Webeo
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Webeo firmographics
Firmographics- Name
- Webeo
- Legal name
- Webeo
- Website
- https://www.webeo.com/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Webeo industry classification
Industry- Product category
- B2B Website Personalization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Webeo is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Webeo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Webeo operates as a SaaS (Software as a Service) solution with subscription-based pricing. Customers pay for access to the personalization platform, with pricing likely based on website traffic volume and features required. The company provides a fully managed service with dedicated CSM, success plans, and best practice training included.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Webeo product offering
Product offeringCore offering
Webeo sells a B2B website personalization SaaS platform that identifies business website visitors by matching their IP addresses against a proprietary global business IP database and then dynamically personalizes website content in real time based on firmographic attributes such as industry, company size, location, funnel stage, and ABM account status. The platform is delivered as a fully managed service with a no-code campaign builder, native integrations to HubSpot, Marketo, Pardot, and Salesforce, A/B testing, and a dedicated Customer Success Manager, and is sold primarily to enterprise and mid-market B2B organizations seeking to lift website conversion rates.
Product overview
Webeo is a single unified B2B website personalization SaaS platform that combines a proprietary global IP database with a no-code visual editor and campaign builder. The platform identifies website visitors by matching business IP addresses to firmographic data, then dynamically adjusts website content (headlines, copy, imagery, CTAs) in real-time to deliver personalized experiences. Personalization can be triggered by industry, company size, location, funnel stage, ABM account targeting, and behavioral data from marketing automation and CRM integrations including HubSpot, Marketo, Pardot, and Salesforce.
Differentiator
Problem solved
Functional benefit
Products and services
- Webeo Website Personalization Platform A B2B website personalization SaaS platform that identifies business website visitors via a proprietary global IP database and dynamically personalizes on-site content (headlines, copy, imagery, CTAs) in real time based on industry, company size, location, funnel stage, ABM account status, and behavioral data, with native integrations to HubSpot, Marketo, Pardot, and Salesforce, A/B testing, audience segmentation, and a fully managed service including a dedicated CSM. It is sold to enterprise and mid-market B2B organizations to lift website conversion rates.
Quantifiable outcome
- 135% average increase in conversion rate across Webeo customer base
- +5 more outcomes
Companies that use Webeo
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
Webeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Webeo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HubSpotcoreHubSpot integration allows Webeo customers to utilize first-party data from their HubSpot MA platform for website personalization. Customers can segment audiences and personalize website experiences based on rich marketing data already held in HubSpot.
- Marketo (Adobe)coreMarketo integration enables Webeo customers to leverage Marketo data for personalization, including building audiences based on existing customer information, solutions purchased, and competitor usage for ABM campaigns.
- Pardot (Salesforce)corePardot integration allows Webeo customers to match website visitors to ABM segments in their Pardot instance and serve personalized experiences based on prospect and customer data.
- SalesforcecoreSalesforce CRM integration enables Webeo customers to identify where website visitors are within their sales funnel, combining CRM and website personalization data for enhanced targeting.
- ReallyB2BminorReallyB2B is a referral partner that uses Webeo to create memorable online experiences for their clients and prospects. Partnership involves using Webeo for retargeting personalization and tailored experiences for prospects in the preference stage of their customer funnel.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Webeo competitors and assessment
Company assessmentDirect peers
- Mutiny: Mutiny is a direct competitor offering AI-driven B2B website personalization and ABM experiences, targeting similar mid-market and enterprise SaaS buyers with no-code personalization workflows.
- Personyze: Personyze is a direct competitor providing B2B and B2C website personalization with behavioral targeting, segmentation, and dynamic content, mirroring Webeo's personalization capabilities and use cases.
- AB Tasty: AB Tasty is a direct competitor offering experimentation and personalization for B2B and B2C websites, serving enterprise and mid-market clients with feature flagging, A/B testing, and audience targeting.
- Kameleoon: Kameleoon is a direct competitor providing AI-driven personalization and A/B testing for B2B and B2C sites, with comparable enterprise-focused positioning and behavioral segmentation features.
- RightMessage: RightMessage is a direct competitor specializing in on-site personalization and audience segmentation for B2B marketers, with a comparable niche focus on converting B2B website traffic.
Broad incumbents
- Optimizely: Optimizely is a broader incumbent digital experience platform offering experimentation, personalization, and content management at scale across B2B and B2C, competing with Webeo in the personalization layer of the stack.
- Dynamic Yield (Mastercard): Dynamic Yield, now part of Mastercard, is a broader incumbent personalization platform used by global enterprises for website personalization, recommendations, and A/B testing, overlapping with Webeo's offering.
- Sitecore Personalize: Sitecore is a broader incumbent digital experience platform whose Sitecore Personalize product competes with Webeo on B2B enterprise personalization, ABM, and behavioral targeting at larger customer scale.
Emerging players
- Intellimize: Intellimize is an emerging AI-first personalization platform targeting B2B SaaS marketers with website personalization and conversion optimization, partially overlapping with Webeo's enterprise use cases.
Others
- 6sense: 6sense is an adjacent ABM and B2B intent data platform whose anonymous visitor identification and account intelligence capabilities are complementary to Webeo's IP-based personalization and increasingly overlap into on-site personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Webeo social profiles
Digital presenceWebeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webeo leadership team
Management profileNumber of profiles
Profiles2 records
Webeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webeo
What does Webeo do?
Webeo sells a B2B website personalization SaaS platform that identifies business website visitors by matching their IP addresses against a proprietary global business IP database and then dynamically personalizes website content in real time based on firmographic attributes such as industry, company size, location, funnel stage, and ABM account status. The platform is delivered as a fully managed service with a no-code campaign builder, native integrations to HubSpot, Marketo, Pardot, and Salesforce, A/B testing, and a dedicated Customer Success Manager, and is sold primarily to enterprise and mid-market B2B organizations seeking to lift website conversion rates.
Is Webeo a public or private company?
Webeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webeo founded?
Webeo was founded in 2017. It employs 51 to 100 people.
Where is Webeo based?
Webeo is headquartered in Atlanta, United States, in the North America region.
How does Webeo make money?
One revenue line is on record: saaS Subscription.
Who are Webeo's main competitors?
Direct peers on record are Mutiny, Personyze, AB Tasty, Kameleoon and RightMessage. Broad incumbents are Optimizely, Dynamic Yield (Mastercard) and Sitecore Personalize. Intellimize is listed as an emerging player. 6sense is listed as an others.
Does Webeo have an API?
No public API is recorded for Webeo.
What industry is Webeo in?
Webeo's product category is B2B Website Personalization Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5182 and its SIC code is 7370.