MadeMeBuyIt
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
MadeMeBuyIt firmographics
Firmographics- Name
- MadeMeBuyIt
- Legal name
- MadeMeBuyIt
- Website
- https://mademebuyit.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MadeMeBuyIt industry classification
Industry- Product category
- B2B E-commerce Marketplace
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where MadeMeBuyIt is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MadeMeBuyIt business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
MadeMeBuyIt product offering
Product offeringCore offering
MadeMeBuyIt operates an online B2B buying network and marketplace that connects big box retail stores with e-commerce brands, enabling product discovery and purchasing between the two sides of the network. The platform is intended to scale and develop new products under Wayflyer's ownership following the March 2025 acquisition.
Product overview
MadeMeBuyIt is a US-based marketplace platform that was acquired by Wayflyer, an Irish e-commerce financing company, in March 2025. The acquisition is intended to support MadeMeBuyIt's continued scaling and development of new products from its Miami operations.
Differentiator
Problem solved
Functional benefit
Companies that use MadeMeBuyIt
Customer profileSegments1 record
Ideal customer profiles1 record
MadeMeBuyIt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MadeMeBuyIt partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
MadeMeBuyIt competitors and assessment
Company assessmentDirect peers
- Faire: Faire is the leading B2B wholesale marketplace connecting independent retailers with emerging brands — the closest direct comparison to MadeMeBuyIt's stated mission of connecting big-box stores with e-commerce brands. It operates a similar take-rate model and competes head-to-head for the same brand-side supply pool.
- Handshake (by Shopify): Handshake is Shopify's B2B wholesale marketplace that connects Shopify-empowered DTC brands with retail buyers. It competes directly with MadeMeBuyIt for the same merchants and is well-capitalized through Shopify — a meaningful threat to MadeMeBuyIt's brand-supply moat.
- Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting independent retailers with brands, offering comparable terms, logistics, and a take-rate structure. It is the most direct regional analog to Faire/Handshake and competes for the same emerging-brand supply.
- RangeMe: RangeMe is a product-discovery platform used by retail buyers to source new brands from suppliers across categories. It overlaps with MadeMeBuyIt's stated value of connecting big-box buyers with e-commerce brands, particularly for category buyers at large retailers.
- JOOR: JOOR is a B2B digital marketplace and wholesale platform focused on connecting fashion brands with retail buyers globally. It is comparable to MadeMeBuyIt in its marketplace mechanics, B2B focus, and emphasis on brand-to-retailer sourcing workflows.
- Tundra: Tundra is a zero-commission B2B wholesale marketplace connecting brands directly with retail buyers. Its model targets the same buyer-supplier pain point MadeMeBuyIt addresses and competes on pricing economics for the same e-commerce brand supply.
Emerging players
- Crisp: Crisp provides real-time retail point-of-sale and supply-chain data used by CPG brands and retailers to optimize assortment and demand. It is adjacent to MadeMeBuyIt, sharing the brand-retailer connection layer but via data rather than transactional marketplace.
- NuORDER (by Shopify): NuORDER is a B2B e-commerce platform that enables brands to manage wholesale orders, linesheets, and digital showrooms with retail buyers. It overlaps with MadeMeBuyIt's B2B-marketplace mechanics and was acquired by Shopify — signalling the strategic value of brand-buyer infrastructure.
Others
- Wayflyer: Wayflyer is MadeMeBuyIt's parent company following the March 2025 acquisition — an Irish e-commerce financing company. While operating in a different primary category (capital/funding), Wayflyer's underlying merchant relationships with thousands of e-commerce brands give MadeMeBuyIt a unique supplier-base advantage relative to standalone peers.
- Clearco: Clearco is a data-driven e-commerce and SaaS funding provider serving similar merchants to Wayflyer. While not a marketplace, it is thematically related through e-commerce brand financing and signals competition for the parent-company's category positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MadeMeBuyIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadeMeBuyIt leadership team
Management profileNumber of profiles
MadeMeBuyIt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadeMeBuyIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadeMeBuyIt
What does MadeMeBuyIt do?
MadeMeBuyIt operates an online B2B buying network and marketplace that connects big box retail stores with e-commerce brands, enabling product discovery and purchasing between the two sides of the network. The platform is intended to scale and develop new products under Wayflyer's ownership following the March 2025 acquisition.
Is MadeMeBuyIt a public or private company?
MadeMeBuyIt is a private company. It is classified as corporate owned and is currently acquired.
When was MadeMeBuyIt founded?
MadeMeBuyIt was founded in 2021. It employs 1 to 10 people.
Where is MadeMeBuyIt based?
MadeMeBuyIt is headquartered in New York, United States, in the North America region.
Who are MadeMeBuyIt's main competitors?
Direct peers on record are Faire, Handshake (by Shopify), Ankorstore, RangeMe, JOOR and Tundra. Emerging players are Crisp and NuORDER (by Shopify). Others are Wayflyer and Clearco.
Does MadeMeBuyIt have an API?
No public API is recorded for MadeMeBuyIt.
What industry is MadeMeBuyIt in?
MadeMeBuyIt's product category is B2B E-commerce Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces.