M2A Media

Cloud Video Platformm2amedia.tv

M2A Media is a UK-based cloud media technology company that delivers AWS-native live video workflow solutions—acquisition, distribution, streaming, and live-to-VOD—primarily serving tier-one global broadcasters, OTT platforms, and sports rights holders such as DAZN, ITV, Channel 4, and ATP Media.

Company typePrivate
Founded2016
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingSoftware

What M2A Media does

M2A Media is a London-based cloud media technology company founded in 2016 by senior BBC alumni Marina Kalkanis and Marcus Box. The company provides cloud-based live video workflow solutions built on Amazon Web Services (AWS), serving tier-one global broadcasters, over-the-top (OTT) platforms, and sports rights holders. Its named customers include DAZN, ITV, Channel 4, ATP Media, the Japan Rugby Football Union (JRFU), BritBox, FIBA Media, Formula 1, and Spark Sport. The company is privately held as M2A Media Limited in the United Kingdom, with additional offices in Beaverton, Oregon (USA, opened June 2023) and Master Control Room operations in London, Oregon, and Dhaka.

M2A Media's platform consists of three core products: M2A CONNECT for B2B video acquisition and distribution over IP, M2A LIVE for direct-to-consumer live streaming at scale (supporting up to 4 million concurrent plays), and M2A CAPTURE for live-to-VOD conversion. These products are built on AWS Media Services (MediaLive, MediaPackage, MediaConnect) and orchestrated through the proprietary M2A Console, an operator-friendly web interface designed to simplify AWS workflows for broadcast operations teams. Add-on modules include EBAM (Encoder-Based Ad Manipulation) for frame-accurate SCTE-35/SCTE-224 ad insertion, Dynamic Content Insertion, VOD-to-LIVE FAST channel creation, and Frame Rate Conversion. The platform holds AWS Media & Entertainment Competency status and AWS Foundational Technical Review accreditation, with RESTful APIs for programmatic integration.

The company generates revenue through SaaS subscriptions (new pricing model announced January 2025), usage-based pricing for live events, AWS Marketplace licensing, and a 24/7 managed operations service (M2A Operations) offering up to five-nines SLA. Go-to-market is primarily enterprise field sales targeting major broadcasters and sports federations, supplemented by AWS Marketplace self-serve distribution, channel partnerships with regional systems integrators (notably Photron in Japan), and an active presence at industry events such as NAB Show, IBC, and AWS re:Invent. The company has no disclosed external institutional investors or funding rounds, with ownership described as founder/investor-owned.

M2A Media firmographics

Firmographics

Name: M2A Media
Legal name: M2A Media Limited
Website: https://m2amedia.tv
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Short description: M2A Media is a UK-based cloud media technology company that delivers AWS-native live video workflow solutions—acquisition, distribution, streaming, and live-to-VOD—primarily serving tier-one global broadcasters, OTT platforms, and sports rights holders such as DAZN, ITV, Channel 4, and ATP Media.
Ownership category
akta.pro rank

M2A Media industry classification

Industry

Product category: Cloud Video Platform
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Video Distribution (512120), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Services-Allied To Motion Picture Distribution (7829), Services-Motion Picture & Video Tape Distribution (7822)
akta.pro primary industry: Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
akta.pro secondary industries: Streaming Technology & SDK Providers (Low-latency video, input, client SDKs) (MPAFAHAD), Cloud Storage, Sync & Transfer for Media (high-speed ingest/egress, acceleration) (MPAHANAD)

Keywords

Cloud video platform
Live video streaming
Live-to-VOD workflows
Broadcast workflow automation
Cloud media services

Where M2A Media is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices5 records

Markets served

M2A Media business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

SaaS Subscription: New SaaS pricing model announced in January 2025 across all services. Customers pay for access to M2A platform with consumption-based scaling.
Usage-based streaming: Pay-as-you-go model allows customers to scale resources based on demand. Pay only for what is needed, when and where needed. Event-driven model for cost optimization.
AWS Marketplace licensing: Products available through AWS Marketplace allowing customers to license through existing AWS accounts. Streamlines procurement for AWS customers.
Managed Operations Services: 24/7 Operations service providing eyes-on-glass monitoring and hypercare support for faultless live event transmission.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Pay-as-you-go usage-based pricing
Subscription	Annual	SaaS subscription model
Subscription	Monthly	AWS Marketplace licensing

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

M2A Media product offering

Product offering

Core offering

M2A Media builds and operates a cloud-native AWS-based video platform that enables broadcasters, sports rights holders, and OTT platforms to acquire, process, distribute, capture, and stream live video at scale. Its three core products — M2A CONNECT for B2B video aggregation and distribution, M2A LIVE for direct-to-consumer streaming, and M2A CAPTURE for live-to-VOD workflows — are sold primarily as SaaS subscriptions and usage-based services, supplemented by a 24/7 M2A Operations managed service.

Product overview

M2A Media offers a cloud-based live video broadcast platform built on AWS, consisting of three core products: M2A CONNECT (B2B video acquisition and distribution), M2A LIVE (direct-to-consumer streaming), and M2A CAPTURE (live-to-VOD). These products work together as an integrated workflow suite, with M2A CONNECT handling IP transport of live video, M2A LIVE delivering streams to end viewers at scale, and M2A CAPTURE capturing and converting live content to VOD. Add-on modules include EBAM for ad insertion, Dynamic Content Insertion, VOD to LIVE channel creation, Frame Rate Conversion, and Capture Editor/ABR/TS for clipping and transcoding. M2A Operations provides 24/7 managed services for monitoring and support.

Differentiator

Problem solved

Functional benefit

Products and services

M2A CONNECT B2B video acquisition and distribution product for content owners, broadcasters, and OTT platforms to acquire, transform, and distribute large numbers of live event video feeds over AWS Cloud, providing routing, switching, source-based routing, event-based routing, and orchestration of AWS Media Services.
M2A LIVE Direct-to-consumer live streaming platform for tier-one broadcasters, OTT platforms, and sports rights holders to deliver reliable, low-latency, broadcast-grade streams to millions of viewers globally using AWS Cloud, with event scheduling, profile management, multi-CDN connectors, and regionalization.
M2A CAPTURE Live-to-VOD solution for media companies, broadcasters, and rights owners to capture live video feeds and prepare them for on-demand distribution, with lossless capture, frame-accurate clipping, and VOD asset creation.
M2A Operations 24/7 managed operations service providing monitoring, support, and assurance for live video workflows, with follow-the-sun MCR coverage in London, Oregon, and Dhaka and broadcast-experienced media operators.

Quantifiable outcome

Reduce infrastructure costs by up to 60% through efficient scheduling of AWS resources
+8 more outcomes

Companies that use M2A Media

Customer profile

Named customers9 records

Segments4 records

Ideal customer profiles3 records

M2A Media technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature9 records

M2A Media partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered flagship, core, strategic and minor.

DAZNflagshipStrategic or Co-development Partner · 1 July 2025Eight-year partnership making M2A the primary headend for DAZN's live streamed content. M2A LIVE platform supports DAZN's cloud-native architecture for thousands of concurrent live events. Enabled delivery of FIFA Club World Cup 2025 to 100 million viewers.
PhotroncoreStrategic or Co-development Partner · 20 March 2025Partnership with Japan's leading systems integrator to enhance live video distribution workflows for sports rights owners and major broadcasters in Japan. M2A provides fully integrated cloud solution; Photron maintains customer relationships and operations.
Panasonic ConnectstrategicTechnology or Integration · 11 September 2023Alignment to advance remote production in the cloud. Joint collaboration on cloud-based video solutions for broadcast workflows.
Universal Tennis (UTR Sports)coreTechnology or Integration · 17 April 2023Cloud-native live video distribution for UTR Sports. Integration enables delivery to Prime Video and other platforms.
AWS (Amazon Web Services)flagshipTechnology or Integration · 20 October 2021Founding technology partner since 2016. M2A products use AWS Media Services (MediaLive, MediaPackage, MediaConnect). M2A is AWS ISV Partner, holds AWS Media & Entertainment Competency, FTR accreditation. M2A CONNECT available on AWS Marketplace.
Spark SportcoreTechnology or Integration · 4 February 2021M2A CONNECT powers global transport of premium sports content for Spark Sport's streaming platform.
Formula 1coreTechnology or Integration · 1 January 2020M2A CONNECT used to distribute live race streams to broadcast and OTT partners globally.
Unified StreamingcoreTechnology or Integration · 1 January 2019Long-standing integration partner. Unified Origin technology used in M2A's live-to-VOD workflows. Collaboration on FIFA Club World Cup 2025 streaming.
Easel TVminorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership to offer combined Live & VOD OTT services. Integration of M2A services with Easel TV platform.
MediabilityminorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership to offer Live & VOD OTT services in distribution regions. Regional distribution partnership.
Sony CrackleminorStrategic or Co-development Partner · 1 January 2019Extended VOD workflow contract. M2A provides video processing and workflow services for Sony Crackle's OTT platform.
ITVcoreStrategic or Co-development Partner · 1 January 2018Partnership since 2018 for Late & Live workflow. ITV uses M2A's Live Capture feature for catch-up platform delivery. Ongoing collaboration to evolve product features.
BBCcoreTechnology or Integration · 1 January 2018Co-founded by BBC alumni. BBC technology heritage informs M2A platform architecture. BritBox collaboration with BBC and ITV for Royal Wedding streaming.
Channel 4coreStrategic or Co-development Partner · 1 January 2016Long-standing customer since 2016. M2A Live to VOD service for Channel 4's All 4 On-Demand platform. Tokyo 2020 Paralympic Games coverage.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

M2A Media competitors and assessment

Company assessment

Direct peers

Bitmovin: Bitmovin provides cloud-based video encoding, player, and analytics infrastructure for live and VOD streaming. Directly comparable to M2A as a SaaS layer on top of cloud (AWS, GCP, Azure) for live video workflows serving broadcasters and OTT platforms.
Mux: Mux is a video infrastructure platform offering cloud video encoding, streaming, and data APIs for developers. Overlaps with M2A LIVE/CONNECT in cloud-native live streaming APIs and workflow orchestration for enterprise media companies.
Zixi: Zixi provides software-defined video networking for live broadcast-quality video delivery over IP. Closely comparable to M2A CONNECT's B2B IP transport of live feeds and broadcast workflow infrastructure.
Wowza Streaming Engine: Wowza offers streaming infrastructure software and cloud services for live and on-demand video delivery. Directly comparable to M2A LIVE's live streaming SaaS offering for sports, news, and event broadcasters.

Broad incumbents

AWS Elemental Media Services: Amazon's native cloud media services (MediaLive, MediaPackage, MediaConnect, MediaConvert) form the underlying infrastructure that M2A orchestrates. Hyperscaler incumbent competing for the same live video workloads M2A targets.
MediaKind: MediaKind provides end-to-end video processing, contribution, and distribution solutions for broadcasters and service providers. Broad incumbent in the same live video delivery and OTT distribution space as M2A.
Harmonic: Harmonic delivers video infrastructure including cloud-based live streaming, OTT, and broadcast contribution. Established player with comparable SaaS and appliance offerings for M2A's broadcaster/sports rights holder customer segments.
Brightcove: Brightcove is a long-established cloud video platform providing OTT video hosting, live streaming, and monetization tools. Comparable to M2A LIVE's enterprise OTT SaaS positioning with overlap in streaming and ad insertion workflows.

Emerging players

Phenix Real Time Solutions: Phenix specializes in real-time and low-latency live video streaming infrastructure for sports, esports, and interactive applications. Closely comparable to M2A LIVE's low-latency broadcast-grade streaming focus.

Others

Philo: Philo is a streaming TV platform (customer/partner adjacent) operating cloud-based OTT distribution for live and on-demand content. Representative of the OTT/broadcaster customer ecosystem that M2A serves through its platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

M2A Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

M2A Media leadership team

Management profile

Number of profiles

Profiles8 records

M2A Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M2A Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2A Media

What does M2A Media do?

Is M2A Media a public or private company?

M2A Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was M2A Media founded?

M2A Media was founded in 2016. It employs 11 to 50 people.

Where is M2A Media based?

M2A Media is headquartered in London, United Kingdom, in the Europe region.

How does M2A Media make money?

Four revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-based streaming, AWS Marketplace licensing and managed Operations Services.

Who are M2A Media's main competitors?

Direct peers on record are Bitmovin, Mux, Zixi and Wowza Streaming Engine. Broad incumbents are AWS Elemental Media Services, MediaKind, Harmonic and Brightcove. Phenix Real Time Solutions is listed as an emerging player. Philo is listed as an others.

Does M2A Media have an API?

Yes. M2A Media provides RESTful APIs to integrate their products (M2A LIVE, M2A CONNECT, M2A CAPTURE) with existing systems, allowing customers to programmatically control broadcast workflows. The API enables operators to self-serve or automate processes such as scheduling events, managing capture workflows, and controlling video distribution. The e-book states: 'Utilise our RESTful API to integrate M2A LIVE with your existing systems allowing you to further streamline your broadcast workflows in the cloud.' Both M2A LIVE and M2A CONNECT product pages confirm API availability for workflow integration and control.

What industry is M2A Media in?

M2A Media's product category is Cloud Video Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAFAHAD, Streaming Technology & SDK Providers (Low-latency video, input, client SDKs). Its NAICS code is 51621 and its SIC code is 7829.