Easel TV
Easel TV is a London-based B2B SaaS OTT video streaming platform founded in 2009, serving media companies, broadcasters, sports providers, and hospitality operators with cloud content management, multi-device app deployment, and multi-model monetisation. Merged with Accedo in 2023.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Easel TV does
Easel TV is a B2B SaaS provider of over-the-top (OTT) video streaming infrastructure, founded in 2009 and headquartered in London. The platform enables media companies, broadcasters, sports content providers, and hospitality operators to launch and operate white-labelled video services across VOD, live streaming, and audio, with support for SVOD, TVOD, AVOD, and free monetisation models on a single backend. Its technology is organised into two principal layers: Easel TV Cloud (a content management and e-commerce system handling video metadata, mezzanine files, subtitles, availability windows, subscriptions, themes, and market segmentation) and Easel TV Client Apps (custom-branded applications deployed across Android, Android TV, iOS/iPadOS, Apple TV, Fire TV, Roku, LG WebOS, Samsung Tizen, and web browsers). Differentiated components include the Bridges no-code data transformation system, a visual availability window configurator, multi-market segmentation with schedulable themes, multi-DRM support (Widevine, FairPlay, PlayReady), and the eAI computational AI feature for automated metadata enrichment. The company monetises through subscription or usage-based platform licensing, developer account and app submission services, and integrations with Stripe for payments, AWS for infrastructure, and Google Analytics, Mux, Sentry, and Firebase for analytics, monitoring, and app measurement. In 2023 Easel TV merged with Accedo; its capabilities and customers are being migrated onto Accedo One (media and broadcasters) and Hibox (hospitality), and the Easel TV team has joined Accedo's global organisation with services continuing without interruption.
Easel TV firmographics
Firmographics- Name
- Easel TV
- Legal name
- Easel TV
- Website
- https://easeltv.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Easel TV is a London-based B2B SaaS OTT video streaming platform founded in 2009, serving media companies, broadcasters, sports providers, and hospitality operators with cloud content management, multi-device app deployment, and multi-model monetisation. Merged with Accedo in 2023.
- Ownership category
- akta.pro rank
Where Easel TV is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Easel TV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Licensing: Provides end-to-end OTT technology solution for organizations delivering premium content. Revenue generated through platform subscription or usage-based fees for content management, app deployment, and streaming infrastructure.
- Subscription (SVOD): Products can be made available as part of subscription during availability window period. Consumers watch feature video as part of subscription with configurable access and viewing windows.
- Pay-Per-View/TVDOD: Rental/PPV model where consumers purchase rental entitlement during availability window. Includes access window (days to start watching) and viewing window (hours to finish after starting).
- Advertising (AVOD): Ad-funded model where consumers watch feature videos containing video ads for free. Video ads can be tagged with categories for targeted placement at pre-roll, mid-roll, or post-roll positions.
- Developer Account Services: App store submission and management services including account creation, app submission, and app provisioning for various platforms including Apple TV, Android TV, Fire TV, Samsung, LG, and more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise OTT Platform - Accedo One |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Easel TV product offering
Product offeringCore offering
Easel TV is a complete B2B SaaS OTT video streaming platform comprising two main components: Easel TV Cloud (a cloud-based content management and e-commerce system for video) and Easel TV Client Apps (custom-branded applications for multiple devices). The platform supports VOD, live streaming, and audio content with multiple monetization options including SVOD, TVOD/PPV, and AVOD. It enables media companies, broadcasters, sports providers, and hospitality operators to launch and manage white-labeled streaming services with multi-DRM support, market segmentation, and integration capabilities.
Product overview
Easel TV is an OTT (Over-The-Top) video streaming platform comprising two essential components: the Easel TV Cloud (a cloud-based content management and e-commerce system) and Easel TV Client Apps (customized branded applications for various devices). The platform offers a modular architecture including Editor, Insights, Marketplace, and Design modules within Accedo One. The platform supports multiple business models including Rental/PPV, Subscription (SVOD), Free, and Ad-funded (AVOD). Core features include Markets (segmentation), Themes, Tagging and Metadata, Menu and App Structure, Ads and Promotions, Analytics, Registration, Windows scheduling, Subscriptions, VOD/Live Media management, Webhooks, and Reporting. The Dashboard API and Bridges enable third-party integrations, while eAI provides automated content metadata enrichment. The platform integrates with over 50 Marketplace partners and supports deployment across Android, Apple, Amazon Fire TV, Roku, LG, Samsung, and web browsers.
