TurnTo Networks

What TurnTo Networks does

TurnTo Networks is a New York-based SaaS provider founded in 2007 that specializes in customer-generated content (CGC) solutions, with a core focus on ratings and reviews infrastructure for online merchants and brands. The company builds the technology that enables retailers to collect, manage, syndicate, and display authentic customer reviews and ratings on product pages, and to convert that content into shoppable assets. TurnTo was acquired in 2020 by Socialbakers, which simultaneously rebranded to Emplifi Inc.; today TurnTo operates as the Ratings & Reviews product module within Emplifi's broader autonomous customer experience (A-CX) platform, alongside unified analytics, publishing, community, listening, influencer management, UGC, care, chatbot, live advisor, and agent case management modules.

Emplifi's platform architecture is organized around Emplifi Fuel, the autonomous CX layer that deploys AI-powered Content and Service Orchestrators to publish, measure, route, and reply across channels while human teams retain governance. The Ratings & Reviews module sits within this stack as a domain-specialized component, contributing review collection, automated rights approvals for UGC, and shoppable content generation. The combined platform serves more than 20,000 brands globally across retail and eCommerce, travel and hospitality, consumer packaged goods, restaurants, sports, media and entertainment, agencies, and higher education. Emplifi is recognized as a Leader in the Forrester Wave: Social Suites Q4 2024 and has accumulated additional analyst (IDC, G2 Top Rated, Software Reviews Champion), trade (MarTech Breakthrough, ABA Silver), and buyer (Buyer.com Choice 2026) recognition.

The company monetizes through enterprise SaaS subscriptions on an annual, quote-based billing cadence, with no publicly disclosed pricing. Go-to-market is predominantly direct enterprise field sales supplemented by inside sales for mid-market accounts and a channel partner program targeting marketing agencies; there is no self-serve motion. TurnTo's pricing is not separately disclosed, but as a bundled module within Emplifi's enterprise platform it follows the parent's demo-driven, custom-quoted sales motion. The company is privately held, does not have a public ticker, and specific revenue, funding, ownership, and management details are not disclosed in the source material; the firm is reported to have between 51 and 100 employees.

Name

TurnTo Networks

Legal name

Emplifi Inc.

Website

https://TurnToNetworks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

TurnTo Networks provides customer-generated content solutions, primarily ratings and reviews infrastructure for online merchants. Acquired by Emplifi in 2020, it now operates as the Ratings & Reviews module within Emplifi's autonomous customer experience platform serving 20,000+ brands.

Ownership category

akta.pro rank

Product category

Customer Experience Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

akta.pro secondary industry

UGC Curation, Discovery & Analytics (trend tracking, creator analytics) (MPAFAIAK)

Keywords

• Customer reviews software
• User-generated content
• Ratings and reviews
• Social commerce platform
• Customer experience software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Emplifi operates as a SaaS platform providing social media marketing, commerce, and customer care solutions on a subscription basis. The platform offers various product modules including Analytics, Publisher, Community, Listening, Influencers, UGC, Care, Chatbot, Ratings & Reviews, Live Advisor, and Agent - all delivered through a unified cloud platform.

Pricing tiers

Distribution channels3 records

Marketing channels10 records

Core offering

TurnTo Networks is a provider of customer-generated content (CGC) solutions for merchants and brands, specializing in ratings and reviews, Q&A, and visual user-generated content. Following its 2020 acquisition by Emplifi (formerly Socialbakers), TurnTo operates as the Ratings & Reviews module within Emplifi's broader Autonomous Customer Experience (A-CX) platform, serving 20,000+ brands globally.

Product overview

Emplifi provides a unified Autonomous CX (A-CX) platform designed for enterprise social marketing, social commerce, and social customer care. The platform consists of multiple integrated product modules: Unified Analytics for social media performance insights; Publisher for AI-driven content creation and scheduling; Community for customer relationship building; Social Listening for brand monitoring and trend detection; Influencers for partnership management; UGC Platform for user-generated content curation and rights management; Ratings & Reviews for customer feedback collection; Care and Chatbot for automated customer support; Agent for case management; and Live Advisor for video-based shopping experiences. Emplifi Fuel serves as the overarching autonomous CX layer that orchestrates AI-powered publishing, commerce, and care operations across these modules.

Differentiator

Problem solved

Functional benefit

Brands

• Emplifi Fuel: The autonomous customer experience (A-CX) platform that enables AI-powered social media marketing, commerce, and customer care.

Products and services

• Ratings & Reviews Online customer reviews and ratings platform enabling brands and merchants to collect, manage, and showcase authentic customer reviews and ratings to drive purchase decisions and build trust.
• User-Generated Content (UGC) Platform User-generated content platform for discovering, curating, and rights-managing customer-created content including photos, videos, and reviews for brand marketing use.
• Emplifi Fuel Autonomous CX Platform AI-powered autonomous customer experience platform that unifies social marketing, social commerce, and social customer care through AI-driven orchestration of publishing, engagement, and service workflows.

Quantifiable outcome

• Arizona Cardinals reduced reporting time by 90% and saved 500+ hours annually
• +18 more outcomes

Named customers34 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Agency PartnerscoreChannel Partner/ Reseller/ DistributorEmplifi partners with industry-leading marketing and advertising agencies to deliver unmatched client success. The agency partner program enables agencies to leverage Emplifi's autonomous CX platform to serve their clients' social media marketing, commerce, and care needs.
• Technology PartnerscoreTechnology or IntegrationEmplifi's marketing technology partners are the world's most trusted platforms, tech solutions, and service providers. These partnerships enable integrations and interoperability across the marketing technology ecosystem.

Scale indicators20 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PowerReviews: Enterprise ratings & reviews and UGC platform serving retail and consumer brands. Closely comparable to Emplifi's TurnTo Networks Ratings & Reviews offering for commerce use cases.
• Bazaarvoice: Ratings & reviews and UGC network serving large retail and consumer brands. Directly comparable to Emplifi's TurnTo Networks Ratings & Reviews and UGC Platform modules.
• Talkwalker: Social listening and analytics platform serving enterprise brands and agencies. Comparable to Emplifi's Listening and Unified Analytics capabilities.
• Sprout Social: Social media management platform with publishing, analytics, engagement, and listening capabilities targeting mid-market and enterprise customers. Direct overlap with Emplifi's Publisher, Community, Listening, and Analytics modules.
• Khoros: Enterprise social media management, customer care, and community platform. Overlapping modules include Publishing, Care, Community, and Analytics for similar enterprise and agency buyers.
• Sprinklr: Enterprise social media management, customer care, and UGC suite serving global brands. Most directly comparable peer given overlapping product breadth (Publishing, Listening, Care, UGC), enterprise positioning, and recognition as a Forrester Wave Social Suites Leader.
• Hootsuite: Social media management platform covering publishing, engagement, listening, and analytics for brands and agencies. Comparable as a multi-module social suite with overlapping Publisher, Analytics, and Community functionality.
• Brandwatch: Enterprise social listening and consumer intelligence platform with strong analytics depth. Comparable to Emplifi's Listening module and broader Unified Analytics for enterprise social insights.
• Yotpo: UGC and ratings & reviews platform for commerce brands with adjacent influencer marketing and SMS marketing products. Comparable to Emplifi's UGC Platform and Ratings & Reviews (TurnTo Networks) modules serving retail and CPG.

Emerging players

• Dash Hudson: Visual marketing, UGC curation, and social analytics platform focused on retail and lifestyle brands. Comparable to Emplifi's UGC Platform and Influencers modules with sharper focus on visual-first commerce use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2264144
• Xx.com/TurnTo
• Facebookfacebook.com/turnto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TurnTo Networks