & frank (lifestyle/home), ELISABETH YORK (premium bedding), Gallerie II (artisan/seasonal), Rightside Design (outdoor/decor accessories), Beachcombers Coastal Life (coastal lifestyle), and Foreside Home & Garden (artisan home/garden). The company also holds licenses for WILLIAMSBURG BRAND, April Cornell, and Lisa Audit bedding collections. Products are available through boutique bedding and home shops as well as larger retailers and the consumer-facing candfhome.store website.

Differentiator

Problem solved

Functional benefit

Brands

• carol & frank: Home goods brand under C&F Enterprises featuring bedding, tabletop, kitchen, holiday, and pet collections
• ELISABETH YORK
• Gallerie II
• Rightside Design
• Beachcombers Coastal Life
• Foreside Home & Garden

Products and services

• C&F Home Bedding

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HiEnd Accents: Wholesale supplier of home décor, rugs, pillows, and soft goods to retailers and the trade. Closely comparable in business model (B2B wholesale, multi-category soft home) and channel (sales reps + showrooms + trade markets).
• Annie Selke Companies: Wholesale and DTC home textiles company operating multiple lifestyle brands (Pine Cone Hill, Dash & Albert, Sleepy Sunday). Directly comparable multi-brand portfolio model with home textiles, bedding, and rugs.
• Levtex Home: Wholesale home textiles company producing bedding, pillows, throws, and home décor for retail and hospitality. Comparable in soft home goods focus, wholesale-to-trade distribution, and design-driven differentiation.
• PEM America: Wholesale home textiles company offering bedding, throws, pillows, window treatments, and kitchen textiles to mass and specialty retail. Directly comparable in product mix (bedding + kitchen + throws + decorative) and wholesale B2B GTM.
• Avanti Linens: Wholesale home textile supplier specializing in kitchen towels, table linens, and bath products sold to retail trade. Closely comparable in soft home textile categories, wholesale distribution model, and accessible price-point positioning.
• Heritage Lace: Wholesale manufacturer/importer of lace and home textile products including bedding, kitchen, and tabletop linens. Comparable in product categories, wholesale channel, and multi-decade operating history in soft home goods.
• Glenna Jean: Wholesale home textiles company producing bedding, window treatments, pillows, and accessories for children's and lifestyle rooms. Comparable in B2B wholesale model, soft home goods focus, and trade show/channel strategy.

Broad incumbents

• Williams-Sonoma (Pottery Barn, West Elm): Large-scale multi-brand home furnishings retailer/brand operator with catalog, retail store, and DTC channels. Comparable in soft home category overlap (bedding, tabletop, kitchen) but vastly larger and more vertically integrated than C&F's wholesale specialty model.
• Crate & Barrel (Euromarket Designs): Major multi-category home retailer operating company-owned stores and e-commerce, with substantial soft home, tabletop, and bedding assortment. Comparable in product breadth across home categories but operates as a vertically integrated retail brand rather than a wholesale trade supplier.

Emerging players

• Jaipur Living: Wholesale and DTC home textiles/rugs company with strong direct-to-retail trade distribution and growing U.S. footprint. Comparable in soft home wholesale-to-trade distribution, multi-category lifestyle positioning, and brand portfolio approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CandFHome
• Instagraminstagram.com/candfhome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&F Home