Differentiator
Problem solved
Functional benefit
Brands
- Hibox: Hospitality-focused platform into which Easel TV capabilities are being integrated.
Products and services
- Easel TV Cloud Cloud-based content management and e-commerce system designed specifically for video. Handles video metadata, mezzanine files, subtitles, and various data types. Supports direct management via Dashboard or integration with third-party CMS systems via Dashboard API. Enables organizations to manage complex streaming services with scheduling capabilities for availability windows and business model management.
- Easel TV Client Apps Customized applications branded to customer specifications, designed to run seamlessly on multiple devices including mobile (iOS/Android), smart TVs (Apple TV, Fire TV, Android TV, Roku, LG WebOS, Samsung Tizen), and web browsers, delivering white-labeled video streaming experiences.
- Editor (Accedo One) Intuitive content management system for creating, previewing, and refining engaging user experiences. Supports VOD, live streaming, and audio with multiple monetisation options. Part of the Accedo One platform that Easel TV services are migrating to.
- Insights (Accedo One) Analytics dashboard allowing teams to configure personalized widgets to report on specific metrics, filtered by market segments. Provides customizable reporting for OTT service operators.
- Marketplace (Accedo One) Catalogue of more than 50 pre-integrated partners including analytics, personalisation, DRM, and monetisation solutions that can be instantly deployed to enhance OTT services and meet evolving business needs.
- Design (Accedo One) Custom Design package enabling highly customised experiences with flexible UI options and theming capabilities for brands seeking differentiation beyond the out-of-the-box UI options.
- Easel TV Dashboard User interface for managing content, including products, collections, availability windows, markets, themes, subscriptions, video ads, and reporting on the Easel TV platform.
- Dashboard API REST API enabling third-party systems (CMS, content management systems) to manage data within the Easel TV ecosystem, supporting push events via webhooks or API calls, pull-based polling on schedules, and manual uploads through the dashboard. Supports JSON and XML data formats.
Quantifiable outcome
- Integrations can be completed in hours rather than months using Bridges technology
- +1 more outcomes
Companies that use Easel TV
Customer profileSegments3 records
Ideal customer profiles3 records
Easel TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature8 records
Easel TV partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- AccedocoreEasel TV has merged with Accedo, integrating its capabilities and customers into the Accedo portfolio. Services are migrating to Accedo One for media and broadcasters, and Hibox for hospitality. All services continue without interruption, strengthened by Accedo's global enterprise platforms.
- Apple (App Store)coreApple App Store distribution for tvOS and iOS apps. Company provides FairPlay certificate management and submission services. Review typically takes 3-10 working days.
- Google (Play Store)coreAndroid TV and Android mobile app distribution through Google Play Store. Company manages developer account and submission processes. Google review typically takes 3-10 working days.
- Amazon (Appstore)coreFire TV app distribution through Amazon Appstore. Company handles submission process including icon assets, background images, and product metadata. Amazon review typically takes 3-10 working days.
- Samsung (Tizen)coreSamsung Smart TV app distribution on Tizen platform. Requires logo image (1920x1080 PNG) and background image composition. Samsung review typically takes 4-8 weeks.
- LG (WebOS)coreLG Smart TV app distribution on WebOS platform. Requires 400x400 app icon (PNG/JPG), splash screen background (1920x1080), and app tile color hex code. LG review typically takes 8-12 weeks.
- RokucoreRoku streaming platform app distribution. Platform supports Roku OS 10+ across all Roku-supported devices.
- StripecorePayment processing platform for web-based payments and TV payments via QR code microsites. Handles credit card transactions securely with PCI compliance. Used for clients without native app store payment systems.
- AWS (Amazon Web Services)coreCloud infrastructure provider for Easel TV Platform. Data stored in AWS Aurora database with geographic redundancy, automatic failover, and full daily backups.
- Google AnalyticssupportingWeb analytics integration for campaign measurement, user journey tracking, e-commerce transactions, and viewing data. Supports GDPR compliance with anonymisation options.
- MuxsupportingVideo quality of experience monitoring and video encoding. Used for managed live media encoding via RTMP or SRT, and performance/error monitoring.
- SentrysupportingError monitoring and performance tracking for video viewing and navigation. Supports consent-based data collection with 26-month retention recommendation.
- Accedo One Marketplace PartnerssupportingOver 50 pre-integrated partners across analytics, personalisation, DRM, and monetisation solutions available through Accedo One Marketplace that can be instantly deployed to enhance OTT services.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Easel TV competitors and assessment
Company assessmentDirect peers
- Uscreen: Video monetization and OTT platform focused on SVOD/TVOD with branded apps across web, mobile, and TV. Comparable on multi-monetization, branded app deployment, and CMS-led video service operations.
- JW Player (JWP): Online video platform and OTT infrastructure provider with player SDKs, video hosting, and monetization (ads and subscriptions). Directly comparable on multi-device video delivery and broadcaster/media customer focus.
- Dacast: Unified live and on-demand streaming platform with white-label video player, monetization (SVOD/AVOD), and multi-DRM. Comparable on B2B SaaS OTT delivery and self-serve/enterprise video hosting.
- Zype: OTT video infrastructure for media companies and content owners, providing video CMS, multi-device apps, monetization, and analytics. Directly comparable as an enterprise OTT SaaS for broadcasters and content owners.
- Brightcove: Enterprise-grade video hosting and OTT SaaS platform serving media companies and broadcasters with VOD, live, and monetization tools. Closely comparable in target customers (broadcasters, media brands) and product scope (CMS, player SDKs, multi-device apps, ad/subscription monetization).
- Kaltura: Enterprise video platform providing OTT video cloud, video player SDKs, and content management for media companies, broadcasters, and enterprises. Comparable as a B2B OTT SaaS with broad monetization (SVOD/TVOD/AVOD), multi-DRM, and multi-device delivery.
- Vimeo OTT: Vimeo's OTT solution enables video creators and media companies to launch branded streaming apps with SVOD/TVOD monetization across web, mobile, and TV devices. Directly comparable on app deployment, monetization, and CMS for video-first businesses.
Emerging players
- Panopto: Enterprise video platform for knowledge sharing, training, and internal communications with VOD, live, and analytics. Adjacent peer in B2B video SaaS, though skewed toward enterprise learning use cases rather than consumer-facing OTT media.
- Mux: Developer-focused video infrastructure platform offering encoding, streaming, and real-time QoE monitoring. Already an Easel TV technology partner (live encoding and QoE) and a partial peer at the streaming infrastructure layer, though Mux focuses more on APIs and less on full CMS/app stack.
Broad incumbents
- IBM Watson Media: IBM's enterprise video streaming solution offering live and on-demand streaming with AI-driven capabilities (captioning, search). Comparable on enterprise streaming SaaS with AI features, though part of IBM's much broader software portfolio rather than a specialist OTT vendor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Easel TV social profiles
Digital presenceEasel TV compliance and trust
Trust signalCompliance4 records
Easel TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easel TV leadership team
Management profileNumber of profiles
Profiles2 records
Easel TV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easel TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easel TV
What does Easel TV do?
Easel TV is a complete B2B SaaS OTT video streaming platform comprising two main components: Easel TV Cloud (a cloud-based content management and e-commerce system for video) and Easel TV Client Apps (custom-branded applications for multiple devices). The platform supports VOD, live streaming, and audio content with multiple monetization options including SVOD, TVOD/PPV, and AVOD. It enables media companies, broadcasters, sports providers, and hospitality operators to launch and manage white-labeled streaming services with multi-DRM support, market segmentation, and integration capabilities.
Is Easel TV a public or private company?
Easel TV is a private company. It is classified as corporate owned and is currently acquired.
When was Easel TV founded?
Easel TV was founded in 2009. It employs 11 to 50 people.
Where is Easel TV based?
Easel TV is headquartered in London, United Kingdom, in the Europe region.
How does Easel TV make money?
Five revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are subscription (SVOD), pay-Per-View/TVDOD, advertising (AVOD) and developer Account Services.
Who are Easel TV's main competitors?
Direct peers on record are Uscreen, JW Player (JWP), Dacast, Zype, Brightcove, Kaltura and Vimeo OTT. Emerging players are Panopto and Mux. IBM Watson Media is listed as a broad incumbent.
Does Easel TV have an API?
Yes. Easel TV provides a Dashboard API for third-party system integration, supporting push events via webhooks or API calls, pull-based polling on schedules, and manual uploads through the dashboard. The API supports JSON and XML data formats. A Bridge system allows data transformation without requiring programming expertise, enabling integrations to be completed in hours. Webhooks provide real-time notifications for events including entitlement-created, vod-media-created, vod-media-encode-completed, vod-media-encode-cancelled, and vod-media-encode-failed. All webhook requests include timestamp and HMAC-SHA256 signature headers for security, with optional scoping for event filtering. Developer documentation is at docs.easeltv.com/reference.